juanpa_otalora

01/01/2021

2021 LESGO 🚀

08/10/2020

We see that more entrepreneurs want to get on camera, but either a) don't know what to say / how to articulate or b) get stuck with tech

The real problems are perfectionism and messaging

We teach coaches, consultants, executives, and entrepreneurs how to publish more videos,
without spending a ton of time, by following a camera confidence and video delivery framework

Done with you program:
Our Video Frequency Effect framework will help you to a) recognize limiting beliefs around video, b) learn video storytelling elements, c) production tech and, d) distribution times and channels

Done for you service:
We turn your videos into powerful bite-size videos to rapidly increase your influence to get more clients without spending a ton of time and money

05/08/2020

In this videogram, we have Speaker and Consultant Andrew Weiss dropping motivation - Check out this !

04/06/2020

Gratitude for my Brothers and Sisters, Coaches, Therapists, Artists healing the World. I Forgive myself. I Drop into my Heart, my Gut. I Feel, I Listen, I Drop into my Body. I Feel, I Listen. I am Reminded to Chose to Be. Me. It is so.

08/05/2020

i remember this day, had like 26 floods in one night, I was the on call manager 🤣 the phone didn't stop runing and calling er crew, putting on hold, calling property managers for updates. I didn't sleep

Jk I did, went to bed at 8am for a few hours to get back up at ... Like 1ish I was back haha to see my team taking care of people's homes

Man, great times, prolly some of the best times ever in my life

So grateful for working with IR.

We crushed it. We still do. Best restoration company in Canada.

Now we do videos, but yea, that was then.



#2017 @ Burnaby, British Columbia

06/05/2020

Just making one simple change 😂 moving the desk upstairs!

Oh man. Downstairs I'm so distracted by the kitchen, eating all day, and the front door to the outside patio...

Now I moved the office upstairs in my room so I can lock myself away from food and distractions!!! 😂😂😂

Cleaned out so much crap, the place is vibing...

Yea things are different for sure... I was out and about shooting videos and working from four different locations of WeWork co-working spaces across Vancouver.

No more kitchen 3 feet away lol

Ok. This is good. This feels good. Thought of it this morning. Changing my work environment was most necessary!





@ Vancouver, British Columbia

14/02/2020

my favorite human... mi abuelita⁠⁠⁠⁠
when i get down on myself, then I just think about my grandma :)⁠⁠⁠⁠
is there someone special in your life you think about when you get down on yourself?⁠⁠⁠⁠⁠⁠⁠
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13/02/2020

YouTube episode is up ! https://youtu.be/kO8CxSML5sw

What happens when leave water running in an unfinished home for 12 hours? This homeowner found out the hard way..... The homeowner hired a contractor to reno...

11/02/2020

Video allows us to understand better to we can make a purchasing decision

Video is a very interesting phenomena that is happening right now

Everyone has access to a high definition camera

And we know that video speaks louder than words or images

But how exactly do you incorporate video to educate and entertain your customers?

04/02/2020

Johnny is one of my favorite people to work with, check out this HIIT fitness class video where we take you behind the scenes at Orijin Yoga

24/01/2020

Throwback. Con el crew

😌🙏😊

Como los quiero muchachos‼️

Y gracias al megafotografo

Esto fué spring del 2018? Jaa ni me acuerdo ya

Y remember we chilled hard this day haha, taking advantage of the beautiful weather we went up to Lynn Valley in North Vancouver singing by the river and flying a drone 😌🥳 good times

Con los parceeeeeros!!! 😍😍😍

24/01/2020

Throwback. Con el crew

😌🙏😊

Como los quiero muchachos‼️

Y gracias al megafotografo .r98

Esto fué spring del 2018? Jaa ni me acuerdo ya

Y remember we chilled hard this day haha, taking advantage of the beautiful weather we went up to Lynn Valley singing by the river and flying a drone 😌🥳 good times

Here we were stopping for subway and beers 🤣🥙🍺🍺

Con los parceeeeeros!!! 😍😍😍

22/01/2020

Yea I tend to take life way to serious some times...⁠
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but that just lead me to terrible health both mentally and physically⁠
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and therefore spiritually⁠
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so I began to talking of myself a little more and expressing my real self a little more⁠
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So I started tuning in with myself more...⁠
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figuring out my health and diet, being more self-aware of my destructive thoughts, try to change my surroundings my environments... the people and energy I welcome in my daily activities⁠
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mannn those were stressful times⁠
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like, I would get cranky from so much stress⁠
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but I'm not a cranky person, I'm always joking around but getting s**t done⁠, but was hard to bare sometimes⁠
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and half of it was my self putting so much pressure on myself too...⁠
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so I left my job to pursue video creation for direct response and storytelling marketing. :)⁠
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Here I am. Serving a close group of people succeed in their sales and marketing strategy :D⁠
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Check out our other posts for a more detailed explanation of our process, or always send a dm⁠
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[btw... if you need some vids and direction with your marketing: we're always accepting new clients that fit our profile, drop us a dm or link-bio]⁠
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21/01/2020

We do your sales strategy from lead generation to client acquisition

together we assess your current sales and customer success process

begin understanding the bottlenecks and pitfalls

what are the areas of improvement: how can we start up lead generation? and how do we educate, nurture and onboard newly attracted clients?

