Picnic Social Media Company

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Picnic Social Media Company A breath of fresh air for your brand's social media marketing strategy.

Think your Instagram is performing at its peak? 🏔️Maybe ... but maybe not ... and maybe you should visit our newest blog...
19/12/2024

Think your Instagram is performing at its peak? 🏔️

Maybe ... but maybe not ... and maybe you should visit our newest blog where we break down some high-level checkpoints (see slide 2) that we consider when performing an Instagram audit.

Head over to https://bit.ly/Picnic-IGAudit and take a deeper dive into the deets!

Change is scary, but staying the same? Even scarier.If your social media has been the same ol' same ol' for too long, it...
17/12/2024

Change is scary, but staying the same? Even scarier.

If your social media has been the same ol' same ol' for too long, it is probably time for a glow-up.

The new year is the perfect time to refresh your strategy, reconnect with your audience, and start showing up like the brand you know you are.

We’re already booking February start dates, so let’s get to work - DM us today and let’s make some social media magic happen!

Every slide in this convo carousel is for YOU! 🤗We don’t just post to post - we’re here to get you thinking, talking, an...
25/11/2024

Every slide in this convo carousel is for YOU! 🤗

We don’t just post to post - we’re here to get you thinking, talking, and sharing!

This carousel is packed with cheeky little motivators designed to inspire you and spark some social inspo.

Which slide hit you right in the feels? Drop a comment with your thoughts or share your favourite slide to your story - don’t forget to tag us so we can chat these through! 💬

Not that you asked but ..... here's our 2 cents on a few things that we firmly believe when it comes to social media.Swi...
11/11/2024

Not that you asked but ...
.. here's our 2 cents on a few things that we firmly believe when it comes to social media.

Swipe through for some hot takes 🔥 on social media from skipping trends to embracing authenticity, and how keeping it real does the most good.

Which one of these resonates most with you or gets you really thinking about your social media strategy? Let us know in the comments! 👇️

2024: Booked 🔒️ 2025: Booking! 🔓️Our calendar is fully booked for 2024 (thanks to our amazing clients! 💖), but we’re thr...
21/10/2024

2024: Booked 🔒️ 2025: Booking! 🔓️

Our calendar is fully booked for 2024 (thanks to our amazing clients! 💖), but we’re thrilled to start accepting new clients for January 2025!

Now is the perfect time to chat about a new year and new social media marketing plan for your business or brand.

It takes about 4 weeks to onboard new clients, so starting sooner than later is key - especially with the busy holiday season just around the corner!

Send us a DM or visit https://picnicsocialmediaco.com/contact to save your spot, and let’s make 2025 your best year yet! 🤩

Some Saturday sillies 😜We get asked a lot "what do you do" and we break that down quite a bit in our content and our web...
05/10/2024

Some Saturday sillies 😜

We get asked a lot "what do you do" and we break that down quite a bit in our content and our website, but sometimes the best way to explain things is with a lil bit of humour ... so here you go!

If any of these resonated with you, be sure to share with your community and if we missed any, please add 'em below! 🫶

✨️ 3 months ✨️We’ve been in our new HQ for 3 months now (phew, that FLEW by) and it has quickly become the hub of our cr...
19/09/2024

✨️ 3 months ✨️

We’ve been in our new HQ for 3 months now (phew, that FLEW by) and it has quickly become the hub of our creativity.

Little touches here and there are always being added, and we think that we have found a layout that we love (for now lol).

This space is where the magic happens - where we create social media strategies, brainstorm creative ideas, and help brands grow.

Want to stop by for a chat? We'd love that! We’re appointment-only, so don’t forget to message or email us to set up a visit.

Your followers are the constant 🙂‍↕️Sure, the algorithm is has its own set of constants ... like how it's constantly cha...
09/09/2024

Your followers are the constant 🙂‍↕️

Sure, the algorithm is has its own set of constants ... like how it's constantly changing. Which also means that chasing the algorithm will have your head spinning.

