New Rey Media

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New Rey Media We are passionate about helping small brands to play ball in the big leagues.

We help CPG e-commerce food & beverage brands to be seen in the
marketplace by helping you to create content, brand awareness,
and lasting relationships with consumers.

12/06/2024

When you convince yourself you're allergic to lobster, but it looks too good not to risk it. 😋🦞

14/06/2023

Finding the right balance between your ad spend and desired results requires continuous evaluation and adaptation. By leveraging insights and optimizing your advertising strategies, you can maximize the effectiveness of your budget and achieve your advertising goals 👌🏼

Just days before April’s fool Heinz unveiled an unlikely collaboration with Absolut that surprised many. A campaign so s...
12/06/2023

Just days before April’s fool Heinz unveiled an unlikely collaboration with Absolut that surprised many. A campaign so successful the jars ended up on Ebay selling at 10 times the RRP (recommended retail price). The team at Heinz did some social listening to discover popular pasta trends and one of them was the viral pasta alla vodka which gained virality in 2020 after model Gigi Hadid cooked it. A great example of how social listening ​​helps you better understand what your audience wants from your brand.

These days, 55% of North American consumers use loyalty points to save money 💸  And, the majority of consumers demand in...
02/06/2023

These days, 55% of North American consumers use loyalty points to save money 💸 And, the majority of consumers demand instant price discounts from their loyalty program memberships, but as much as how valuable discounts are, brands should go beyond discounts to appeal to larger audiences and build stronger consumer relationships.

We are big fans of Beef Jerky and even bigger fans of products that are empathetic and true to their fundamental values....
31/05/2023

We are big fans of Beef Jerky and even bigger fans of products that are empathetic and true to their fundamental values. McSweeney’s is a proud Canadian brand that not only provides delicious meat snacks but is also aware of the importance of animal welfare. By requiring that all meat processors and producers ensure good welfare conditions for all farm animals, McSweeney’s hopes to inspire change from other meat snack producers and the farms who supply Canadian Beef.

For this reason we had the joy of picking McSweeney’s Beef Jerky for this week's . Focusing on 3 main factors: simplicity, wellness & Canadian heritage.

Share your thoughts below!

In today's digital world, the true power lies in cultivating lasting relationships with your audience. Building strong r...
29/05/2023

In today's digital world, the true power lies in cultivating lasting relationships with your audience. Building strong relationships with your customers goes beyond transactional interactions. It's about creating valuable connections that bring forth numerous benefits for your business.

Discover five essential strategies that will help you unlock the potential of these connections 👇🏼

📢 Exciting news in the world of CPG innovation. Heinz has unveiled a groundbreaking creation: a customizable sauce dispe...
24/05/2023

📢 Exciting news in the world of CPG innovation. Heinz has unveiled a groundbreaking creation: a customizable sauce dispenser that puts the power of personalization in the hands of consumers 🌶️🍅

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Less is more!☝️ Simplicity is the Key Packaging Trend of 2023. There is too much noise out there, so clear, clean design...
23/05/2023

Less is more!☝️ Simplicity is the Key Packaging Trend of 2023. There is too much noise out there, so clear, clean designs and essential messaging will connect better with consumers seeking clarity and reassurance.

22/05/2023

Unlock the Power of Social Media for Your Business.
Let Our Experts Handle Your Digital Marketing Needs! 🏆

We are passionate about helping businesses thrive in the digital world, offering marketing solutions specifically (but not exclusively) designed for the CPG (Consumer Packaged Goods) and Food & Beverage industries.

Take the first step towards social media success!
Contact us today and unlock your business's full potential!

Breaking News: Kellogg's introduces Icee Cereal. Bringing the iconic flavors of cherry and blue raspberry to breakfast. ...
19/05/2023

Breaking News: Kellogg's introduces Icee Cereal. Bringing the iconic flavors of cherry and blue raspberry to breakfast. This innovative concept heralds a new era of possibilities in the cereal industry, sparking curiosity and anticipation.

