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Fusion Media YYC

Fusion Media YYC is a local Calgary based business that creates and produces professional videos. D

22/12/2023

⏰ Marketing Minute ⏰

Event Videos📹

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

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20/12/2023

Take 2 🎬 !

Here are just a few benefits of creating video for your business:

✅ Increases website traffic

✅ Increases shares and engagement on social media

✅ Boost brand awareness

✅ Explain abstract concepts

✅ Connect with your target audience

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18/12/2023

The short answer is no. Social media is not a ranking factor for Google.

However, by aligning your marketing strategy to include social media, you will see an increase in website traffic.

Our customized digital marketing strategy for your business combines social media management, video content, and SEO.

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15/12/2023

⏰ Marketing Minute ⏰

Brand Videos 📹

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company's vision, mission, or products and services.

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13/12/2023

Product videos have been proven to increase sales. 📈

The goal of product explanations videos is to link the product's functions to its benefits for customers, using visuals to show how it can effectively meet their needs.

Does your business need a video? Connect with us:

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11/12/2023

PPC stands for pay-per-click and often refers to Google Ads. 🖱️

It’s a good idea to use SEO and PPC to avoid reliance on a single source of search engine traffic (and conversions).

PPC can deliver near-instant results. But you’ll need to develop a targeted plan to maximize return on ad spend.

We can help create and manage Google Ads!
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08/12/2023

⏰ Marketing Minute ⏰

Every Friday this month, we'll give you tips on the different types of videos you can create for your business!

📹 Demo Videos 📹

Demo videos showcase how your product works — whether that's taking viewers on a tour of your software or unboxing and putting a physical product to the test.

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06/12/2023

Do you have an event coming up? 🗓️

Have it professionally captured and create a promotional video or content for social media! 📹

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05/12/2023

If you have seen a drop in your organic traffic, it may just be because Google has changed its algorithm. 📉

Google rankings fluctuate as Google’s automated systems discover new content and adapt to user behaviour.

Plus, Google releases regular algorithm updates that can have a significant impact on rankings.

If your business needs help staying on top of SEO, connect with us:

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01/12/2023

⏰ Marketing Minute ⏰

Develop messaging and choose the right types of video for your audience. It’s important to communicate a message with your videos.

With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower-third graphics? Are you going to create an animated video or a live-action video?

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29/11/2023

Before you set up, record, or edit anything, start with a video marketing strategy. 📊 Why? Because every decision made during the video creation process will point back to your video's purpose and what action you'd like your audience to complete after watching it.

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27/11/2023

What is the best way to optimize SEO?

There’s no one “best way” to do SEO, but it is important to start with the basics, such as ensuring that search engines can access and understand your website and that you’re targeting relevant keywords which are being used by potential customers.
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24/11/2023

⏰ Marketing Minute ⏰

Choose the best platform to distribute your video. Before you start making your video, think about where you’re going to broadcast it.

Think about what people on that platform are looking for. You’ll also want to consider:

~Average view time

~Size and sound limitations

~Communities

~Budget

~Promotion

While videos are often used for advertising, a video doesn’t just promote itself. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content.

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https://blog.hubspot.com/marketing/video-marketing #

22/11/2023

Video is within reach for businesses of virtually any size — team and budget alike. The data is clear. (See last Wednesday's post). To succeed, your business needs a solid video marketing strategy.

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Source: https://blog.hubspot.com/marketing/video-marketing #

20/11/2023

Why bother with SEO at all? 👨‍💻

More than two-thirds of online experiences start with a search engine. If you’re not working on SEO, then you’re missing out on the chance to grab the attention of those people. Plus, your rivals are almost certainly using SEO. If they’re doing it well, they’re taking customers away from you.
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17/11/2023

⏰ Marketing Minute ⏰

Set a timeline and budget for your video. Think of video as a shorter, quicker, and less expensive version of your favourite film. While a video needs fewer resources to succeed, it can still be a costly and time-consuming process.

You can save time and money with planning and project management. Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to ensure that even with unexpected challenges and changes, you can still deliver your video on time.

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https://blog.hubspot.com/marketing/video-marketing #

15/11/2023

Video marketing is great for educating and building trust. 📹

While 91.9% of users are content to watch any type of video at all, 31.3% want how-to videos, and another 29.8% want educational videos.

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Source: https://blog.hubspot.com/marketing/video-marketing #

13/11/2023

Does SEO work?

Before investing in a particular marketing strategy, business owners should be confident their marketing dollars are well spent. If you invest in SEO for your company, is the return going to be worth it? Quite frankly, yes.

Search engine optimization has a consistently remarkable ROI, often producing business-altering results.

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10/11/2023

⏰ Marketing Minute ⏰

Every Friday this month, we'll show you how to develop a solid video marketing strategy!

Choose your target audience and find out where they spend their time. The popularity of video and user-generated video content means you must target a specific audience with each video. If you don't already have strong buyer personas, start creating them now. If you already have a set of buyer personas, make sure to update your personas to include the most recent video research.

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08/11/2023

Video marketing appeals to mobile users. Mobile users are a driving force for video consumption. According to a Statista study, 77% of those surveyed use a mobile or tablet to watch online videos. Facebook says it’s 1.5x more likely for people to watch video every day on a smartphone than on a computer. 📹

Does your business need a video marketing strategy?

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Source: https://blog.hubspot.com/marketing/video-marketing

06/11/2023

Does Google reward or penalize websites doing SEO? 👨‍💻

SEO is designed to help Google understand the content on a page and the structure of a website, making it easier for Google to determine value and rank accordingly. In this way, Google rewards companies doing SEO.

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03/11/2023

⏰ Marketing Minute ⏰

Add videos to your email marketing strategy.

