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Content Strong Communications helps businesses clarify & communicate their value, connect with audiences, & build brand recognition through strong communications like: high converting web copy, social media copy & engagement, content strategy & execution!

29/03/2023

A few days ago I facilitated a session to help the Team at Waterloo University measure the impact of their activities. The team told me they felt “invigorated,” “enthusiastic” and “curious” at the end of the session. Upon reflection a few key things stood out to me as well:

1. As a facilitator the best feeling is knowing your session design has worked, when you get to witness your clients’ “aha moments” during the session

2. Everyone is in a better mood when there’s food

3. The toughest challenge when measuring impact is getting people to be honest about how they feel now vs. how they felt then

4. And of course the obvious: Data is irrelevant without context and benchmarks

I was honoured to work with this group, and to know that this approach to measuring impact AND meaning will lead to real results in project planning and success related to .

07/03/2023

What an amazing and hectic day (and few months of prep)! I was honoured to lead the CCLF Exhibition Launch Event.

A huge thank you to the amazing team of videographers, photographers, A/V team, and of course our gracious host and delivery partner the Malvern Family a resource Centre. Not to mention Col. Hadfield who is as kind a human as he is a revered astronaut/scientist/author/musician! It was a pleasure to support you today!

I hope the entire CCLF team is proud of the work accomplished (I am!) and was happy to see the impact the project has had on kids and families.

Until the next one!

.av

09/04/2021

I’ve been offline for a few days and it was spectacular. Sometimes, it’s nice to step back and get your mind right.

Now that I’m back on the grind I’m thinking seriously about my next lead magnet.

I’ve created many that were successful, but I need to refine since I’m once again refocusing my business and my core offering.

If you’re in a business looking to generate leads for your service, reach out and let’s talk strategy for your own lead magnet.

30/03/2021

For all content club members you’ll be getting these correct dates to your inbox!

These days help business owners plan their content for the month fast. I always remind people, don’t just post arbitrarily because you have these dates, remember to relate them back to your business.

That’s how you can make any significant day or milestone resonate with your core audience.

Reach out if you need that support or want to talk about your strategy.

29/03/2021

It’s funny how many of these seem like common sense, and yet I see so many small businesses especially neglect to do them.

📌You should be boosting your online presence as much as you can, and it doesn’t have to be expensive.

✨But what it does is build your legitimacy.

People will Google your brand. And you want to be in complete control about what they find when they look you up.

📌The best way to do that is to create great content and publish in as many legitimate channels as you can.

Like if there’s one thing on your list you haven’t done yet, but will do!

25/03/2021

I keep seeing Job postings where companies want one person to do communications, marketing and sales.

Likely they don’t know the difference. And that’s okay. Here’s a cheat sheet.

So many contractors say they do all of these things, and maybe they do.

But you should take the time to really understand what they do well and what their experience is actually in. They aren’t the same discipline at all. Both valuable in their own ways.

Reach out if you’re not quite sure what you need for your business.

24/03/2021

Have you heard? I co-founded this amazing network to help Black communicators connect with progressive organizations, gain social support from other Black communicators, showcase their expertise and skills and get relevant professional development opportunities.

We’re so excited to host our first session this Friday to continue the conversation from our summit. Join us to learn more!

23/03/2021

Age discrimination is real.

I’ve been in meetings with people who I know have less applicable experience than I do have actually said to me, “well you were born last week,” to discredit my abilities.

Inappropriate.

Just last week someone asked my age and told me they knew I would end my business and re-join the corporate 9-5 because I’m so young.

I’m 33. I have a masters and 13 years experience doing what I do.

Behaviour like this needs to stop. Some of you may be do it unconsciously. But you’ve got to be aware of it.

Women should be supporting women and boosting each other up.

18/03/2021

When I ask new clients about their content strategy, I quickly realize they haven’t put enough thought into building their plan. And that’s okay, that’s my job!

Here are some key elements to remember!

Book a 1:1 if you’re ready to level up your content plan.

16/03/2021

✨Inclusive language avoids using words, expressions or assumptions that would unnecessarily exclude people.

📌Think about the power your words have to impact perception and to reinforce biases.

📌Think about how your phrasing could impact someone from a specific racialized group, cultural background, language barriers, gender identities (and many more...)

