10/12/2025
Dr. Robert Cialdini | The Psychology of Influence: Timeless Persuasion Principles | Ep 23
In this episode of The IJK Podcast, host Imad-Jack Karam sits down with Dr. Robert Cialdini, the world-renowned psychologist and author of the bestselling books Influence and Pre-Suasion.
Dr. Cialdini’s groundbreaking research on the psychology of persuasion has shaped how businesses, leaders, and everyday people understand influence.
Together, we explore how his seven timeless principles apply in today’s fast-changing digital world — and what they mean for business, leadership, marketing, and communication in the age of AI.
In this conversation, we cover:
- How the Seven Principles of Influence hold up in 2025
- The art of Pre-Suasion in an attention-scarce world
- The application of influence principles in the digital world
- Using influence ethically in leadership and business
- Influence and LLMs
- What the future of influence might look like
If you’ve ever wondered why people say yes — and how influence can be used ethically to inspire action — this episode is for you.