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Grow Opportunity The Source for Canadian Cannabis Producers Grow Opportunity is a digital portal and magazine dedicated to the production of cannabis in Canada.

Our mission is to the help the Licenced Cannabis Producers manage their business, and grow better.

“Quality means different things to different people, and in this industry, high terpenes or high THC became a proxy for ...
16/07/2024

“Quality means different things to different people, and in this industry, high terpenes or high THC became a proxy for quality, when in fact it’s potency, not quality.” – Mitchell Osak. Photos by SNDL

From the Editor: Welcome to the sizzling Summer issue of Grow Opportunity magazine. This season we explore the challengi...
16/07/2024

From the Editor: Welcome to the sizzling Summer issue of Grow Opportunity magazine. This season we explore the challenging field of marketing and brand loyalty in cannabis as red tape inhibits conventional advertising channels. However, not all drawbacks can be attributed to the regulations since championing brands have done so in the same promotional minefield. In a world of strict compliance, aside from producing a reputable product, alternative strategies and a sharp creative focus are essential company goals.

Last year when I walked into Hall of Flowers, I noticed the aesthetic of many booths felt 70s retro. So rather than portray a point-of-sale transaction or another live action facility photograph, I wanted the cover to speak for itself, this time in a metaphorical rather than literal fashion.

In this issue, cannabis is compared to the fashion industry.
With the cover story idea in mind, next I came across Mitchell Osak’s speaker announcement for a branding panel focused on storytelling. We all know the tale of a legacy brand that went legit, or a medical patient who healed themselves and decided to incorporate.

While valid, in this industry, these stories are a dime a dozen and must serve as a starting point to a larger, more complex narrative that can then be distilled into a catchy phrase, symbol or word. This is the brilliance of marketing: taking a complex, 1,000-page novel and portraying it in the blink of an eye with a simple yet powerful meme. For Pure Sunfarms’ Pink Kush, that word is “nostalgia.” Visit GrowOpportunity.ca

The Summer issue is here! We’re talking brand loyalty, low THC products, seasonal heat health & safety, European policie...
09/07/2024

The Summer issue is here!

We’re talking brand loyalty, low THC products, seasonal heat health & safety, European policies, Women in W**d, and we say farewell to Tom Ulanowski as C-45 board chair.

To everyone who came together to make this magazine possible, we thank you!

Happy 4th of July, America! Over the course of his career, Oregon-born c@nn@bis hero Jorge Cervantes offers the industr...
04/07/2024

Happy 4th of July, America! Over the course of his career, Oregon-born c@nn@bis hero Jorge Cervantes offers the industry these main takeaways: Work hard, prove your science, grow in raised beds and have fun!

Photo dump from last week! What was your favourite part?
12/06/2024

Photo dump from last week! What was your favourite part?

Journalist Jake Hribljan attended Hall of Flowers this week and spoke to a number of Canadian LPs with a focus on easter...
07/06/2024

Journalist Jake Hribljan attended Hall of Flowers this week and spoke to a number of Canadian LPs with a focus on eastern Canada.

“I feel like I come here to know what’s going to be trending…six-to-eight months from now,” said Adriana Magaña, media relations manager for Nova Scotia based LP Aqualitas Inc.

Magana noted the experience of Hall of Flowers is invaluable for the opportunities to connect with retailers and other LPs, in order to get a better sense of the overall market and learn where the market is heading. “You get so much exposure when it comes to retailers, budtenders and the general public…I just feel like Ontario is in a completely different level when it comes to cannabis,” said Magana.

In the heart of Canada’s cannabis market, Grow Up Toronto honoured legacy roots and focused on future growthCheck out ou...
03/06/2024

In the heart of Canada’s cannabis market, Grow Up Toronto honoured legacy roots and focused on future growth

Check out our cultivation-focused show coverage from Grow Up featuring legacy pros Jorge Cervantes, Mila Jansen, Ed Rosenthal, Tommy Chong, Melissa Amelia, Dustan McLean, along with consultants Mitchell Osak, Denis Gertler and Mendo Medical’s COO Jay Schwartz.

