The Tech Effect

First Party Data, Privacy, and The Future of Retail with Marie Chevrier Schwartz

Is Digital Advertising Losing its Efficiency? Now that Consumers are tired of typical banner ads and concerned about their privacy, Marie Schwartz talks about why it’s important for brands to create a more engaging and innovative digital advertising experience and explore new ways to connect with their customer base. Learn more about the importance of First-Party Data and the Future of Retail by checking out our latest episode of the Career Currency Podcast with Marie Schwartz on Spotify and YouTube Marie is the Founder and CEO of Sampler, the leading digital product sampling platform helping brands deliver product samples to digitally targeted consumers. The company’s network reaches over 50 million consumers in 24 countries and serves some of the world’s largest brands like L’Oréal and Unilever. Links to the full episode - First-Party Data, Privacy, and The Future of Retail with Marie Chevrier Schwartz Spotify - https://open.spotify.com/episode/5LZihKR9co5842mdzMXWj5?si=ZLqfjMXMQPSKHY_m_twtXw YouTube - https://www.youtube.com/watch?v=nU8nbcPGYQc #careercurrency #digitaladvertising #consumerprivacy #podcast #digitalskills #thetecheffect

Suseth Allen, @sueknowsbusiness provides her advice on how to generate content ideas using Google search! Producing high-quality content is key 🔑 to having a strong social media presence. By creating from ideas that your audience deems meaningful and valuable, your content will be on its way to receiving the engagement you want. Check out her page for more insightful social media branding tips like this! 👊 #ttedigital #thetecheffect #digitalmarketing #techies #technews #techtrends #newtechnology #business #ecommerce #internet #socialmediamarketing #branding #onlinemarketing #advertising #personaldevelopment #personalgrowth #mentorshipmatters #socialmedia #socialmediatips

Suseth Allen, @sueknowsbusiness provides her advice on how to generate content ideas using Google search! Producing high-quality content is key 🔑 to having a strong social media presence. By creating from ideas that your audience deems meaningful and valuable, your content will be on its way to receiving the engagement you want. Check out her page for more insightful social media branding tips like this! 👊 #ttedigital #thetecheffect #digitalmarketing #techies #technews #techtrends #newtechnology #business #ecommerce #internet #socialmediamarketing #branding #onlinemarketing #advertising #personaldevelopment #personalgrowth #mentorshipmatters #socialmedia #socialmediatips

Importance of Authenticity | The Tech Effect

How important is authenticity to business success❓ Authenticity in business and content creation is essential to growth. It is important to present yourself in as genuine a way as possible. Today’s consumers have so many choices when it comes to almost any given product. However, consumers also tend to buy a brand or a story and not just a product. And guess what? The conscientious consumer can spot inauthenticity from a mile away. So, be true to who you are and what you have to offer. Being authentic also helps you to build. It is not just about today; it is also about building a future. Showing some of your mistakes reminds your audience that you are real, you can grow and learn from them. The important factor is building a consistent message that can grow with you as a person, a business, and your audience, while continuously providing them with relatable, valuable content or products. Authenticity also creates a sense of connection with your target audience which in turn creates brand loyalty. In today’s market, authenticity is vital. Embrace your authenticity and you will see the big difference it can make in your business. Watch the video to find out how important authenticity has been for Kareem Perez, Executive Director, The Tech Effect and visit our website to learn more. #brandbuilding #businessbranding #authenticitymatters #growth #thetecheffect

Team Showcase | Andrew Serwadda | The Tech Effect

This week’s team showcase: Andrew Serwadda 👋🏿 Meet Andrew! The Tech Effect’s Marketing Coordinator! Andrew is a Marketing Specialist with account management and strategy experience driving marketing initiatives to foster customer satisfaction and engagement. At the Tech Effect, Andrew brings his broad expertise, international exposure, and zeal to enhance marketing initiatives as our Marketing Coordinator. Here he helps coordinate the development of digital projects, manage social media content, and strengthen client relations through account management support. Andrew is passionate about making the world a better place through meaningful solutions and is constantly curious about trends, expertise, technology, and innovative solutions driving sustainable change for businesses and individuals. Andrew was born and raised in Kampala, Uganda, where he also gained most of his marketing experience before relocating to Canada 2 and a half years ago. Outside of work, Andrew spends his free time working out, engaging in a sports activity, indulging in a good book focused on Self-help, Economics, or Drama, as well as reviewing video content focused on Clean technology, travelling and video games. To learn more about Andrew, check out this video! #digitlamarketing #team #teamspirit #thetecheffect

Does mentorship really help❓ Easy answer… yes it does. Mentorship is very important when it comes to starting out in a new career or professional development. It can help you to maintain your position at the company, grow quickly, and improve your learning curve in your career. 💡 Mentors are a key source of information and support. Studying at school or self-study is important and can get you through the door to a new career or job, but mentorship is what gives you the ability to stay. As Kareem Perez states in the video, having a mentor or a supervisor who serves as a good mentor, can provide you with a safe environment to fail, learn and try new things. They act as a safety net in those early formative years and help to guide you. Thank you, Karlena Waugh, for this insightful conversation! Watch the video to find out more ⬇️ https://lnkd.in/eu5tKByX #mentorship #mentorshipmatters #career #careerdevelopment #thetecheffect

Does mentorship really help❓ Easy answer… yes it does. Mentorship is very important when it comes to starting out in a new career or professional development. It can help you to maintain your position at the company, grow quickly, and improve your learning curve in your career. 💡 Mentors are a key source of information and support. Studying at school or self-study is important and can get you through the door to a new career or job, but mentorship is what gives you the ability to stay. As Kareem Perez states in the video, having a mentor or a supervisor who serves as a good mentor, can provide you with a safe environment to fail, learn and try new things. They act as a safety net in those early formative years and help to guide you. Thank you, Karlena Waugh, for this insightful conversation! Watch the video to find out more ⬇️ https://lnkd.in/eu5tKByX #mentorship #mentorshipmatters #career #careerdevelopment #thetecheffect

