Collective Noun

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Collective Noun

Full-service creative agency in Muskoka specializing in branding, web design, marketing strategy & m
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We are Collective Noun, a creative services agency based in Muskoka. We’re a tight-knit team of collaborators specializing in branding and graphic design, custom web solutions and boundary-pushing digital marketing.

12/04/2024

When we first connected with Cecilia from her email signature described her as a ‘cat enthusiast,’ so you can imagine our excitement right off the hop! 🐈‍⬛

We collaborated with Quirks to develop a single-page website and social media strategy tailored to their new Port Colborne vintage store.

Not only do they curate and sell extraordinary vintage pieces, but their mission also centres around sharing the wonders, visions, and challenges of the neurodiverse mind.

Be sure to visit their website, and if you’re close to Port Colborne, Quirks Vintage is a must-visit!

18/12/2023

✨Project reveal✨

Collaborating with passionate business owners in the community is always an inspiring experience, and this project was certainly no exception!

Introducing Collective Good Consulting, formerly known as Joanna Kay Matthews Consulting. This collective provides consulting services to the not-for-profit, charitable, and community service sectors in an agile and collaborative way.

We loved working with the Collective Good team by helping to craft their new name and developing their brand and website. Let their compass lead the way with their fresh new online presence ready to kick off the new year! 🎉

01/12/2023

✨Project reveal✨

This year we had the pleasure of developing a brand and website for Muskoka and Area Ontario Health Team. Ontario Health Teams are a provincial initiative that unites healthcare providers, patients, families, caregivers, and community partners to enhance our healthcare system, with patients at its centre.

It was crucial that the brand accurately reflects Muskoka & Area OHT’s collaborative approach. The brandmark symbolises connection and cooperation within the health team while paying homage to the natural features that characterise Muskoka. 🌲

The website was designed to serve as a central hub for partners and patients as well as health care professionals seeking employment in the area.

We had a great time on this project and are proud to add it to our portfolio 🎉

17/11/2023

What’s a WordPress Care Plan, and do you really need one? 👩‍💻

A lot of websites are built with WordPress (it’s our favourite!), and for good reason—it’s powerful, flexible and scalable. But WordPress sites have a lot of moving parts that are constantly being updated: themes that add styling, plugins that add functionality, and even the core software itself. 💪

Keeping your WordPress site up-to-date isn’t just about staying current with the latest features; it’s a strategic move to fortify your digital fortress. Regular updates bring crucial enhancements, bug fixes, and performance optimizations that not only elevate your website’s functionality but also bolster its security. 👾

Because WordPress is so popular, hackers are continually devising new ways to exploit vulnerabilities, and outdated software is their favourite target. By consistently updating your WordPress site, you close potential loopholes and shield your site from cyber threats. Neglecting updates can leave your site exposed to malicious activities, putting sensitive data, user information, and your online reputation at risk.

Search engines also favour updated websites, considering them more reliable and relevant. Fresh content and optimised performance contribute to a positive user experience, which can positively impact your search engine rankings. So, it’s not just about security; it’s about maintaining visibility and credibility in the online realm.
Don’t want to manage your WordPress site all on your own? We have your back!

Our care plans include:

✅ Uptime and security monitoring

✅ Regular, secure, offsite backups, and the restoration of a backup if needed

✅ Regular updates, and fixes if an update causes a conflict

✅ Visual checks

✅ Premium plugin and theme licences

03/11/2023

The recent snowfall has got us excited for the annual Stouffville Christmas Home Tour 🎄 ⭐

Last year, we had a fantastic time rebranding the tour, designing tickets, signage and posters, and rebuilding their website. It got us into the Christmas spirit well in advance! 🧑‍🎄

Every year, the Stouffville Christmas Home Tour takes place in early November, kicking off the holiday season. Local designers and florists team up with homeowners throughout Stouffville to decorate their homes for the holidays. Guests are welcomed into the homes to view the decor and get inspired. A Christmas marketplace runs all weekend and the annual Friday night cocktail party is not to be missed! All proceeds from the ticket sales go towards 3 local charities including The Jennifer Ashleigh Children’s Charity, The ABLE Network and The Good Food Impact.

