Social Spike

Social Spike Social Spike Marketing Group is a digital marketing, search engine optimization company, located in Halifax, NS.
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We help companies start to rank on Google, and dramatically improve their visibility online.

🚀 Feeling overlooked by Google? It might be your link building strategy.Did you know that the way you build links can si...
22/11/2024

🚀 Feeling overlooked by Google? It might be your link building strategy.

Did you know that the way you build links can significantly affect your site's visibility and ranking? When I first started in digital marketing, I thought faster was better, even if it meant skirting the rules. It worked for a bit, but then it all came crashing down—rankings, traffic, client trust.

It was a tough lesson in the importance of ethical, 'white hat' link building. Fast forward to today, and I'm all about fostering genuine relationships and creating value that attracts quality backlinks naturally. No shortcuts, just solid, sustainable strategies.

🔗 Dive into our latest blog to discover the white hat link building tactics that turned our agency around and how you can apply them to achieve long-lasting success.
👉 Want to know more about building a credible online presence the right way?

🎉 Thinking about using local events to promote your business? Here’s a tip: events can boost more than just foot traffic...
15/11/2024

🎉 Thinking about using local events to promote your business? Here’s a tip: events can boost more than just foot traffic—they can drive SEO gains too.

When you sponsor or attend local events, you’re not just connecting face-to-face. By optimizing event listings and leveraging social media, you can turn every event into an SEO opportunity. Think of it as linking your brand to local, trusted sources that boost your search rankings!

🤔 Want to know which types of events could improve your local SEO? Our latest guide covers everything from choosing the right events for your niche to crafting optimized listings and tracking the results.

💡 Curious how a single event can amplify your online presence? Check out our blog to learn actionable steps to make each local event a part of your SEO strategy.

🚦 Struggling to get your website seen on Google? Let’s talk indexation.Ever put in hours of work on your website only to...
15/11/2024

🚦 Struggling to get your website seen on Google? Let’s talk indexation.

Ever put in hours of work on your website only to find it's not showing up where it should? Many face this hidden hurdle, but it's not an insurmountable one. Proper indexation is your ticket to better visibility and unlocking the true potential of your SEO efforts.

The good news? Indexation problems are solvable! Whether it’s a technical hiccup or a content adjustment, there are ways to tackle the issue head-on and boost your site’s visibility.

In our latest guide, we break down the common barriers holding websites back from full indexation and offer real, hands-on fixes you can apply today.
🔍 Want to ensure your content gets the attention it deserves? Dive into our blog for a full rundown of practical solutions. It’s time to make your site as visible as it deserves to be.

🎯 Feeling lost in keyword strategies for your PPC campaigns? You're not alone—choosing the right keyword match types can...
13/11/2024

🎯 Feeling lost in keyword strategies for your PPC campaigns? You're not alone—choosing the right keyword match types can make a huge difference in reaching your target audience without overspending.

Think of keyword match types as a filter: exact match narrows down who sees your ads, while broad match casts a wider net. But there's more to it. Mixing different match types and adding negative keywords can help you create highly targeted campaigns that actually work.

🤔 Not sure which match types align with your goals? Should you stick with phrase match or experiment with broad match? Our latest guide dives into the details, with tips for finding the perfect balance for your campaigns.

🌟 Ready to sharpen your keyword strategy? Check out our blog for practical insights on each match type and when to use them.

🌐 Thinking about launching an online store? Finding the right eCommerce platform could be the difference between staying...
11/11/2024

🌐 Thinking about launching an online store? Finding the right eCommerce platform could be the difference between staying visible or getting lost on Google.

Building a business online is exciting – you envision reaching customers worldwide. But when that store feels invisible, reality can hit hard. So, what's holding back your reach?

Here's the thing: choosing an eCommerce platform that’s built for SEO isn't just a nice-to-have; it's a must if you want to rank. Some platforms make it easy for your store to shine, while others require endless workarounds.