Team Showcase | Elvina Bulat | The Tech Effect

This week’s team showcase: Elvina Bulat 👋🏾 Let’s meet Elvina, The Tech Effect’s Brand Manager. Elvina is an experienced marketing and communications professional who just two years ago moved to Canada. 💡 She is passionate about digital marketing, SEO, and content creation. In her free time, she enjoys taking photos and walking along the Toronto waterfront. Elvina believes that diversity makes the marketing industry truly creative. Watch the video to learn more! #digitlamarketing #team #teamspirit #thetecheffect

Resume Year One - I need a job to get experience, but I need the experience to get a job

⁉️ HOW IMPORTANT IS THAT FIRST JOB TO BUILDING YOUR CAREER? ⁉️ It takes time to crack that wall to career success before we get to that dream job. Let's be honest, our first jobs aren't always the most glamorous. However, it is a start a good way to build your resume and discover what you are good at or enjoy doing. First jobs or entry-level jobs are there to help you build certain skillsets that you might need in your future career. It is basically a stepping stone to achieving your goals. Mahfuz, from the video, moved from working at Tim Horton’s as a Customer service representative to being the Brand Manager at CandyBox and hosting great sessions like this one. It is all a progression. A necessary process. We have all heard the expression, "patience is a virtue". Though, a cliché expression, there is much truth behind it. #Patience is necessary not only in life but when building our careers as well. However, while you build, you should also be on the alert for opportunities for you to grow. Investigate various sources and means that can assist you in positioning yourself within the company or even in starting your own business. 👉Check the Tech Effect website https://www.thetecheffect.ca for tips on how to successfully launch your career today. 🌟It is never too early to start 🌟 #thetecheffect #ttedigital #agencyaccess #careerbuilding #careerstrategy #mahfuzchowdhury #selfbranding #onlinecommunication #digitalmarketing #socialmediamarketing #event #toronto #mentorship #marketingtips #marketingagency #marketingtips #affiliatemarketing #entrepreneurlife #digitalmarketer #brandmanager #candyboxmarketing #future

Agency Access 2 - Be your own personality

💻 DIGITAL STORYTELLING: TRUST YOUR STORY 💻 Trying to find a way to tell your #story online? Stories are a powerful communication tool, and we all have one. Don’t be afraid to share yours. But first, you have to trust it. 👉 Trust your story and its #authenticity. And believe in your own process. Some people might get to their goals faster than you do. Some might even be smarter than you. 👉 But no one else thinks the way you do or has experienced life in the way you have. Therefore, the knowledge and perspective that you have to share are unique. 👉 Write that social media post, do that presentation, or start that website. Whatever it might be, don’t worry about what the next person is doing. Your story is distinct and worthy to be shared. Believe in what you have to offer. 👉 The human mind is wired to respond to the descriptive nature of stories. Your story can be a part of your personal brand or even launch your career. So don’t hold back. The world is waiting to hear from you ‼️ ------------------------------------------------------ 💛 Visit us at The Tech Effect to learn more about creating your personal brand and sharing your story with the world 💛 #thetecheffect #TTEdigital #agencyaccess #storytelling #mahfuzchowdhury #branding #selfbranding #onlinecommunication #digitalmarketing #socialmediamarketing #event #toronto #mentorship #mentoringmatters #marketingtips #marketingagency #marketingtips #affiliatemarketing #entrepreneurlife #digitalmarketer #brandmanager #candyboxmarketing

TTE Team Spotlight - Anna Vo - Digital Marketing Specialist

This week's team showcase: @Tram Anh Vo Nguyen👏 Let's meet Anna, Tech Effect's Digital Marketing Specialist with her fortes in designing and marketing! Anna is currently a 3rd year marketing student at Seneca College who just finished her co-op at Jam Van. To Anna, digital marketing now and will continue to become the utmost important strategy for any business to stand out. Among the many strategies, Anna believes in the long-term benefits that SEO can bring to any brand in the digital space. Apart from catching up with the latest SEO trends on Google in her free time, Anna is also an enthusiastic photographer with her strengths in portrait and landscape photography 📸 You might find her wandering the streets of Spadina, the trails in High Park, or somewhere in the middle of nature 🌲 Swipe to learn more about one of our most talented members of TTE Nation!!! #thetecheffect #ttedigital #marketingstudent #seomarketing #marketinginspiration #teamspotlight #digitalmarketing #photography #vietnam #senecacollege #jamvan #digitalmarketingspecialist #businessstrategy #nature #seo

Mahfuz Chowdhury x The Tech Effect - Agency Access 2 - Digital Storytelling

Do you want one reason why you should attend the Agency Access event hosted by The Tech Effect? Well, how about THREE? 1. During this event you will learn how you can build your personal brand through the art and science of creative storytelling, learn how to stand out in a crowd, and attract opportunities. 2. 3 winners will get FREE access to Mahfuz's upcoming private Masterclass. 3. You'll have the opportunity to get first dibs for a new role at Candy Box Marketing for the Junior Brand Manager role before it goes public! Join us and Mahfuz Chowdhury, the Brand Manager at Candybox Marketing tomorrow August 26th for Agency Access #2 !! Register here → https://us02web.zoom.us/webinar/register/WN_9NnLwWqIScqDPpzwkbaUrw #personalbrand #brandstrategy #networking #selfdevelopment #improvement #workhardplayhard #roadtosuccess #thetecheffect #ttedigital #selfbranding #storytelling #marketingevent