Mountain Top Consulting

04/11/2024

Looking to get more reach on your Reels? Hit 🔖 bookmark on this list now!

You don’t have to create click-bate style content. 

But you do need to lean into having a strong hook. 

👉 Swipe through for a list of 25 hooks for different categories of Reels on Instagram you can use depending on what your goal is. 

Is there one category that stands out for you? Let me know what you’ll be trying out in the comments! 

 
   

09/10/2024

Are you hearing crickets every time you post on Instagram? Bookmark this list now!

Remember that if you want more of a certain type of engagement (likes, comments, share or saves), you have to be specific in your caption and ask for it.

Swipe through for a list of 25 call-to-actions that will generate more specific engagement for your Instagram content.

Feel free to spice them up with your favourite emojis for fall!

25/09/2024

It’s finally here! The doors are officially open to new members again for the .ca 🥳

If you have been looking for a way to get more expert support with your marketing and the accountability to get it DONE, the answer is here.

Over the past two years, the Marketing Club has welcomed more than 200+ business owners who were looking for a better system of training, support and accountability to get their marketing done.

We know that there are a lot of other memberships out there.

Most offer generic advice, recorded training only, and hype you up with big “results” that never come true.

Inside the Marketing Club, we believe in 100% transparency and support to work with your business, where you are at today.

Here’s what you get when you say YES to joining the club:

✅ Weekly office hours for support
✅ LIVE training workshops every month
✅ Access to ALL past training recordings
✅ 25+ years of combined marketing experience
✅ Collaboration opportunities with other members
✅ No locked in monthly membership or hidden upsells ever

The doors are only open until Sept 30th!

Grab your spot from the link in my bio - or send me a DM and I’ll send you the link!

20/09/2024

Raise your hand if you have been suckered into a free webinar only to leave feeling pi**ed off that you wasted your time for an hour long sales pitch?

🙋‍♀️

Me too. 

I have attended countless webinars on digital marketing - promising some “new hack to the algorithm.”

And every single time I left completely ripped off. 

They have titles like: 

“How to go viral on Instagram with every Reel!”

“How to make $100K on your first launch!”

“How to set up your funnel overnight!”

You’ve probably seen worse out there. 

It makes putting on a *good* free webinar, that much more of an anomaly in today’s online world. 

If you’re free on Sept 24th and want to come to a non-sucky webinar about content planning for social media, drop me DM for the link. 

Here’s to webinars that don’t suck. 

         

04/09/2024

FREE Live Workshop Sept 24: 10X Your Social Media Results & Create Consistency

Ready to finally get a plan you can get consistent with on social media? Join us LIVE on Zoom for 60 minutes as we dive into:

• How to rinse and repeat content ideas so that you never feel stuck on what to post again

• How to create ultimate consistency using mini-batching and themed techniques

• The secret "accountability hack" that will forever change the way you get things done on social media

• Q&A for your social media questions

BONUS: One participant will win a full year all-access pass to The Marketing Club ($970 value!)

19/07/2024

☀️ To post or NOT to post on Instagram over the weekends in the summer? (Or any weekend for that matter)☀️

It’s not always a straightforward answer. Here’s 3 things to keep in mind for your social media planning:

1️⃣ People are likely to be off their phones more over the weekends - especially in the summer months. Hopefully spending some time away with family and friends enjoying the sunshine. This means you may see lower views on Saturdays and Sundays.

2️⃣ On the flip slide, fewer people are posting content on Instagram (see point 1 above). This means you will have less noise to break through for people who are taking some time to scroll through Instagram.

3️⃣ If your busy day for your business IS the weekend -then I would definitely post content those days.

For me: I almost never post content on the weekend.
I would much rather spend my time like slide 7 ❤️

What’s your approach to posting on the weekends for your business?

16/07/2024

Do you want to make more sales for your business this year? 🙋‍♀️

(If you are saying no, this post probably isn’t for you!)

Social media is great for:
✅ Building an audience
✅ Generating awareness
✅ Growing a community

But when it comes to sales and conversions, there is one channel that wins hands down, every single time:

✅Email marketing!

Email marketing has the highest ROI of ANY digital marketing platform.

It beats out Instagram, LinkedIn, Facebook, and TikTok.

Does that mean we should scrap social media completely?

No.

But we should be using social media strategically to grow our email list.

👉 Swipe through for the 4 ways you can grow your email list with Instagram every week and one BONUS way to supercharge your growth when you’re ready for it.

Is email marketing a priority for your business in 2024?

12/07/2024

Anyone else feel like we are 75 weeks into summer with kids already?!

Don't get me wrong, I love those buggers, and I'm grateful for camp, and sunshine.

But if ONE more person asks me how I am managing it all, I am going to send theme this meme . . .

19/06/2024

New brand photos dropping in like 🔥🔥🔥

Spent a day back in May with Brittany and shooting our first ever brand photoshoot for the Marketing Club.

Now that the .ca membership is going into its 3rd year, it was time to level up the branding with our new brand colours (can you tell we like hot pink!)

