Anita Hicks

Anita Hicks Here to cheer you on!! Anita Hicks is the owner of Hicks Digital. She is a mom of 3, wife and small business owner.

Anita has been operating her own online business as a Social Media Manager and a Content Creator to business coaches, consultants, and business owners both locally and internationally for over 5 years. She is also a proud member of The Social Clique and is currently mentored by Rachel Pedersen, The Queen of Social Media! She has worked with clients such as Dean Graziosi, ClickFunnels, Lionsgate, Code Red, and other 7-10 figure companies!

Key Social Media Metrics You Should Be Tracking & Why They Matter:If you’re serious about growing your social media pres...
02/09/2024

Key Social Media Metrics You Should Be Tracking & Why They Matter:

If you’re serious about growing your social media presence, knowing your numbers is a must. Here are the key metrics you should be watching and why they’re important:

1️. Engagement Rate
This includes likes, comments, shares, and saves. High engagement means your content is resonating with your audience.
Why It Matters: Engagement is a strong indicator of how connected your audience is to your content. It also boosts your visibility in the algorithm, helping you reach more people.

2️. Reach & Impressions
Reach is the number of unique users who see your content, while impressions count how often your content is viewed.
Why It Matters: These metrics show how far your content is spreading. If your reach is growing, your content is reaching new audiences, which is key for growth.

3️. Follower Growth
Tracking your follower count and growth rate helps you see how quickly your audience is expanding.
Why It Matters: A growing follower count indicates that your content is attracting new people. But don’t just focus on the numbers—quality followers who engage with your content are what truly matter.

4️. Click-Through Rate (CTR)
This metric shows how many people clicked on the links in your posts or bio compared to how many saw the post.
Why It Matters: CTR is crucial if you’re driving traffic to a website, blog, or sales page. A high CTR means your content is effective at encouraging action.

5️. Story & Reel Views
Views on Stories and Reels indicate how well these types of content are performing.
Why It Matters: Stories and Reels are powerful for engaging your audience and reaching new users. Tracking views helps you understand what content keeps people watching.

Regularly review these metrics to see what’s working and where you need to adjust your strategy. Data-driven decisions lead to better results!

Hey local business owners in and area! Are you:🚨 Swamped with work and struggling to keep up with Social Media?🚨 Frust...
29/08/2024

Hey local business owners in and area!

Are you:

🚨 Swamped with work and struggling to keep up with Social Media?

🚨 Frustrated with low engagement and feeling like you’re shouting into the void?

🚨 Confused about how to promote your business without coming off as too salesy?

If these sound familiar, I’ve got your back.

Join my 4-week interactive workshop, “How to Make Social Media Work for Your Business,” and let’s tackle these challenges head-on.

Hosted by me Anita Hicks, a social media manager & creator with over 5 years of experience helping businesses across Canada and the U.S., this workshop is all about real, practical strategies that work, whether you are just starting out or been at it a while!

What you’ll learn:

🔥 Social media basics—get a solid foundation and start strong.
🔥 Authentic promotion techniques—connect with your audience without being pushy.
🔥 Content creation tips—create engaging posts that resonate with your customers.
🔥 Quick content tools—save time and never run out of ideas.
🔥 And so much more!

Details:

📅 Every Wednesday in September
🕡 6:30 PM - 8:30 PM
📍 Kanata Inn, Whitecourt, AB
💰 Cost for 4 weeks: $160 per person

Can’t make it yourself?

No problem! Register an employee or two instead. It’s a great way to delegate your social media efforts while ensuring your team is equipped with the latest strategies and tools. This approach not only boosts your online presence but also empowers your team to manage and enhance your social media with confidence.

Seats are filling up fast, so don’t wait! Register now to secure your spot and start transforming your social media game.

📧 DM me “📲” to sign up!

Creating amazing content is just the first step. Here’s how you can get it in front of more people:1️. Leverage Hashtags...
29/08/2024

Creating amazing content is just the first step. Here’s how you can get it in front of more people:

1️. Leverage Hashtags
Using the right hashtags expands your reach beyond your followers. Mix popular hashtags with niche ones to target your ideal audience.
Example: If you’re posting about gut health, use hashtags like , , and .

2️. Post at Peak Times
Timing is everything! Check your insights to see when your audience is most active and schedule your posts for those times.
Example: If your followers are most active at 7 PM, make that your prime posting time to maximize engagement.

3️. Engage with Your Audience
Be active in your community. Comment on others' posts, respond to your DMs, and be part of conversations. The more you engage, the more visibility you get.
Example: Spend 15 minutes before and after posting engaging with your followers and related accounts.

