Iconic Group

29/09/2022

It's hard to believe summer is over and fall is officially here. Tans are quickly fading and soon enough, the leaves will put on their brilliant colour display.

While summer is often a time for rest and relaxation, there’s no better time than fall to update, refine, and educate. Here are three things you should be doing to get a head start with your small business this fall.

Learn more on our new blog and please reach out to our team if you have any questions. https://blog.iconicgroup.ca/3-things-you-should-be-doing-to-get-a-head-start-with-your-small-business-this-fall/

17/08/2022

An overwhelming majority of Internet users shop online, making it absolutely critical that your business has an e-commerce component. Iconic Group is pleased to offer websites built with Shopify to meet all of your small business' needs. To learn more, please visit our website or contact us—and keep an eye out for tomorrow's blog post with more on how Shopify can benefit your organization.

05/08/2022

Video can seem daunting to small business owners, but the results are often worth it. If you want to increase or develop your online video presence, Iconic Group can create a video marketing strategy for your business.

Learn more on our new blog and please reach out to our team if you have any questions. https://blog.iconicgroup.ca/why-you-should-be-using-video-in-your-digital-marketing-content/

26/07/2022

If you're using social media for your small business, ensure that video is a key part of your strategy. Nearly two-thirds of marketers cite video as their best performing content on Instagram, and it continues to get great results on other platforms. To learn more about incorporating video into your digital marketing and social media strategy, please contact us—we'd be pleased to offer a personalized consultation and quote.

21/07/2022

The Accessibility for Ontarians with Disabilities Act —also known as the AODA—is provincial legislation that was designed to develop, implement, and enforce uniform standards for accessibility. These accessibility standards relate to goods, services, facilities, employment, and buildings—meaning, if you’re an employer, retailer or service provider based in Ontario, they apply to you.
Learn more on our blog and please reach out to our team if you have any questions.
https://blog.iconicgroup.ca/what-is-aoda-and-why-does-it-matter-to-wealth-advisors/

19/07/2022

The Accessibility for Ontarians with Disabilities Act (AODA) is an important piece of legislation that helps make the Internet accessible to everyone regardless of vision loss or other barriers. We'll be talking about the AODA and your website on our blog later this week—keep an eye out for that post or DM us to learn more!

14/07/2022

From the language in a social media caption to the colour palette used on a website, Instagram graphic or even a billboard, companies who create strong reputations know that their brand needs to live everywhere—and it needs to be consistent.

Please visit our blog to learn more. Link in bio.

12/07/2022

A brand guide is an essential part of your digital marketing plan that helps create a cohesive look and feel for all client-facing communications. This ensures professionalism and consistency while making your efforts more impactful and efficient. Our team of experts is ready to help your small business thrive and grow—to get started, please contact us.

07/07/2022

Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable and recognizable, encourages consumers to buy from you, supports your marketing and advertising, and creates a sense of loyalty and pride among your team. And, branding is more than simply a logo—it’s a series of elements that speaks to who you are.
Read more on our new blog. https://blog.iconicgroup.ca/the-importance-of-applying-your-brand-across-all-marketing-materials/

05/07/2022

Your brand typically has to be seen multiple times to make a meaningful impact on prospective clients and customers. There are two simple ways to make sure your brand is working: apply it consistently across all mediums and ensure that it's seen by your target demographic on a regular basis. Iconic Group can help—please message us to learn more.

30/06/2022

Twitter is a powerful marketing tool and social media platform that has the ability to help you direct more traffic to your website, improve brand awareness, engage your audience, create personal relationships with your followers and customers, boost conversions, and increase sales.

Unsure if Twitter is right for your business or wondering how to get started and make the most from the platform? We’d be happy to assess your needs and make personalized recommendations about digital marketing that works for your business—please contact us to discuss your needs and read more on our new blog.

https://blog.iconicgroup.ca/when-your-small-business-should-use-twitter/

30/06/2022

If your target demographic is on Twitter, use it as an opportunity to build name or brand recognition and engage with current and prospective customers in a meaningful way. By providing consistent, relevant content in a voice that's unique to your business, you're giving them a reason to follow you—and then, a reason to shop with you in future. For personalized recommendations on using Twitter for your business, please reach out to Iconic Group.

24/06/2022

Did you know LinkedIn has over 830 million users across the globe? This metric alone makes the platform one of the top social networks today.

Knowing this, it’s important to consider its potential for your business. Are you using LinkedIn to improve your brand awareness, build your network, boost leads and conversions, and increase revenue?

If you’re a wealth advisor who wants to harness the power of LinkedIn to achieve your business goals, please contact us and read more on our new blog. https://blog.iconicgroup.ca/how-wealth-advisors-can-get-more-out-of-linkedin/

21/06/2022

To keep your brand top of mind with current and prospective clients, ensure that you're posting and engaging on LinkedIn each week. Create your own posts, like and comment on others and share things that are relevant to your audience. This consistency builds trust and name recognition while positioning you as a thought leader. To learn more and discover how Iconic Group can help manage your social media channels, please contact us.

17/06/2022

Discover how to increase engagement and brand recognition while building stronger customer relationships on our new blog. Contact us today to learn how we can help you get the most out of your Instagram Business Account and grow your business. https://blog.iconicgroup.ca/3-tips-on-how-to-get-more-out-of-your-instagram-business-account/

13/06/2022

If your target demographic isn't following you on Instagram, they'll be following someone else. Keep your business top of mind, engage with current and prospective clients, show some personality and develop thought leadership that wins their trust. We can help—please contact Iconic Group for all of your digital marketing needs. https://iconicgroup.ca/

31/05/2022

TikTok is huge right now—but it’s not the right fit for every brand. We broke down why in our latest blog post.