For example, for lead gen? if you're a professional service provider... First thing I would do is:

#1 Throw an event to educate your closest family friends clients about what you do

film it to repurpose it for retargeting ads

run these videos on Facebook educating, providing solutions, demonstrating your talent, and entertaining/connecting with a small percentage of people that will be ready to buy from you eventually

we have to warm them up, show them different variations of your video content until they realize they love you, and you are the person that will solve their problem (eliminate their pain + ease their lives + reduce struggle) because they feel like they know you and resonate with your essence

Remember people don't buy the 'what' you do t
hey buy 'why' you do it

give them a reason why, and most of the time is because they like you and like to be around you, they appreciate the experience with you better because there is a sense of connection

--k so that was just the first part

#2 Now we have to tie that in with email automation and copywriting strategies to best keeping indoctrinating keeping your 'base' (customers, clients, referrals, friends) informed of what you are up to, and the value videos delivered right to their inbox

#3 from here we have to develop your social media presence if you haven't been posting at least once a day, with a well thought out content strategy... we sit down and plan two days of content production of videos and photos, interviews, and get your bran's message on video. We ask you a series of questions that will answer all the problems in the "problem aware" and "problem unaware" of your customer's journey and answer all their questions on video

We go through 3 Video Content Phases:
1) Problem/Solution/How-To-Videos
2) Origin Story/How-To-End-Journey
3) Process/Get-Started/FAQ Videos
..and from there we keep building: we measure and test ideas, copy, creatives, and listen to our clients, ask our clients what they want what their needs are, see how you could tailor further improve your product/service/client experience

20/01/2020

Ok this is totally pre-scripted, I'm not sharing a Let's get it Monday motivational flowy week as I get ready this morning⁠
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[However, I do wish you a flowy rest of your week mind you]⁠
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I made this creative and thought about a piece of content that goes well with my overall content strategy... and that allows me to share more about me, and the type of person I am⁠
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So, LET'S GET IT!!!⁠
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In all seriousness tho⁠
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Mondays are my favorite day of the week⁠
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You get to start the week! You get to decide what kind of week you're going to have⁠
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And for entrepreneurs and business owners it means you gotta set the right intentions and start flowing from the moment you wake up⁠
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[btw I believe we are all CEO's of our own lives, so you're still a boss of you no matter what]⁠
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Usually, I don't turn off airplane mode until I have done:⁠
stretching, ⁠
breathwork, ⁠
prayer meditation (usually repeating all the things im so grateful for, and repeat to myself how amazing and abundant I am lol)⁠
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Then after a shower and eggs/toast/coffee, I don't sit at my desk probably around 10 or even 11am⁠
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I do have a jammed calendar and trello board that keeps me on track.⁠
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Aight, let's get it!⁠⁠⁠⁠⁠⁠⁠⁠
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18/01/2020

We do interviews with your clients, happy customers, employees, and anyone willing to talk about either⁠
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the process⁠
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your vision⁠
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your why⁠
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we dive deep with a prepared questionnaire to cover the three sections of the story⁠
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1 - Problem/Solution (How-to videos) emphasizing the pain and how you can bridge that gap⁠
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2- Origin Story (what happened for you the get here videos) emphasizing your struggles and your wins, and how the team came together, you could also share a hobby or two⁠
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3 - Get started/Objection Handling videos (how to proceed videos), ok so I like you and trust you know, so how do we jump a call with you or how/when/where can I purchase your product, how do we schedule, who do we call⁠
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And that's it⁠
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we get all this during our video interview sessions⁠
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17/01/2020

[Ask us about helping you film 90 days of content in 1 day]⁠
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Do you have a video bro?⁠
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so that⁠ you are answering questions potential customers might have⁠
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so you can continuously express yourself and your message, which is everchanging as you grow your brand⁠
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and so your customers stay aware of your continued progress and growth⁠
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you can educate and inspire your target audience⁠
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show them the problems your product might solve or improve their lives or save time in some way⁠
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content marketing builds trust with your followers, fans⁠ , and customers⁠
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where ever you are in your business please let us know how we can support you⁠
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17/01/2020

Your customers have a lot of questions, like for example...⁠
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who are you⁠
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why do you do what you do⁠
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how does your process work to get started⁠
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how does your product work⁠
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can you tell me about other people that have done work with you how they lives have been transformed⁠
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I mean...⁠
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you get what I mean ⁠
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So using videos to indoctrinate your audience, you can leverage both Facebook paid ads and organic reach⁠
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both are necessary to grow a brand⁠
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15/01/2020

Your creatives is what makes the difference...

