Invicta Lux Marketing

29/08/2023

If you're having ad problems, I feel bad for you, son. I got 99 problems but my pitch ain't one!

29/08/2023

In the world of marketing, content is king, engagement is queen, and strategy is the map to the castle.

28/08/2023

A brand is like a joke. If you have to explain it, it's not that good.

29/07/2022

14/07/2020

Give yourself a little time each day that’s only for you. You’re mental health is so important and a lot of the time when we are juggling everything that’s going on in our lives, we forget about ourselves.

So often I say, I’ll relax tomorrow after the house is clean, all my content is posted, after I respond to all my emails and entertain my children, but then slowly I start to get overwhelmed.
I get frustrated easier, I feel less creative, and things start to feel overwhelming. I’m not at my best and no one around me gets the version of me that they deserve.
So take a long bath, go for a walk, read a book, whatever it is that brings you joy.
Don’t feel guilty for taken some time to yourself.

13/07/2020

Success comes with a lot of negativity that you have to navigate through, people will constantly remind you of all the obstacles that are in your way. You already know they are there and you don’t need to hear it on the daily. Sometimes it’s better just to emerge after you’ve fought your battles behind the scenes!

The signal light thing though; that’s what I really want everyone to take away from this post!

10/07/2020

Sometimes I feel guilty when I sit back and do something just for myself. Actually guilty!

There's kids, work, the dirty house, the pets, always something that requires my constant attention, so if I have an extra hour to get caught up on the laundry, I must.....Right?
Yet, I've come to realize that without that little piece of time for myself, I'm not the best version of me to attend to all theses things around me.

So let the laundry wait!!! Unwind in whatever sparks you with joy and Happy Friday!

09/07/2020

Sure, you could pay $100 for 10k followers, but with Instagram and Facebooks algorithm, the bots that are liking your pages and posts are eventually going to be deleted and you will be right back where you started.

That aside, bots are not interested in your product and they certainly will not be buying from you.

You have to keep in mind that genuine engagement with 1000 followers who actually want to buy your product is far more important than having 15k vanity likes.

The point of social media is to connect with customers that are interested in something you have to offer.

The idea behind having a social media manager is making sure that you are reaching the potential customers that didn’t even know they wanted your product until it scrolled by their news feed.

At the end of the day authentic followers always make better buyers!

08/07/2020

I just checked my ScreenTime under settings on my iPhone and I was surprised at how much time I spend on my phone! Almost an entire day goofing around on my phone! Google maps doesn't count though! I get lost a lot in

Seems like a need a bit of a reality check! Cause I don't normally work on my phone, just on my computer!

07/07/2020

Gratitude is so important! The power of gratitude and what it does for your happiness and motivation is an often overlooked emotion.

The gratitude you cultivate now for what you already have, will help push you through the tough times ahead.

Stopping and thinking about what you are grateful for through out the day is such a little habit, that requires little effort but gives so much back in return!

06/07/2020

Just like anything in life, it's the first step that is the hardest.
Putting things on until next Monday doesn't work!

Once you get moving momentum starts to pull you, success is a habit, the more you push yourself forward the easier it becomes.

If you have ever been running you know, after you miss a couple days, it's hard to get back into it!! Don't miss the days and focus on your habits!

06/07/2020

It's Monday morning!

Time to rise and grind!

Put down your phone and get off Tik-Tok! (Guilty)

My biggest motivational tip is to change your mindset from, I have to get this done, replace it with I GET to do this! This is your passion and you are working towards amazing things!!!!

03/07/2020

The best moves you are making are the ones behind the scenes. 🌱🌱

With everything I have on the go I am really enjoying watching everyone’s feeds and building my atoms little by little! 💐💐🌷🌸

01/07/2020

Happy Canada Day!!! 🇨🇦🇨🇦🇨🇦

Here are some facts about this lovely country on her 153rd birthday!!!

At 202,080 km, Canada has the world’s longest coastline.

Over 80% of the world’s maple syrup is from Canada.

The USA tried to invade Canada twice, once in 1775 and again during the War of 1812. Guess who’s failed 😂

And my personal favourite fact being a Calgary gal, In 1962, the temperature in Pincher Creek, Alberta rose from -19 C to 22C in LESS than an hour! Now that’s a Chinook! 🥶🥵

Party safe all you cool cats and kittens!

25/06/2020

Let’s face it!

Social media can be a mess if you don’t have a plan! Here are some quick tips to make sure you are keeping it clean, relevant and to the point 😉.

1)Make sure your posts are relevant to your brand.

2) Space out your posts, firing off 10 in a row is not going to do you any favours.

3) Don’t overload on personal posts, try to keep a 90% to 10% ratio....in favour of your business!

4) Try not to use long winding URLs. You can use a URL shortner like bit.ly

5) Make sure you are keeping up on current events in the world. Something innocent yesterday could be a major faux pas today.

6) Don’t set it and forget it. Without consistent and relevant information being posted at well thought out times you are doing yourself a huge injustice and missing out on revenue.

Hope these tips are helpful and feel free to DM me with any questions!