Catherine Aird Social Media

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Catherine Aird Social Media I'm here to help! Using private coaching and webinars, I help small business owners and real estate Reach out! Instagram
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Known for my love of the mountains, geeking out and seeking results. I'm a mom of three, an outdoor athlete, and social media coach & marketer based out of Whistler, British Columbia. Using private coaching and webinars, I help small business owners and real estate agents build simple and efficient social media strategies to help showcase products & services while creating meaningful relationships

with their audience. Originally from Montréal, I have been working in sales and marketing for the past 20 years. I have taken businesses from zero to over 25,000 Facebook fans, mostly organically, and have had the privilege to train with the Facebook Advertising team. I have teamed up Heather at Keep It Simple Social Media to build workshops and webinars taught to over 5,000 REALTORS© and business owners to date. I'm here to help you take your social media to the next level.

Hip hip hurray! Here I am, week 1 in my new role as marketing and communications manager for the Whistler Olympic Park. ...
30/06/2023

Hip hip hurray! Here I am, week 1 in my new role as marketing and communications manager for the Whistler Olympic Park.

It is such an honour to have joined this wicked team and to be marketing a facility that is so dear to my heart. 💕

Rest assured! I will still be sharing tips and tricks on social media, after 15 years running an agency it’s in my DNA.

BTW the new campground ⛺️ is opening T O D A Y! Check out their website for availability & activities:

https://www.whistlersportlegacies.com/whistler-olympic-park/whistler-olympic-park-rv-campground

Shameless plug.

Here’s to a stunning summer ☀️🏃‍♀️🚴🏽‍♀️

Who's doing the Hike for Health this Sunday?Info & registration:  https://www.canadahelps.org/en/charities/whistler-heal...
16/06/2023

Who's doing the Hike for Health this Sunday?
Info & registration: https://www.canadahelps.org/en/charities/whistler-health-care-foundation/events/whcf-hike-for-health-2/

"Last year the event raised over $80,000 for medical equipment upgrades at the Whistler Health Care Centre and brought together over 200 community members to hike up Blackcomb Mountain's popular Ascent Trail. We are thrilled that proceeds from this year's event will raise money for the Dr. Rob Burgess Primary Care Fund in support of the Whistler 360 Health Collaborative. "

Ok this is ALL about the NEW algorithms. I’m putting it here so I remember to watch it when I have a little bit of time....
06/06/2023

Ok this is ALL about the NEW algorithms. I’m putting it here so I remember to watch it when I have a little bit of time. It’s really interesting, in an Instagram nerd point of view :

This week, the Head of Instagram Adam Mosseri took to his Instagram to talk all about how the Instagram algorithm works and what it looks for when it comes t...

05/06/2023
Partner in crime. Comme on les aimes nos animaux 🥰xx
05/06/2023

Partner in crime. Comme on les aimes nos animaux 🥰xx

26/05/2023

All About Video for Social Media Making sense of sizing and format for various platforms.

Join me on June 8th, 9am-12pm at the  for a New Workshop🎉 “All About Video for Social Media”. Learning outcomes include:...
25/05/2023

Join me on June 8th, 9am-12pm at the for a New Workshop🎉 “All About Video for Social Media”. Learning outcomes include:
* Develop a short format video strategy that scales
* Understand the different video formats for Reels, Stories, Feeds, YouTube and Shorts
* Know how to shoot good videos with a smartphone
* Know what video editing programs and apps are best to get started
* Be able to create Instagram Reels with music, captions, and special effects
* Be able to repurpose your content on various platforms seamlessly

Bonus: Access to a custom series of YouTube video tutorials to review the more technical parts of the presentation, cheat sheets, exercise printouts and access to a Facebook Private Group for ongoing support.

LEARN MORE AND REGISTER: https://business.whistlerchamber.com/events/details/everything-you-need-to-know-about-video-for-social-media-presented-by-catherine-aird-social-media-2600 🎉☀️

23/05/2023

Join me on June 8th, 9am-12pm at the for a New Workshop🎉 "All About Video for Social Media". Learning outcomes include:
* Develop a short format video strategy that scales
* Understand the different video formats for Reels, Stories, Feeds, YouTube and Shorts
* Know how to shoot good videos with a smartphone
* Know what video editing programs and apps are best to get started
* Be able to create Instagram Reels with music, captions, and special effects
* Be able to repurpose your content on various platforms seamlessly

Bonus: Access to a custom series of YouTube video tutorials to review the more technical parts of the presentation, cheat sheets, exercise printouts and access to a Facebook Private Group for ongoing support.

