Four Corners Collective

20/09/2024

Dear mamas,

I want you to know it does get better. 🩷

I remember being early in my motherhood journey and thinking, will I ever feel like myself again? Will I ever feel better? Will I ever sleep again? And honestly, a lot of people told me it doesn’t get better, that things just change (which made me want to cry lol).

Well I appreciated their honesty and I know they meant well, I have to disagree. Now that I’m further along and my kids are getting a little older, I truly feel like things have gotten so much easier and I think it’s sad we don’t encourage moms a little more, because they really need the support.

Sure, as our babies grow we experience new challenges and new phases in life. And I can already tell that as my kids get older, the emotional and mental aspect of parenting is getting harder. But they’re sleeping, they can communicate with me, they can play with each other and their friends, and they can walk on their own.

I know everyone’s experience of parenthood looks a little different, but if you’re a mama in the trenches I want you to know there is light at the end of the tunnel. You will start to love and accept the new version of you, you will sleep again, they will sleep again, and you’ll become really damn good at this whole parent thing. 🩷🩷

All my mamas out there, tell me about your experience! Did you find the baby years harder or easier?! There’s no right or wrong answer, every experience is valid. 🙏🏻

22/07/2024

The people. The food. The scenery. 🏔️ It felt so special to be able to be back on the with a few of my favourite people. It holds a special place in my heart, especially now!

We were lucky enough to experience seeing whales and bears and just like the old days, we laughed until our bellies were sore. Even when I’m old and grey I’ll remember these memories! Thank you for being my people 💗

18/06/2024

My very unaesthetic photo documenting a journey that is so important to me. 💗

Before I had kids I was in the gym 4-5 x a week, I ate well and I slept whenever I wanted. I really had the belief I would have no problem keeping the same schedule after kids because I just had zero idea how much life would change! 🤣

Between the fatigue, body aches, and two babies just 14 months apart, I really had no idea how different my body would look and feel. It’s been a really difficult journey to not only accept my physical body changes, but to navigate feeling like I’m weaker and have lost the muscle that took me years to gain. 🫠

Honestly, I struggled a lot with both my babies and just found being a Mom wayyyyy harder than I anticipated. Between working, trying to breastfeed and just keep everyone alive, exercise was the LAST thing on my mind. 😅

It’s only now, about 18 months after my last baby, that I actually feel remotely normal. My knees aren’t sore, I have more energy, and I’m able to actually focus on my nutrition.

I write this to hopefully inspire a fellow mama who is in the trenches. All you can do is your best, and if you’re just trying to survive, it’s ok. 💗

Social media can be so toxic and we’re flooded with images and videos of people who look amazing, who eat perfectly and who seem like they have it all together.

The reality is that those people likely have a really solid village of people supporting them, so just know it’s ok if that’s not you. ❤️

I have an amazing village, and I still wasn’t able to be consistent, mentally I just couldn’t do it. I hope someone reads this and decides to be kind to themselves.

The journey back to ourselves is all about baby steps! 💗

11/06/2024

First session is tomorrow and I’m so excited!! 👇🏻 Go sign up! 💗

📢 It's not too late to register! TOMORROW is the first session with Rebecca of Four Corners Collective!

ZOOM WORKSHOPS:
Join Rebecca Hawthorn of Four Corners Collective for a 4-session Digital Marketing Bootcamp to boost your social media game! 🌐💼 Perfect for all levels of experience, learn how to grow your business on Facebook, Instagram, and Google. 📈✨
🗓️ Schedule (1:30 PM - 3:00 PM on Zoom):
1️⃣ June 12: Introduction to Facebook & Instagram for Beginners
2️⃣ June 26: Using Instagram to Grow Your Business
3️⃣ July 10: Introduction to Facebook & Instagram Ads
4️⃣ July 24: Google Ads for Beginners

📍 Pre-register now: https://www.northumberland.ca/en/becn/seminars-and-workshops.aspx

04/06/2024

Vulnerable post time 🌹

Honestly, I’ve kind of been in hiding lately and this song by says it best but I’ll try and explain. 😅 Behind the scenes I just haven’t felt like I could show up here, partly because I’m in the middle of reassessing what I want to do and how I want to use this platform, but also because the last 6+ months have brought many personal challenges.

