Katie O’Connor Social (2024)

05/10/2021

// S T I C K E R S // Talking stickers for insta stories today! There are so many fun stickers out there and using them also really helps with audience engagement! The trick can be to find them. We all tend to find a few stickers we know + like . . . and use them regularly. The trick is to know what to search for.
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Here are a few keywords to search to find some of my favorite CUTE sticker sets:
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- the uncommon place
- vipapier
- lidiaontheroad
- mikylacreates
- plantethics
- malenaflores
- plants
- tape
- neutral
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Try them out and let me know below, which you like best!

14/09/2021

// P H O T O S // Sometimes it just isn’t possible to fill your feed with original photography. It’s ok to use stock photos once in a while. Sometimes you need “just the right photo” in a pinch. My tip. . . edit the stock photo with your preferred preset to help it blend it better with the rest of your feed.
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Here are a few great free stock photo websites:
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- Pexels
- Unsplash
- Pixabay
- Reshoot
- Gratisography
- Pikwizard
- Adobe stock free collection
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It is IMPORTANT to ensure the stock photo you’re about to use is indeed free to use. Look for clear descriptions on the stock photo website that say “commercial use allowed,” “commercial use and modifications allowed,” or “no known copyright restrictions.”
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Anything licensed under the Creative Commons or public domain is fair game too.
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Let me know which site you like best! 📸

09/09/2021

I ‘ M B A C K // + I’m doing just fine! I’m settling in well! So far I’m absolutely loving the weather {of course}, the beach being a 5 minute drive from home, snorkelling with turtles, the banana bread at , açai bowls for breakfast, and the new community that we are quickly building. Everyone has been so welcoming + accepting. I’m so thankful for every single bit of it 🌺

02/09/2021

Celebrating so much more than 31 today . . .
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I have so much to be grateful for as I celebrate another happy + healthy birthday 🎈
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SO I’m offering 25% off my one time strategy session + report! DM me to book yours!
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*offer valid through the September long weekend*

17/08/2021

// S T O R I E S // Sometimes stories get forgotten, or put on the back burner. But did you know that more than 500 million people use Instagram Stories every day? 58% say they’ve become more interested in a product or brand after seeing it in stories. These numbers don’t lie . . . stories are important whether you like it or not!
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Stories involve a LOT of different aspects. Today I’m highlighting one piece of the story puzzle. . . captions.
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40% of people watch stories + video with the sound turned off. If you’re posting videos, captions are a great way to make your content more useful to that group of people. Captions are also an important way to help make content more accessible.
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Instagram will auto-create captions for your video Stories if you add the captions sticker!
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To do this:
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1. Start creating your Story {the captions sticker will only appear if you use a video}
2. Once the video is complete, tap the sticker icon at the top of your screen
3. Tap the Captions sticker
4. Instagram will auto-create captions
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Consider trying this when creating your next stories video ✨
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12/08/2021

// I ‘ M K A T I E // 👋🏻 My passion for social media began while working as a Realtor, my most recent career of 10 years. Marketing was a big part of the gig and that’s how social media increasingly became of interest to me. Of course, social media is a big part of any business no matter how big or small. It has become the way of the world.
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My life has recently taken a pivot in a new {and exciting} direction. Myself, along with my husband + 2 Basset Hounds have moved to paradise. Maui, Hawaii is now our home. We are so fortunate to have the opportunity to live, work + play in one of the world’s most beautiful destinations. It was important to me that I find a passion that could allow me to work while also be able to enjoy the amazing island.
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They say you’ll never work a day in your life, if you’re doing what you love. I truly found that selling real estate. But, with new adventures ahead for both myself + my family, it is time I explore a new career path.
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That’s how Katie O’Connor Social was born ✨

10/08/2021

// S T R A T E G Y R E P O R T // There are some people that don’t want to manage their social media at all, they have zero interest. And there are some that are keen to manage and engage but have no idea where to start.
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For those type of people, I offer a one time strategy session + report. Ideal for businesses that are looking for a social media strategy that they can carry out themselves. It includes:
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- Initial meeting to review business goals, pain points, target audience and brand
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- Analysis of competitors in your industry
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- A framework of suggested weekly post types and stories, outlining which types of photos, captions + hashtags should be used as well as ideal days and times to post
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- A template for your post captions
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- Tips and tricks to help you boost engagement organically & content organization
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- A closing meeting to review the strategy as a whole and answer any questions you may have
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Interested in chatting more about Instagram strategy . . . send me a DM!
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📸 from content shoot with .yyc +
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03/08/2021

// C O N T E N T P H O T O S // Good content photography is essential to successful digital marketing! It is definitely something I strongly suggest investing in, as a small business. Yes iPhone photos can be great + editing can work wonders, but having a solid base of brand/company specific content photos is the best place to start.
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I require all my clients to provide me with a basic library of photos that we can work with as I get their social media accounts rolling. This gets us off on the right foot, setting us all up for success. Content photos truly are the foundation to digital marketing + social media.
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PS . . . I have a couple exceptional content photographers I am more than happy to refer 📸