LEARN MORE AND REGISTER: https://business.whistlerchamber.com/events/details/everything-you-need-to-know-about-video-for-social-media-presented-by-catherine-aird-social-media-2600

16/05/2023

All About Video for Social Media Workshop ✅ TOP 10 VIDEO TIPS / MISTAKES ❌
Light, sound, tripod, clean lens, do not disturb, cheat sheet, smile, eye of camera, chargers!

📍coming up, June 8th, 9am -12pm, in-person hands-on workshop: All About Video for Social Media at the Whistler Chamber of Commerce . View the full course outline and register today ✨link in bio or whistlerchamber.com / training ). S P A C E IS LIMITED.

See you soon 💕

🥣 Don't forget to book your ticket for the "Empty Bowls Whistler" fundraiser happening on May 18th, 11:30am-1:30pm at th...
16/05/2023

🥣 Don't forget to book your ticket for the "Empty Bowls Whistler" fundraiser happening on May 18th, 11:30am-1:30pm at the SLCC! 🌸 →https://m.bpt.me/event/5863188 Whistler Pottery Club

Empty Bowls is a grassroots movement and the Potters in the Sea-to-Sky are handcrafting over 100 unique ceramic bowls for the lunch event hosted by the Squamish Lil'wat Cultural Centre in Whistler

Hip! Hip! Hurray! Another happy YouTuber  🥰 If you have a question, let me know I can do a video tutorial, just for you ...
10/05/2023

Hip! Hip! Hurray! Another happy YouTuber 🥰 If you have a question, let me know I can do a video tutorial, just for you xx

Learn more and save your spot now at go.whistlerchamber.com/SocialVideos ・・・Are you looking for time-saving ways to crea...
05/05/2023

Learn more and save your spot now at go.whistlerchamber.com/SocialVideos
・・・
Are you looking for time-saving ways to create more videos? Not sure what type of videos to post and where? Looking for a scalable strategy?

Good news! Catherine Aird is back to teach you how in a social media workshop all about videos on Thursday, June 8, from 9AM - 12PM!

In this workshop, you’ll discover how to create good videos for Reels, Stories, and the feed. For maximum exposure, you will also learn how to repurpose your content on various platforms, including YouTube and your blog!

Learn more and save your spot now at go.whistlerchamber.com/SocialVideos

My little assistant putting the final touch to the Social Media Strategy class notes for our pretty close to sold out cl...
02/05/2023

My little assistant putting the final touch to the Social Media Strategy class notes for our pretty close to sold out class at the tomorrow 🙌

Looking forward to teaching in person. Heather I miss you! 💕


Me and the husband at the  Illuminate Gala  ✨✨✨Don’t miss the Meakins-McClaran Print CollectionJanuary 28 – May 15, 2023...
24/04/2023

Me and the husband at the Illuminate Gala ✨✨✨

Don’t miss the Meakins-McClaran Print Collection
January 28 – May 15, 2023

“The Collectors’ Cosmos: The Meakins–McClaran Print Collection provides a glimpse into the making of what became one of the foremost private collections of European prints in Canada.

Built over the course of four decades, the core of this collection comprises a wealth of sixteenth- and seventeenth-century Dutch and Flemish prints.

Drs. Jonathan Meakins and Jacqueline McClaran recently donated a significant portion of these works to the National Gallery of Canada, thus doubling the holdings of early Dutch and Flemish prints in the national collection.

This generous gift advances the study of early Northern European printmaking, and includes an impressive number of print series depicting seasons or months of the year, times of the day, planets, elements, animalia and more.

These works enrich our understanding of the role played by prints in Early Modern Europe, illustrating humanity’s quest to make sense of the world and find order in chaos.

This touring version of The Collectors’ Cosmos at the Audain Art Museum in Whistler features over 170 works and includes prints by such notable European Masters as Rembrandt van Rijn, Hendrick Goltzius and Jacob van Ruisdael.”