Previously this platform has been a place to promote what I do and connect with people, but now that I’ve partnered with (love you guys!), I’m hoping to use this account to be more open and honest about my personal life, and to truly speak my truth. I’ll likely lose a few people along the way, but that’s ok with me.

The truth is that I really miss the years when my life felt easy. For many years things have felt really damn hard. I’ve struggled with self-doubt, hating my body, feeling like I’m not good enough as an entrepreneur, feeling like I’m failing as a Mom, and so much more. ❤️‍🩹

Some days I wake up and I’m just overwhelmed with life, when all I really want to do is take a moment to heal. To heal my body, to heal my heart, and to breathe. But when you have a business and two babies those things just don’t seem possible. 😔

So I’m still here, I’m still standing, and I’m still doing my thing. But now I’m making a promise to myself to no longer hide, to take up space, to share my journey, share my story (even the bad), and focus on doing what I need to do to so me and my family can thrive. ✌🏼

I hope y’all stick around. 💗

23/05/2024

So excited to be leading these sessions! 🙏🏻 see you there 😎

📢 ZOOM WORKSHOPS:
Join Rebecca Hawthorn of Four Corners Collective for a 4-session Digital Marketing Bootcamp to boost your social media game! 🌐💼 Perfect for all levels of experience, learn how to grow your business on Facebook, Instagram, and Google. 📈✨

🗓️ Schedule (1:30 PM - 3:00 PM on Zoom):
1️⃣ June 12: Introduction to Facebook & Instagram for Beginners
2️⃣ June 26: Using Instagram to Grow Your Business
3️⃣ July 10: Introduction to Facebook & Instagram Ads
4️⃣ July 24: Google Ads for Beginners

📍 Pre-register now: https://www.northumberland.ca/en/becn/seminars-and-workshops.aspx

Northumberland Tourism Port Hope and District Chamber of Commerce Trent Hills Chamber of Commerce Northumberland Central Chamber of Commerce Downtown Cobourg Downtown Colborne Business Association Downtown Port Hope Downtown Brighton Warkworth Business Association Campbellford BIA

13/02/2024

I’ve been in the world of paid ads for about 5 years and honestly, my love for them has only grown! 😍

Paid ads are such a powerful tool for businesses, but they have to be done really really well.

When paid ads work, they really work! Imagine investing $500 a month into your ads and getting $5,000 + back in revenue - that’s a pretty good return on your investment! 🙌🏻

These returns are totally possible, but it takes a lot of planning, strategizing and understanding of your business.

Whoever you choose to help you run paid ads, you need to trust them. You need to trust that they will put the work in to do things right the first time so that your money is well spent.

They should understand your business, your goals, what key metrics are important to you, and who you are trying to reach.

A true professional will walk with you hand in hand through the process to ensure you understand exactly what is happening - after all, it is your business!

Over the next couple of months I’ll be putting out more content about paid ads because I think it’s critical to demystify this industry and help business owners understand when and why they could use paid ads to grow their business. 😎

Do you have questions about paid ads? Drop them below and I’ll answer them! 👍🏻

06/02/2024

I’m not going to lie, being in the front of the camera has never been easy for me. 😅 I tend to pick myself apart and cringe at all my expressions and awkwardness. 🤣

While it may not be my favourite thing, I know it’s really necessary for my business and honestly, in my time I’ve truly found the things that make you uncomfortable are usually the most valuable. 🙌🏻

Maybe it’s getting new brand photos done, filming yourself for a reel or story, sitting down and looking at your finances, or having a tough conversation - just do it. Where there is resistance and fear, there is important growth. ❤️

Shoutout to for making the process of getting new brand photos fun and easy, and to .linx for the perfect venue! 🙌🏻

05/12/2023

How are we 5 days into December already? 🙃

Normally this time of year rolls around and I'm planning how I can maximize my revenue or secure more clients for 2024.