💡 Curious about the top platforms for SEO? We've pulled together insights on the best options, comparing features that can help your store be seen by more customers.
Ready to give your online business a real chance to grow? Take a look at our latest guide to discover the platform that suits your needs best.

🌐 Picking the perfect domain for your website can be a real head-scratcher! Should it be short and catchy or long and de...
08/11/2024

🌐 Picking the perfect domain for your website can be a real head-scratcher! Should it be short and catchy or long and descriptive? Well, it turns out, the best choice might just depend on your specific needs.

🔍 From enhancing your brand's identity to optimizing for SEO, the length of your domain name plays a pivotal role. But don't worry, we've got you covered with insights and advice on how to strike the perfect balance for your business.

🤔 Wondering whether a longer domain might boost your SEO with keywords, or if a short, snappy one will capture more attention? We dive into the pros and cons of each to help you make a decision that aligns perfectly with your brand’s vision and SEO goals.

🛠️ Check out our latest blog where we explore everything from the impact of domain name length on your online presence to practical tips for choosing the right one. Say goodbye to those sleepless nights of domain dilemma!

👉 Find out more here and let's get your domain dialed in! [Link to the blog]

🚧 Struggling to keep your construction projects lined up consistently? You're not alone. The construction industry's flo...
06/11/2024

🚧 Struggling to keep your construction projects lined up consistently? You're not alone. The construction industry's flow can often feel like feast or famine, but it doesn’t have to be.

🔍 Every construction company faces the challenge of finding steady work, especially during those quieter months. Whether you specialize in home renovations or massive commercial developments, knowing how to leverage your marketing can make all the difference.

🛠 We’ve compiled some rock-solid strategies that can help fill your sales pipeline, from maximizing your online presence to tapping into traditional marketing techniques. Intrigued? Our latest guide has all the practical tips and examples you need to keep your crew busy and your projects flowing.

👷 Ready to build a more stable future for your business? Dive into our comprehensive guide and start transforming your approach today!

👉 Discover more here!

🌟 Stuck trying to make your SEO efforts more effective? Let’s talk about a simple tweak that could make all the differen...
04/11/2024

🌟 Stuck trying to make your SEO efforts more effective? Let’s talk about a simple tweak that could make all the difference.

When I first dove into SEO, I found myself overwhelmed with all the jargon and strategies out there. One thing that really clicked for me? Keyword modifiers. These little additions transform broad searches like "coffee shops" into something more targeted, like "cozy coffee shops near me," getting your content in front of the right audience.

Sounds too easy, right? It’s actually a game changer! Want to know how you can use keyword modifiers to connect with more searchers and rank higher? You’ll love the examples we’ve shared in our latest blog.

🤔 Curious about how this simple strategy can boost your traffic? Get the full breakdown in our guide.

👉 Check it out here!

🚀 Feeling overwhelmed by SEO goals? You’re not alone.SEO can feel like you’re chasing a moving target—especially with al...
01/11/2024

🚀 Feeling overwhelmed by SEO goals? You’re not alone.

SEO can feel like you’re chasing a moving target—especially with algorithms constantly shifting. But, if you’ve ever wondered how to make sense of it all, we’ve got just the thing to help you set clear objectives and measure real progress: SEO OKRs.

✅ What’s that, you ask? In simple terms, Objectives and Key Results (OKRs) give your SEO efforts the direction they need, aligning with your business goals so that every tweak you make counts.

📈 In our latest blog, we break down how SEO OKRs can help you stop guessing and start tracking success—step by step. We cover everything from setting achievable SEO objectives to measuring what really matters, so you can see tangible results and keep growing.

👀 Ready to take the guesswork out of your SEO strategy? Check out the full guide and start setting goals that actually stick.

😓 Ever feel like you’re spinning your wheels with SEO, but getting nowhere?You’re not alone. Small businesses often jump...
30/10/2024

😓 Ever feel like you’re spinning your wheels with SEO, but getting nowhere?