Organized by the National Gallery of Canada
Organisée par le Musée des beaux-arts du Canada

NEW THIS WEEK ON INSTAGRAM ☀️1. Reels analytics2. Sending gifts3. Reels editing tools4. Trending toolThank you for the u...
20/04/2023

NEW THIS WEEK ON INSTAGRAM ☀️
1. Reels analytics
2. Sending gifts
3. Reels editing tools
4. Trending tool

Thank you for the update . You rock!

Check out my website (or the links in my bio) for info on two workshops I’m teaching soon:

1- Content Strategy: May 2
2- Video (Reels and more): June 3

See you soon!
Xox Catherine Aird Social Media

20/04/2023

Not sure if this is for you? Here's the content outline of the workshops I will be teaching on May 2 and June 8 in Whistler at the (open to all) → https://catherineaird.ca/webinars

⭐️ 1. CONTENT STRATEGY!
• Getting organized: password and safety, how to avoid getting hacked and how to be efficient at sharing content with your team.

• How to pinpoint your target audience and select your platforms and medium of focus.

• How to identify and measure your social media goals ROI, KPI.

• How to schedule a month’s worth of quality content in one hour, Including “The Ultimate 100 Social Media Post Content Ideas” cheat sheet and examples.

• What content should you advertise and how much should you spend

• The best scheduling apps and tools

• How to track your success with simple analytics

⭐️ 2. ALL ABOUT VIDEO:
• Instagram REELS, format, and editing

• 10 Steps to an Organized Short-Form Production Workflow

• Smartphone tips for photo & video

• Our favourite video equipment

• 10 step checklist for shooting video

• How to make (and repurpose!) Instagram Reels like a PRO

• Going Live. Why, what, where.

• The SEO power of YouTube, Shorts and your blog.

• Serious mistakes to avoid.

Head to my bio and click the Linktree link to get all the info and to register.

🌸 SPACE IS LIMITED. This is to ensure that I have time to work with you and answer all your questions.











NEW THIS WEEK ON INSTAGRAM ☀️1. Reels analytics2. Sending gifts3. Reels editing tools4. Trending toolThank you for the u...
19/04/2023

NEW THIS WEEK ON INSTAGRAM ☀️
1. Reels analytics
2. Sending gifts
3. Reels editing tools
4. Trending tool

Thank you for the update Adam Mosseri Social Media Examiner You rock!

Check out my website for info on two workshops I’m teaching soon: https://catherineaird.ca/webinars

⭐️ 1- Content Strategy: May 2
⭐️ 2- Video (Reels and more): June 3

See you soon!
Xox Catherine

14/04/2023

⭐️How to Share Someone Else's Content on YOUR Instagram, 3 WAYS⭐️
1- share to your story (do not need permission)
2- share to your feed (if you have permission only) with the APP Repost
3- Work as a Collaborator

Need help? Reach out! [email protected]

xox Catherine Aird Social Media

11/04/2023

1/5! STRATEGY POP QUIZ. I am just finished writing my blog on social media content in marketing strategy 😊 I’m doing a series of five videos to add to it. This is 1/5

It’s also part of the content I will be teaching at the Whistler Chamber of Commerce workshop on May 2. ➡️ https://catherineaird.ca/webinars

Head to my bio for links to my blog (download the cheat sheets) and/or to sign up for my upcoming workshops. Xox Catherine Aird Social Media BLOG: www.catherineaird.ca

—-
“Do you need fresh content, ideas, and an efficient system to promote your products and services on social media? This training will equip you with the skills needed to build an effective content strategy for your business, and a meaningful relationship with your audience!” ➡️ https://catherineaird.ca/webinars

















Join me for some fun Social Media Workshops at the Whistler Chamber of Commerce: ✅ Social Media Content and Marketing St...
06/04/2023

Join me for some fun Social Media Workshops at the Whistler Chamber of Commerce: ✅ Social Media Content and Marketing Strategy, May 2nd, 2023
✅ All About Video for Social Media, June 8th, 2023

Social Media Strategy: go.whistlerchamber.com/SocialStrategy
Social Media Videos: go.whistlerchamber.com/SocialVideos

Do you need fresh content, ideas and an efficient system to promote your products and services on social media?