Keeping up with inclusive language can sometimes feel like a constant struggle...

🗝but it allows you actively embrace and the intersection of , and to avoid assumptions that could harm relationships before they even start.

Link in bio if you’re interested in working through your content to ensure it’s .

12/03/2021

These are such simple tips to help boost your visibility on social and help more of your ideal audience to come directly to you.

Hands up 🙌🏾 if you’ll take that extra time today, right now, to update your bio if it needs it!

11/03/2021

Audiences retain emotions and stories better than facts and figures.

So to get your audience interested in what you have to say tell them a story!

📌On social media no one has time to read a novel so make it as quick as you can. But still include emotional arcs. Appeal to their emotions. An emotional arc is the basic boy gets girl (happy), boy loses girl (despair), boy gets girl back after struggle and they live happily ever after.

Hard to take people on a journey in just a few characters but that’s the art form!

📌A story needs to have a beginning, a middle and an end. Don’t forget the linear narrative it’s important.

📌Make sure your image connects to your story or at least inspires a feeling when your audience sees it.

🗝Need help with this for your content? Click the link in bio and let’s get started on your content.

09/03/2021

Someone asked me recently why I always say “equity” and not equality, and it dawned on me that perhaps the nature of equity needed further examination and explanation. So I’m sharing it here as well.

We are all different, and that’s okay. But differences need to be recognized in order to work towards creating a system of fairness.

(This is why I have problems when people say “oh I’m colour blind”, it’s dismissive. But more on that later).

Language is extremely important, so I’ll be sharing more of these to help businesses be more inclusive in their communications and ultimately their actions.

Share if this was a learning for you, or if there is someone you think would benefit from better understanding this distinction.

08/03/2021

has always been important to me given my background in gender equality and the status of women. But ever since I had my little girl I’ve been really thinking about what it means to be a woman and what example I want to set for her.

I had SO many strong examples in my life, women who were breaking barriers in their lives (and subsequently creating pathways for me), women who would stand up and say what needed to be said despite the consequences, women who were bending over backwards to create prospering families and contribute to change and innovation in the workplace.

I often think, am I doing this for my little girl? Am I an example of a woman she can emulate. I try each day to be. But I am, and we are so fortunate to have so many that came before us.

So, today and everyday I’d like to recognize the women in my life who are still doing it and who are inspiring me daily. I SEE YOU LADIES, I SEE YOU!!

This is a short list and I know there are SO MANY more I’m failing to name here...

MY MOMMY (who is not on IG)

07/03/2021

Happy Sunday! I’ve been thinking a lot about trust and leading to , partnerships and community building for your business.

A sure way to build trust is by ensuring you’re in your content and communications, and yet something that is so simple many businesses struggle to do.

Partly because their brand voice isn’t clear or they don’t take the time to make organic content.

But it’s really important because your customers and clients can smell an insincere business a mile away.

Tell me, are there other ways you show up authentically.

06/03/2021

Happy ! For all of your business owners and entrepreneurs I’m in the midst of expanding my workshop and webinar offering.

Who here would be interested in taking one? 👋🏾

Are these subjects of interest to you?

What else related to would be beneficial.

Drop a comment below.

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February’s #CSContentClub plan drops Friday, so I’m sharing some info for all the newbies... As a communications strategist and coach, I see this all the time. Businesses have so much great value to share with their ideal clients and core audiences, but they don’t have the time to pull it together. They’re in their genius zone and don’t spend the time to plan ahead or really think about their content strategy and goals for each month. It can cost THOUSANDS to have someone pull together a strategy for your business, and hundreds more to have someone create your posts and manage engagement. But it can be worth it because you feel confident knowing you have your time back. But for many of you who don’t have that extra cash, and really want to connect with your audience, build brand recognition, build trust, and make sales, you just need a little help pulling it all together yourself. I’ve done this for you. Through the magic of Content Strong’s™ Content Club. On the 15th of each month, members get a plan and planning tool emailed directly to their inbox. Packed with post and story prompts, significant dates, hashtag ideas and more, this planner helps you identify your goals, and sets you up for success with STRESS-FREE and ENGAGING content to help you plan quickly for an entire month. And it’s absolutely FREE! I promise I won’t send you a bunch of emails, just once a month with your content plan. And if you need help in any other department, you can always contact us directly and book a strategy session or check out our other service options. Let’s end your content planning woes and get you back to what you do best.... RUNNING YOUR BUSINESS!!! SIGN UP NOW: https://contentstrong.ca/content-club/

Who here needed a little boost to keep going strong today? I know I did. How many check marks did you write beside your tasks this week? I still have a few outstanding, but I’m proud of what I accomplished. Keep your stride, it’s almost the end of the workweek.

