Sofie Andreou & Associates

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Sofie Andreou & Associates Helping businesses Leverage the Power of Digital Marketing through training and services. Power by Sofie Andreou. That feeds our strategy and planning session.

In the area of digital marketing, we start most relationships by helping you create your competitive strategy & plan. I do this by first conducting a competitive digital marketing audit & action plan for you. Next, if it makes sense, I help you discover what you are best at and either we train or help you outsource the rest! I provide digital marketing training, plus we are a full-service digital

marketing agency. By full-service agency, I mean we will pop in and capture materials we can then use as your social media posts! I am the author of the Your Social Marketing Strategy & Plans Books, Webinar & Video series. I am continuing evolving it and deliver it 100s of professionals monthly, mostly virtually these days. Our Digital Marketing Services include Digital Marketing Strategies & Audits, Digital Marketing Plans, Training, Video Tutorials, Certification, Courses, Google 360 Photos e-Commerce Website, Social Selling, Google Listing, SEO Google Listing ... Posting & Training. From 2002 to 2019 I created and delivered the "sold out" third-year class, Online Marketing Principles, at Trent University. I was lucky enough to have over 3000 students in my class in that time. As the demands of my own clients increased, I evolved those materials and now deliver my course to business professionals as Digital Marketing Courses and Certification. I am proud to be recognized as a digital marketing leader in various groups including; Economic Development, Chambers of Commerce, small business enterprise centers, fortune 500 companies and the online business community. My practice is focused on digital marketing training for both small, large, local and international companies. Regularly, I have been asked to appear on regional television shows to speak as the local expert providing updates on digital marketing as it impacts business practices of all sizes. I holds my undergraduate degree in Computer Science and my Masters of Engineering in Information Systems from the University of Toronto. I have had the pleasure of being the Chair of the award-winning Bears' Lair Entrepreneurship Competition, on the Board of Directors for the Women's Business Network of Peterborough, a Director of BREI Business Retentions & Expansion International, a Judge of EDCO's Economic Development Council of Ontario Annual Marketing Awards, a founding member of StartUpPeterborough, a member of the Peterborough Chamber of Commerce Board of Directors and currently a founder of FemSteamPtbo. My husband is my partner in our company. We seem to always be working, even when we're camping in our VW Bus with our two dogs! I get my balance by being outside, either kayaking or hiking with my man and my two dogs, Ruby & Lady.

13/12/2024

This is why I love Authentic REELs!

Without any boosts or ads, Cara's post received over 47,000 post likes and over 10,000 post shares on Facebook. The engagement was incredible, and it translated into increased Page followers and sales for Cheslers Shoes. This is a testament to the power of being real and in the moment.

I had to capture this in a LinkedIn article for you! It's worth the read!

https://www.linkedin.com/pulse/power-authenticity-reels-digital-marketing-2a3ce/?trackingId=fXK5SUVb%2FCgp8dmSghLxpw%3D%3D

Proud to be volunteering to make a difference. Proud to be apart of this powerhouse Board of Directors and this amazing ...
28/11/2024

Proud to be volunteering to make a difference.
Proud to be apart of this powerhouse Board of Directors and this amazing Community.

13/11/2024

Join me in this 6-minute video as I dive into the 6 Essential Digital Marketing Trends you need to know to succeed in 2025:
- Social Selling
- AI Productivity
- Voice Search Optimization
- AI Marketing
- Personalized Marketing
- Short Form Video Content
I hope my insights will help you to get ahead of the curve.

I love what I do, one day I'm on a client site, taking photos, next day I'm conducting training, live webinars or in-per...
30/10/2024

I love what I do, one day I'm on a client site, taking photos, next day I'm conducting training, live webinars or in-person.
Although I love the in-person energy & relationships, I think my pups like webinars the best!

I enjoyed speaking on AI essentials, touching on Best Google Practices, Why Blogs,  how to get Ready for the Holidays an...
24/10/2024

I enjoyed speaking on AI essentials, touching on Best Google Practices, Why Blogs, how to get Ready for the Holidays and 2025's eCommerce BIG thing for Small Businesses.
Where? Last night at Just for the Halibut, Bobcaygeon Ontario hosted by our beloved Bobcaygeon Chamber of Commerce.
Bonus, I enjoyed getting to know our table, Kawartha Settlers' Village , Kawartha Lakes. Small Business Centre, Kawartha Mediums , Aspira Kawartha Lakes Retirement Tesidence , Kawartha Kelli & Company, Kelli Lovell - Broker & Cam Sells The Kawarthas - Kawartha Lakes Real Estate Agent.
Love that our Chamber knows me so well, ALREADY (thank you for the card).
Small Business Week.. happening in City of Kawartha Lakes

Love my new mug. I bought it from the amazing talented inspirational lady who started Sacred Mugs and Custom Creations  ...
18/10/2024

Love my new mug. I bought it from the amazing talented inspirational lady who started Sacred Mugs and Custom Creations hosted last week in London On by Tecumseh Community Development Corporation 's Indigenous Businesses Showcase.