Are you wondering how to easily create and edit amazing videos (Reels, Stories, YouTube) for your accounts?

This is for you 🙂

Reach out if you have any questions: [email protected]
See you soon!
Catherine

www.catherineaird.ca
* you do not have to be a member of the Whistler Chamber to sign up. It is open to everyone.

This is really interesting. IN Meta Business Suite, we now have to ability to invite anyone who has interacted with your...
05/04/2023

This is really interesting. IN Meta Business Suite, we now have to ability to invite anyone who has interacted with your content all in one go. Did you see this pop up?

When you are trying to get work done and your son thinks you should try his old helmet…. Actually where my head wanted t...
01/04/2023

When you are trying to get work done and your son thinks you should try his old helmet….

Actually where my head wanted to be at that time, on the hill lol 😝 Whistler Blackcomb

Check out my new blog post and upcoming workshops at www.catherineaird.ca 🌸

Impromptu Instagram Reels lesson ;)
23/03/2023

Impromptu Instagram Reels lesson ;)

08/03/2023

This is it! My last live video on my business account before I leave for Nepal with the family. So exciting.

I was just updating my website with the latest offers for this spring and I have put together a semi private coaching sessions starting April 3rd. Info here: https://catherineaird.ca/social-media-academy

Please visit my website at catherineaird.ca and go under private coaching for all the information ⭐️

It is going to be amazing and it is the solution you need to take your social media to the next level and to be all set for the summer.

Heather and I always have a great workshops available as well for bigger groups.

If you have any questions message me right here on Instagram.

If you want to follow my track in the Himalayas, you can follow me at 💕 Have a wonderful wonderful month of March and I will see you next month.

How to Schedule Instagram and Facebook Videos With the NEW Meta Business Suite!WATCH:
05/03/2023

How to Schedule Instagram and Facebook Videos With the NEW Meta Business Suite!
WATCH:

Upload SpecificationsMP4 format is recommended but nearly all types of video files are supported.Resolution should be 1080p or under.Files up to 10 GB are su...

It's REAL! Facebook has been talking for a while about removing Creator Studio as an option for scheduling posts on Face...
03/03/2023

It's REAL! Facebook has been talking for a while about removing Creator Studio as an option for scheduling posts on Facebook and Instagram and the message is stronger than ever.
WATCH ⭐️→ https://youtu.be/7S2QExRfB0E

Lucky you, I have an easy-to-follow tutorial on how to use the "new" Meta Business Suite. Let me know if you have any questions! [email protected]

In case you didn’t know, we’ve got a mailing list where we keep you updated on all things Social Media and even share a ...
06/02/2023

In case you didn’t know, we’ve got a mailing list where we keep you updated on all things Social Media and even share a few freebies.

If you don’t want to miss out on your freebies and some pretty awesome tips and tricks click here to sign up! 💌 → http://eepurl.com/gZDIc5


✨ NEW SERVICE✨ I am so happy to be offering a FULL VLOG (video blog) service. ✅ Video Script, coaching, filming and edit...
31/01/2023

✨ NEW SERVICE✨ I am so happy to be offering a FULL VLOG (video blog) service.
✅ Video Script, coaching, filming and editing for social media
✅ YouTube Channel with SEO
✅ Video custom thumbnails and SEO
✅ Website Blog with Video
✅ Digital Advertising

Check out our latest edit: https://www.youtube.com/

Reach out! www.catherineaird.ca
[email protected]

When you walk into a restaurant and you order the plate that just went by because your mouth is watering from the smell ...
30/01/2023

When you walk into a restaurant and you order the plate that just went by because your mouth is watering from the smell 💕

When you go back three years later and you are a little bit afraid that the wine won’t be as good or the food not as delicious but it is EVEN BETTER!

Might be the company 😉

Viva 🇮🇹

19/01/2023

Thank you for joining us today at the Toronto Regional Real Estate Board ⭐️ Looking forward to teaching the advanced modules tomorrow! Facebook, Instagram, Strategy, Photo, Video, Advertising 😅 Woohooo! Super fun gang.

Toronto here we come!
17/01/2023

Toronto here we come!