You’re not alone. Small businesses often jump into SEO full of enthusiasm, only to find out that small missteps—like not optimizing for local search or ignoring mobile users—can cause big headaches. It’s frustrating when you’re putting in the effort but not seeing the results.

🔍 We’ve seen these pitfalls time and again, from missed redirects after a website redesign to keyword strategies that don’t hit the mark. But the good news? These are common issues that can be fixed with a little guidance.

💡 Our latest blog breaks down the "Top 25 Ways Small Businesses Mess Up Their SEO." Whether you’re struggling with site speed, mobile optimization, or targeting the right keywords, we’ve got practical solutions to get you back on track.

👀 Ready to see where you might be going wrong and how to fix it? Click the link to learn how to avoid these mistakes and get your SEO working for you!

🧐 Is your homepage working hard enough to help your business stand out?Your homepage is the digital front door to your b...
28/10/2024

🧐 Is your homepage working hard enough to help your business stand out?

Your homepage is the digital front door to your business. But is it welcoming visitors in or sending them away without a second glance? When it comes to SEO, your homepage needs more than a pretty design—it needs to do the heavy lifting to get you found.

For many businesses, the biggest challenge is knowing how to get search engines to notice and rank their homepage. If potential customers can’t find you online, your efforts might go unnoticed, no matter how great your services are.
🌐 Our latest blog breaks down exactly how to optimize your homepage for better SEO, with simple, actionable tips to help you attract more traffic and convert visitors into loyal customers.

👉 Ready to make your homepage a powerhouse? Check out the guide for practical steps you can take today!

🌟 Ever felt like your stellar content just isn't getting the eyeballs it deserves? You're not alone. When I began bloggi...
25/10/2024

🌟 Ever felt like your stellar content just isn't getting the eyeballs it deserves? You're not alone. When I began blogging, it felt like shouting into the void. The missing puzzle piece? Secondary keywords!

Here's the scoop: while primary keywords get all the glory, secondary keywords are your behind-the-scenes heroes. They broaden your content's reach and tap into additional search queries, making your site more visible and engaging for a wider audience.

🔍 In our latest post, we unravel the mystery of secondary keywords. You'll discover:

What secondary keywords are and why they're essential.
Smart strategies to identify the right ones.
Tips to weave them into your content seamlessly.
Common pitfalls to avoid.

Ready to boost your site's visibility with these unsung heroes of SEO? Dive into our guide and start making secondary keywords work for you!

👉 Check out the full article for actionable insights and start expanding your reach today!

⚡️ Is your web hosting holding back your SEO performance?Many website owners work hard on content, promotion, and outrea...
23/10/2024

⚡️ Is your web hosting holding back your SEO performance?

Many website owners work hard on content, promotion, and outreach—yet still struggle to climb the search rankings. One overlooked factor could be the quality of your hosting service.

Here’s why it matters: your hosting provider impacts not just the speed but also the reliability and security of your site. These factors influence how search engines view and rank your website. Slow loading times or frequent downtimes? That’s a quick way to lose search visibility and potential visitors.

🏆 Our latest blog dives into the top hosting providers built to boost your SEO efforts. We cover everything from fast page loads to security features and reliable uptime, so you can choose a host that helps rather than hinders your success.

Ready to give your site the foundation it deserves? Explore our guide and find out which hosting provider can support your SEO goals.

🌞 Ever wondered why some businesses seem to nail it during peak seasons while others barely make a dent?Think about it: ...
21/10/2024

🌞 Ever wondered why some businesses seem to nail it during peak seasons while others barely make a dent?
Think about it: during the holidays or right before tax season, everyone’s searching for the best gifts or the top tax software. But how do businesses get in front of these shoppers? It all comes down to seasonal keywords.

Sure, we’ve all heard about using keywords in SEO, but seasonal keywords take things to the next level. It’s about understanding when customers are searching for specific products or services—and showing up exactly when they need you most. But how do you actually find these keywords and use them to your advantage?

