Sonder Creative SMM

11/01/2024

New service alert! I soft launched Power Hours a little while ago, but it's time to make them an official part of my service offerings!

If you:

👉Have no idea where to start on social media
👉Have a ton of questions
👉Need a tutorial
👉Just need someone to sit down and have an in-depth chat about your social media presence.

Then Power Hours might be for you!

How does it work? DM me or reach out through the Get Started form in my bio. I'll get a list of questions from you before our session so we can dive right in once your Power Hour begins! Power Hours can be done over the phone or, if we need to do some screen sharing, via Google Meet.

19/12/2023

👋 Leaving Behind 2023 Trends: Watermarks, Over-Editing, Jargon, and Inconsistency 🚫

🌊 Say goodbye to TikTok watermarks on Insta Reels! Boost your growth by ditching watermarks—use editing apps like Capcut or SnapTik/SnapInsta to keep your content clean and growth-friendly.

✂️ Embrace authenticity! Cut down on over-the-top edits; focus on relatable, down-to-earth transitions filmed on your phone. Authenticity connects better, especially for businesses aiming to resonate with their audience on a human level.

🤓 Translate your expertise! Avoid industry jargon that leaves viewers scratching their heads. Speak your audience's language, explain complex terms clearly—clarity is king for effective communication.

⏰ Consistency is key! While tough, it's a must for social growth. Nail your strategy—batch-create content, build a content bank, and schedule posts to stay consistent. Algorithms love it, and so will your audience!

Ready to elevate your content game in 2024? 🚀

Let's take a look at the social media practices we're leaving behind in 2023 to make way for more impactful content strategies.

25/11/2023

If you're in White Rock this holiday season, check out the Uptown Sip + Shop!

03/10/2023

https://www.sondercreativesmm.ca/post/they-re-unhinged-i-love-them-is-unhinged-marketing-for-you

So here's the thing about traditional social media marketing campaigns: a lot of them have started feeling a little bit stale and formulaic - at least to those of us who are online enough to become desensitized to most traditional marketing. This most especially applies to the Gen Z and Millenials w...

06/09/2023

Are you still not sold on short-form video for your business? Do you roll your eyes at Reels and refuse to download Tiktok? Do you feel WAY too awkward to ever get on camera?

I hear you - but I'm here to tell you that it's time to learn to love it.

Are you still not sold on short-form video for your business? Do you roll your eyes at Reels and refuse to download Tiktok? Do you feel WAY too awkward to ever get on camera? I hear you - but I'm here to tell you that it's time to learn to love it. In an era of ever-dwindling attention spans, busine...

23/08/2023

https://www.sondercreativesmm.ca/post/the-power-of-branding-shaping-client-perception

Branding isn't just about having a pretty logo or catchy tagline - though that is a part of it. Your brand's image and messaging have a significant impact on how clients view your business. Your brand IS your business. Let's dive into the no-nonsense importance of branding and how it shapes client perception.

Branding isn't just about having a pretty logo or catchy tagline - though that is a part of it. Your brand's image and messaging have a significant impact on how clients view your business. Your brand IS your business. Let's dive into the no-nonsense importance of branding and how it shapes client p...

17/07/2023

💡Local business spotlight!

GS & Company believes in shopping locally and the genuine human connections that happen with an in-person experience. Their gallery and showroom is located in Semiahmoo Mall in White Rock/South Surrey, and their incredible custom framing studio is in Campbell Heights, Surrey. If you believe in shopping locally and like to know who you're shopping with, GS is an excellent place to be.

This family-run business offers a mix of Canadian-made products and services, including custom sofas and chairs, archival framing, fine original art, collectible limited edition prints, home decor accessories, locally made solid wood furnishings, power recliners, sofas, dinette sets, bar stools, lamps, and more.

Give them a follow over at for decorating top tips and tricks, art show announcements and so much more!

05/07/2023

The online cage match between Musk and Zuckerberg continues with the launch of Meta's new Twitter competitor, Threads, which is dropping on both the Apple and Play stores at 7am.

Described as "Instagram's text-based conversation app," the new service has a similar appearance to Twitter, as seen in screenshots showing messages and replies from other users. One screenshot seems to indicate that Instagram users will be able to immediately click to follow the same accounts on Threads, which will help to carry audience bases from one app to the other and build larger followings quickly.