My husband told me this a few days ago and every day since I started my business. Think about the hours you wasted spinning your wheels. I know I wasted hours each day thinking about how much I hated being in the toxic environment of my day job. What if we put that energy towards creating something that helped people, something we liked to do. Share this with your friend who wants to focus on her side hustle but doesn't have the right encouragement!

If you’re not moving up at work, regardless of what barriers you may be facing that are hindering your advancement. Think about if that’s where you really want to be. I know I had so many qualifications, but the perception about my age, and my race hindered the thought process for some of my bosses who wondered whether or not I was able or ready to lead. And I was. When I was eventually given the opportunity, I excelled, but my own self discovery cemented it wasn’t really where I wanted to be. I needed to be able to choose what projects I worked on and for who. Going out on my own really helped me use my skills and shape strategy. I stopped trying to be invited to the table, now I’m building my own. Any one else have a similar story, or really need this motivation today? Talk soon, Shar

Don’t know how? Start by creating audience profiles. Make up personas and names for each target audience. . Understand their needs, and tailor your product or service to them. . Identify your specific value for each persona. . And tell each audience directly how that value helps them. . Target each niche market, use social media, go to them directly in person or online. . Reach out to each individual if you have to. . And as more people realize your value and are happy with your services, give them the tools to be your biggest spokespeople. . The best communicators on your team are customers that share your value with their friends and family. . Talk soon, Shar

My top three steps to boost engagement: 1) Optimize your bio, which means choose keywords that your audience would be looking for and would notice upon immediately looking at your profile. Don't make a long bio if you can, make sure your bio is easy to read and clear about what value you offer! 2) Reply to all comments and DM is a given. People don't want to wait forever for a reply. And in some cases people aren't looking for a reply, but they will remember that you engaged with them and made their comment, no matter how small, important. 3) Engage (like + post) 15 minutes before and after you post on your profile. I admit I don't always do this one, but I should. It makes a huge difference in the amount of people who see your post and reciprocate and engage with your account. If you start doing any of these things, let me know how it goes. Talk soon, Shar

I can’t be the first person to tell you this, but Instagram pushes video into more eyes and more viewers than static text/photos. That’s why videos are seen and engaged with more.

Are you using your Instagram insights? See the age range of people following you. See how many people unfollowed you. Look at the times people are most engaging with your content and post around those times! Come back and tell me how it went. . . . . #girlboss #smallbusiness #businessmindset #smallbusinessowner #creativeentrepeneur #9tothrive #smallbusinesssupport #smallbusinesstips #smallbusinessmarketing #blackfemaleentrepreneurs #herbusiness #mompreneur #blackownedbusiness #herbusiness #sheconquers #womeninbusiness #contentmarketing #content #contentwriting #bettercontent #contentcreation #socialmediastrategy #socialmediamarketing #socialmediamarketingtips #contentmarketingtips #qualitycontent #communications #PR

I love the conversation @Thetracymoore is having about being Black in Canada. If you haven’t been watching this, you should be. This isn’t about content or events, but this impacts all of as consumers, as employees, business owners, and as human beings as we interact with each other. It has everything to do with eradicating behaviours that have been for too long dominant and unspoken about in Canada. PAY ATTENTION. Talk soon, SC/CE . . . #endracism #unconciousbias #blm #herbusiness #sheconquers #businessmindset #oakvillebusiness #smallbusinessowner #blackfemaleentrepreneurs #blackownedbusiness #pr #communications

How can CONTENTEVENTS provide value to businesses or individuals? You decide. I do these three things really well... . . . #smallbusiness #blackownedbusiness #communications #eventplanning #torontoevents #oakvillebusiness #publicrelations #contentmarketing #content #contentstrategy #contentwriting #bettercontent #contentcreation #qualitycontent

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