IJK

AJ Davis | Turn Online Visitors into Customers with CRO and A/B Testing | Ep 16

In this exciting episode of the IJK Podcast, I sit down with AJ Davis, a renowned expert in user experience (UX) and conversion rate optimization (CRO). AJ has helped powerhouse brands like CVS, Steve Madden and Lululemon transform their websites into revenue-generating machines. With an impressive track record, AJ founded her own CRO and digital marketing agency, Experiment Zone, after leading UX research on Google Optimize (Yes! she worked at Google!), where she played a pivotal role in shaping and launching the product. 🎯 What You’ll Learn in This Episode: The fundamentals of CRO and why it’s a game-changer for businesses. How to use A/B testing to boost website performance and maximize revenue. Real-life examples of small changes that led to BIG results. The impact of AI and machine learning on the future of CRO. Proven strategies to improve key metrics like average order value and customer lifetime value. Whether you’re an entrepreneur, a marketer, or someone fascinated by the art and science of optimization, this episode is packed with actionable insights to help you unlock your website's full potential. #AJDavis #CRO #ABTesting

Dr. Simon Fokt | Living a Life of Meaning: Finding Purpose in Modern Times | Ep 15

Living a Life of Meaning and Finding Purpose in Modern Times with Dr. Simon Fokt. Welcome to the IJK Podcast, where we dive deep into the big questions that shape our lives, society, and the world. In this thought-provoking episode, we explore one of the most profound topics: What does it mean to live a meaningful life? Our guest is Dr. Simon Fokt, a philosopher, educator, and writer with a PhD in Philosophy from the University of St Andrews. Currently a lecturer at HTW Berlin, Simon has made significant contributions to fields like aesthetics, applied ethics, and metaphilosophy. He’s also a passionate advocate for bringing philosophy into our daily lives. Together, we uncover how ancient and modern philosophy can guide us toward purpose and fulfillment in an age of rapid change. Why is the search for meaning timeless? How can philosophy help us navigate today’s challenges? And what practical steps can we take to craft a meaningful existence? Don’t miss this engaging conversation that will inspire you to reflect on your own path to meaning and purpose. #MeaningfulLife #DrSimonFokt #IJKPodcast

Rob Alvarez | Gamification: Redefining Customer Engagement and Brand Loyalty | Ep 14

In this episode of the IJK Podcast, I’m excited to host Rob Alvarez, an international TEDx speaker and a leading advocate for gamification. Rob is the creator and host of the Professor Game Podcast, where he interviews industry leaders to uncover how gamification drives engagement and builds lasting connections. In addition to his podcast, Rob serves as an adjunct professor at IE Business School, where he facilitates learning on gamification and other topics within the Operations and Supply Chain Management areas. Join us as we explore: - How gamification elevates the customer experience - Strategies to foster loyalty through game-based solutions - Practical insights from Rob’s years of experience Whether you're a business leader, e-learning professional, entrepreneur, or simply curious about the power of gamification, this episode is packed with valuable takeaways. #gamification #ProfessorGame

Lukas Ruegger | Is it Rational to Believe in a Creator? | Ep 13

Is belief in the existence of a Creator rational? Welcome to the IJK Podcast! In this episode, I’m joined by Lukas Ruegger, the Director of Steiger Middle East—a global mission focused on connecting with young people in today’s globalized culture. Lukas has an impressive academic background in Philosophy and Theology, along with an M.A. in Christian Apologetics from Biola University. He is also the creator of the YouTube channel Deflate, where he thoughtfully addresses intellectual objections to Theism and Christianity, engaging with leading thinkers like philosopher William Lane Craig and skeptic Alex O’Connor. Together, we explore one of life’s most profound questions: Is it rational to believe in the existence of a Creator? Lukas shares his insights on this timeless topic, delving into the intersection of faith, reason and truth. During this episode, Lukas and IJK explore many deep subjects such as: -The Kalam cosmological argument -The fine-tuning argument -The Big Bang and its theological implications -The hiddenness of God -The problem of Evil -Science vs. Faith...and many more! Don’t miss this thought-provoking conversation! Be sure to like, comment, and subscribe for more episodes that inspire and challenge your perspective. #LukasRuegger #WilliamLaneCraig #AlexOConnor #existenceofgod

