20/06/2023
I don't know who needs to hear this but you probably need to spend more time engaging and less time consuming! Try spending more time connecting with others and we promise you'll see results.
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We take an influencer's approach to your social media, creating custom content to elevate your brand and strategically distributing that content across the platforms that will connect you with your potential customers.
20/06/2023
I don't know who needs to hear this but you probably need to spend more time engaging and less time consuming! Try spending more time connecting with others and we promise yo
15/06/2023
Are you in a content rut? It's time to stop overthinking your content! Instead try these 3 tips to help you add some magic back into your posts.
💫 Embrace Authenticity: Forget filters and pretense; be unapologetically YOU. Share genuine moments, thoughts, and experiences that connect with your audience on a deeper level.
✨ Spark Spontaneity: let inspiration guide your creativity. The magic lies in those spontaneous sparks that ignite a genuine connection.
🌟 Focus on Value, Not Perfection: Content that resonates is content that brings value. Instead of obsessing over every detail, focus on providing information, inspiration, or entertainment.
Tell us if these tips help you break out from the same old stuff! Like and Follow for more social media strategy tips!
08/06/2023
🚫 Why Going Viral Isn't the Goal! 🚫
Let's talk about the obsession with going viral. Here's why it shouldn't be part of your strategy:
1️⃣ Authentic Connection > Temporary Fame: Building a loyal community matters more than temporary fame. Focus on cultivating genuine relationships, engaging with your audience, and providing value. It's the long-term connections that truly make a difference.
2️⃣ Quality Over Quantity: Viral content often focuses on shock value or sensationalism. Instead, aim for quality content that aligns with your brand's values, resonates with your target audience, and leaves a lasting impact.
3️⃣ Sustainable Growth > One-Time Spikes: Going viral is like a roller coaster ride; it spikes quickly and fades just as fast. Sustainable growth is built on a solid foundation, strategic planning, and nurturing your community over time. Aim for steady progress rather than chasing temporary highs.
4️⃣ Genuine Engagement: Viral content often attracts random attention, making it challenging to foster genuine engagement. Instead, prioritize meaningful interactions, conversations, and building a community that values your brand for its substance, not just its fleeting viral moments.
Create content that resonates and makes a lasting impact. Focus on making connections that matter you you'll see your results soar! 💫
31/05/2023
June Content Ideas! 📷
Incorporate these into your content planning to add a little bit of fun into your usual posts!
Be sure to SAVE this post so you don't forget them!!
16/05/2023
DEFINE YOUR CAMPAIGN IN 4 STEPS ✍️
Deciding which tools to integrate into your social media can be challenging. Especially because it’s important to be as strategic as possible to ensure you maximize your time, budget and results.
But before you launch into a campaign you first need to define these 4 categories so that you can determine who to work with and what kind of result you’re aiming for.
LIKE and SAVE if you found this useful!
12/05/2023
Tell us the TRUTH! 💣
How do you really feel about Influencers?!
Influencers can sometimes get a bad rap for promoting too many products and not being truthful. Which is just another reason why it’s so important to make sure you’re working with influencers who align with your brand and can be true ambassadors for your product.
No matter how you feel about them good bad, or otherwise, they can be a great tool for reaching your target audience on social media and should definitely be included in your social strategy!
09/05/2023
Are you confused about the differences between user-generated content (UGC), influencer marketing, and content creation? 🤔 Don't worry, you're not alone!
Understanding the nuances of each approach can be tricky, but it's essential for developing a strong marketing strategy.
Which approach do you think is the best fit for your business? Let us know in the comments! 💬
05/05/2023
Hands up if the thought of adding one MORE platform to your social plans makes you 🤪🤪🤪
Have you tried any new social media apps? And did you like them?
01/05/2023
Save these post ideas!! 📌
May is filled with celebrations and holidays that can add some fun to social media calendar!
Which days will you include?