This energy is better spent learning more about your followers.

When you know your followers, and your content resonates with your followers, the algorithm will notice.

By knowing your peeps, we can create content that appeals to their interests, which in turn, will result in higher engagement and conversions.

Ta-da, time best spent!

Let's chat about this more in-depth, send us a message or fill out our contact form here 👉️ https://picnicsocialmediaco.com/contact!

Imagine this 💭✨️You've been working hard, pouring your heart into your business, only to second-guess yourself because o...
20/08/2024

Imagine this 💭✨️

You've been working hard, pouring your heart into your business, only to second-guess yourself because of what others say.

But here's the thing - what if you're actually on the right track, and you just need a little nudge in the right direction?

That's where we come in.

Let's sit down, chat, and figure out if we can help your brand shine the way it’s meant to. Send us a message or contact us through our website to book a consultation and let's explore your brand's potential together! ☀️

Loving our new door vinyl, thanks to the amazing team at R3skin Wrap Studio! 😍
20/08/2024

Loving our new door vinyl, thanks to the amazing team at R3skin Wrap Studio! 😍

So much more room for activities! 🤩We are huge fans of carousels and these recent and upcoming updates are way exciting ...
13/08/2024

So much more room for activities! 🤩

We are huge fans of carousels and these recent and upcoming updates are way exciting for us and our clients.

With the expansion of carousel frames, we are able to dive further into storytelling, creating a deeper connection with our digital communities.

Our favourite of these updates, though, is the allowance of multiple formats in one carousel. While the majority of social media content is captured and posted in vertical (portrait) format, there will always be horizontal content knocking at the door and begging to be used alongside it.

Which of these updates are you most looking forward to?! 🤭

Picnic is ONE y’all! 🥹Officially, the picnic-versary was July 17, and I’ve spent weeks going back and forth with how to ...
25/07/2024

Picnic is ONE y’all! 🥹

Officially, the picnic-versary was July 17, and I’ve spent weeks going back and forth with how to celebrate (if I should celebrate) because it’s 𝑜𝓃𝓁𝓎 been a year.

PAUSE.

Earlier this week, one of the other business owners in our building popped their head into my office and said “Congratulations on your first year in business. Look at you, one year in and already in your own office space!”

Then it hit me …

Patricia, do you even know how much you’ve done in one year?! 🤯

Over the last 365 days, I have:
✨ transformed part-time freelancing into a full-time sole proprietorship
✨ moved from my living room to an office
✨ purchased new or upgraded existing equipment to support the ever-changing industry
✨ created work that I am SO FREAKING PROUD OF
✨ made new friends, connections, and memories

… and I have so many exciting things planned for this next 365 days I almost can’t hold them all in (but I will for now, just to keep y’all on your toes!)

Thank you to all my clients for trusting me. You’re my faves. Truthfully 🫶

Not a day goes by that we don't use an emoji 🤷🏻‍♀️The way these teeny icons have evolved and become part of everyday com...
17/07/2024

Not a day goes by that we don't use an emoji 🤷🏻‍♀️

The way these teeny icons have evolved and become part of everyday communication is 🤯 mind blowing tbh.

Their use is even being included far beyond digital usage. Remember (8 years ago) when Deadpool was coming out in theatres and their billboard campaign was simply "💀💩L"? So simple, so silly, so genius.

Scroll through ➡️ for a little history, an emoji before and after, some deets on how they're being used in the world of business and customer service, and more! 👀

In this heat, we hope it's iced tea 🥵Our little hearts get a little flutter when we see the carousel icon because we kno...
12/07/2024

In this heat, we hope it's iced tea 🥵

Our little hearts get a little flutter when we see the carousel icon because we know we're about to learn something, feel something, see something(s).

On top of the education and engagement that comes from these multi-slide posts, we love the opportunity for storytelling with this type of content.