Huge thanks to Grow Up’s president Randy Rowe, program manager Andrew Nunez-Alvarez, and Av Singh for moderating so many excellent sessions. Great to see everyone, and we’ll see you again in the fall!

By Haley Nagasaki

A solid 72 hours. Coverage to come!
29/05/2024

A solid 72 hours. Coverage to come!

See you today at 12:30, for the 8th annual Grower’s Luncheon!
29/05/2024

See you today at 12:30, for the 8th annual Grower’s Luncheon!

Expo floor is packed and the conversations are flowing at Grow Up Toronto, 2024 !
28/05/2024

Expo floor is packed and the conversations are flowing at Grow Up Toronto, 2024 !

Toronto! We can’t wait to see you. Come visit us at booth 401, May 27-29 at Grow Up Conference & Expo!
23/05/2024

Toronto! We can’t wait to see you. Come visit us at booth 401, May 27-29 at Grow Up Conference & Expo!

TODAY!! Register for the QA event at 1pm ETTune in for our quality assurance virtual summit with a stacked line up of sp...
15/05/2024

TODAY!! Register for the QA event at 1pm ET

Tune in for our quality assurance virtual summit with a stacked line up of speakers:
Deepak Anand, Principal, ASDA Consultancy Services
Mariana Black, QAP, GlassHouse Botanics
Denis Gertler, Regulatory Expert
Tom Ulanowski, Chair, C-45
Nina Ackah, C-45 Board; QAP, Freedom Cannabis
John Slaughter, CEO, High North Laboratories

Join industry leaders for this two-hour event covering labs and testing, regulatory compliance, packaging, export and more.

Join us May 15 at 1pm ET for our virtual summit FOCUS ON: QUALITY ASSURANCE, featuring industry leaders in QA, regulator...
02/05/2024

Join us May 15 at 1pm ET for our virtual summit FOCUS ON: QUALITY ASSURANCE, featuring industry leaders in QA, regulatory compliance and international affairs. Register now at growopportunity.ca, Focus On Series

Are you heading to the Tether sampling event this Sunday in Calgary? Check out this column by Marigold Marketing & PR CE...
30/04/2024

Are you heading to the Tether sampling event this Sunday in Calgary? Check out this column by Marigold Marketing & PR CEO Katie Pringle!

“Independents are already challenged to compete on price against chains, especially in the value cannabis segment, where...
29/04/2024

“Independents are already challenged to compete on price against chains, especially in the value cannabis segment, where the business model is set on delivering your high at the lowest price. With their economies of scale and broader reach, chains are better positioned to sell at low margins, although that doesn’t necessarily translate into success as the closure of retail chain Fire and Flower attests.” – Regulatory expert Denis Gertler

Health Canada has reduced the physical security and visual element requirements that applicants or licence holders must ...
24/04/2024

Health Canada has reduced the physical security and visual element requirements that applicants or licence holders must meet. As of Jan. 2024, applicants need no longer submit photos of the site perimeter, the exterior of the buildings, changed areas, close-up images of surfaces, outdoor grow areas or a guided video tour showing the physical security of the building.

OG entrepreneur, advocate and influencer, Abi Roach recounts her c@nn@bis journey to date while saluting the spirit of 4...
20/04/2024

OG entrepreneur, advocate and influencer, Abi Roach recounts her c@nn@bis journey to date while saluting the spirit of 4/20s past. Watch the full interview online at growopportunity.ca #420

This part reflects on the Panel’s recommendations re: small business, medical access, social equity and other issues. By...
17/04/2024

This part reflects on the Panel’s recommendations re: small business, medical access, social equity and other issues. By Denis Gertler.

Some sources say “a review of cannabis legalization found it appears to be working,” while others think the Panel’s work...
12/04/2024

Some sources say “a review of cannabis legalization found it appears to be working,” while others think the Panel’s work misrepresents some key issues.

This season we’re covering quality assurance and the QAP role, retail and budtenders, cannabis security, and a Forbes Gr...
26/03/2024

This season we’re covering quality assurance and the QAP role, retail and budtenders, cannabis security, and a Forbes Group company profile.

