Social Spike

04/09/2024

🚀 Noticed how some experiences with businesses feel just right?

It’s not magic; it's meticulous design. Every step a customer takes, from browsing to buying, shapes their view of a brand. And getting this journey spot-on can mean the difference between a one-time sale and a lifelong fan.

But what does it take to craft experiences that not only meet but truly resonate with your customers?

How do you turn routine interactions into the kind of moments that customers tell their friends about?

🌟 Find out in our latest blog where we explore the essentials of Customer Experience (CX) Design. We discuss how thoughtful touches, smart technology use, and genuine thank-you notes can make a big impact.

Keen to enhance how customers see and connect with your brand? Click through for insights on creating a journey that feels right, every step of the way.

👉 Learn more here!

23/08/2024

Why We Create Blogs for Local Businesses (Video Dropping next week)

Some think blogging is a waste of time, but I completely disagree. Here's why:

Blogs allow us to:

✏️ Compete for relevant search terms based on different user intent
💡 Reach customers at every stage, from initial research to ready to buy
💰 Generate 700+ organic clicks and direct bookings (see image example)
👥 Establish brand awareness with 7-11 touchpoints needed to convert
👨‍👩‍👦‍👦 Share content on social, email lists, within your community
📈 Build SEO signals like helpful, problem-solving content
🤝 Develop trust and solidify your brand
🚗 Drive website traffic
⌛️ Great content keeps people on the page longer, and more likely to click through to more of what you offer. The great Google god loves this
➡️ Inspire more clicks to offerings
👀 Please the Google gods

For venue and destination clients, we target informational topics their audience would search, like "Top Weekend Getaways in [City]."

This connects your brand from first-time researcher 💻 to locals ready to book their next trip 🛫

Blogs turn curiosity into business AND growth when done right. That's why we focus on blogging as critical for client campaigns. 🎯

24/07/2024

🚰 Plumbing Success Story! 🚰

We just helped a plumbing company nearly triple their Google Business Profile interactions! More calls, more clicks, and more leads flowing in. 📈

Here’s how we did it:

-Profile Optimization: Nailed down the right categories, services, and descriptions. This is crucial! Many small businesses miss out by not optimizing these details.
-Competitive Analysis: Checked out what competitors are doing, both locally and in bigger markets. Learn from the best and adapt to your space.
-Brand Building: Provided helpful info and made sure the site and business assets look top-notch.

The takeaway? Don’t overlook your Google Business Profile. It’s a goldmine for leads if set up correctly.

Ready to boost your business profile? Let’s make it happen! 🚀

19/07/2024

🚛 Junk Removers Traffic Boost! 🚛

We’ve been working behind the scenes to give our client’s junk removal site a traffic boost, and it’s paying off big time! 🚀

Here’s the game plan:

-Established pages dedicated to key target locations they serve 🗺️
-Created content covering what they take on hauls and what they can't 🚮

The result? Increased organic traffic and better visibility in their service areas. It's all about making it easy for potential customers to find the info they need and reach out.

Thinking of sprucing up your own site’s traffic organically? Let’s connect and make it happen! 🌟

17/07/2024

🌟 SEO Win Alert! 🌟

Guess what? We've been cooking up some serious SEO magic for our awesome client, and the results are in! 🎉

🔍 Focus:

-Setting up core pages for success 🏆
-Optimizing for the right targets 🎯
-Building out killer supporting content that fuels user signals 🚀 and pushes link juice to these core pages 🍹

The verdict? Total success! 💪

Why does this matter? When your core pages are in top shape, your entire website benefits. It's basically a ripple effect of SEO goodness, boosting engagement and search engine rankings.

Ready to level up your own SEO game? Let’s chat! We’ve got the secret sauce to make your pages shine.

15/07/2024

Love it! Another Nova Scotia business that took advantage of the CDAP program. If anyone is looking for a new website, we're offering $500/off our normal prices. Last few spots remain for the Summer!

04/07/2024

Love waking up to these kind of messages. This is what it's really about for us in Digital Marketing. We hear so much about the worst case scenarios in people's businesses when things aren't actually going wrong, but the winners are the one always focused on the wins. Here's to more wins!

𝗣𝗦
We are offering a $𝟱𝟬𝟬 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗯𝗼𝗻𝘂𝘀 to anyone that connects us with a small business ready to get their website built/re-done. We have a few spots left before we're fully book for the Summer. Perfect time to take advantage of the CDAP program and their $𝟮𝟱𝟬𝟬 𝗚𝗿𝗮𝗻𝘁!