28/07/2021

// I N S T A H A C K // There are a lot of little tips + tricks for Instagram users that are news to most of us. Wouldn’t you know it, a lot of them actually make our lives easier! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The first for you is . . . muting accounts. Did you know that you can stop seeing posts or stories from accounts you follow but just aren’t in love with? Stop feeling guilting about unfollowing + give them a simple mute.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To do this, find a post from the person you’re no longer interesting in seeing + click on the 3 dots on the top right hand corner of the post. Then, click hide {or some older accounts say mute}. It’ll ask whether you’d like to mute posts or posts AND stories. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Go to said user’s profile, click the “following” button below their bio + the option to mute pops up. Then go ahead if you’d like to mute posts, stories or both.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Voila! Unwanted content gone, without the dreaded unfollow 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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25/07/2021

// A L G O R I T H M P A R T 2 // If you missed my post last week . . . I gave some info about the Instagram algorithm but how do you beat the algorithm to increase your engagement and reach?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
A few hot tips for working with the ‘rithm:⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Post carousels {they pull 3x the engagement + 1.4x the reach of other post types}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Post consistently {you don’t need to post every single day but posting consistently, for example 2 posts + 2 stories every single week is ideal}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Don’t try to cheat the system {the algorithm can tell if you’re buying likes or followers. Don’t. Do. It}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Try out reels {posting reels helps boost engagement + follower growth}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Use hashtags effectively {see my post a few weeks ago about having a hashtag strategy}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Post when you’re audience is looking {analytics can help you know when your followers are usually online + when is the best date or time to post}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Bond with your followers {be sure you’re engaging with them on your account + on theirs}⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Good luck out there! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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13/07/2021

// A L G O R I T H M // Ahhh the good old Instagram algorithm. Does it make you want to pull your hair out 🙋🏼‍♀️ The algorithm decides which content is being seen, when + in which order, ultimately controlling your organic reach.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What are a the primary signals Instagram uses to determine your post’s ranking:⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Relationship to the user {do they frequently interest with you}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Interest {does this user typically engage with this type of post}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Timeliness {was it posted recently}⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Instagram uses 3 other signals that impact your organic reach. However, they have more to do with your following’s behaviour than yours. They include:⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Frequency of use {how often does the user check Instagram}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Following {how many people does the user follow}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Session time {how much time is spent on Instagram each day}⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But how can you WORK the algorithm to increase your Instagram engagement? Check back next Tuesday for a few tips of beating the insta algorithm 💻⠀⠀⠀⠀⠀⠀⠀⠀⠀

06/07/2021

// H A S H T A G S //

Hashtags get a bit of a bad reputation. They can be over used and used ineffectively. However, hashtags remain one of the most important ways to promote your social media account. Instead of tossing around a bunch of random hashtags it is important to have a hashtag strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why are hashtags important?⠀⠀⠀⠀⠀⠀⠀⠀⠀
- They make your content easier to find ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- They encourage interaction and engagement ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- They can help you discover trends + what’s buzzing in your industry ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When it comes to creating a hashtag strategy there really isn’t a general “one size fits all” template. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are a few general tips to help you guide your strategy:⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Use community + industry specific hashtags {you want your content to get discovered not lost in the mix of a broad hashtag}⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Create your own branded hashtag that you use regularly⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Mix in a few general hashtags to help increase overall engagement ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Promote your branded hashtag in your bio and across various advertising campaigns ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- More isn’t always better⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hashtags don’t need to be complicated but they do require a strategy to be effective! I’m happy to discuss your specific hashtag strategy in depth - anytime! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

30/06/2021

// T I M E M A N A G E M E N T // Why hire help with your social media strategy + management? One major reason is to save you TIME. Social media can be very time consuming. Statistically, on average, we spend 2 hours + 24 minutes a day on social media. Thats 2.5 hours a day you could be allocating to another part of your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re a busy small business owner or just looking for some direction with your social media, let’s connect! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your time could be much better spent running your business rather than your social media accounts. I’d love to talk to you about your strategy + plan ✨

24/06/2021

// K A T I E O ‘ C O N N O R S O C I A L // Welcome to my new adventure, project + {hopefully} career. I’m so thrilled to finally announce what I’ve been working on behind the scenes. Meet Katie O’Connor Social, contract social media strategy + management. I’m taking my passion for social media + combining it with my obsession to organize + plan. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I hope you choose to continue following along as my account transitions and grows. I can promise plenty of tropical photos mixed with social media tips + tricks.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I may be moving a bit further away but I hope to continue to work with this wonderful community remotely. My heart will always be with Calgary + its small business community!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
🤍

Katie O’Connor Social