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Social Media Marketing Sherpa, showing there is no mountain, only a molehill - Follow me on Twitter
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Making the journey to the peak of Social Media Everest a lot easier than it sounds. There is no mountain, only a molehill (made of Twitter, Facebook, YouTube, Google+ and more) being viewed from afar. As a social media marketing sherpa and digital strategist, I create digital and social strategies that enable clients to create and maintain engaging user experiences. A champion of social media tool

s and technologies, with a track record of creating and implementing successful campaigns. Delivering digital marketing strategies in non-profit, consumer and business-to-business markets, developing programs across a range of categories including IT, sport, entertainment, non-profit, politics, food & beverage, retail, health care & mining. Also well versed in event management, communications, business development and fundraising; thus as comfortable writing a press release, hammering out a grant proposal, overseeing a movie premiere or fundraiser, as coordinating a World Championships or just sitting down one to one working out the needs of a social media campaign. An active participant in the community, currently chairing committees for Volleyball Canada & Volleyball BC, and currently sitting on the board of the Western Communities Montessori Society. Whether it's digital strategy, social media community management, event management or fundraising, I'm happy to spend time creating solutions and helping you climb the molehill!

07/11/2022

This happens all too often, and is so true!

LinkedIn is NOT the place for cold calling.
Warm calling is a much better networking and business development plan!

Thanks Marketoonist for the Monday chuckle! 🤭

25/10/2022

If a tree falls in the forest…?
Just as you decide to take out a print, radio or TV ad, or rent a billboard on the highway, you want people to SEE or HEAR IT. 👀 👂

Thus, you have to ask yourself: How easy is it for your current and potential customer to find you on social media?

Are the icons (and hyperlinks) on your webpage? Every page or just the home page? Are they in your email signature?
Are they on your print materials? Visible in your location?
Is your Twitter and instagram handle, and name, easily remembered and found?
Can your page address be easily discovered with your business name?
Does your YouTube channel name correspond to your business?

If you answered anything but "YES!" to any of these questions, you need to have a second look! Or get in touch for a quick social media tune up!

09/06/2022

Going out on a limb here, but wouldn’t you say that, for most, the proverbial Social Media “cat is out of the bag” already?! 🤦‍♂️

📸 Sharenting: Posting photos of your children on social media? Experts warn there may be consequences | https://bit.ly/3QoKSuH via CTV News

09/03/2022

Advertising on Facebook or Instagram?
Knowing how to target your ads effectively might be as important as what your ad says or how it looks.

Either Remy Martin and Louis XIII know something about me that I don’t, or they’re throwing good money after bad by showing me this ad, repeatedly.

Target your social media advertising accurately and effectively to maximize your return on investment.
Have questions about doing so? Ask me!

01/01/2022

In 2021, as we rode the roller coaster of the pandemic, we learned how much we value human connection. Real, in person, face to face, not 😷 to 😷, connection.

Working virtually has its benefits, but we all need to see another smile, hear laughter and shake someone’s hand or receive (and give) a hug 🫂.

Social Media allows us to stay in contact, but connection is what feeds the human spirit.

Continue to build your brand in 2022. Stay in contact with your audience, and give them an easy avenue to engage with you and to access customer service. And when you can, safely, connect with them in person.

Happy New Year! 🥂🍾

09/11/2021

This might be the MOST IMPORTANT thing you ever learn on Social Media, which you hopefully NEVER have to use!

Hand Signal Used By Missing Teen Developed In Canada | https://bit.ly/3bYUo4G via CTV News

Please take the time to read and share! 🙏

04/11/2021

A great read, and so true! Don’t know how many times I’ve used this very sentence or something close to it. 💡

The Secret is BEING Social, Not DOING Social Media | bit.ly/2XzcPJy by Russel Lolacher

29/10/2021

The name remains the same.

Despite the message mainstream media is leading with, the app is not changing its name, neither is Instagram, or WhatsApp. The parent company is rebranding.

No hubbub at all. THAT’S what all the Meta-bub is about…

10/09/2021

Think that cute quiz or ‘game’ on Social Media is harmless?
Think again!
☠️
Your Cyber Security is in your hands. Don’t just give it away 🤲 🎁

06/09/2021

How is your timing?

The Best Times to Post on Social Media in 2021 | https://bit.ly/3j4cTsG via Sprout Social

03/09/2021

What will an employer find? Do you monitor and manage your online footprint?

'One Search Away': Clear Your Social Media History Or Risk Not Being Hired, Expert Warns | https://bit.ly/3kOsM6j via CTV News

01/09/2021

Check your devices “after 8 popular apps were found to be harbouring the dangerous "Joker" malware.”

As Google Removes 8 Android Apps, Police Warn Users To Delete Them Too | https://bit.ly/3mSaPpT via Daily Express

31/08/2021

Businesses Are Increasing Their Investments In Social Media As Consumers Use Social Media More Than Ever Before – Here’s Why ~ https://bit.ly/3mCRvNx via Forbes

Yes, you read that headline correctly! Have you?

23/08/2021

You can apply these to almost anything in life, and in business, but I’ll be using them for Social Media Marketing first.

Do These 5 Things and You’ll Never Run Out of New Ideas ~ https://bit.ly/383jAES via Fast Company

08/07/2021

The numbers speak for themselves. Social Media isn’t going anywhere, anytime soon.

If your customers are using it, and using it to engage with brands and companies, are you engaged? Listening? Your customer service, and sales, will thank you if you do.
===============
From Sprout Social:
FACT: Over the past year, a majority of consumers say their use of social media has grown, and 1 in 3 feel it will continue to rise in the next 3 years.

Gen Z and Millennials have seen the greatest surge in their social media use and are much more likely to expect it to keep rising in the near future.

31/05/2021

It’s true.

Sure they’re fun to complete and you might even learn or remember things about your friends, but be careful (and very aware) about sharing personal information online.

Sure Social Media is social, but be social safely.

02/03/2021

'More Dangerous And More Widespread': Conspiracy Theories Spread Faster Than Ever: https://n.pr/3rbC9yR via NPR

Disturbing, and disappointing, but true. Now more than ever we need to carefully consider and vet what we share or amplify on Social Media, BEFORE we do so!

19/01/2021

Just like your website, you want your bio to help you achieve your goals. Make it pop! 💥

How to Craft an Impactful Instagram Bio for Business | https://bit.ly/3nNqGTY via Sprout Social

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