But the end of this year feels a lot different for me. 😬

I'm thinking less about revenue and leads and I'm thinking more about how I can lean into my true purpose.

I've realized that while making money is important so my family can be secure, I want to intentionally design my life in a way that allows me time freedom, joy, and connection. 💗

It's been a huge mindset shift!

I already know things are going to change in 2024 and in my gut, I can feel that I'm SO close to living the life I envision everyday.

I'm curious, tell me about one mindset shift that's been a game changer for you! 👇🏻

04/12/2023

I could really go off about this one....😅

It doesn't matter what we are talking about here - it could be your fitness, public speaking, or posting to social media. No matter what it is, the only way you will get better is by taking action.

If you see someone and think to yourself, "wow, they are so lucky to be that successful", I caution you on that thinking. 😬

Very rarely does it have anything to do with a luck and a lot more to do with consistency.

Mastering anything is actually super simple. It's about staying consistent regardless of everything else, that is difficult. 🙌🏻

So yes, being consistent on social media is important. But in my opinion, it's not important because the algorithm wants consistency, it's important because consistency creates habits and habits create success. 👏🏻

So start posting, because that's how you learn and once you learn, it's not so scary anymore. Drop the need for perfection and embrace the value of consistency instead!

Do you have thoughts about this topic?! Go off in the comments! 👇

28/11/2023

I had a conversation with a group of fellow entrepreneurs the other day and we talked about the idea of pivoting in our businesses. 😅

So many of us, including myself, are pivoting in our businesses. For me, I'm shifting more towards coaching to help other female entrepreneurs navigate growing their businesses and of course, taking on my dream clients to help with their entire Digital Marketing strategy.

Here's the thing about pivoting though -> it's scary as F**K. 😱

It's scary because humans are wired not to like change, yet change is the one thing that is guaranteed to provide us the growth we seek.

When we think about pivoting, our egos are screaming at us to stay in the same place.

"What if I fail?", "What if people think I'm stupid?", "What if no one buys what I'm selling?".

So often we "what if" ourselves to death in favour of the negative. I encourage to shift your mindset and think about these questions instead.

"What if everything works out?", "What if it's even better than I could have imagined?", "How would my life change if I succeed?", "What happens if I decide not to try?", "Will doing this light me up?".

In life and business, change is an absolute guarantee - what matters more is how you choose to view that change. 💗

What's one thing in your business or life you want to change but haven't yet?! 👇🏻

27/11/2023

2024 is around the corner and holy moly, it's hard to believe! 🙀

2023 has been a big year, and if I could describe it in one word it would be clarity.

From my business to personal life, I feel like I've really gained clarity about who I am, who I want to become, and what I want my life to look like.

I've clarified my values and my purpose - and it feels really damn good. 🥰

So, what about 2024? What do I want to gain from another year as an Entrepreneur?

Here's what I really want -> have more fun & take more risks. ✌🏼

I want to lean into the joy of laughter, the joy of connecting with my community and friends, the joy of helping people transform their businesses, and to take my successes and failures in stride, because building a business is supposed to be fun!

I want to take more risks, because I'm tired of playing small. I want to give myself the opportunity to go after every single dream I've ever had, instead of diminishing my potential with limiting beliefs and a scarcity mindset.

So here's to 2024, it's going to be a GREAT year.

What's your focus for 2024? Tell me about it in the comments! 👇

15/11/2023

More followers ≠ more sales. 😬

Let me explain.

If you have 500 followers and haven't successfully converted any of those followers to customers, why do you think gaining an extra 10,000 followers will result in more sales?

Sure, getting more eyes on your brand is a GREAT thing, but increasing your follower count does automatically translate to more sales, and anyone telling you it does is quite frankly lying to you. 🤥

Instead of focusing on simply growing your following, why not focus on nurturing your relationship with your current following - because those are the people who have already decided they're interested in what you offer.