For clients who have already signed up to your monthly newsletter, be sure include videos of your staff, products and services. Entertain and inform your current subscribers with how-to videos, testimonial videos and product demo videos.

01/11/2023

Let's get creative! 📹

Creating videos is fun! In fact, the marketing aspect of your business should be delightful and rewarding.

We enjoying working with small business owners to develop digital marketing strategy that are engaging and fun, not only for the audience, but also for the them. 🤩

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30/10/2023

What are SEO keywords?

Keywords are two to five word phrases that your potential clients would type into a search engine when looking for you, or a business like yours.

Our SEO experts highly recommend starting with an SEO audit to determine the best and most used keywords.

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27/10/2023

⏰ Marketing Minute ⏰

Capture a Case Study or Testimonial video!

Potential customers are more likely to purchase a product when they see a testimonial from a current customer using your product. That’s what case studies are meant to do.

To create a video marketing strategy for your business, connect with us:

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25/10/2023

Did you know that creating videos can help with your SEO ranking?

That's why our team creates digital marketing strategies that integrate on 3 different levels:

1️⃣ Video creation

2️⃣ SEO and website management

3️⃣ Social media management

Maximizing these 3 pillars will undoubtedly lead to results for your business.

Let us help you create a digital marketing strategy for your business!

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23/10/2023

It can be frustrating after spending time and money creating a new website and then NOT showing up on Google.

Here are 3 things to consider:

~ Verify your site Google Search Console

~ Submit your sitemap

~ Create and start working on your SEO strategy!

It takes about 6 months to really see significant results after starting your SEO strategy, so the sooner you start with your new website, the better!

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20/10/2023

⏰ Marketing Minute ⏰

Create videos to demonstrate how your product works and how it solves a problem for your audience.

It establishes trust and credibility as your potential customers picture themselves using the tool.

Does your business need help creating a video strategy? We can help!

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16/10/2023

Learn how to improve traffic to your website with an SEO audit! 📉 📈

It includes:

~ Check to see if your site Is mobile-friendly

~ Make sure Google indexes your website

~ Find ways to speed up your site

~ Find “zombie pages” and 401/404 errors

~ Find indexing problems

~ Check your organic traffic

~ Suggest ways to improve your on-page SEO

~ Keyword research

~ Analyze your backlinks

~ Find broken links

~ Competitor analysis

~ Suggestions for optimizing UX signals

Start your website SEO audit today for $175. It takes about a week and will provide direction on improving and maintaining your website.

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13/10/2023

⏰ Marketing Minute ⏰

Here are 4 essential elements for creating an engaging video:

⏩ Good sound quality is a must

⏩ Communicate your purpose within the first 10 seconds of your video

⏩ Capture engaging visual content

⏩ Include a call to action

Do you want to start creating engaging video content for your business?

Connect with us:

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11/10/2023

We love working with small business owners to create a unique digital marketing strategy specifically for them. 📈 ✍️

Every business is different. Your marketing strategy should reflect the uniqueness of your products and services.

We spend a lot of time with our clients understanding their needs and goals.

Does your business need a marketing strategy?

Connect with us:

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09/10/2023

What is E-A-T?

Eat stands for:

✔️ Expertise

✔️ Authoritativeness

✔️ Trustworthy

According to Google guidelines, great content should:

✔️ Help users

✔️ Be created by an expert

✔️ Be posted on an authoritative site

✔️ Be trustworthy

✔️ Be updated regularly

If you need help creating great content for your website, connect with us:

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06/10/2023

⏰ Marketing Minute ⏰

Here are 5 tips for creating professional videos:

📹 Create a plan. What are you looking to achieve?

📹 Make sure you have enough lighting

📹 Use high-quality audio equipment

📹 Do not use shaky footage

📹 Use powerful editing software

Video is the most powerful and versatile medium to communicate and engage with an audience.

If you need help creating videos for your business, connect with us:

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04/10/2023

Set up! 📹

We have different setup processes for different kinds of video shoots.

We shoot:

⏺️ Educational videos

⏺️ Interviews

⏺️ Testimonials

⏺️ Business profile videos

⏺️ "How to" videos

If you are looking for a video strategy for your small business, connect with us:

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02/10/2023

What is great content? 💻

Great content is a combination of elements that makes your website a valuable resource for people searching for your product or service.

Great content includes:

⚡ Blogs that answer search queries

⚡ Informative and entertaining videos

⚡ Great user experience

For more information to help you develop an SEO strategy for your website, connect with us:

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29/09/2023

⏰ Marketing Minute ⏰

There are 3 main phases of creating video:

1️⃣ Pre-production, where the planning, coordinating and scripts are prepared

2️⃣ Production where the video and audio are captured

3️⃣ Post-production, where the video elements get edited and put together

Each phase is important in creating a professional, informative video.

Does your business need a video strategy? 😃

Connect with us:

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27/09/2023

Our social media management package includes regular photo and video sessions!

We create professional video content that will inform, entertain and delight your audience.

Connect with us to build your social media strategy:

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25/09/2023

How do I optimize text for SEO?

A blog is a great way to add valuable content to your website. It should include 500-1000 words and use keywords that your potential clients are searching for.

For a comprehensive SEO strategy tailored to your business, connect with us!:

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22/09/2023

⏰ Marketing Minute ⏰

Here are 4 essential questions to ask yourself before creating a video:

💡 What's the purpose of the video?

💡 Who is your target audience?

💡 Is your video part of a strategy or campaign?

💡 What is your ideal timeline?

Answering these questions will give you direction, and your videos will become part of a marketing strategy rather than simply posting a video with no real purpose.

For more information about how to create a video marketing strategy, connect with us:

📧 Email: [email protected]

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