We are thrilled to attend the Twilight Tour this evening to explore the beautifully decorated homes. Get your tickets from .stouffville , see you there!

29/09/2023

Change is in the air! 🍂
We are now officially moved out of our lovely lil’ office. It has suited us well for the past 3.5 years but it’s time for us to embark on a new journey. Although we’re sad to say goodbye to this friendly space, with endings come new beginnings, and we are so excited for what’s next. Stay tuned! 🫶

07/09/2023

Owning your own domain is crucial. The last thing you want is your website going down for any reason, leaving you powerless to bring it back up. You might find yourself making awkward calls to your former designer, ex-husband, or ex-business partner just to get things back on track 👀 Here are some essential tips to ensure your business stays in your control 💼💪

29/06/2023

Yes, digital marketing can be VERY confusing! It’s easy to get overwhelmed with all of the channels, tasks, trends and tactics in the digital space.

Starting with a solid strategy can help to ensure that you’re getting a good return on investment for all of your hard work. It can help you stay focused and aligned with your business objectives, and maximize your resources.

The best strategy is tailored specifically to your audience and goals. It takes some creativity to figure out what exactly that looks like for you, but you got this!

We’ll be here if you need us 🫶

23/06/2023

Craft beer is all about creativity and community, which is why we loved working with Ontario Craft Brewers on a fresh rebrand and website build 🍻

OCB represents over 100 locally-owned craft breweries in the province. Their updated visual identity is inspired by their core values of leadership, craftsmanship and quality. All of the components of the visual identity work together to position the association as an industry leader now and into the future, with a look just as unique as the beer it represents.

The website features a directory of 16 Craft Beer Trails, searchable Brewery and Supplier Member directories, as well as a new home for the OCB Conference & Marketplace. A secure member's-only portal will be launching in the coming weeks.

There are many moving parts on this site, and we had a blast putting it together with our new favourite WordPress theme builder, Bricks. It gave us ample room to customize as much as we wanted all while making sure the site loads quickly and is accessible.

Check them out at https://ontariocraftbrewers.com/.

26/05/2023

Why is password management the hardest part about running a business!?

Not only should your passwords be unique and hard to guess, but you have to remember them too?! Sheesh. Luckily there are solutions out there to help you manage your passwords and keep them secure.

1️⃣ Find a password manager that works for you. There are several apps out there that offer both free and paid plans (we like ). It is wise to reflect on your needs before choosing one. For example, are you sharing passwords with employees, partners or your web designer? Do you have multiple devices? Or even multiple businesses? Can you get away with just using your Apple keychain? Once you narrow down your needs, it will be easier to find one that works for you.

2️⃣ Create passwords you will actually remember! Yes, it probably needs to have an exclamation mark, a capital letter and a batman symbol or whatever, but make sure it’s not too random or else you won’t even be able to guess for yourself. Try spelling out a sentence using alternate characters like MySillyCatB00t$. Just don’t use the same one for everything!

3️⃣ 2 Factor Authentication is on the rise, especially with all those bots out and about tagging you in Shein giveaways (if you’re reading this pls STOOPPPP). Most platforms will ask you to enter a time-sensitive code sent to your phone or email, which is a great security measure. Just remember who needs access to these accounts and what kind of hoops they might have to jump through to track down that 6 digit number sent to your old email address.

Moral of the story: passwords can be hard and we are human beings. However, with a little organization and upkeep, you should be able to set yourself up for success!

24/05/2023

When two sisters share a cinnamon bun, they might just come up with a genius business plan!

We had so much fun expanding the story of by developing their brand and website.

Cynthia and Julie, driven by their passion for service, are on a mission to create the perfect escape, turning their childhood dreams into reality. If you are planning a trip to Grey County, make sure Two Sisters Inn is on your itinerary!