This is a timely addition to online spaces considering the downward spiral Twitter has been in - the most recent twist being that free accounts are rate limited to seeing 600 tweets per day (Twitter Blue users get 6000), which has sparked intense backlash from Twitter Users.

My personal opinion? I loved Twitter, but with its rapid decline, I'm afraid it won't be around for much longer. Hopefully, Threads will be a worthy replacement. What do you think? Will you be snatching your ticket?

30/06/2023

I read this quote - author unknown - fifteen years ago and have come back to it again and again over the course of my life. To me, not being mediocre doesn't necessarily mean being Bezos wealthy or Aniston famous - it means making a positive impact on the lives of others. I believe that our online presence should be able to have a positive impact and help market our businesses. We just need to be mindful and make it happen!

Because of this, I am mindful about who I work with. Every single one of my clients wants to make the world a better place - and I bet you do too.

29/06/2023

Need a little inspo for your socials? Double dip your content and turn each one of these into a story and either a reel, carousel, or static post with a storytelling caption. If you're on multiple platforms, choose more than one option.

25/06/2023

Did you know that a whopping 59.9% of the world's population is on social media? We're living in a digital revolution, and businesses can't afford to miss out. In today's interconnected world, social media has become an essential tool for reaching, engaging, and connecting with customers like never before.

Whether you're a small startup or a global powerhouse, being present on social media is no longer an option – it's a must! It's where conversations are happening, trends are born, and opportunities are waiting to be seized. Get your brand out there, spark conversations, and build meaningful relationships with your audience.

Remember, it's not just about likes and followers; it's about creating real connections that can drive your business to new heights! Ready to make it happen but just don't have the time? DM me or click the Get Started link in my bio to schedule a complimentary discovery call.

24/06/2023

There's no denying it: plans without action are like a car without gas – they won't take you very far! 😅

So, let's swap those delay tactics for determination, my friends! Remember, dreams come true when we turn them into goals, and goals become reality when we put in the work.

Don't wait for the perfect moment; create it! You don't have to be perfect right away. Practice makes progress, and the thing that matters most is that you don't give up!

22/06/2023

Never done learning and growing.

22/06/2023

Meet a client! This is Nomad Gallery, an art gallery and framing studio based in the art corridor of White Rock, BC. The owner and operator, Jen Evans, has the goal of bringing an edgy, cool art aesthetic to the White Rock art scene. If you're an art lover in the lower mainland, her feed is the place to be.

16/06/2023

Wondering what to post this week? I got you!

14/06/2023

Meta is coming for Twitter, and celebrities like Oprah and the Dalai Lama are coming with them.

“We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run, that they believe that they can trust and rely upon for distribution,” Chris Cox, the Meta Chief Product Officer, said during a company-wide meeting to introduce the new app.

He also said that coding for this new venture started in January and that Meta wants to have it available "as soon as they can."

We'll be watching this development unfold with interested eyes. Are you going to try it?

13/06/2023

We're announcing a joyful change here at Sonder Creative SMM - it's time for a breath of fresh air - and a whole new look for our brand! What do you think?

05/06/2023

Hi! I'm Cecelia, the face behind Sonder Creative SMM. Sonder Creative SMM was born out of the idea that the human desire to connect has resulted in the overwhelming success of numerous platforms, campaigns and brands. Connection, after all, is one of the driving forces of humanity. The relationships we make enrich our lives, power our story-telling, and capture our imaginations.

We specialize in content marketing, which is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, and other media. It can be as small as an Instagram caption or as long-form as a blog post.

When Jon Buscall said that content marketing is a commitment, not a campaign, he got right to the crux of the matter. This approach establishes expertise, promotes brand awareness, inspires trust and keeps your business top of mind when it's time to buy what you sell.

I would love to tell your story and help to turn your customers from simple buyers into brand advocates. If you're ready to make a connection, head on over to my client application!

https://www.sondercreativesmm.ca/contact-8

20/12/2022

Set Your Goals
What are your goals for your content? Are you looking for increased engagement? Conversions? Increased ROI? Goalsetting is important. It's good to know what we want our outcomes to be so that we can create the right path to get to them.