4️. Collaborate with Others
Partnering with others in your niche can expose your content to a broader audience. Consider guest posts, shoutouts, or joint Reels.
Example: Collaborate on a Reel with another health coach where you both share quick tips, and tag each other’s accounts.

5️. Use Stories & Reels
Instagram Stories and Reels are powerful tools for reaching new audiences. Stories keep you top-of-mind for your followers, while Reels can go viral and reach a much larger audience.
Example: Share behind-the-scenes content on Stories daily and create Reels that align with current trends, adding your unique twist.

Consistency is key. The more consistently you post and engage, the more the algorithm will favor your content and show it to more people.

Want your posts to make people pause mid-scroll? Here’s how you can create content that grabs attention and keeps your a...
27/08/2024

Want your posts to make people pause mid-scroll? Here’s how you can create content that grabs attention and keeps your audience engaged:

1️. Bold, Eye-Catching Visuals
Visuals are the first thing people notice. Bright colors, striking contrasts, and unique designs make a big difference.
Example: A Reel featuring a vibrant smoothie bowl with colorful toppings against a clean, white background. It’s simple but pops on the feed.

2️. Relatable, Authentic Moments
People connect with content that feels real and relatable. Sharing behind-the-scenes, bloopers, or everyday moments builds a stronger connection.
Example: A candid video of you trying a new workout and struggling, followed by a caption about how it’s okay to not be perfect every time.

3️. Clear, Powerful Text Overlays
Short, bold text that delivers a quick message or question can pull someone in instantly.
Example: A Reel with the text “Struggling with motivation? Here’s what you need…” overlaying a quick montage of you getting ready for the day.

4️. Thought-Provoking Questions
Ask questions that make your audience stop and think. It encourages interaction and makes your content more engaging.
Example: A post that says, “What’s one healthy habit you’ve been wanting to start but keep putting off? Drop it below!👇”

5️. Trending Sounds & Music
Using popular sounds or music grabs attention and helps your content get noticed, especially if it aligns with the vibe of your post.
Example: A Reel with a trending upbeat sound, showing your morning routine sped up to match the rhythm.

Mix and match these elements to find what resonates most with your audience. Content that connects is content that converts!

Want more ideas on creating scroll-stopping content? Drop “STOP” below, and I’ll send over my top tips!

Want to boost your social media game? Let’s dive into what really matters.Analyzing your social media doesn’t have to be...
24/08/2024

Want to boost your social media game? Let’s dive into what really matters.

Analyzing your social media doesn’t have to be complicated. You just need to know where to look:

1️. Check Your Stats
Look at your likes, comments, and shares. Who’s engaging? What are they loving? And how many eyes are on your content? These numbers tell the real story.

2️. Spot the Winners
Find your top-performing posts and ask yourself why they worked. Was it a reel? A story? A carousel? Notice the patterns and double down.

3️. Know Your Crew
When are your followers online? Who are they? Knowing when to post and who you’re talking to is everything.

4️. Set Some Goals
Get clear on what you want. More engagement? More followers? Set goals that you can measure and track.

5️. Tweak & Test
Try new things. Mix it up with videos, polls, or behind-the-scenes peeks. And don’t forget—consistency is king.

6️. Keep an Eye on It
Your analytics are your best friend. Check them often and be ready to switch things up if needed.

Pro Tip: Don’t just chase numbers. Focus on building real connections. That’s where the magic happens.

Ready to take your social media to the next level? Drop “BOOST” below, and I’ll share my top tips for growing your presence. 🔥👇

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Life as a Mom-Wife-Entrepreneur

Welcome to my page! I am a Virtual Office - specializing in Social Media Management, Clickfunnels, Website Management and Digital Marketing. I LOVE IT ALL!! I help overwhelmed business owners and entrepreneurs have #freedom to do other things, by doing the tasks that cause them frustration or just don’t have the time to do. I am building my own global business while being a mom of 3 kids, a wife to a very busy husband...

I finally found my answer to how I can make an income from home. One day scrolling through my newsfeed, I came across a video of an Affiliate Marketer - A MOM entrepreneur that I did not know and decided to just go for it too!! That was the moment that began my entrepreneur journey.

Once I stepped past my fears and self-doubts, I opened a door to so many possibilities!! Now I am doing something that I can get excited and passionate about everyday.

I am creating a “freedom” to spend more time together as a family and do life adventures, while helping other business owners do the same :)