📸 Original photos by

18/05/2023

We’re trying a new thing over here. We often find ourselves sharing the same advice with our clients and Friends With Websites and thought it would be helpful to share some of our favourite advice with the world. From domain management to accessibility to branding, we've got some wisdom to share. We believe in spreading knowledge and making the digital world a better place for everyone. So get ready for a series of helpful and saveable advice coming your way soon. 📚💡

But wait, we want to hear from you too! Do you have any burning questions? Drop us a DM, and we'll make sure to add it to our list!

28/04/2023

Say hello to one of our favourite projects this year so far!
We had a lot of fun working alongside the power duo at Muskoka Tea Company to design a brand including product packaging and an e-commerce website.

The goal of this project was to encapsulate the Muskoka State of Mind—a moment of clarity experienced when you take a sip of their all natural, organic loose leaf tea. Trust us, you’ll get it when you taste it!

We are so excited to see our favourite tea gals living out their passion. If you’re in Huntsville this weekend, check out their open house during Maple Fest.

Shoutout to Della Porta Photography for the stunning brand photography 📷.

19/01/2022

We're beaming over our first client project launched in 2022! We've been working with the creative force that is Candice to relaunch her vintage rugs and home goods shop Woven Kin Home. This project included renaming (formerly Petrichor Vintage Co.), visual identity development, copywriting, collateral design and a complete overhaul of her Shopify website.

The goal was to capture the essence of vintage at every turn—the beauty found in imperfection, the magic and mystery of treasures handcrafted and passed down through generations, the patina of time. That meant rich textures, earthy colours and classic typography. Candice is a professional treasure hunter with a keen eye for design. If you're looking for classic pieces to add to your home, check out her shop at http://wovenkinhome.ca/

Shoutout to creative partners on this project: Belinda Love Lee on the stunning stationary and Northern Wildflower Photography who knocked it out of the park with the brand photography.

02/12/2021

This was a fun project for a great cause!

17/11/2021

🍻 Cheers🍻 to our friends at the Canadian Craft Brewers Association for the launch of their brand-new national craft beer competition, the Canada Beer Cup! We loved working on the branding and web development for this exciting launch. If you're a Canadian independent brewer, enter your beer here: https://canadabeercup.com/. Can’t wait to sample some of the winning beers…

18/08/2021

Oh hi! We’re still here and we’re excited to introduce a few new Collective Noun team members. First up is Taylor Ray Luecke, talented designer and illustrator. Taylor’s been working with us for about 6 months now and we are so grateful for her expertise and hard work. Welcome, Taylor!

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://www.collectivenoun.ca/

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As someone who has spent a lot of time in Burk’s Falls and conveniently owns a lot of maps, building a visual identity for Almaguin Highlands Family Health Team was such a special project. Initially, our intention was to avoid geographical symbolism, however, the Magnetawan River was too compelling to overlook! Much like the Almaguin Highlands Family Health Team, the Magnetawan River serves as a unifying force for the surrounding communities. In Burk’s Falls, where the team’s office is located, the North Magnetawan River meets with the Magnetawan River, forming a subtle “A” shape from a bird’s eye view. This logo mark was crafted to capture the essence of this junction where the rivers, and the communities meet. 🤝 We’re excited to share more about this project so stay tuned! 🌊

Simple, classic and femme. We always love working with our friends over at @therosewoodroomspa 🌸 Last year we had the pleasure of working with Amanda to create a cohesive brand and website to suit her fresh new boutique spa. We designed the brand and website to reflect the way you want to feel each time you visit: Your Natural Best. The Rosewood Room is committed to using clean, organic products and lavish, high-quality treatments, all in a cozy and cute boutique setting. Book online over at @therosewoodroomspa and see for yourself what an incredible addition RWR is to Huntsville! . . . . . #branding #brandingdesign #webdevelopment #webdeveloper #ecommerce #ecommercedevelopment #shopifypartners #muskoka

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