Erinn Steringa - Good + Social

30/08/2023

SAVE THIS & don’t miss out on the free resources below! ⤵️
⁠
Content planning can be the worst, right? Trying to come up with fresh ideas and fresh content, not to mention keeping up with trends — especially when you have a business to run! 😭

Well, here are TWO free resources to help make your social media planning a breeze:⁠
⁠
1️⃣ The Ultimate List of Social Media Dates & Hashtag Holidays⁠
⁠
Consider this your personal “best of” when it comes to social media calendars — filled with content inspiration for literally every day of the year! 🎉
⁠
2️⃣ How to Plan a Week’s Worth of Social Media Posts in 20 Minutes or Less ⁠
⁠
Get your hands on my tried-and-true system for getting BIG things out of your social media when you’re short on time. Trust me, you need this system in your life! 💯⁠

Click here to grab these free resources now:
https://linktr.ee/goodandsocial.ca

⁠Happy creating & be sure to drop a “🙌” in the comments if this was helpful!

01/07/2023

Planning your business’s social media content for July just got a whole lot easier! 🗓️
⁠
In addition to the ideas below, I’ve got two FREE resources to make your social media planning a breeze:⁠
⁠
1️⃣ The Ultimate List of Social Media Dates & Hashtag Holidays⁠
⁠
Consider this your personal “best of” when it comes to social media calendars — filled with content inspiration for literally every day of the year! 🎉⁠
⁠
2️⃣ How to Plan a Week’s Worth of Social Media Posts in 20 Minutes or Less ⁠
⁠
In this guide, I share my tried-and-true system for getting BIG things out of your social media when you’re short on time. Trust me, you need this system in your life! 💯⁠
⁠
👉 Here’s to taking the stress out of your social media planning once and for all – click below to grab these free resources now! ✅

🔗 https://linktr.ee/goodandsocial.ca

20/06/2023

COURSE MODE, activate!! 💥

This is a quick selfie I took yesterday right before I went LIVE in the private Facebook group for my new online social media course, The Social Media Launch Pad! 🚀

My face says it all — the excitement, the nervousness and just all kinds of new-course energy! 🤓

I have an absolutely fantastic group of students — amazing small business owners and entrepreneurs who are ready to take their social media to the next level.

It’s going to be an exciting two weeks, and I’m so grateful to be here sharing my passion with such a great group of people. 🙏

P.S. If you’re curious to see what the course is all about, click below for details!

https://courses.goodandsocial.ca/socialmedialaunchpad

13/06/2023

TODAY IS THE DAY! After months in the making, I’m officially opening the doors to my new online course…

(drumroll, please! 🥁)

…introducing THE SOCIAL MEDIA LAUNCH PAD, a new online course for small business owners, side-hustlers and entrepreneurs! 🥳💻

The Social Media Launch Pad is all about teaching you the essentials of using social media to grow your business — while making it as easy and painless as possible.

Through step-by-step tutorials, live q&a sessions and 1-on-1 support, this course will show you *exactly* how to:

✅ Craft a powerful social media strategy for your business

✅ Grow your social media following

✅ Plan and create scroll-stopping content with ease

✅ Use Instagram Reels and other video tools (including TikTok!)

✅ Use game-changing social media apps like Canva and Lightroom

✅ ...and so much more!

​The Social Media Launch Pad kicks off this MONDAY, JUNE 19, and runs online for two weeks.

However, anyone who signs up for the course gets LIFETIME ACCESS to the course and all the materials, so it's totally fine to take it at your own pace.

Oh, and did I mention there’s a 14-day money-back guarantee, so it’s completely risk-free! 💰

So what are you waiting for?

➡️ Register NOW and start taking your social media marketing to new heights today:

A new online course that teaches you the essentials of using social media to grow your business — while making it as easy and painless as possible!

30/05/2023

Planning your business’s social media content for June just got a whole lot easier! 🤗

In addition to the ideas below, I’ve also got two other FREE resources to make your social media planning a breeze:

1️⃣ The Ultimate List of Social Media Dates & Hashtag Holidays

Consider this your personal “best of” when it comes to social media calendars — filled with content inspiration for literally every day of the year! 🎉

🔗 bit.ly/3m6qSlI

2️⃣ How to Plan a Week’s Worth of Social Media Posts in 20 Minutes or Less

In this guide, I share my tried-and-true system for getting BIG things out of your social media when you’re short on time. Trust me, you need this system in your life! 💯

🔗 bit.ly/3HuEhMi

👉 Here’s to taking the stress out of your social media planning once and for all – be sure to grab these free resources now!