What made this photoshoot day such a success:

✅ Finding the perfect hot pink skirt from
✅ Brittany letting us rearranging all of the furniture in her living room
✅ Having a photographer that knows you need a dozen photos of you pointing in front of a blank wall!

Bonus: Having a blank white bristol board that will be very fun to add some overlaid text to!

Have you ever done a photoshoot for your business? What did you love about it?

12/06/2024

Stop sharing testimonials that do more harm than good on Instagram!

If you have ever used the Canva template for a testimonial, you’re not alone.

(Sometimes Canva makes things a little too easy for us!)

But those generic testimonial templates are not making the impact that they should when it comes to showing off how great your work is!

👉 Swipe through for 3 ways testimonial graphics are cutting it.

What can you do instead?

Craft a story out a testimonial and tell your followers:

✅ What the challenge or problem was that your client had when they hired you
✅ What they had tried before that didn’t work
✅ How you totally blew them out of the water
✅ The results they had from working with you

Bonus points if you can tag them in the post as well!

Save this post for the next time you’ve got an awesome testimonial you want to share on social media 🔖

09/05/2024

📣 Meta is making everyone pay for reach now!

At least that is what everyone has been shouting from the rooftop for the last 2 days.

It’s been a whirlwind week of announcements here on Instagram and it’s got everyone whipped up into a frenzy.

Let’s break down what we do and don’t know yet about this new update:

✅ Yes, Meta is currently testing higher paid pricing tiers for the Meta Verified. (Currently $14.99/month)

✅ The tier range in pricing from $44.99-$349/month - a big jump up in pricing

✅ There are vague details about having your “account featured” and having a “premium profile”

Meta has not said:

❌ Reach is going to be suppressed if you are not paying
❌ Timelines and official rollout plan
❌ What the stats are for anyone signed up for the Meta Verified now!

If you’re seeing a lot of accounts make a big deal about this - remember that is how they get reach 😉

I almost didn’t want to make a post about this to add to the noise - but I do want to set the facts straight.

Instagram and Facebook will continue to make updates.

In the meantime, keep rocking on with your content 👌

30/04/2024

I posted this last year, but with all of the news surrounding the potential TikTok ban in the US, it’s a good time to talk TikTok again.

There are thousands of amazing creators on TikTok sharing entertaining videos, insightful commentary, and real world updates happening in real time.

But there is also a lot of noise and useless content.

And even though it’s my literal job to be up-to-date on all things social media, I deleted the app over a year ago and haven’t looked back.

👉 Swipe through for the full breakdown of why I deleted it off my phone.

When I had TikTok on my phone, I noticed myself getting way too sucked into the platform. Hours were getting lost on “research” and nights were spent scrolling this app in bed.

Now, after a full year TikTok free, it’s one less platform I am scrolling on!

Do you have TikTok on your phone? Share what you love or dislike about the app below 👇

18/04/2024

Did you know that email converts up to 10X better than social medial?

If you want to grow an email list but don't know how to get started - get the FREE growth guide now.

It's a step-by-step process of launching and growing your email list 👇

Super charge your email list growth. Get the 5-step checklist to get started with email marketing.

11/04/2024

It’s been a long time since I’ve done one of these posts, so here we go!

I’m Jennifer Kolbuc, and I love helping business owners grow with the power of social media, email marketing, and online memberships.

One thing I don’t do enough of - celebrate my wins as a business owner!

So today, here’s a few of my favourite numbers from my marketing journey:

📱 1.5 Million followers - the largest social media account I’ve managed
🏔️ 75,000 Number of followers I grew from scratch over 5 years
✍️ 10,000 rough estimate for how many pieces of content I have planned and executed
🥾 120 trails hiked around the world
🥳 100+ members in the Marketing Club
👩‍💻 15 years of working in digital marketing
♾️ cups of tea powering it all!

What’s a fun number or milestone you have passed recently?

Let’s celebrate your wins in the comments 👇

09/04/2024

Are you hearing crickets when you make a salesy post on Instagram? 🦗

If you are saying yes, you are not alone.

The digital marketing gurus would have you convinced that you just need to make a single post about your offer to generate sales from your followers.

👉 Swipe to slide 4 for my very scientific breakdown of how sales from digital marketing actually work.

If you are only posting about your offers on social media, it might not be enough to see results.

Social media, paired with networking, 1:1 reach out and my personal favourite, email marketing, is when the magic starts to happen.

Yesterday Imade a “sales” post on Instagram for the Email Launchpad Bootcamp.

I know the post own its own might not generate a lot of traction. But paired with my weekly newsletter, a few Instagram Stories, and some 1:1 follow ups, the consistent messaging will (hopefully) do the trick!

Do you find it challenging to make sales from Instagram?

03/04/2024

Want to knock your Instagram Bio out of the park? Read this post and then hit save when it’s time for a refresh 🔖

Your Instagram Bio has two main jobs:

1️⃣ To welcome new followers to your page so they know they are in the right place

2️⃣ To direct followers on what to do next once they land on your page

Make sure you are taking advantage of each part of your Instagram bio to welcome new followers to your account!

What part of your Instagram account could use a refresh?

✅ Your name field
✅ The bio section
✅ Your CTA