28/04/2023
We just love it when our clients say nice things about us 🥰
27/04/2023
YES you NEED a Social Media Strategy!
But what is it exactly? Here's a look at our process and how we develop your strategy to help you reach all of your goals with social media marketing.
26/04/2023
The #1 Question We Get Asked.....
How will my investment in social media strategy and management increase my sales?
The simple answer is that by targeting your ideal customers with the right content you'll be able to generate leads and sales directly through social media. Of course there's a lot more to this process but when done effectively it produces growth, sales and success.
Hit the link in our bio to find out more about working with us to develop your social media strategy.
25/04/2023
3 Metrics You Might Be Missing
Don't Just Focus on Engagement and Followers – Other Metrics Matter Too!
It's important to remember that some posts, like promotional ones, may not receive a significant amount of likes, but they are crucial to your business. Although it may be discouraging, know that people are still paying attention - even if they don’t engage.
�If you feel like a post isn't performing as well as it could be, consider the following metrics:
⚪️ Profile visits
⚪️ Reach/impressions
⚪️ Direct messages (DMs)
While individual post metrics are crucial, it's also imperative that you consider your social media results as a whole when determining if your strategy is delivery the results you want!
15/04/2023
FILL IN THE BLANK.....Which is your favourite and why!?
I find they can all get repetitive after a while but as a user I've been loving Facebook lately (I know, I know). How about you?
14/04/2023
But your social media shouldn't be....DM if you need help managing, creating or growing your Instagram, LinkedIn or other social media accounts.
13/04/2023
Is your engagement low? Are your posts falling flat? A Social Audit could be just the thing you need to turn it around! It's like a doctor's check-up for your online presence. We give your channels a thorough examination and provide analysis to help plan your road to success with strategies and recommendations you can implement immediately. Check the link in our bio to find out more.
12/04/2023
We need your help to become finalists!
TKL Media has been nominated in the category of Digital Marketing for Community Votes 2023. Use the link below to vote!
https://simcoecounty.communityvotes.com/2023/03/services/digital-marketing
11/04/2023
4 STEPS TO OPTIMIZING YOUR INSTAGRAM CAPTIONS!
Save this step by step guide to help you create social media captions that speak directly to your ideal customer, increase reach and achieve results!
Want to learn more! DM me to find out about Instagram coaching!
07/04/2023
Could it BE anymore frustrating (insert Chandler Bing voice)
06/04/2023
5 WAYS TO INCREASE ENGAGEMENT!
These methods will help increase your engagement AND help you build a true community who care about your content and your offer. SAVE & SHARE so you can find it later and help others who may need it!
05/04/2023
Helping clients like achieve their goals is the best part of what I do! Looking for help too? DM me!
01/04/2023
Anyone else?!
28/03/2023
True growth and success takes time! You wouldn’t expect to see results after one workout, and the same goes for social media growth and success.
25/03/2023
Just because social media management can be done anywhere and anytime doesn’t mean it should be.
23/03/2023
Organic growth and results on social media take time. Here’s how we achieved these results on Instagram for our clients:
✔️Shared informative content that was relatable and provided solutions
✔️ Included different types of content in our posting schedule including reels, carousels, graphics and photos
✔️Added 5- 7 keywords on each post
✔️ Strategically created content that could be repurposed across multiple social media platforms, giving us more overall reach and more time to focus on analytics
15/03/2023
Here are 3 Tips For Growing Your Instagram Account That Actually Work‼️
Now, will your social media accounts magically gain 50,000 followers from these new tips…probably not. BUT we’ve been using these tips for our clients and have seen great results!
Try them out and tell us if they worked for you too!
10/03/2023
How to reach your customers with every Instagram post!
Use this checklist to make sure each social media post:
💥 Grabs attention with a strong hook
💥 Offers your ideal customer value of some kind (information, education or entertainment)
💥Targets them with keywords
💥 Directs them on next steps
Like & Save to use it in your social media content!
05/03/2023
Looking forward to this fantastic event!