25/09/2024

It was very rewarding to lead this workshop yesterday. Loved that everyone now feels confident in creating and distributing meaningful videos! CONGRATS!!

23/09/2024

I have a concept I'd like to share with you.. meant to help you understand when to use what type of video.. meaning when to use a Story, Reel or Post..

13/09/2024

Hey business owners, do you know where the keys to your website are? There are two sets of keys: one to the website address and one to the website. It's like losing the keys to your retail store and then to all the content in the store! You don't need to know how to do anything once you've accessed it; you can hire someone like me to help. But without those keys, it's a problem!

Lessons shared at the Resilient Women Keynote by Maryam Monsef hosted by Lindsay & District Chamber of Commerce & Terry ...
13/09/2024

Lessons shared at the Resilient Women Keynote by Maryam Monsef hosted by Lindsay & District Chamber of Commerce & Terry Guiel at Launch Kawarthas in beautiful Lindsay Downtown.
1) Believe in Yourself
2) Surround Yourself by those who Believe in you
3) Hugs are important
4) Pump each other UP
5) Mom's love is key
6) Make time for yourself, somehow
7) Give Back.
Karen August made me cry, good cry, the entire time, so I couldn't share as the topic was too close to my heart, but I'd have said, focus on the JOY in the here and now, no matter what stage of life you're at, JOY attracts Health, Productivity and other Amazing People.. JOY is where you'll find your Energy & Core Purpose. Keep life simple, helps with stronger and more enriching outcomes.

09/09/2024

Who's looking for some LinkedIn Excellence Training?
Today I was contacted by a client to schedule my Customized LinkedIn training for their staff, and I thought I'd share my 4 part series with everyone here too!
I customize it for your specific industry and needs:
4 Part LinkedIn Workshops:
1) Kicking it off with LinkedIn Overview
2) Looking like a PRO on LinkedIn
3) Networking and Lead Generation on LinkedIn (Done the RIGHT WAY).
4) Ongoing LinkedIn Coaching
(You might only need one of these, or you might want all of them!)
Reach out to me if you'd like to chat!

06/09/2024

7 Steps to DIY SEO!
It's critical to take control of your own SEO!
You know your business BEST and now, following these 7 steps, in just 30 minutes a month, your business will be FOUND and you'll save the thousands of dollars agencies are charging for SEO services!
Unlock the secrets of DIY SEO and transform your online presence! In this workshop, you’ll learn how to spend just 30 minutes a month to boost your visibility and grow your business, saving you thousands of dollars in the process.
Workshop Topics:
1) Identify the Keywords Your Clients Use: Discover the exact terms your potential clients are searching for.
2) Embed Keywords Effectively: Learn the best practices for integrating these keywords into your website content.
3) Harness the Power of Social Media: Utilize your social media posts to enhance your online visibility.
4) Optimize Your Google Listing: Leverage your Google Business Profile to improve your search rankings.
5) Build Quality Backlinks: Understand the importance of backlinks and how to acquire them.
6) Connect Google Search Console: Learn how to link your website to Google Search Console for better insights and performance tracking.
7) Optimize for Mobile: Ensure your website is mobile-friendly to reach a broader audience.
Watch as I share more details on each of these 7 steps!

05/09/2024

Looking forward to facilitating this hands-on workshop! The Power of VIDEO!!! I also love being in Elora & Fergus! Thank you for having me again! Video Excellence, here we come!

04/09/2024

Sneak Peak.. behind the Zoom! Now offering Live Sessions and Zooms. All moved in.. Serenity + Silence = Joy + Creativity!
I'm offering Digital Marketing, AI & Website Creation Services here and via zoom.

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Digital Tools & Marketing Power! Agency & Trainers!

Would you like to INCREASE sales while DECREASING marketing costs?

We help you with the 1, 2, 3’s of Digital Power! We offer business consulting sessions in the area of competitive marketing analysis, marketing strategies, marketing training and marketing plans. We provide ongoing digital marketing services including social media content & posting and google listing management!

Our approach is realistic and sustainable. Leading to immediate results.