08/01/2023

✨ Toronto REALTORS®️ this is your time to shine!
We are coming to teach IN PERSON (yeah!) at the TORONTO REGIONAL REAL ESTATE BOARD this January 2023.

All info & booking here: https://bit.ly/KeepItSimpleSocialMediaTORONTO
✨Strategy, Facebook, Instagram, Advertising, Photo & Video.

✅ Social Media Marketing - Essentials for Real Estate 101*
Wednesday, January 18th, 2023

✅ Social Media Marketing - Essentials for Real Estate 201* (Intermediate) Thursday, January 19th, 2023

We have taught over 4,000 small business owners and real estate agents how to be successful on social media and we can’t wait to be back at the TRREB to teach our new workshop series:

Book one day or both! https://bit.ly/KeepItSimpleSocialMediaTORONTO

Only TRREB members can use the links to sign up online. Non-TRREB members please ☎️ 416-443-8148 to register.

Questions?
Heather 604-698-9855
Email us! [email protected]

What a stunning idea from andreamuellerart  ⭐️ BTW check out her new studio next to the dentist in Creekside!"Anyone els...
03/01/2023

What a stunning idea from andreamuellerart ⭐️ BTW check out her new studio next to the dentist in Creekside!
"Anyone else put wishes and dreams in a jar? Each year I put my goals on little pieces of pretty paper and seal them up in a jar. I open it the week after NYE the following year.

I read each one and get stoked on those that I have accomplished (they go in the bin) but am also happy to work on the ones that still need some love and I put those back in the jar along with few new ones. I've been doing it for years. It's nice to reflect. My number one goal for 2023 is to make more memories and have more jokes with this guy. Happy New Year!"

03/01/2023

I have taken this class and highly recommended!

We couldn’t get any more bundle up for a walk at -20C ! 🥶Road conditions are available at drive.bc.ca
22/12/2022

We couldn’t get any more bundle up for a walk at -20C ! 🥶

Road conditions are available at drive.bc.ca

20/12/2022

If you have a business, please make sure to edit your business hours to keep your customers in the loop and happy 🎄 💕

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SPECIALIZING IN SOCIAL MEDIA FOR SUCCESSFUL REALTORS FACEBOOK MARKETING SOLUTION Do you know if your social media is actually doing something for you? You probably have an idea of how many people like your page and what post they like. But are they clicking on your post to go see you listing? Is all your effort of having an online presence actually bringing you clients and resulting in people contacting you and making sales? If you cannot track your social media success, you need help! Remember that you own two things online today: your email list and your website. The rest is all third party applications. Let us show you how to drive direct traffic to your website. THE IDEA After years of working in marketing with real estate agents, we noticed that most lacked a presence on social media, especially on Facebook. Either they had somewhat dead accounts or very low engagement on their Facebook business page. We started experimenting with doing customized posts of listings and backing them up with targeted Facebook ads at $1/day and the results were amazing. Some posts got up to 1,800 likes and hundreds of direct clicks to the realtors’ website. Unlike print advertising, we could market the listings precisely to the potential buyers and the realtors could show their clients their marketing efforts with real numbers to back it up. We decided to market the concept and take a minimal amount of client to go over quality instead of quantity. The rest is history. THE FACEBOOK MARKETING SOLUTION FOR REALTORS We use a combination of many strategic Facebook marketing tactics to increase engagement on your page and send traffic directly to your website. Every post targets an exact audience, customized for each listing, who we believe could be potential buyers. Every post is unique and “man made”. The Facebook Marketing Solution for Real Estate Agents includes: • page design and information update • Facebook business ad account set up • A feed of real estate listings on your page of up to three properties a week for a total of twelve a month • Up to 12 customized Facebook ads campaign (one per property) • Customized reports on the Facebook ads campaigns and links to the website. Additional services offered: Social media brand audit, LinkedIn account optimization, Twitter account optimization with option to reach 1,000 valued followers, Google Footprint – your presence on the web, enhanced. Training. You will find in this PDF some screenshots from recent activity on our own very real page. Let us walk you through how to read success on Facebook, both for a company’s EGO and for RESULTS which is the most important. Remember, success is not about how the competition views your social media efforts, it is about the results you share with your clients. www.keepitsimplesocialmedia.com www.nevemarketing.com