21/10/2025
We’ve been in marketing for a long time… and we’ve f*cked up. A LOT.
The kind of mistakes that cost money, time, and (if we’re honest) some pride. But here’s the thing: every screw-up taught us lessons we couldn’t have learned any other way. And if you’re trying to grow your brand, you can skip the expensive pain and just steal our hard-earned wisdom.
🩵 Mistake #1: We thought a logo was a brand.
Your logo isn’t your brand. Your brand is the gut feeling people get when they experience your business. The logo? That’s just a symbol. Branding is about connection, not clipart.
🩵 Mistake #2: We believed posting more = more reach.
We used to spam content, thinking “more” would save us. Spoiler: boring content posted 7 days a week is still boring. What actually works is better storytelling, stronger messaging, and consistent value. Quality over quantity, every time.
🩵 Mistake #3: We ignored analytics because “our gut said so.”
Your gut might be good for picking lunch, but not for building strategy. Analytics show you what’s working, what’s tanking, and where your audience actually cares. Data isn’t scary. It’s your roadmap.
🩵 Mistake #4: We leaned too hard on word of mouth.
Don’t get us wrong, referrals are great. But if your only plan is waiting for someone to “spread the word,” you don’t have a business. You have a hobby. Marketing systems give you control, scalability, and sustainability.
We learned all of this the hard way, so you don’t have to.
If you’re a small business owner, marketing manager, or just someone who’s tired of guessing when it comes to Instagram and branding, this post is your shortcut.
💡 Save it. Share it. And most importantly: don’t repeat our mistakes.
Because good marketing isn’t about being perfect. It’s about learning, adjusting, and building a brand people actually care about.