25/05/2023

Need a dose of social media sanity in your life today? 🌴

Repeat after me:

✨ I am a business owner — not a social media influencer — and I don’t have to act like one in order to succeed.

✨ Getting lots of likes and follows is nice, but ultimately, I’m here to grow my business — and that means making meaningful connections with a relatively small group of people (i.e., the ones who are actually going to become my customers/clients!).

✨ I’m allowed to set boundaries around what I will and will not do to grow my business on social media.

✨ I don’t have to chase every trend or take advantage of every new feature. More isn’t necessarily more. New isn’t necessarily better.

✨ I know that being authentic and sincere is more important than being polished and perfect, and I show up accordingly.

➡️ Want more doses of social media sanity like this in your life?

👉 Then you need to sign up for my FREE weekly newsletter!

It’s packed with social media tips and strategies that are all about working smarter, not harder, to get the results you want.

SIGN UP HERE: https://resources.goodandsocial.ca/signup

24/05/2023

Have you been posting the same content to Instagram and Facebook, but struggling to get traction? 👀✨

Yes, Facebook and Instagram have a lot of similarities, and it absolutely makes sense to repurpose your content from one platform to the other.

➡️ However, virtually EVERY Instagram post needs at least a little tweaking before it’s ready for Facebook (and definitely vice versa!).

So what adjustments do you need to make before you post?

That’s exactly what I’m covering in my latest blog post…

⭐️ How to Repurpose Your Instagram Posts to Facebook: Dos & Don’ts ⭐️

From links and hashtags to photos and captions, I cover it all.

🚫 Don’t keep making the same mistakes — click the link in the comments and start stepping up your cross-posting game now! 🔗🔗🔗

19/05/2023

“Why stop and smell the roses when you could roll around in a field of dandelions instead?” ~ Fergus 🐶❤️☀️

It’s a long weekend here in Canada, and if you’re able to take some time off, Fergus says you should definitely do it!

As business owners and entrepreneurs, it can feel like we’re always giving 110% and that our work never really stops.

But it’s so important to take time out on a regular basis for ourselves to relax and recharge! 💯

Two of my favourite quotes on this subject:

“Almost everything will work again if you unplug it for a few minutes, including you.” ~ Anne Lamotte

“You can’t pour from an empty cup.”

Let this post be your official permission slip to close your laptop, put your phone on silent and do something great for YOURSELF this weekend! You need it. And you deserve it.

(Fergus highly recommends rolling in dandelions, but hey, you do you. ☺️)

18/05/2023

Who else is making this their new mantra? 😍

Think about it:

✨ Starting your own business.
✨ Turning your passion into a side hustle.
✨ Leaving your 9-5.
✨ Opening your doors for the first time.
✨ Making your first sale.

If you’ve done any or all of these things, I’m guessing you absolutely had to step out of your comfort zone and I guarantee it was critical to your success.

👉 So why do so many of us struggle to step out of our comfort zones when it comes to social media?

Maybe you’re a little tech-wary and worried it will be too complicated or time-consuming. Maybe you just need some added encouragement and support. Or maybe both?

⭐️ That’s why I’m so excited about my new social media course for small business owners: The Social Media Launch Pad, which goes live on June 19th! ⭐️

It’s a two-week online course that teaches you the essentials for using Instagram, Facebook and other social media platforms to promote your business — and gives you the tools and confidence to put what you learn into practice!

➡️ Right now, I’m opening up 10 spots for early enrollment to my course at a HUGE discount in exchange for your feedback on some of the course content (nothing too time-consuming — less than 5 minutes of feedback per week via email for 4 weeks).

When the course launches, the cost will be $197 CAD, but right now — for a few days only — I’m offering it at a 50% DISCOUNT, so…

…you can enroll today for just $98.50 CAD! 🎉🎉🎉

Secure your spot at the lowest-possible rate right now! ✅

🔗 https://bit.ly/43m1n0f

P.S. Oh, and did I mention you’ll also get lifetime access to all the course materials, including any updates I make to it in the future? Yep, it’s a serious deal! 🤗

17/05/2023

📣 Special announcement! 📣

I’m launching a social media course for small business owners and entrepreneurs, and I want YOU to be a part of it!