Focus on converting those people to customers FIRST. If you can successfully do that, you're on the path to success when you do get more followers.

Create and share content that inspires connection and conversation, get to know the people who are showing you support, and provide repeat messaging about why your products or services provide value to people's lives.

Do you have social media questions you want answered? Drop them in the comments and let's tackle them!

14/11/2023

I recently attending the She OWNS It conference hosted by the and wow, it was truly inspiring. 🙌🏻

There were some amazing speakers there, but speech was one I will never forget. 🥹

She talked about her life experiences, which were full of hurdles and painful experiences.

But now, she owns the very first Indigenous-owned and founded cosmetics company whose aim is to make a difference in the lives of Indigenous youth.

She channeled all of that into something that has become so incredibly beautiful and successful. 🙏🏻

What I took away from listening to her is that my pain, my grief, and my experiences are not something to be hidden or ashamed of, it's actually what makes me special.

All the experiences that have shaped me, that I used to be scared to talk about, are truly my superpower. 🦸‍♀️

Those experiences are what have made me so compassionate, so caring, and so crazy passionate about helping other female entrepreneurs reach their goals.

So if like me, you needed a reminder, let this be it. Lean into what makes you irreplaceable.

People need to see themselves in someone else who is building something special. People need to recognize themselves in someone like you. 💗

28/08/2023

I've been an Entrepreneur for 4 years and honestly it's been a rollercoaster. Not to be dramatic (who am I kidding, I am dramatic🤣), but it's honestly been one of the hardest things I have ever done.

Plus, I had two babies in two years (not sure why I thought that was a good idea?! 🥴). Life has been chaotic and I've had a lot of wins, but also a lot of learnings.

The ONLY thing that has kept me going through my journey is knowing that I'm not alone in my struggles. 💗

It's this community that has really saved me, and that's why I decided to create and launch The Success Society, because I wanted to provide women just like me, a safe space where they feel supported and heard. 🫶🏻

I wanted to build a virtual community where we can talk about all areas of entrepreneurship, free from judgement. From marketing, revenue, and hiring to mindset, road blocks, and successes, it's a place where you can come to share your story, ask questions, seek feedback and advice, and advance your business amongst a group of badass women who are doing the same thing. 🔥

So, if you're a female entrepreneur who is ready to build your business, foster friendships, dream big and be part of an amazing group of like-minded women, this is for you! 👇🏻 Here's what The Success Society involves:

👑 Monthly virtual group call

💡 Monthly virtual 1:1 coaching session with me

🚀 Actionable strategies as a result of our coaching call

🤝 Access to a group chat where you can connect, ask questions, and seek support from the group

The Success Society starts mid-September, so if you're ready to join in or want to learn more, drop the word "Success" and I will DM you the details!

24/08/2023

Don’t be fooled by what you’ve been seeing on Instagram reels…

Marketing your business is more than using trending audios and posting photos of your products. 👀

Over the next few weeks, we’ll be sharing everything you need to know to help your brand stand out!

On a scale from 😩 to 💃🏻, let us know in the comments how you feel about building your online community right now! 👇🏻

23/08/2023

The best part of what I do? The people. The transformations. Watching women in business absolutely kill it - and I get to be part of that! 🥹

I’m grateful everyday that I’ve been able to work with some of the best people out there. Their stories and their “why” - they move me. They push me to take my clients by the hand and walk through the fire with them to get them to their goals. There’s nothing I love more than seeing others succeed. ❤️

22/08/2023

Here’s a glimpse into what we do for our clients. 👀 We believe in customization and flexible packages that work for each unique business. Some of our clients use us for all of these services, some of them use us for only a couple - and that’s totally ok! 🙌🏻

If you’re interested in learning more about any of these services, send us a DM or drop a 👋🏻 in the comments and we will reach out to you!