We're also seeing carousels come out on top when it comes to engagement rates - yup, even over reels.

Plus, we just love that the besties at IG believe in second chances with these posts and re-share them with audiences. That's amore!

Have you noticed a difference in your engagement when using carousels? Let's hear it! ☀️

There's power in knowing your people! 💪Knowing your target audience on social media is important for:➡️ Effective Commun...
09/07/2024

There's power in knowing your people! 💪

Knowing your target audience on social media is important for:

➡️ Effective Communication
↪️ By identifying your target audience, you can whip up content that hits home, use the kind of lingo that clicks, and tackle their problems head-on.

➡️ Relevance and Value
↪️ Once you know their age, hobbies, and what makes them tick, you can serve up the goods they're craving - whether it's info, products, or problem-solving. It's all about giving them what they want, right when they need it.

➡️ Efficient Resource Allocation
↪️ Social media platforms are loaded with data and tools that help you pinpoint your audience’s quirks and preferences.

➡️ Building Community
↪️ Once you know who your friends are, it's time to invite everyone to the party. Having a strong crew around your brand is the secret sauce for building trust, keeping followers loyal, and making sure you are reaching the right people.

Is your content helping you build meaningful connections, deliver value, and achieve your social media goals? Don't miss out on reaching the people that matter to your brand. Reach out to us asap and let's chat about nurturing those online relationships! 😍

Feeds that are *chef’s kiss* perfection! 😚👌We are loving the consistency and vibe of these fictional client feeds that w...
25/06/2024

Feeds that are *chef’s kiss* perfection! 😚👌

We are loving the consistency and vibe of these fictional client feeds that we've put together for a spa, massage therapist, pet store or service, and a brunch bistro.

Just so we're all on the same page - your feed *shouldn't* just be a display of beautiful photos and graphics that have absolutely no context.

There should be purpose behind each post. Information. Education. Entertainment. Community building. Value.

Then, we make the purpose pretty. AND THEN we keep an eye on performance.

PURPOSE. PRETTY. PERFORMANCE.

Want your brand to stand out like this? Reach out and let’s chat about your social media management needs! We've got one full-time social media management slot wide open and waiting for you! ☀️

This one's a hot topic 🔥Seriously. It's getting people fired up all over the internet.Instagram recently launched ad bre...
11/06/2024

This one's a hot topic 🔥

Seriously. It's getting people fired up all over the internet.

Instagram recently launched ad breaks (which is currently on trial), which basically force audiences to watch the ad for a certain amount of time before resuming their scroll.

This is raising many discussions from both sides of the social media universe - the consumers and the marketers.

As consumers on a monetarily free platform (I say monetarily free, because many of us don't consider our time free) should we be super bummed about having to sit through a brief ad period? What if we were given the option to pay for the platform? What else would you expect to see from Instagram/Meta if you DID pay a subscription for an ad-free experience?

As marketers, we can use this as a lesson. Is this an opportunity to revisit how we're creating ads for social media? A chance for the industry to have some good, creative fun?!

Drop your take in the comments below! 👇️

The 𝔀𝓱𝔂 is the CORE y'all! 📣The "why" is hands-down the most important message your business can communicate. It’s what ...
05/06/2024

The 𝔀𝓱𝔂 is the CORE y'all! 📣

The "why" is hands-down the most important message your business can communicate. It’s what gets people to sit up, take notice, and care about what you do.

Here’s the deal:

✨ Inspiration Station: Your "why" is what inspires others to act. It’s your brand’s heart and soul.

🧠 Brain Power: Communicating your "why" taps into the limbic brain - where emotions, trust, and loyalty live. Yep, it's science!

💪 Ethical Influence: Addressing the "why" lets you influence behaviour in a way that is honest and not deceptive.

Once you start focusing on the why, you’ll be well on your way to winning over hearts and minds. Ready to start with why? Let’s do this!

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