Branded Photoshoot behind the scenes
Here is a behind the scenes moment from my Brand Photoshoot Shannon Golen Photography and I did just before I opened my business.
Tips to make this a successful process:
1. Hire a great photographer 😉🙏
2. Create a Pinterest mood board with ideas and stylized photos, along with a small shot list to give over to your photographer before you begin shooting (I recommend the easier the better so they can get a feel for the look as well) ✅
3. Grab props and outfits you feel comfortable in BUT that match your aesthetic and brand colors. This way these photos could be used anywhere with your brand. Depending on your business, these props can be laptops, cell phones, wallets, notebooks, cameras, blankets, cups/mugs etc. ☕📑📱
4. Have fun!! A photoshoot should be fun and exciting. Take a few deep breaths and just smile away. Enjoy the process 😊
Write offs!
This is one of my favourite moments in Schitt's Creek 😅
But really! Small businesses: don't buy what you don't need. A write-off is actually something that is going to reduce your taxable income, not something you get for free. Write-offs can be good, but sometimes they can get carried away. Of course if your business needs a new laptop, I would recommend using it as a business write off, but be careful not to spend too much 💰💰 You want to make sure that your business is making money at the end of the year!
Financial planners, bookkeepers and accountants can really help you better understand this and how it can help your business!
What do you write off in your business?