16/08/2023

Here's my hot take on what I'm currently seeing on social media 👉🏻 there's a lot of people out there selling cookie cutter solutions for your digital marketing needs and honestly, it's just not realistic. 😬

Every single business on our client roster is unique. Their products/services, approach, brand, audience, goals, capacity, resources, and budget - they are all different. Because of this, we do not apply the same strategy or services to all of our clients because what is effective for one client, may not work for the other.

We take time to understand our clients' business, what they offer, their goals, their systems, and their industry. We use this information to inform our strategy and implement the right things, at the right time, to ensure we are working towards our goals in a way that is sustainable and aligned. 🙏🏻

Today, digital marketing is absolutely critical to the success of most businesses and if you're going to invest in it, do it the right way. Work with someone who cares, who values you and your business, and who is dedicated to leaning into what makes you and your business special. 💖

If you want to learn more about our services and how we can help with your social media & digital marketing needs, send us a DM and we'll set up a free call to chat more! 💃🏼🤩

01/08/2023

Welcoming August with open arms ☀️

This summer has already been full of changes and learnings in life and business. Those who know me, know I love setting goals and leading with intention, so here's a glimpse into what I'm focusing on for the beautiful month of August! 🙏🏻

⚡️Being Intentional With My Energy
I've come to realize that being "busy" isn't something to brag about. Instead of doing things just to do them, I'm focusing on planning my time intentionally, doing things that get me closer to my dream life, and interacting with people who respect my time and boundaries.

🧘🏼‍♀️ Nourishing My Body & Soul
After dealing with more ailments in the last year than I have my whole life, I've realized the importance of nourishing my body and my mind so I can operate on a high level for my business and my family. I'm focusing on eating well, drinking lots of water, prioritizing exercise, and doing things that bring me joy.

💖 Practicing Gratitude Daily
I used to write a daily gratitude list but since having kids, that practice has gone out the window. It's ironic, because I have more to be grateful for now, than ever before. I'll be focusing on implementing this into my morning routine to help me stay grounded and remember that my life is already everything I wanted.

✨ Creating Authentic Content
It's easy to fall into the comparison trap on social media for many, and honestly I've been doing it way too much lately myself. I'll be focused on posting what resonates with me, what feels right intuitively, and things that are relevant to my community. I'll be muting all the "gurus" and accounts that make me feel like my content isn't good enough.

🤯 Mentally Preparing For Big Change
I'm listening to my inner voice and to the nudges I have been receiving when it comes to the direction of my business and life. I know I want to re-brand and expand my coaching services. I can sense something big is coming, so I'm leaning into this belief.

All of this leaves me so excited for August. 🥰 I'm looking forward to another month of growth and joy. What's one thing you want to focus on for August? 👇🏻

05/07/2023

Have you ever wondered what it's like to work with us? Well, here's a few things you can expect when you become part of our fam! 🌿

We have learned through trial and error that all of these things are critical to the success of our clients. Without any one of them, the results just aren't the same.

We truly pride ourselves on being a unique agency who skips the BS and focuses on making data driven decisions, creating quality content, and achieving the results our clients desire. Plus, we like to have a little fun too! 😉

If you have more questions about our services, send us a DM and we will walk you through all the need-to-know info! 💃

16/06/2023

How is possible that even the great experiences imposter syndrome? 🤯

Well it just so happens that many extremely intelligent, skilled, and qualified women experience these feelings. Actually, up to 75% of women Executives struggle with feelings relating to imposter syndrome. 👀

What's even more interesting is that statistically speaking, high-achieving individuals are more susceptible to feelings of inadequacy, questioning their abilities and feeling like a fraud in their roles.

For me, imposter syndrome definitely stems from various life experiences that have led me to become hyper-independent, an overachiever, and a perfectionist. It's also taken me many years to realize that many women, myself included, still play small for fear of taking up too much space within the professional world. We have a longggg way to go as a society to ensure women feel respected in their professional roles - and yes, we would also love it if you stop interrupting us when we're speaking! 😉

As someone who has and continues to experience imposter syndrome, here are a couple tips/tricks I want to leave you with to pull yourself out of this cycle of negative self-talk:

⚡Seek support: talk to friends, family or people in your online community about how you're feeling. Not only will they likely relate, but they will help reassure you that you're actually a BAD A**.

