How it all started…
I work with a lot of clients within the grape and wine industry so I wanted to share how it all started.
I grew up in Niagara and was raised on a farm and was always interested in this industry and people and stories within in. My love and curiosity started when I was young and would help my papa make wine on the farm.
My passion continued to grow when I worked as a TV news reporter and would cover stories within the industry and learned more about it.
Before I started Britt Dixon creative I also worked at CCOVI and Brock University as a communications officer helping them tell stories and with social media. I also earned a certificate in Ontario wine while I was there.
I’m so passionate about helping small businesses within this industry share their stories and build their brands through social media marketing.
Day in the life of a social media manager and content creator 📱
#socialmediamanager #contentcreator #cometoworkwithme #niagarawine #sippingontario #dayinthelife #fieldingwinery
Tools for repurposing your content ⬇️
You have more content than you think!
That post you shared 2 months ago? Your audience doesn’t remember. The b-roll clips you feel you’ve used too many times? Your audince doesn’t remember.
Repurpose your content! Recycle your content! This is your reminder that you do not need to reinvent the wheel every time you post.
Here are some tips for repurposing your content 👇
👉 Video b-roll: Find video you already have in your camera roll and overlay text on top
👉 Recap/Wrap: Edit a bunch of video clips together to create a recap.
👉 Templates: Use a quick and easy already made CapCut template with a photo or video you already have in your camera roll (need help? send me a DM). This is great for funny and relatable content. Or you could use an IG template that lets you just plug in your photos and videos and does tie work for you.
👉 Long form content: Transform key points from bog posts in to bite sized Reels, repurpose longer form YouTube videos, podcasts or trainings, pull from your newsletter or LinkedIn articles.
👉 High performing content: Go to your analytics to find highly saved, shared, liked, engaged with posts and create a new post with the same idea.
👉 Caption to Voiceover: Take an old caption from a post and turn it into a voice over with some video b-roll.
👉 Turn copy into visuals: Repurpose your website copy into a Reels.
How often should I post on Instagram?
It’s the number one question I get asked as a Social Media Manager! My recommendation is 3-5+ times a week.
Here’s why 👇
✔️ The more you post the better you get at it and the faster you get at it. Think about it like a gym membership – if you just go once a week you’re probably not really going to see results
✔️ Posting several times a week will help you develop your skills, test and improve your messaging to your audience and experiment with what works and what doesn’t in terms of content.
✔️ It’s FREE to post and FREE to experiment! You have this great, absolutely free marketing tool that lets you get in front of all those people – think about before social media when businesses would have to pay for ads on tv, radio and print.
So start posting! Every post doesn’t have to be perfect. Stick to your key messaging and create content that speaks to your ideal client.
Want a content plan delivered to your inbox each week? Join my Social Club for $9.99 a month.
#socialmediamarketing #socialmediamanager #socialmediatips #instagramforbusiness
Content day AGAIN?! 😪
But it’s ok, I’ll be your hype girl! Need help creating content or looking to outsource your social media!? Send me a message!
Or join my Social Club for $9.99 a month and get a weekly content plan delivered to your inbox
#olympicbreakdancing #olympicbreakdancing2024 #olympicbreakdancingmemes
Olympic breakdancing memes
Olympic breakdancer
It’s called the School of Cool and it’s the coolest class around 🥂😎
We spent the day learning all about Cool Climate Chardonnay from around the world.
Each assignment included a tasting flight and an expert panel of knowledgeable and passionate producers.
Thanks @coolchardonnay for such a fun and educational event! I just loved it!
#sippingontario #brittdixoncreative #i4c24 #coolclimatechardonnay
Unbox this wine delivery with me from @frontroadcellars 📦🍷
Front Road Cellars is a winery in Norfolk County and owners Amanda and Nick are lovely! I can’t wait to try these wines!
The labels are beautiful and if you take a closer look there’s some great storytelling happening on those labels 😍 which I of course LOVE. I’ll definitely share more as I try these.
Amanda I need to plan a road trip to have a glass of wine and chat with you irl 🥰
#sippingontario #brittdixoncreative #ontariowine #norfolk #frontroadcellars
If you want to stay consistent and have a long term strategy that works for you, you need to have a bank of evergreen content that you can use again and again.
Dedicate an album in your camera roll to photos and videos that you can pair with your key messages to promote your biz, products or services.
That’s exactly what I used to create this Reel! Video b-roll I shot behind the scenes during a photo shoot with @myda2.8
Creating a content bank means no more wondering what the heck you’re going to post!
Do you want to join me for a studio mini content session or a Reels day to develop your own content bank?! Send me a message 😘
#brittdixoncreative #socialmediamanagerlife #socialmediamanager #businessbrandingshoot #businessphotoshoot #businessheadshots
Just me behind the camera counting you down and hyping you up! 🤣
Need help with your content? I have packages to fit every budget. Send me a message 🤍
Wine deliveries are the best kind of deliveries 📦 🥂
I can’t wait to try this Moscato from @kajbevy 😍 I have a feeling this fresh, fruity wine will be the perfect summer sipper.
Emily over at Kaj Bevy makes some super fun products — I feel like they perfectly represent her fun personality 😍 — that you can get through @drinkcollab and the best part is they are all locally made and you’re supporting small biz!
Can’t wait to try this!
#sippingontario #moscato #niagarawine #kajbevy
Come with me on a content creation day!
I was shooting some fresh spring vineyard content for @grapegrowersont and made stops @huebelgrapesestates and @tawsewinery
Also how adorable are those vineyard 🐑😍
#socialmediamanager #contentcreator #brittdixoncreative #sippingontario #niagarawine
Today was a 2 client day. A 1:1 social media coaching session and then another stop to shoot some quick content and have a content meeting. Love my job 🤍
#brittdixoncreative #socialmediamanager #socialmediamanagerlife
Smiling through it all for the content but that interval voice 😂
Can you relate?!
😭 but I’m probably going to get myself a little treat anyway 🤣 #smallbusinessowner #entrepreneurlife
Behind the scenes of my content day @sueannstaffestatewinery this week 🎥
We shot a bunch of Reels to highlight some new wine releases and some delicious recipes to pair with them 🤤😍
#sippingontario #brittdixoncreative #socialmediamanager #contentcreator #niagarawine #niagarawinecountry #niagarabenchlands
How many takes to get it just right?! 🤣
#socialmediamanager #socialmediamanagement #socialmediamanagerlife #fieldingwinery #sippingontario
Designed to save you time and make your Reels creation process easy peasy 🪄
My Social Club membership gets you a weekly content game plan so you don’t have to waste your biz owner energy endlessly scrolling for ideas and inspo.
When you join, you get a weekly email with:
✔️3 Trending audio prompts for Instagram along with ideas of how to use them for your business
✔️3 Content prompts to help you create Original Content and how to use them to connect with your ideal client/customer
✔️Creator Pro Tips to help with your content creation
Best part is, it’s just $9.99 a month! 🙌
Drop your questions below 👇 Or head to the link in bio to join now 🔗
#socialmediamanager #socialmediaforsmallbusiness #contentideas #contentideasforsmallbusinesses
#contentideasforsocialmedia #instagramreelstips #instagramforbusinesstips
