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01/01/2025

Wishing everyone a safe, prosperous and Happy New Year !

30/12/2024

Google Reveals Top Searches Of 2024

Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024.
Based on Google search data, the report offers a glimpse into the topics, events, and figures that defined the year.
Here’s an overview of top trending searches worldwide and a breakdown of U.S.-specific trends.

Google's yearly report of top trending searches reveals the most popular keywords and topics across different categories.

27/12/2024

How to choose an SEO-friendly domain name

Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
When choosing a domain name for your website, SEO might be on your mind, but the most important factor is creating a domain that aligns with your brand and business goals.
A great domain name should be easy for your audience to remember, reflect what you offer and, ideally, help search engines recognize your relevance.
This article will walk you through the essentials of selecting an SEO-friendly domain – whether it’s brand new or already established – and cover tips on branding, TLD choices and common pitfalls to avoid.

Select a domain name that supports your business goals and brand identity without falling into common SEO traps.

25/12/2024

Wishing everyone a safe and Merry Christmas

23/12/2024

Ask An SEO: Why Are My Pages Discovered But Not Indexed? ( via Helen Pollitt )

Trouble with indexing on your site? Learn why some pages may not be indexed and how to resolve common indexing issues.
Today’s Ask An SEO question comes from Mandeep, who is having trouble with indexing on their site.
Mandeep asks:
“We have redesigned a website and we had added a few new pages. Some pages were indexed successfully and some were not.
I tried multiple times on Google but that is not working. Now, while I submit the URL to index, it is showing this error via Google Search Console: Discovered – currently not indexed […]
I have tried everything but nothing is working. Please help me resolve this issue.”

Trouble with indexing on your site? Learn why some pages may not be indexed and how to resolve common indexing issues.

20/12/2024

Who really owns your data? Protecting your business from agency lock-in ( via Alan K'necht )

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment.
Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.
I thought this issue had been resolved long ago, but with several new clients, it has resurfaced as a top priority. Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data.

Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.

18/12/2024

How Page Performance Hurts UX & How You Can Fix It

From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of sluggish load times goes deeper than just user frustration.
Poor page performance affects search rankings, overall site engagement, E-E-A-T, and conversion rates that results in abandoned sessions, lost sales, and damaged trust.
Even if Google’s Core Web Vitals (CWV) Report is all green.
Sure, Chrome UX (CrUX) and Google’s CWV reports can indicate there’s an issue, but that’s it. They don’t provide you with enough details to identify, troubleshoot, and fix the issue.
And fixing these issues are vital to your digital success.

Poor page speed reduces conversions, degrades trust, and lowers rankings. Learn how to troubleshoot page performance without endless trial and error.

16/12/2024

A Guide To 301 Vs. 302 Redirects For SEO

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance.
While there are multiple ways to redirect a webpage, the two most common redirects are 301 (permanent) and 302 (temporary).
They both have distinct purposes, and selecting the wrong one can affect your site’s rankings and traffic.
In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO.

Understand the differences between 301 and 302 redirects and how they impact your SEO. Learn when to use each redirect for optimal website performance.

13/12/2024

What is off-page optimization?

Search has significantly evolved over the years. The way search engines work and how people search shift continuously. SEO tactics must keep up.

The days of link farms and paying for links are long gone. Search engines consider many more signals today, from user experience to social signals and brand reputation.
The SERPs are also changing rapidly. Rich results and AI-powered features mean users don’t even need to visit your website to get the answers they need.
What’s more, “search” is no longer solely about Google. TikTok, Pinterest, Amazon and YouTube have become powerful search platforms in their own right.
Modern off-page SEO requires a multi-platform approach focused on quality content and authentic authority building.
This comprehensive guide will show you what works now – from proven techniques to measurement strategies and best practices for 2025.

Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.

12/12/2024

A Guide To Robots.txt: Best Practices For SEO

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues.
Google recently reminded website owners about the importance of using robots.txt to block unnecessary URLs.

Unlock the power of robots.txt: Learn how to use robots.txt to block unnecessary URLs and improve your website's SEO strategy.

09/12/2024

How to design landing pages that boost SEO and maximize conversions ( via marcus Miller )

Over the last several months, I have tried to outline a more strategic approach to SEO.
This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation using SCAMPER and the Value Proposition frameworks. Finally, this month, I want to look at optimized service landing pages.
This is the bottom of the funnel: pages that will work for SEO and PPC traffic and are helpful, user-focused pages that are scientifically constructed to convert.
By following these articles, you can go from top-level strategy to lead gen with a strategic feather in your SEO cap.

Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.

06/12/2024

How To Get Quality SEO Content Out Of Generative AI [Checklist]

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues.
Google recently reminded website owners about the importance of using robots.txt to block unnecessary URLs.

A helpful checklist and guide for incorporating AI into SEO content creation processes.

04/12/2024

The 11 Best SEO Books You Should Read

SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.

On the hunt for the latest and best SEO books in the industry? Check out these recommended reads in local SEO, entity SEO & more.

02/12/2024

Faceted Navigation: Best Practices For SEO

When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated.
Building a website with an organized architecture and smart internal linking strategy is key for these types of sites.
However, doing that properly oftentimes involves new challenges when trying to accommodate various attributes that are a common theme with ecommerce (sizes, colors, price ranges, etc.).
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated.

Discover how faceted navigation can solve the challenges posed by large ecommerce websites with thousands of pages.

29/11/2024

SEO Strategy Guide: 14 Must-Do Things to Prepare for 2025

2025 is closer than you think! In some parts of the world, they already start playing Christmas songs and setting up decorations. It reminds people to begin planning for their holidays – but there’s plenty of time to prepare for other things too.

Like next year’s SEO.

Quality SEO brings in customers. Refine your website with 14 must-do SEO techniques to ensure your digital marketing success in 2025.

28/11/2024

Wishing all of our American friends and followers a safe and happy Thanksgiving !

27/11/2024

Why Content Is Important For SEO

Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, a review, a news story, an image, or a video.
The other core function of search engines is to retain users.
Search engines retain users by ensuring their confidence and trust in the displayed results. Over time, they build expectations that using their platform is a safe, streamlined experience that quickly leads users to what they want.

Discover the importance of content in SEO and how it contributes to search engine success. Learn how to provide a satisfying user experience with relevant and valuable content.