The Social Media Launch Pad is a two-week online course that’s all about teaching you the essentials for using social media to promote your business — all while making it as easy and painless as possible through step-by-step tutorials, live q&a sessions and one-on-one support.

➡️ I’m opening up 10 spots for early enrollment to my course at a HUGE discount in exchange for your feedback on some of the course content (nothing too time-consuming — less than 5 minutes of feedback per week via email for 4 weeks).

When the course launches, the cost will be $197 CAD, but right now — for a few days only — I’m offering it at a 50% DISCOUNT, so…

…you can enroll today for just $98.50 CAD! 🎉🎉🎉

Don’t delay — secure your spot at the lowest-possible rate right now!

SIGN UP HERE: https://bit.ly/43m1n0f

P.S. Did I mention that you get lifetime access to the course (which goes LIVE on June 19th), which means if I update the core program in the future, you’ll get those updates hot off the press, too!

15/05/2023

So here’s the thing…

You wouldn’t judge a mechanic by the car they drive.

You wouldn’t judge a chef by what they make for dinner at home.

Yet as a social media professional, I totally judge myself for not making my own social media channels more of a priority.

(To other social media pros out there, I know you feel me on this! And busy small biz owners, I know you feel this, too. 💯)

The truth is, since starting my business, I’ve always prioritized growing my clients’ social media accounts over my own.

It’s only recently that I’ve been putting the focus on my own social media presence and doing exactly what I encourage my clients to do — which is:

✅ Not be afraid to put yourself out there

✅ Be confident about who you are and what you have to offer

✅ Focus on showing up and truly being of service to your audience

So here’s to putting ourselves and our own marketing first — instead of at the bottom of our to-do lists.

I deserve it.

You deserve it.

And our customers and clients — who have so much to gain from what we have to offer — deserve it, too. 💛

13/05/2023

Spoiler alert: I’m a super-proud dog mom. 🐶❤️🙌

So when I saw that today was , you know I had to make a post!

This is my little furball, Fergus — he’s six years old and a true mix of mixes (as I’ve mentioned before, his doggie DNA test came back 62% unknown — not money well spent 😂😂).

He was rescued by some amazing people in Volgograd, Russia, who helped him find his way to Canada and somehow into our lives. We feel so lucky that he made his way to us and honestly can’t imagine our lives without him.

Do you have an adorable furbaby in your life? Let me know in the comments below! ✨

12/05/2023

TRUTH BOMB: If you forget to include THIS in your Instagram captions, your audience is just going to scroll on by.

I’m referring, of course, to a killer first line! 💎

(Or, more specifically, a killer first 125 characters that appear before your audience has to click “more” to read the rest of your caption.)

Your caption could outline the most amazing sale, or contain the most inspiring, most helpful or most entertaining piece of information ever.

But without an attention-grabbing first line to draw your audience in, they’re never going to get far enough to see it.

➡️ So what makes a scroll-stopping first line? Glad you asked!

I’ve put together a FREE list of 25 Attention-Grabbing First Lines for you to use in your Instagram posts. (Spoiler: “Truth Bomb” is one of them — it worked here, didn’t it? ☺️)

Click the link to get your hands on all 25 ideas now!

🔗

Your caption could outline the most amazing sale, or contain the most inspiring, most helpful or most entertaining piece of information ever. But without an attention-grabbing first line to draw your audience in, they’re never going to get far enough to see it.

05/05/2023

TRUTH. In entrepreneurship and in life. 💯

When you identify and embrace your unique gifts, you harness the power of your biggest competitive differentiator — you!

Think about it — no one else can do what you do in the way that you do it. That’s a HUGE asset!

One of my favourite parts of my job is helping my clients hone in on *exactly* what makes them unique — and creating a social media strategy that will put it front and centre. 🙌

➡️ So what is it for you — what makes you unique and how are you using it to serve the world?

(Send me a message if you’re feeling stuck — I’d love to help you figure it out! ✨)

02/05/2023

Is social media really worth all the effort? 🤔

Especially for us time-pressed small business owners?

I can answer — without hesitation — that it absolutely is.

And I’ve got the stats to prove it. 📈🔥

Here are just some of the reasons why social media is more relevant than ever for businesses:

⭐ The average person now spends 2 hours and 24 minutes a day on social media. (And it’s not just the kids — nearly 40% of Facebook’s audience in the U.S. & Canada is over the age of 45.)