I mean you still need a fast loading website and a whole funnel strategy

But the quality of your creatives will transcribe your brand essence

And it's about proper planning and ex*****on

Now during the ex*****on

#1 we slow down, set the right intention for the shoot

#2 make your team feel as easy as real as they are

And the creatives we use for your digital assets (website, social, video) will make the whole difference between connecting with the people you're supposed to serve and not

The objective is to shoot professional and candid photos and videos

15/01/2020

I'm testing out both canva video on the computer and wondevideo on my Android phone to add the music, seemed pretty straight forward to use, lots of features

Both are free, both the canva video and the 480p version on wondervideo app

There are many tools out there, it seems it's best to get used to a couple and start scheduling video

I'm testing Later.com and Zoho Social rn, both seem cool, Later much more visual, Zoho much more analytical

My next several posts will be previously written and scheduled

It took me a out 5 hours to create 40+ creatives

Now I still have to write the insightful post, that will take about 5 hrs or more prolly...

14/01/2020

We used this video ad a few months ago, and was a total success! Generated about 30 leads with around $800 of ad spend :)

14/01/2020

🙋Attention Vancouver Business Owners! We're giving away FREE 1-on-1 Video Marketing Consultations. Video will increase exposure and conversions, educate your customers and increase sales, book your session with Juan to learn how to transform your brand with video: www.impactcreators.ca Apply To Team With Our Experts

14/01/2020

13/01/2020

If you need a brand transformation

You're a positive person, a problem solver, with good intentions

Your business is to help others with purpose

I would like to work with you.

If you need your custom video, website, Facebook ads, landing pages, social media or email marketing, we can take care of all of that

Just lay back, take a deep breath, exhale... And get ready to experience the embodiment of your brand by connecting with your customers instantly through video

Imagine videos of you speaking to the camera promoting your product first hand

Maybe it's your own employees or recurring customers that can speak about the crazy cool experience your business offers

Maybe it's simply demonstrating the problems and solutions your product offers first hand

Or start building relationships with your audiences by staying in touch with more educational content

It's endless the opportunities for connection to your audiences by producing purpose-driven videos with a professional marketing agency that is aligned with your vision

I'm here to coach you and accomplish.

13/01/2020

If you need a brand transformation

You're a positive person, a problem solver, with good intentions

Your business is to help others with purpose

I would like to work with you.

If you need your custom video, website, Facebook ads, landing pages, social media or email marketing, we can take care of all of that

Just lay back, take a deep breath, exhale... And get ready to experience the embodiment of your brand by connecting with your customers instantly through video

Imagine videos of you speaking to the camera promoting your product first hand

Maybe it's your own employees or recurring customers that can speak about the crazy cool experience your business offers

Maybe it's simply demonstrating the problems and solutions your product offers first hand

Or start building relationships with your audiences by staying in touch with more educational content

It's endless the opportunities for connection to your audiences by producing purpose driven videos with a professional marketing agency that is aligned with your vision

I'm here to coach you and accomplish.

06/01/2020

Meditating into what needs to be accomplished this year/month/week/day/minute

Which is being in the present moment as much as possible

Slowing down can speed things up when you feel the presence in your body through slow deep (throat contracted) breath

Feeling the presence of your body sitting, focusing on your butt, your feet, your shoulders, your back, your neck, your forehead/brain, top of the head, above your head

Then you focus on your heart, listening to your heart beating life into your physical body and energy body connected to each and every cell

As we breath in prana energy into it giving it even more life...

It's kindda like a video game (it's exactly like a video game) our bodies are biological robots living thru (evolving thru) the video game of consciousness

And we are very advanced technologies lol

So when we breath then we get more life.

More presence, more awareness, more love, because we are God is us mafinesting Itself thru expressions on this Earth and all other Earths

Presence is Love, is connecting and resonating with that frequency of Source Creation
Then I realized we are mafinesting our own futures and our realities, so we allow for our loving souls purpose to speak to us thru this prayer/meditative state or receiving thru action upon intuition/message received (Serendipity, coincidences, gut moments of inspiration or Eureka)
So we we live thru your Karma's
Many Karmas to grow thru and evolve
We live our soul's purpose by listening to it, allowing presence and positivity speak to you
As I'm staring at the huge list to-do list for this week 😂

But with a good intention and attitude, I'm very sure it will get done ✔️

Let my deepest desires drive me.

25/12/2019

Merry Yoga this holiday season, wishing you the quiet and stillness to infinite awareness

24/12/2019

Shooting YouTube episodes for my favorite client of all time


Braaaat 🤘🔥‼️

Let's get it 🚀

27/09/2019

The best feeling in the world has got to be when you see your family after many years
Nothing like feeling that high love frequency all around
I'm so blessed to have such a family
We were all so happy to see my brother cousin getting married with the love of his life
Hope to see y'all soon again 🥳
Hasta pronto familia bella mía 🤩
@ Subachoque