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Videos
There are so many reasons why hitting people up in their DMs without any previous relationship is a big NO!Try building a relationship first to see if you offer a service they want or need!#socialmediamanagerlife
I can’t live without this equipment!My Apple Watch ⌚️ is like having an extra set of hands when it comes to content creation.Did you know you can use your watch as a trigger to take photos and videos on your iPhone? It makes content creation quick and so simple! Let me know if this is a hack you already knew for your social media content creation?
Celebrating incredible women today and every day! Here’s just a few of the phenomenal women we’ve had the pleasure of working with as part of our team or as clients. Wishing all of those celebrating a wonderful International Women’s Day! #IWD23
Wish social media was more your friend and less your frenemy? It IS possible! Stop feeling overwhelmed and get the guidance you need with one on one Instagram coaching sessions so you can start seeing the results you want! DM me to book!
4 Things You DON’T Need to build your brand on social media!
That feeling when a post just hits right.
📌 Save This Post! 📌Your ultimate guide to holiday GIFS to use on your stories!Which one is your favourite?
We love working 1:1 with business owners who are working on building their brand on social media. And when they start levelling up we literally jump and down with pride. Need a coach?
Who else is doing a happy dance now that Instagram announced they're rolling out in-app post scheduling?
Posting inconsistently on your social accounts really can hurt your socials!👉 your audience expects you to post👉 They are looking for your post👉 If you haven’t posted in a while, people might think you are closedIn fact, according to a Hootsuite, you can grow your followers by 2X by simply posting every week consistently. being consistent doesn’t mean every day! Pick a few days that you want to post and stick to that schedule.Comment below if this has helped
Need help with social media? Perhaps we could be of service.DM us today, or visit our website to see our services! Www.tklmedia.ca
This is life-changing if you have ever posted a story to Instagram and forgot to take someone. Now you can do it after it goes live!
We get asked all the time what our services are, so we’re sharing with you today….and it’s a lot! For more details on these offerings and how we can help you, visit www.tklmedia.ca
How do we feel about engagement being low this month? We feel fine! Because it’s summer and for the first time since 2019, people are travelling and having fun. They’re spending time with their families and less time on Instagram. We applaud that! Engagement is usually low in summer, so we don’t sweat the numbers. We use this time to stay consistent and focus on fall strategies. Because come September, it’s a mad dash to the end of the year. So, grab your coffee and sip away carefree knowing it will all come back once school starts up again.
The first week of 2022 is off to a rocky start. Despite the new restrictions were hopeful and keeping our focus firmly on social media. Today we share some of our hopes for you in 2022 and what we would like see more of over the next 12 months!
IPhone vs DSLR
iPhone or DSLR? We actually use both! DSLR is far superior for crispness and overall look, but in bright conditions, the iPhone holds up! Which one do you shoot on? Thanks to Pamela Wood for the great photos!!
How to be Confident on Camera
Scared of video? Feeling intimidated by hitting that record button? We get it! We also know it takes time to get comfortable with seeing yourself on camera. We’re giving you some of our top tips on how to be confident on camera. Just in case you didn’t know, we used to be TV reporters, so these are tried and tested methods. 👉 Breathe. Slow down and breathe. 👉 Look at the camera and not your image. You’ll worry about all the small details instead of connecting with your audience 👉 Don’t worry if you stumble, people actually find it endearing 👉 Don’t script! Just go with points, that way you can remain conversational 👉 Show up! The more you do video, the better you’ll become. We can’t wait to see your videos!
Monday Zombies
Who else is feeling like a zombie this morning? Between working, working out, housework, homework, virtual school and everything else…..we’re tired! Grab your cup of coffee and show us how you’re getting through this Monday!
You asked for it! We’re bringing it! Doing your make-up for video is a little different than your everyday look. The bright lights will often wash you out, so you need to apply more makeup than usual to ensure your best features are standing out. Watch our reel to see how we do it!
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