⭐ Social media shopping is on the rise, with 1 in 5 Gen X, Millennials and Gen Z saying they’ve bought at least one product directly in a social media app in the last 3 months.

⭐ Every age group lists “find new products to buy” as one of their top 10 reasons for going on social media in the first place (with those age 55-64 ranking it the highest).

Want more hard numbers?

Then you need to check out my new blog post ➡️ 4 Reasons Why Now is The Time To Step Up Your Social Media Game.

It’s packed with stats to inform your social media marketing strategy and get your business ahead of the curve. 💫

Start stepping up your social media game now:

All the posts. All the planning. All the comments, stories and DMs. It begs the question: is social media really worth it — especially for time-pressed small businesses? I can answer — without hesitation — that it absolutely is. And I say that not just because I’m a social media strategist (...

01/05/2023

Happy May! 🌷✨ I don’t know about you, but May always feels like a beginning of sorts for me — the real start of spring (at least here in Canada) and the perfect time to think about what you want your summer marketing strategy to look like.

If you’re looking to step things up, May has plenty of social media dates to inspire you to get posting and engage your target audience online (see above for a sample).

➡️ Check out my website for a full list of hashtag holidays! bit.ly/3m6qSlI

***************

P.S. Want to make your summer social planning as painless as possible? ☀️

Then you need to get my FREE guide 👉 How to Plan a Week’s Worth of Social Media Posts in 20 Minutes (or Less) ✅

It’s a lifesaver for those extra-busy weeks and a great way to bust out of a rut and get back into a regular posting schedule.

Grab your free copy now! 🎉 bit.ly/3HuEhMi

25/04/2023

Do you ever feel like there has to be a saner way to use social media for your business? A surprising truth:

❌ Most of the advice out there on how to grow on social media isn’t for small business owners.

✅ It’s for full-time content creators and influencers.

Think about it — advice like “post at least once a day to Instagram and 2-3 times a day on Facebook” or “post 3-5 TikToks per day in order to see growth” — who is that realistic for?!

It isn’t realistic for most people, let alone small business owners who have to wear multiple hats in their businesses every day.

Fortunately, there is a better, SANER way to approach your social media and still get results. And that’s exactly what I’ve outlined in my latest blog post:

How to Put the Sanity Back in Your Social Media Strategy in 5 Simple Steps 🙌

It’s all about making decisions, setting boundaries and choosing to do things on social media that are going to have the most impact for your business. 💯

➡️ Check it out at the link below and prepare to feel calmer, more strategic and inspired to grow your social media on YOUR terms:

On social media, there's so much pressure to be everywhere doing all the things in order to succeed. But you're a small business owner — not a full-time social media influencer. And you can and should be setting boundaries for yourself around your social media marketing.

21/04/2023

Be honest — is one of these limiting beliefs holding you back from growing your business on social media? 🤔

🛑 Limiting Belief No. 1: You have to spend hours and hours a day on social media in order to be successful.

Posts, stories, carousels, Reels, TikToks, giveaways, influencer collabs — it can all get super-overwhelming, super-fast!

But as a small business owner, it’s OK to set boundaries for yourself. You’re not an influencer or full-time content creator, and you don’t have to act like one.

Sure, you *could* do all the things, but should you? The secret is to decide what social media activities are going to have the most impact on your business, and focus your time and energy there. And don’t feel guilty about the rest.

🛑 Limiting Belief No. 2: You have to be cheesy or put on a fake persona to succeed on social media.

This one holds so many people back from growing their businesses on social media — the belief that you have to act a certain way, be impossibly cheerful or include a zillion emojis in every post. 🙀🙀🙀🙀🙀

In reality, your authenticity — flaws and all — is your greatest asset. No other business has you. And no one else can do what you do in the way that you do it.

Will you be for everyone? No. But you will be for someone. Lots of people, in fact.

And the more you show up authentically as yourself on social media — in ways that feel authentic for you — the more you’ll be able to connect with your people and grow your business.

➡️ Ready to embrace a calmer, saner, more authentic approach to your business’s social media?

⭐️ Then you need to download my FREE guide, How to Plan a Week’s Worth of Social Media Posts in 20 Minutes (or Less).

It outlines my simple, straightforward approach for planning your posts strategically and efficiently week after week, so you can show up on social media in ways that feel authentic for YOU.

🔗 Click the here to get your copy now! 🔗
https://bit.ly/3Lg0dgt