What I find most striking about Forbes’ journey is the state of health spectrum covered by his companies, from basic human necessities to essential therapies such as cannabis and psilocybin.

Forbes also proposes a simpler solution to the regulation of psilocybin mushrooms, rather than reliving the complexities of the Cannabis Act. He outlines the possibility of mushroom production in cannabis facilities and the sale of psilocybin products in cannabis retail dispensaries, instating a Cannabis and Psilocybin Act.

Even before the foundation was laid for the GlassHouse Botanics facility in Whitewater Region, Ont., their objective was...
26/03/2024

Even before the foundation was laid for the GlassHouse Botanics facility in Whitewater Region, Ont., their objective was to produce EU-GMP-certified medicinal cannabis.

Here are five lessons learned, including the ability to produce superior quality cannabis with consistent THC and excellent microbial levels without irradiation, even in a greenhouse.

A new column by Mariana Black, QAP and Chief Compliance Officer at GlassHouse Botanics Inc.

With the decline in alcohol consumption statistics, and adult use cannabis sales on the rise, it’s clear that the work b...
21/03/2024

With the decline in alcohol consumption statistics, and adult use cannabis sales on the rise, it’s clear that the work being done in this field is championing a profound cultural shift to which we’re all bearing witness. But this charge is a tall order, and consumers demand transparency and consistent, quality products to elicit the brand loyalty we all covet.

Beyond the stale rooms of legislation, why else is quality assurance at the forefront of each cannabis operation? Beyond stringent regulatory compliance, the QAP is responsible for meeting the highest product standards; turning consumers into fans. It’s not just about getting people high, it’s about the experience, the story, the engagement with industry – be it at events or over social – and knowing that what you’re consuming is none other than the best.

Welcome to the Spring 2024 and Buyers Guide issue of Grow Opportunity! This season, we cover topics of quality assuranc...
21/03/2024

Welcome to the Spring 2024 and Buyers Guide issue of Grow Opportunity! This season, we cover topics of quality assurance, retail, and security.

Columnist Denis Gertler speculates on changes to the Ontario retail sector, while Marigold PR CEO Katie Pringles discloses results from her latest Budtender Survey.

This issue also presents themes of quality assurance and the QAP role, with an international column by Mariana Black, and an additional QAP feature article.

Find an assessment of the evolving regulations in cannabis security by representatives from GardaWorld and JH & Associates, while Kyra Horvath anchors the magazine with a Q&A about millennial cannabis growers.

Finally, cannabis leader Michael Forbes, CEO of the Forbes Group, leads us through the narrative of his business achievements, from pharmacies and LPs, to cannabis retail chains and a wellness clinic franchise all situated in Western Canada.

Sign up for Grow Opportunity’s weekly enewsletter and bookmark our website for daily news covering the domestic and international advances in cannabis.

Within Canada’s cannabis industry, the objective is to provide a safe supply of cannabis to consumers dependent upon str...
10/03/2024

Within Canada’s cannabis industry, the objective is to provide a safe supply of cannabis to consumers dependent upon strict quality control and consistent quality. 📷: 1&4 GlassHouse Botanics; 2 Kevin Clark, QAP, Eco Canadian Organic

Radicle Femmes is a celebration of women in w**d and all are welcome to attend. B2B-focused networking will converge ent...
07/03/2024

Radicle Femmes is a celebration of women in w**d and all are welcome to attend. B2B-focused networking will converge entrepreneurs, marketers, consultants, retail decision-makers, licensed producers, brand reps, and other ancillary services. Date & Time: Friday, March 8, 2024, 10:00 am – 2:00 pm ET
Location: Soluna Toronto
Attendees: Open to all cannabis professionals

Last week at the Scotiabank Auditorium in , the Scotian Cannabis Alliance hosted a presentation on the system and the...
07/03/2024

Last week at the Scotiabank Auditorium in , the Scotian Cannabis Alliance hosted a presentation on the system and the , delivered by two U.S.-based .

