SWAY Marketing

28/02/2023

This information is essential for your potential clients.

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06/12/2022

Think about it this way: if you wouldn’t say it in person, don’t post it online.

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08/11/2022

But maybe you aren’t starting from scratch on your social accounts.

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04/10/2022

Many small business owners struggle with implementing an effective social media marketing strategy.

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20/09/2022

How can you polish up your social media accounts and represent your business in the very best way?

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06/09/2022

REVAMPING YOUR SOCIAL MEDIA STRATEGY.

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23/08/2022

Our systemized engagement and custom ads grow your audience and subscribers to make sure your best content is being seen.

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09/08/2022

Clean it up: Engagement isn’t everything: delete any posts that are risque, embarrassing, or just plain rude- even if it has a lot of reactions.

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26/07/2022

Social media is an integral part of how people communicate in their modern daily lives.

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12/07/2022

Perhaps you have been limping along with a weak social media “strategy” that consists of posting a few times a month to Facebook, stumbling through making a graphic, or promoting an event here and there.

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28/06/2022

When done effectively, social media marketing can lead to more customers, more traffic, and more engagement.

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14/06/2022

Or you’ve parked on a Twitter or Instagram handle but have never really jumped in.

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31/05/2022

Working with a social media management company, like our team at Sway Marketing, can take these basic posting principles to the next level.

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17/05/2022

But more than just a virtual “come in, we’re open” sign, having an active social media presence also legitimizes your business.

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04/05/2022

Do you need better engagement? Tune in now.

See some of the reasons why investing in engagement makes business sense, and how to master engagement on Instagram, Facebook, and Twitter.

03/05/2022

We offer customized engagement tracking to ensure that the content is hitting the right marks, at the right time.

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02/05/2022

Have you ever wondered what content marketing actually means?

➡️ Download HubSpot's Content Marketing Workbook [FREE GUIDE]: https://clickhubspot.com/4taIn this video we’re walking you through effective inbound content ...

29/04/2022

What is your market strategy? Do you even know where to begin?

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A go-to-market strategy is what's going to help you catapult your new product into the hands of buyers, and we've got the examples + templates you need.

22/04/2022

Earth Day should be a reminder that we’re not removed from nature but a part of it. It’s time to invest in our planet and form actionable change!

20/04/2022

'Tis the season of bright, trippy, vintage, with neon colors. What do you think of this new trend?
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Discover 7 graphic design trends for 2022, along with their key elements and visual references from the Depositphotos library.

19/04/2022

Most businesses are aware of the importance of an online presence - no matter what industry, people typically turn to Facebook, Instagram, and the like to find reviews, hours, and contact information.

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18/04/2022

Social media is a great place to sell your products.

This is especially true if you're looking to increase visibility, conversions, and sales. By posting links on your profile pages, you can lead potential customers to your website or eCommerce store where they can purchase whatever it is you're selling. But how can you make the most of social eCommerce?
Stay tuned for 7 Steps to boost your Social E-Commerce Sales.

15/04/2022

8 Social Media Content Ideas to Build a Better Strategy.

#8
We know that video content is huge right now. And we know that it's a great way to share information, showcase your products and services, and engage with your audience.
But… how do you come up with ideas? Here are a few ways:

1. Think about what your customers need to know (or want to learn). What questions do they ask over and over? How can you help them get answers?

2. Create a list of the main points you want to share (in bullet format), then use those bullets as short snippets of information in the video.
3. Use keywords and phrases that you're trying to rank for in Google search results—talk about these things in the video!

11/04/2022

8 Social Media Content Ideas to Build a Better Strategy.

#7
One of the best ways to start creating content is to repurpose work you've already created.

If you're new to social media and digital marketing, putting out content can already seem like a big time commitment. That's why I encourage my clients to start with repurposing their existing work. If you have a weekly podcast, try taking a short clip from the episode and turning it into an animated GIF to share on social media. It's an easy way to get started and it gives your audience a preview of your podcast.

You can also create audio content, like audiograms, by combining your text post with a relevant snippet of audio from your podcast or other recording and posting it as an image with the sound on.

If you'd like help setting up systems for repurposing your content, reach out to us!

08/04/2022

8 Social Media Content Ideas to Build a Better Strategy.

#6
Use User-Generated Content
If you're looking to build a community on social media, user-generated content is the way to go. By sharing UGC (content produced by fans and customers), you can build brand awareness without turning your social media page into a non-stop sales pitch. Plus, it's fun.

Check out these 3 tips for incorporating UGC into your strategy:

1. Be a good listener—Give your audience a chance to share their opinions and feedback, then use that information to shape your brand’s messaging on social media.

2. Share reviews and testimonials—By sharing positive reviews, you can give people an idea of what they can expect from your product or service. You could even add some before and after pictures if they apply!

3. Encourage posts with branded hashtags—Encourage your followers to share their own images with branded hashtags, and then re-share those photos on your page!

06/04/2022

How to build your Brand. Check out this Podcast.

Brand is a differentiator for businesses. In this post, we’ll be sharing some tips and strategies to help you to build a brand that stands out.

05/04/2022

Committing to a social strategy shows potential customers and the public that you are engaged and focused, putting out high-quality, relevant-to-your-industry posts and actively responding to questions, comments, and likes.

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04/04/2022

Social Media Content Ideas to Build a Better Strategy.

#5
Influencer Marketing
One of the best ways to drum up social media content ideas is to work with influencers. A social media influencer is anyone who has the potential to influence buying decisions.

Think about the last time you were scrolling through Instagram or Facebook and saw a post from a friend about an outfit or product they loved. They don’t even have to be getting paid for their opinion (although they might). If you’re going through a similar phase in your life, you may very well be influenced by your friend’s recommendation.
When you partner with influencers, you get a lot more say in what type of social media content they produce and where they post it, but you’ll also have to pay for that content.