Monsoon-Music
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Monsoon-Music is an independent music label that provides a platform for experimental art music engaged in cross-cultural exploration.
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Our Story
We live in a time of rich cultural dialogue and global interconnection which has in turn inspired unprecedented diversity and creativity in the arts. Monsoon-music is an online home which supports cross-cultural exploration and experimentation.
Monsoon-music was founded in 2006 by Jonathan and Andrew Kay and Justin Gray. Since then Monsoon-music has earned a reputation for supporting cross-cultural dialogue and art. Based on Toronto, Canada, Monsoon-music is engaged in bringing artists together from all cultural heritages, encouraging the confluence of traditional music with contemporary forms of expression.
With digital recording technology more accessible then ever, online musical content creation has exploded, and the advent of global internet accessibility has enabled independent artists unmediated accessibility to specialized audiences. On one side of the coin, the digital age has created a new paradigm for the independent artist, with unlimited possibilities in the digital interconnected world. Free from the artistic limitations of profit oriented music labels, online interconnectivity makes it more possible then ever for artists to explore musical creation on their own terms.
On the other side of the coin, online music streaming sites have lead to unprecedented accessibility of music, which have drastically reshaped of the mode of music consumption in the digital age. This has it’s benefits, but has also instigated irreversible damage to the music industry leading towards the ultimate devaluation of music. It is undeniable that globalized techno-capitalism is reshaping subjectivity through modes of digital consumption and the music industry has become a game of designing momentary viral trends, in which algorithms (based on unethically mined data) predict and manipulate the next virtual sensation.