18/06/2024

We had 3 key goals when piecing together this new website.

1- Lets hammer home the brand, and ensure we provide all of the necessary information to make this site the only destination needed for those seeking flood protection in their homes.
2- Ensure we cover our target radius across the province with essential GEO pages.
3- Optimize for SEO and Conversions

If you're looking to have your website re-done, and ready to start generating more business with your site, make sure to contact us today for your free consultation!

14/06/2024

Had the privilege of working with this great power team at 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝗮𝗹 𝗙𝗹𝗼𝗼𝗱 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 in creating their new website.

We wanted to make sure we could create a strong foundation that will let them continue to grow.

Super excited to see how big you guys get!

𝗕𝗲𝗳𝗼𝗿𝗲 & 𝗔𝗳𝘁𝗲𝗿 𝗩𝗶𝗱𝗲𝗼

Want to attract more customers and stand out from competitors in the local plumbing market? An optimized website designed specifically for your business can ...

06/06/2024

We absolutely crush it for home service contractors like this junk removal company. We work on getting new leads coming in from Google maps, as well as their website.

Combine this with immaculate services being rendered by them in their own business + and a brand that keeps moving up (against the big dogs in Junk Removal). This is the combination that wins.

30/05/2024

🌟 Hey there! Today, we're excited to share a sneak peek into our SEO magic with a local Electrolysis clinic. 🌟

Why does SEO matter? Imagine being the first name that pops up when someone’s looking to say goodbye to unwanted hair—forever. That's the kind of visibility we’re talking about! We’ll walk you through our process, from picking out buzzwords like "permanent hair removal" and "best electrolysis," to the little things that help boost those Google rankings.

We keep things simple here. No tech overload—just the good stuff, explained in a way that feels like we’re just chatting over coffee. We’ll show you what changes we made and exactly how they help businesses connect with more clients.

Got questions or your own SEO stories? Drop a comment below! We love seeing your thoughts and answering your queries. And if you know someone struggling with their online visibility, why not share this video with them?

VIDEO LINK >

🌟 Hey there! Welcome back to our channel! Today, we're excited to share a sneak peek into our SEO magic with a local Electrolysis clinic. 🌟Why does SEO mat...

09/05/2024

Medical related rankings can be tough, as a lot of trust needs to be instilled with Google to ensure you're a trust worthy source of information. This one is also super tough for getting reviews (as people aren't always keen on sharing private info related to their lives like this).

Some tips to improved rankings

1- Creating a killer website that touches upon everything you do
2- Optimize your listing to touch upon things in #1
3- Continue getting your brand out there! More links, more social posts, better results

09/05/2024

08/05/2024

Customer Relationship Management (CRM): The Backbone of Your Business ❤️

CRM systems are more than just a digital Rolodex. They help you understand your customers better, track sales, and streamline your processes. They allow you to deliver more personalized experiences, leading to stronger customer relationships and higher retention rates.

Here are a few tips for choosing and using a CRM system:

✅ Choose a CRM that aligns with your business size and needs.

✅ Train your team to use the CRM effectively.

✅ Regularly update and clean your CRM data for accurate insights.

Remember, a CRM system is only as good as the data you put into it and how you use that data. Share your experiences with CRM systems!

06/05/2024

Sustainability in Business: Why It Matters and How to Achieve It
🌱 Building a Green Future: Sustainability in Business
Going green isn't just good for the planet—it's good for business. Here's why:

✅ Consumer Demand: More customers are choosing to support environmentally-friendly businesses. Be a part of the solution, not the pollution. 🌍
✅ Long-Term Savings: Sustainable practices often lead to cost savings in the long run.
✅ Improved Brand Image: A green business is a respected business.
Transitioning to sustainable practices might seem daunting, but it's a small step towards a big change.

03/05/2024

Building a Sustainable Business: Here for a Good Time AND a Long Time 🌿
Hey, eco-friendly entrepreneurs! Today we're talking sustainability, because who says you can't mix business with a little love for Mother Earth?

✅ Green Operations: Incorporate green practices in your operations. It's like giving Mother Earth a big bear hug.

✅ Long-term Vision: Look beyond short-term gains. It's like investing in an evergreen tree that will keep giving you shade for years.

✅ Stakeholder Inclusion: Include all stakeholders in your sustainability journey. It's like inviting everyone to a tree-planting party.

Remember, a sustainable business is a smart business. Let's build businesses that are here for a good time AND a long time.