Create a Content Strategy
What does your audience want to see from you? Are there questions you get asked over and over again? Pain points you could address with content?
Remember that people are looking for authenticity now more than ever. Give your content a personal touch and let your followers get to know the person behind the business - that's how they get invested!

Keep a Brainstorming File
I have a Google Doc for content ideas, as well as a note window permanently open on my phone's home screen in case I need to jot something down on the go. You never know when inspiration will strike, and it's worth being both prepared and organized so that a great idea doesn't pass you by.

Make Time for Engagement
If people are taking the time out of their day to engage with your content, talk back! This is a fantastic opportunity to create a genuine connection with a potential customer and keep a conversation going (which in turn, creates more engagement).

Social media can be daunting, but when it's broken down into steps, it suddenly gets a whole lot easier.

20/07/2022

There is much more to a business than the services it offers or the products it sells. Good branding gives a business the gift of a distinct voice and personality - it humanizes the brand in the eyes of a consumer - which makes it incredibly important that a brand’s personality be consistent.

https://www.sondercreativesmm.ca/post/why-consistent-branding-is-important

There is much more to a business than the services it offers or the products it sells. Good branding gives a business the gift of a distinct voice and personality - it humanizes the brand in the eyes of a consumer - which makes it incredibly important that a brand’s personality be consistent. Good...

18/07/2022

Shortform video content is a force to be reckoned with in 2022

https://blog.hubspot.com/marketing/brands-on-tiktok

Learn about the power of TikTok marketing in 2022 and discover eleven of the best brands getting creative on the app.

26/06/2022

One of the top tips I can give you is that you have to give people a reason to follow.

People aren’t just on Instagram for good photos anymore - the platform has evolved from solely photos to videos, reels, stories, carousels, links, and guides. The list goes on. As the hunger for more engaging content has grown, so too have Instagram’s offerings. We just have to keep up.

You can give your audience a reason to follow and engage by providing them with value. I know, I know, this seems like vague advice but by value I mean substance. This could be through education such as how-to videos, reviews, ingredient lists, and comprehensive explanations of what your product is and how to use it. It could be through inspiration; inspiring quotes, customer feedback, before and afters, fun ideas of how to use your product or service. Lastly, it could be through connection (ie. storytelling). Share something you’re vulnerable about or struggling with. Tell a story that you think will resonate with people. Invite empathy and genuine connection.

Think deeply about what you would need to see on a brand's Instagram page to give them a follow or buy their product. You probably wouldn’t follow if the page didn’t benefit you in some way, am I right?

18/06/2022

The last part of the quote is "Trust drives revenue", which is true. The return on our investment (of time, resources, brainpower, money, whatever it may be) is the reward for providing value and building a relationship with our followers. Above and beyond your product or service offering, how do you provide value? Build community?

17/06/2022

If you've found product photography overwhelming or incomprehensible, this is a handy little starter guide that is chock full of tips and tricks - as well as a broad overview of the basics.



https://www.sondercreativesmm.ca/post/product-photography-for-social-media-101

When it comes to showcasing your products on social media, quality product photography can make a significant difference to conversions and to follower count. As opposed to brick-and-mortar stores where customers can physically see the products they’re buying, potential followers and clients rely ...

30/05/2022

It's tempting to think of content marketing as a "nice to have," when in reality it should be a cornerstone of your brand's marketing strategy. Consider this: Digital marketing budgets are expected to grow by another 25% over the next five years, with content creation and distribution being one of the top areas for investment. Now is not the time to stand on the sidelines.

If you're new to content marketing, it can be a little daunting at first—the field is vast, and there is so much information available that you might not know where to get started. In this post, we'll discuss what content marketing is, how it can help your business succeed, what tools are available to help you do so, and some best practices for creating great content.

https://www.sondercreativesmm.ca/post/what-is-content-marketing

27/05/2022

Content marketing used in combination with PR is a powerful tool when it comes to lead generation.

https://blog.hubspot.com/blog/tabid/6307/bid/5609/pack-your-bags-how-content-marketing-pr-combined-can-generate-leads.aspx?hubs_post-cta=blognavcard-marketing

Content marketing and PR seem to be on opposite ends of the communication spectrum, but combining the two offers a fresh approach to lead generation.