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Pink Hippo Marketing

Social media marketing for small business. Social Media Marketing

11/12/2024

Here's your sign to go set up your Ad Account.

04/12/2024

December is expensive.

28/11/2024

Some vigorous A/B testing here. 😅

25/11/2024

Have an ad for customers, or potential customers, who are interested in your products?

Story ads are a great way to get that final push to purchase.

22/11/2024

Ads are a constant learning process of iterations and tests.

Being able to record and track the cost-per-action over time will help you get better at knowing what works and what doesn't.

Start with what you have or find out the industry average (roughly).

21/11/2024

Not sure what to write for your ads?

Think about the conversations you've had with your best customers. Review the testimonials and positive reviews you've received.

What are the common themes? What words and phrases often come up?

Use the same language and themes in your advertising.

20/11/2024

Did you know that over 95% of our purchasing decisions are emotional?

It's tempting to list all the great things about our products, but that doesn't actively solve our customer's problems.

Emphasize the outcomes and the feelings surrounding using your product (before, during, and after).

19/11/2024

The Facebook Ad Library is a great resource to check out what others are doing.

Search for accounts that inspire you and see what ads they're running.

Remember, though, that we don't know how they are performing or their goals, so make sure your campaigns and creatives are true to your business.

18/11/2024

Don't leave your potential customers hanging.

Make use of the call-to-action (CTA) button on Facebook and Instagram ads by being specific about what you want the customer to do next.

Use active language where possible, and make sure the button takes them where you say it's going to take them.

For example, if the CTA is "Shop Now", then the person should be taken to the shopping page of your website and not the Homepage or About page.

16/11/2024

An old ad from WWF that still makes me smile.

This is a great example of staying on brand by capitalizing on a trending topic.

The visual is simple and impactful. It's interesting enough to catch someone's attention (what was then a trending current event) and has an element of discovery which is satisfying for the reader once they quickly figure out the joke.

15/11/2024

The shopping season isn't over December 25th!
The time after Christmas is still a great time to promote your products.

15/11/2024

How well do you know your customers?

Is there a time of day they are more likely to be on social media?
Maybe they are parents during hockey practice (after school). Or foodies who love taking pictures of beautiful desserts (supper time).

Targeting a specific time of day can potentially save you ad spend by only delivering during peak times.

14/11/2024

No budget for ad creative?

Your organic posts will give you the biggest clues about what works with your audience.

Create targeted organic posts for your upcoming promotion and see which ones receive organic engagement. Use those posts as your ad(s).

13/11/2024

Are you a local business in Saskatchewan?

Chances are, targeting just the location(s) of your town(s) or city will be enough. The rest of the results will depend largely on the relevance and creativity of the ads themselves.

13/11/2024

If you're not sure who or how to target your Facebook and Instagram ads, then create a Lookalike Audience.

A lookalike audience takes the audience you have already (on Facebook) and delivers the ads to people who have similar interests and behaviours.

Address

Website

https://www.pinkhippo.ca/adsmanagement

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