🔍 We've got you covered. In our latest blog, we break down how to identify these key search terms and integrate them into your SEO strategy without making it overly complex. It’s all about driving traffic when it matters most.

Ready to make the most of the seasons ahead? Check out our full guide to seasonal keywords and start reaching those holiday shoppers right when they’re searching.

👉 Read the full post here and start planning for success!

🍃 Ever feel like your SEO strategy is a constant struggle? Maybe it’s time to switch things up with some easy wins—enter...
18/10/2024

🍃 Ever feel like your SEO strategy is a constant struggle? Maybe it’s time to switch things up with some easy wins—enter low-hanging fruit keywords.

Imagine targeting keywords that have decent search volume but minimal competition. These little-known gems can drive traffic to your site faster than fighting for high-competition terms. Sounds good, right?

💡 Our latest post breaks down how you can uncover these “hidden” keywords to boost your rankings. We cover everything from identifying prime targets with tools like AHREFS and SEMrush to creating tailored content that really resonates with your audience.

Curious to know how low competition keywords can supercharge your SEO? Dive into our guide and learn how to find these opportunities, craft impactful content, and build a keyword strategy that delivers results.

👟 Ever felt like something was just... missing from your website experience? Maybe it’s time to look down—way down at yo...
16/10/2024

👟 Ever felt like something was just... missing from your website experience? Maybe it’s time to look down—way down at your footer!
Imagine reaching the end of a webpage only to find links that lead nowhere, outdated info, or a footer that just doesn’t help you get where you want to go. It's like walking through a store, ready to buy, but you can't find the checkout. Annoying, right?

But here’s a thought: what if your website’s footer could be more than just a place for the fine print? What if it could actually enhance your site’s visibility and make user navigation a breeze?

💡 Our latest article uncovers the untapped potential of footer SEO. From strategic link placement that guides both users and search engines to designing a footer that complements the user's journey, we cover it all. And yes, it's about making that last touchpoint before they click away count.

🔗 Intrigued? Learn how a thoughtfully crafted footer can keep visitors engaged and even boost your site rankings. Plus, discover common pitfalls to avoid and how to make your footer a cornerstone of your SEO strategy.

🔍 Is your website feeling a bit tired? It might be time to think about some updates.You know that moment when you look a...
12/10/2024

🔍 Is your website feeling a bit tired? It might be time to think about some updates.

You know that moment when you look at your site and realize it’s just not as fresh as it used to be? Maybe the design feels outdated, or you’re still showcasing services you no longer offer. We’ve all been there, and it can be hard to decide whether to simply give it a facelift or start from scratch.

💡 So, how do you choose between a refresh or a redesign? Each approach has its perks: a refresh can be quicker and more budget-friendly, while a redesign allows you to rebuild your website with new features and functionalities that match your current business goals.

Ready to figure out the best path for your site? Check out our latest blog post, where we break down what each option entails and help you decide which one suits your needs best.

👉 Explore the guide here and give your website the update it deserves!

🔍 Ever wonder why some websites always appear at the top of search results, while others seem invisible? It’s not luck—i...
09/10/2024

🔍 Ever wonder why some websites always appear at the top of search results, while others seem invisible? It’s not luck—it’s keyword placement done right.

Effective keyword placement is about more than just sprinkling words throughout your content. It’s about putting them in the right spots to boost visibility and attract engaged visitors. Think headings, titles, and even image alt text.

In our latest blog, we break down why keyword placement is critical for SEO and how you can use it to improve your search ranking.

💡 Want your website to be seen by more people? Learn how to place your keywords strategically for SEO success.

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An astounding 216% increase in new calls generated solely from their Google Business profile showcases the undeniable power of effective Local SEO. Despite the loud claims from some in the digital marketing community that "SEO is dead," the truth is they simply haven't mastered its potential. Success belongs to those who embrace a growth mindset, ready to take control and break down barriers. They step out of their comfort zones, willing to take calculated, long-term risks that pay dividends when everything comes together.

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