01/05/2024

Marketing Automation: Work Smarter, Not Harder 🚀
Automating repetitive marketing tasks can save you heaps of time and make your campaigns more effective. But remember, automation is not a replacement for human touch. Use it wisely to enhance your marketing efforts and provide more personalized experiences.

Here are a few ways you can leverage marketing automation:

✅ Email Marketing: Automate your email campaigns based on triggers or customer behavior.

✅ Social Media: Schedule your posts in advance for consistent engagement.

✅ Customer Segmentation: Use automation tools to segment your customers based on their preferences and behaviors.

Marketing automation can be a game changer if used correctly. It's all about finding the right balance between automation and personalization. Share your thoughts on marketing automation!

29/04/2024

Pitching Your Business: Crafting an Effective Elevator Pitch
🚀 Selling Your Vision: The Art of the Elevator Pitch
You've got 60 seconds to impress a potential investor. Here's how to make every second count:

✅ State the Problem: Show them that you understand the market's pain points.

✅ Present Your Solution: How does your business solve the problem? Be concise and compelling.

✅ Define Your USP: What makes you different from the competition? Shine bright like a diamond! 💎

Remember, the best pitch is one that can make someone believe in your dream as much as you do.

26/04/2024

Business Ethics: Your Business's Moral Compass 🧭

Hello, ethical entrepreneurs! Today we're delving into the heart of your business—its ethics.

✅ Transparency: Be open and honest with your stakeholders. It's like being in a glass house, but don't worry, you're wearing clothes!

✅ Accountability: Own up to your mistakes. It's like doing your homework—even when the teacher isn't looking.

✅ Fairness: Treat all stakeholders with fairness. It's like serving a cake—you want everyone to get a fair slice.

Remember, a business built on strong ethics isn't just good—it's good for business. Let's walk the ethical path to success together!

24/04/2024

Why High-Quality Blogs Build Brand and Authority for Local Businesses

For local and small businesses, an authoritative online presence is vital, but investing time into blogging and content creation often takes a backseat to more immediate demands. I get that - you're focused on serving current customers and keeping day-to-day operations running smoothly.

However, consistent blogging focused on truly helpful, educational content will strengthen your brand and cement your status as a trusted local authority over time. By providing genuine value to potential customers through guides, local insights, and industry expertise, you organically build connections and credibility.

Hell, one of our clients recently brought on a $20 million dollar client, simply because they came across content specifically designed for their particular interest. It isn't rocket science, but it does light the match a little.

And you want to ensure any hard-won domain authority links back to your own site, rather than review sites or directories. That means highlighting your locally-focused blogs and resources prominently with backlinks from other reputable regional sites.

Not only does this provide more value to visitors, it signals to Google that community sites in your area recognize your business as a knowledgeable, active thought leader that gives back through education.

It comes down to inspiration through practicality - provide real local value, earn real local trust and authority. While high-quality blogging demands commitment, the brand visibility and customer goodwill dividends make it one of the smartest investments a local business can make.

I know how challenging it can be to balance current operations with future-focused content. But let's connect to craft an achievable blogging strategy tailored for your business and community!

24/04/2024

Marketing Automation: Work Smarter, Not Harder 🚀

Automating repetitive marketing tasks can save you heaps of time and make your campaigns more effective. But remember, automation is not a replacement for human touch. Use it wisely to enhance your marketing efforts and provide more personalized experiences.

Here are a few ways you can leverage marketing automation:

✅ Email Marketing: Automate your email campaigns based on triggers or customer behavior.

✅ Social Media: Schedule your posts in advance for consistent engagement.

✅ Customer Segmentation: Use automation tools to segment your customers based on their preferences and behaviors.

Marketing automation can be a game changer if used correctly. It's all about finding the right balance between automation and personalization. Share your thoughts on marketing automation!

22/04/2024

Dealing with Competition: Strategies for Startups
🎯 Navigating the Business Battlefield: Dealing with Competition
Business is like a game of chess—you need to anticipate your competitor's moves. Here's how:

✅ Understand Your USP: Know what sets you apart. You're not just another fish in the sea, you're a dolphin! 🐬

✅ Stay Updated: Keep an eye on industry trends and competitor activities. A spy's life might be exciting, but you don't need to go that far.

✅ Build Strong Customer Relationships: They're your lifeline. Take care of them, and they'll take care of your business.

Remember, a little competition never hurt anyone—in fact, it might just be the secret ingredient to your success.