⚡Make a list of all of your skills and accomplishments: when you see all of your courses, skills, awards, and wins written out, it's much easier to follow the facts and ignore the negative self-talk.

⚡Create daily affirmations: these can help put you in the right mindset each morning. It can be as simple as "I've gotten to where I am because I've worked hard and taken the right steps".

You're not alone. 💗 If you want to share your experiences or tips for managing imposter syndrome, leave them in the comments!

12/06/2023

Hear me out...

I've talked with so many entrepreneurs and business owners and here's the thing, we are all bonded by a common experience. 👇🏻

What is it? It's the challenges, the setbacks and the days where we feel like we can't push on. It's questioning our abilities and worrying we're never going to reach our goals. 💗

All I know is that the people who find their version of success also have one thing in common - perseverance. When life hits you with more than you can handle but you give it the🖕🏼and keep pushing forward...that is the not-so-secret sauce.

Most business skills can be taught and learned over time, but to believe in yourself so deeply that you refuse to let anyone or anything stop you...that is where the power is.

Don't quit, you've got this! 💗 Send this to a biz owner who needs to see it and don't be afraid to DM me with any questions friends, this community is allllll about support!

26/05/2023

Hard to believe, isn't it?! 🤯 In a world where we've become obsessed with follower count, it might shock you to know that on average, business accounts on Instagram only grow by less than 1% each month! I share this so that you can feel confident in yourself if your growth is slow and steady, as this is usually how it works for many businesses. Although things can vary and change between industries, growing at an exponential rate usually just isn't realistic and actually, it's not super necessary!

Here are some other IG statistics you might want to pay attention to! 👇

💫 As a general rule, engagement rate generally drops as follower count increases
💫 7.51% of web traffic referrals come from Instagram, this is up over 88% compared to last year
💫 61% of Instagram’s advertising audience is aged 18 to 34
💫 35% of Instagram users will make a purchase on the platform in 2023
💫 Instagram is the #1 social media platform for people to connect with brands

Thoughts? Questions? You know where to put them! 👇

Source: Hootsuite: 34 Instagram Stats Marketers Need to Know in 2023.

25/05/2023

Picture this: you've poured countless hours into your social media efforts, trying to crack the so called code, but it feels like you're trapped in a maze with no way out. The struggle is real - we've all been there! 😅 It's easy to feel lost in a world of ever-evolving world of hashtags, algorithms, and content creation. 🌪️

That's where my 1:1 Lightning Sessions come to the rescue! ⚡️ These one-hour sessions are made for giving you much needed clarity on your social media strategy. These sessions are a deep dive into your unique challenges and goals as a biz owner. Think of it like a virtual coffee date where we connect, strategize, and create a tangible roadmap so you can reach your goals! 📈

Before our call, I'll send you an intake form so I can get the inside scoop on your business, what you offer, your current struggles, what you want to achieve from our call, your business goals, and so much more! This helps me prepare for our call and create a tailor-made solution just for you! 🙌🏻

During our Lightning Session, we'll have an open-hearted conversation about the things you have identified as priorities, we'll talk about strategies, dos and don'ts, and how you can pivot to reach your social goals! Once we're finished, you'll be sent a comprehensive written strategy covering the things we discussed on our call, my recommendations, next steps, and creative prompts for posts and stories based on your industry! 💓

I'm so passionate about my 1:1 sessions as I really believe they are a powerful tool for biz owners. They are often the first step in making social media a priority and when you invest time and energy into it, progress is never far behind!

If you're interested in booking a session with me, click the link to view my calendar and secure your spot! 🗓 https://calendly.com/rebecca-fourcornerscollective/1-hour