We'd love to hear your thoughts on this innovative product collaboration! Share your comments below! 💭👇



🍊🕰️ Embracing Nostalgia:  gets a fresh new lookStep into the world of nostalgia as Minute Maid joins the trend, revampin...
17/05/2023

🍊🕰️ Embracing Nostalgia: gets a fresh new look

Step into the world of nostalgia as Minute Maid joins the trend, revamping their logo to embrace a touch of retro magic and bid farewell to corporate minimalism.

🔸 A nod to the past: The new logo takes inspiration from Minute Maid's original 1945 design, featuring a fuller, curved wordmark that exudes vintage charm.

🔸 The rise of 2D: Following the trend, many brands are veering away from corporate minimalism, opting for subtle retro elements and friendly, flat aesthetics.

🔸 Friendly, flat, and retro: The Minute Maid refresh captures the growing preference for approachable and nostalgic visuals, resonating with our desire for authenticity.

🔸 Reflecting the brand mission: Katalin Czigler, Minute Maid's global brand strategy director, believes the new identity perfectly embodies their mission to make people feel alive—especially in these challenging times.

🔸 A trend with purpose: Minute Maid's rebranding reflects a broader movement among brands, returning to their original logos to evoke nostalgia and authenticity, creating a friendly, relatable, and comforting vibe.

Share your thoughts on Minute Maid's fresh look. What do you think of their new image?

🍊🕰️ Embracing Nostalgia:   gets a fresh new lookStep into the world of nostalgia as Minute Maid joins the trend, revampi...
17/05/2023

🍊🕰️ Embracing Nostalgia: gets a fresh new look

Step into the world of nostalgia as Minute Maid joins the trend, revamping their logo to embrace a touch of retro magic and bid farewell to corporate minimalism.

🔸 A nod to the past: The new logo takes inspiration from Minute Maid's original 1945 design, featuring a fuller, curved wordmark that exudes vintage charm.

🔸 The rise of 2D: Following the trend, many brands are veering away from corporate minimalism, opting for subtle retro elements and friendly, flat aesthetics.

🔸 Friendly, flat, and retro: The Minute Maid refresh captures the growing preference for approachable and nostalgic visuals, resonating with our desire for authenticity.

🔸 Reflecting the brand mission: Katalin Czigler, Minute Maid's global brand strategy director, believes the new identity perfectly embodies their mission to make people feel alive—especially in these challenging times.

🔸 A trend with purpose: Minute Maid's rebranding reflects a broader movement among brands, returning to their original logos to evoke nostalgia and authenticity, creating a friendly, relatable, and comforting vibe.

Share your thoughts on Minute Maid's fresh look. What do you think of their new image?

Discover the power of influencers! 💥✨ Building trust, creating connections, and boosting sales. Take a cue from L'Oreal'...
15/05/2023

Discover the power of influencers! 💥✨ Building trust, creating connections, and boosting sales. Take a cue from L'Oreal's playbook: They partnered with 15 beauty creators to share their experiences with the Revitalift Hyaluronic Acid Serum, seamlessly blending their brand palette into the influencer content. Share your favorite successful influencer partnerships below. 👇

Happy Cosmopolitan Day! Here's to sipping cosmos with your besties and living your best life, just like Carrie, Miranda,...
07/05/2023

Happy Cosmopolitan Day! Here's to sipping cosmos with your besties and living your best life, just like Carrie, Miranda, Charlotte, and Samantha! 🥂✨

Happy  ! Celebrating the force that unites us all today and always. May your day be filled with intergalactic adventures...
04/05/2023

Happy ! Celebrating the force that unites us all today and always. May your day be filled with intergalactic adventures and endless Star Wars references. 🤖

Full episode on our Youtube Channel and Spotify. (Link in bio)
28/04/2023

Full episode on our Youtube Channel and Spotify. (Link in bio)

Adulting is hard 🥵
25/04/2023

Adulting is hard 🥵

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