The Missing Piece (2025)

02/04/2024

Let me re-introduce myself...
(If you heard that in that in the one-and-only Jay-Z's voice, then you and I are likely to be kindred spirits)
My name is Kaila, I am the founder and CEO of The Missing Piece Agency - a digital marketing boutique agency with a soft spot for BOLD lifestyle, fashion and beauty brands.

With over 15 years of experience in the marketing field (amongst other things), I decided to branch out and start my entrepreneurial journey almost 3 years ago.

My purpose here at TMP Agency is to be a destination for passionate, bold small business owners looking to scale with well-rounded strategies, relationship-building content and next-level brand storytelling.

We specialize in:
➡️ Business growth
➡️ Brand presence and visibility
➡️ Designing personality-driven content
➡️ Building audience connections
➡️ Relieving the stress of social media burnout for tapped-out founders

Over the past few years, we have helped countless brands focus on their marketing foundations, product positioning and brand messaging while simplifying and honing their digital content plan for maximum growth and ROI.

A little about me ⬇️

🍁 I live in Canada but work mostly with U.S. and overseas clients.

🍼 My husband and I have been together since 2012 and we share 2 children (with a third on the way)

📚 I am a total nerd who loves to read and will never stop being a student

➡️ I hated working in corporate because they treated customers and clients like numbers and not people, this is why my brand values include words like "collaboration, transparency and trust"

Anything else you want to know? Drop a question in the comments or message me, we are an open book over here!

22/03/2024

Psst! Wanna hear a secret? 👀

When we begin working with new businesses, they tend to focus on our bread and butter...

STRATEGY.

They are searching for someone to fit all the pieces together so they can finally scale and reach the next level for their business.

➡️ BUT then something happens that they could not have predicted, something that changes the game for them...

They commonly believe that if they had the right tactics, the magic blueprint, a scheme - everything would just fall in to place right?

😵 NOPE.. Not even close.

Sure, we've all heard case studies of successful brands, they highlight their strategic processes and define this as what sets them apart.

But what gets lost in the conversation is the foundational pieces that their success grew FROM 👉🏻 their VISION.

Our most successful brands start with the clearest idea of who they are, who they serve and the values that set them apart.

➡️ So then these leaders come to us and quickly discover that by prioritizing their vision first, they can finally see the gains they've been thirsting for.

This awareness is a complete mindset shift; it changes their approach to the foundation of their business and life.

By aligning your brand with your values, your audience's needs and your own goals, you attract effective strategies, your achievements feel more satisfying and your business decisions become easier. 🔥

The Missing Piece isn't just about strategy; we offer brands the innovation and support they need to connect with their audiences and see real change, and success that feels fulfilling with the framework needed to thrive.

If you’re intrigued by what this could look like for you, send us a DM or check out our site for more information about our services. 👈

19/03/2024

I'm about to go against the grain of some Instagram advice that you've likely heard many times.
⚡️Specifically, if you are a beauty, fashion or lifestyle brand.⚡️

If you have heard that your Instagram grid layout isn't important, I'm about to bring you a news flash. ➡️ YEARS of experience working with these brands has proven that this advice is not only WRONG, in most instances, but potentially devastating to your brand image and business sales.
💡 It shouldn't be news to anyone that your brand's design is an integral part of your marketing strategy, and it doesn't 🪄MAGICALLY🪄 stop being important on your social pages.

Yes, your customer may indeed find you from an ad, or one random post that the algorithm has chosen to show them but studies show that an interested buyer will likely visit your grid to learn more.
🚨 For some businesses, this can be a big problem if your page feels muddled, and doesn't speak to your customers.
In every other instance, you likely RELY on your aesthetic branding as a part of your customer experience, and you must treat your grid like your social pamphlet. The design, the information provided and the overall messaging are elements that build trust and need to be presented with your 🪩 visual identity 🪩 in mind.

You need to have:
1️⃣ A bold and recognizable style
2️⃣ The comfort of consistency
3️⃣ Customer-focused messaging
4️⃣ Brand values that align with your audience
5️⃣ A built-in marketing funnel

📣 In today's world of saturated markets and ever-churning content, your visual representation can make or break your customer's experience. Don't let your branding efforts go to waste at a pivotal time of your audience's journey.

👀 What do you think, is branding an important part of your brand? Have you carried your branding efforts through to your Instagram and social pages?

14/03/2024

Have you heard of blanding? 🥱

👉 If branding is about differentiation and making an impact than blanding is the exact opposite.
It’s the trend of brands moving towards the same look. You’ve seen it, but you may not have noticed (which is the problem).
❌Sans serif fonts
❌Minimal colour palettes
❌Clean lines
❌Flat identities

And an oversimplification that is putting audiences to sleep 😴

As an agency we strive to work with 🪩BOLD🪩 brands. We love the perspective of founders who want to be original and impactful, people who aren’t afraid to swim against the tide.

🫶 We believe that bold is the new safe, and falling into the background of “sameness” is the riskiest move a business can take

So if you hop on a discovery call and your brand is sterile, predictable and afraid to ruffle feathers than you probably won’t be a great fit for our team. BUT if you are crafting a business that was born to be a star then we are going to be fast friends. 🖤

There’s an agency for everyone, we know who we serve best and we never limit ourselves to the mundane, and as a brand, neither should you. 💃

Address

Opening Hours

Monday	09:00 - 14:00
Tuesday	09:00 - 14:00
Wednesday	09:00 - 14:00
Thursday	09:00 - 14:00

Website

http://www.themissingpiececoaching.ca/

Alerts

Be the first to know and let us send you an email when The Missing Piece posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Missing Piece:

The Missing Piece