SMM Headquarters

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SMM Headquarters

SMM Headquarters is a strategic growth consultancy serving fast-scaling companies worldwide.
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SMM Headquarters serves technology companies and service providers in Canada and internationally. We support business owners, founders and marketing executives who need additional expertise for their marketing and product teams to execute more effectively.

19/05/2022

10/08/2021

The odds are pretty good** that you're not doing this one incredible thing that could change your marketing. Forever.

Phew, now that the clickbait opening is done with, I can assure you that you can start doing this one thing and, in fact, already have everything you need to do it.

That thing is customer research. Like, actual conversations with the customers who buy your product or service AND love it.

According to Forget The Funnel, marketers who conduct audience research are 466% more successful than those who don't.

How is that for mind-blowing?!

Why though? Well, because if you really understand your customer, really know their motivations not just for using your product but switching to it in the first place, you have a giant leg up in creating marketing & sales processes that really, truly serve them.

You know whom you're talking to so you know what to say and how to reassure them. And you have the exact quotes and really sweet copy to do it—because they told you all about it in their own words!

I think customer insight gathering is such a valuable habit. It really blows your mind when you start doing it. You should try it. I believe that no matter the size of your company, you can introduce it to your marketing—and I would love to support you in this process!

"Start Talking to Your Customer" worksheets will lead you to book your first customer interviews or surveys, step-by-step, starting from the *very* beginning. You may be new to customer research but you ain't new to marketing so there are questions, notes, action items and even outreach templates to help you along.

Plusssss: the worksheets come with 1:1 support from me at any time during the 4 weeks after the purchase. It's the best part, imo, for you and for me too. I so would love to help you!

"Start Talking to Your Customers" is available here for $349 CAD (~275 USD): https://smmhq.ca/start-talking-to-your-customers-offer/

**65% of marketers don't!

A step-by-step guide to initiating customer research for your company. Worksheets plus one-on-one support from SMM Headquarters!

20/04/2021

What's my problem?

Hey, I'm not just an entrepreneur, a marketer, a consultant. I'm also a customer. Of many companies. (Just like you.)

As a customer, I like when the company I'm buying from gets to know me. Understands why I buy what I buy. What my problems are. What I'm trying to solve.

Remarkably few do this! And that's why I keep talking and talking about customer research. Meeting your actual, real customer. Asking her directly about all sorts of things. Not a persona, not an assumption—a real customer.

It's scary to think about research, I get it. But I also have found multiple ways for my clients and friends to get started without having to spend an enormous amount of money or, especially, TIME!

How? It all started with the 30-minute call where we talked about their business, their goals and their ideal customers. I would love to get you on the phone (Zoom) too to help you do the same! Customer research doesn't have to be scary.

Book a call with me and let's get you going, the easy way: https://calendly.com/smmhq/free-30-minute-strategy-call

05/04/2021

"Results" is a funny word.

For every client I work with, I get results. But before you think I'm patting myself on the back, I want to clarify that these results aren't always what I (or the client) was looking for.

Not to overgeneralize, but most people I get on sales calls want new business, new customers, new sales. Totally understandable. But a lot of the time, all it takes is to start digging to find out that new customers aren't usually the problem. Nor even the best, or easiest, result one can get.

Moving away from the acquisition as the only measure of success or the only thing that matters may have unintended positive consequences. Better yet, make them intentional. Let's figure out the results you are looking for and the results you need.

You know where to find me: https://calendly.com/smmhq/free-30-minute-strategy-call

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Opening Hours

Monday	10:00 - 17:00
Tuesday	10:00 - 17:00
Wednesday	10:00 - 17:00
Thursday	10:00 - 17:00
Friday	10:00 - 16:00

Website

https://smmhq.ca/

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Digital Marketing. Your Way.

SMM Headquarters (SMMHQ) is a digital marketing agency led by Katya Ryabova, a marketing consultant with 10 years of experience who specializes in digital marketing for small businesses, entrepreneurs, and not-for-profit organizations in Toronto and internationally.

SMMHQ offers consulting services and ongoing marketing support to cater to the diverse marketing needs of today's businesses. We help startups, online companies and local brick-and-mortar establishments to put their best foot forward and connect with their customers in an engaging and organic way. Online ads, targeted email campaigns, social media marketing and everything in between is our bread and butter.

Get in touch today to see how we can move your business forward!