TikTok is huge right now—but it’s not the right fit for every brand. In 2018, the app Musical.ly was purchased by Chinese tech firm Bytedance and merged with the firm's new app, TikTok. Once a simple music-centred social network where users shared short clips of themselves lip-synching and danci...

11/05/2022

TikTok has over a billion active users every month, making it one of the largest and fastest growing social networks. It's a lot of fun—but in terms of marketing, it's not right for every business. Our team will be exploring this topic in an upcoming blog post—if you have any questions in the meantime, please contact us!

05/05/2022

Meta, formerly Facebook, has undergone significant changes in the past year and using its advertising features may seem daunting to some small business owners. However, if these features are used correctly, they could successfully increase your engagement, brand recognition and sales. Facebook advertising isn’t right for every business, but it’s right for a lot of businesses—and we can help you decide if and how to effectively use it for yours.

Read more on our new blog and please reach out to our team if you have any questions.

Meta, formerly Facebook, has undergone significant changes in the past year and using its advertising features may seem daunting to some small business owners. However, if these features are used correctly, they could successfully increase your engagement, brand recognition and sales. Facebook adver

03/05/2022

Facebook remains a key part of many digital marketing plans—and depending on the age and demographic of prospect you want to reach, it may be your main channel. To learn more about how Facebook can be effectively used for your business, please contact us. We'd be happy to answer your questions and offer personalized recommendations.

03/05/2022

If you haven't heard, Iconic Group's very own Erin Pepler has written her first book. It's called "Send Me into the Woods Alone" and has been featured in this Globe and Mail article!

We are all so proud of you, Erin! Congratulations!

New titles to consider for the mom in your life – or for yourself, if that mom in your life is you

08/03/2022

Iconic Group is pleased to recognize International Women's Day — a time to honour the cultural, economic, social and political achievements of women around the world. Today and always, we are proud to stand for gender equality, diversity and inclusion, and to celebrate the incredible women in our lives. Happy International Women's Day!

14/02/2022

Love is in the air! We've created some Valentine's Day cards to help you tell that special person in your life just how much you love them. 😍 ❤️ 💐

11/02/2022

Inbound marketing understands what it takes to drive traffic to your website through engaging, informative content that exists in the right place at the right time. And once you get a little love online, Google takes note. To learn more, please contact us—we'd be happy to arrange a consultation and quote for services. https://iconicgroup.ca/

01/02/2022

Happy Lunar New Year to those who celebrate!

14/01/2022

Video is a critical component of any comprehensive digital marketing strategy, particularly for retail businesses. To learn more, please reach out to our team—we'd be pleased to offer personalized recommendations and help you develop a digital marketing plan that grows your business. https://iconicgroup.ca/

30/12/2021

Here's to good things in 2022. Wishing you good health, happiness, continued success and prosperity in the year to come. From everyone at Iconic Group, happy New Year!

24/12/2021

Happy holidays from the Iconic Group team!

21/12/2021

Which iconic Christmas movie character are you feeling like today? Tell us in the comments!

16/12/2021

Good luck to Alexis Rudnick (aka Lexy the Rap Dad) on Dragon's Den tonight! Lexy was one of Iconic Group's co-founders and a longtime part of the business, and is still a friend of the team. The show airs on CBC at 8pm EST. We're all rooting for you, Lexy!

Friendly Fables

02/12/2021

Exceptional design is critical to keeping consumers on your website long enough to engage with them. And poor design? Well, there goes your bounce rate. To learn more about web development and digital marketing services from Iconic Group, please contact us. We'd be pleased to offer a consultation and quote for services.

https://iconicgroup.ca/

11/11/2021

Today and always, we honour the many thousands of Canadians who made great sacrifices for our freedom.

08/11/2021

Who else is drinking all the coffee today? Happy Monday!

22/10/2021

If your website and email communications aren't mobile-friendly, they're far less likely to be read by current and prospective clients. We can help—please reach out to Iconic Group to learn more about optimizing your website and getting more out of your digital marketing efforts. https://iconicgroup.ca/

18/10/2021

Iconic Group is proud to be a small business that thinks big. Our team understands the unique needs of small business owners and can provide digital marketing solutions that help achieve their goals. We also work with mid-sized and large businesses to support and grow their success. To learn more, please visit our website. https://iconicgroup.ca/

Happy Small Business Week!

15/10/2021

If you know, you know. 🚩

08/10/2021

Happy Thanksgiving from all of us at Iconic Group!

23/09/2021

Congratulations to Iconic Group client Jennifer Evelyn, who just paddle boarded from Toronto to Ottawa in support of the Children's Miracle Network. Jennifer is hoping to raise $125,000 in total with all funds supporting children's hospitals in Canada. Please visit her page Paddle For Miracles to learn more and support this great cause!

CHEO Day!! The paddling journey is complete BUT the fundraising is continuing!

21/09/2021

When you search "fall" on iStock but don't specify "autumn". 🍂🍂

10/09/2021

If your prospective consumers are on Instagram, your small business should be as well. We can help — please contact us to arrange a personalized consultation and quote for services.