Community Savings, a B.C. credit union, has launched pre-approved business credit cards tailored for cannabis businesses...
01/03/2024

Community Savings, a B.C. credit union, has launched pre-approved business credit cards tailored for cannabis businesses, a significant step in addressing the industry’s capital challenges. Partnering with We Can Capital, the credit union also introduced an innovative invoice factoring program.

A recurring theme within the cannabis industry is a reluctance towards shipping flower out for testing due to unwanted c...
23/02/2024

A recurring theme within the cannabis industry is a reluctance towards shipping flower out for testing due to unwanted changes to the product’s composition.

In a discussion on the intricacies of microbial testing and irradiation tech, two experts shed light on the challenges and opportunities facing producers in Canada and beyond.

Radicle Femmes is connecting cannabis professionals from across the industry, from consultants to Licensed Producers, at...
16/02/2024

Radicle Femmes is connecting cannabis professionals from across the industry, from consultants to Licensed Producers, at the largest networking event in Canada celebrating women in cannabis!

Date: March 8, 2024 (International Women’s Day)
Time: 10:00 am - 2:00 pm ET
Where: Soluna Toronto
All are welcome to attend.

The “anti-dumping” initiative directed by the Israeli ministry of economy against 10 Canadian LPs exporting medical cann...
14/02/2024

The “anti-dumping” initiative directed by the Israeli ministry of economy against 10 Canadian LPs exporting medical cannabis into the country has incited financial concern in addition to a search for solutions.

From the perspective of Deepak Anand, principal, ASDA Consultancy Services, the solution to this matter, he says, is “easy!”

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There is still much research and work to do in the breeding and genetics sector of the Canadian cannabis industry. With an interest to conduct its own research and development studies, and produce new cultivars, Aurora Cannabis opened its breeding facility, Aurora Coast. Listen to the latest #podcast episode in the link in bio. #cannabisbusiness #cannabisindustry #cannabiscommunity #growerscommunity #cultivation #cannabiscultivation #cannabiscultivars #cannabisproduction #cannabisgrower #cannabisgrowers #mastergrower #grower #cultivars #420growers #420family #LicensedProducer #licensedproducers

#Podcast: Greg Baute, senior director of breeding and genetics at Occo, and Andrew Hand, director of cultivar development at Occo, discuss the Aurora Cannabis Inc.’s research, its new cultivars, and plans for the future. Listen now: https://www.growopportunity.ca/podcast/exploring-breeding-and-genetics-at-aurora-coast/ #cannabis #cannabiscultivation #breeding #cannabisgenetics

The @growupconference celebrated top cannabis companies and professionals in the industry on Nov. 30 at Niagara Falls' Scotiabank Convention Centre. Full list of #GrowUp21 winners in the link in bio. 🏆💚 #CanadianCannabis #cannabisindustry #cannabiscommunity #growerscommunity #cultivation #cannabiscultivation #cannabiscultivars #cannabisproduction #cannabisgrower #cannabisgrowers #mastergrower #grower #cannabiscareers #LicensedProducer #LicensedProducers

After a $3.3-million grant was awarded to Langara College’s Applied Science for the Canadian #Cannabis Industry program, Research Chair Kevin Sveinson shares where the college would be directing its research focus. Listen to out latest #podcast episode in the link in bio. 🎧🥦 #CanadianCannabis #cannabisindustry #cannabisresearch #cannabisextracts

Roundtable: Promoting sustainability in the cannabis industry
Roundtable: Promoting sustainability in the cannabis industry

Earth Kisses Sky celebrates 10 years
Earth Kisses Sky celebrates 10 years

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Grow Opportunity is a multimedia platform delivering relevant content to the Canadian cannabis industry. The premier resource for the cannabis enterprise, Grow Opportunity is available online and on print, delivered to industry investors, C-level executives, managers and staff at licensed producers across Canada, as well as decision-makers involved in all aspects of cannabis production: cultivation, harvesting, curing, extraction, packaging and marketing.

Published six times a year, each print issue of Grow Opportunity covers news, products, trends and issues that impact cannabis producers, and their partners.Grow Opportunity is a digital portal and magazine dedicated to the production of cannabis in Canada. Our mission is to the help the Licenced Cannabis Producers manage their business and grow better.