The Evolution of HR: Remote Work & AI Disruption | Tom Applegarth | Ep 12

In this episode of the IJK Podcast, Imad Jack Karam welcomes Tom Applegarth, an HR veteran with over 30 years of experience working with major global companies like Goodyear Tires, Payless ShoeSource, and Young Living. Tom, now Head of HR services at Preferred CFO, shares invaluable insights into the future of Human Resources. They explore the growing trend of hybrid work models, the impact of AI on recruitment and performance management, and the rise of HR outsourcing over the past four years. Tune in to hear Tom's expert advice on how HR professionals and organizations can adapt and thrive in this evolving landscape! #TomApplegarth #humanresources #hr

Fragrance Hypnosis: Unlocking the Power of the Mind | John Launius | Ep 11

In this episode of the IJK Podcast I speak to John Launius, a leading expert in fragrance hypnosis and the CEO of Shihan Wellness and Shihan Consultants. With an impressive background spanning government, education, technology, media, and marketing, John brings unparalleled expertise to his roles as an Executive Talent Development Coach, Organizational Culture Consultant, and Peak Performance Facilitator. John is also a certified "Kōmoto" (Master of Ceremonies) in the ancient Japanese tradition of incense appreciation (Kōdō), offering unique experiences like The Incense Journey™ and therapeutic fragrance hypnosis. He holds multiple black belts, including a third-degree in Gōjū-ryū Aikido. He has extensive experience as a defense contractor for the U.S. Department of Homeland Security and other intelligence agencies, training military and first responders. As a seasoned public speaker and author, John's best-selling book, "The Life and Times of Missouri's Charles Parsons: Between Art and War," showcases his passion for history and storytelling. His next book, "Love and Letters in WWII," will be released in 2025. In this episode, we will dive with John into the fascinating world of hypnosis, with a special focus on the intriguing practice of fragrance hypnosis and how this can be used to unlock peak performance #JohnLaunius #FragranceHypnosis #hypnosis

Trekking for Growth: Lessons from Kilimanjaro & Everest | John Saad | Ep 10

In this episode of the IJK Podcast, I am excited to talk to John Saad, a renowned media personality and mountain climber from Lebanon. John is the Founder & CEO of The Official Lebanese Top 20 and has had an impressive career spanning over 25 years in Radio, TV and Print. His journey in media started as an advertising executive and evolved into launching and managing promotional and event planning firms across more than 10 countries, including Lebanon, the UAE, Jordan, the US and the UK. John’s talents also led him to spearhead Virgin Radio Jordan and host the first French radio show in the UAE, as well as the iconic ‘Music Show’ on MTV Lebanon, which I have to say, I was personally a big fan of. But John isn’t just known for his success in media — He is also an adventurer at heart and a passionate trekker. After years of exploring the majestic mountains of Lebanon, he has literally taken his love for trekking to new heights. In April 2023, already in his fifties, John completed the Everest Base Camp Trek, followed by conquering Mount Kilimandjaro in June 2024, so just a couple of months ago. Let's dive into John’s latest mountaineering adventures and hear his interesting and inspiring stories. #JohnSaad #Trekking #Kilimanjaro

Live Commerce: Redefining Online Shopping | Carolyn Galvin | Ep 9

I am happy to talk to Carolyn Galvin, a Media & Content Production leader with over 25 years of experience working with some of the largest brands in Canadian media. She is renowned for executing world-class productions such as the Olympic Games, Grammy Awards Red Carpet shows and premier sporting events and has held senior executive positions at companies such as Rogers Sports & Media. Drawing on her extensive production and retail media background, Carolyn has created ClikIt Media, a cutting-edge production agency specialized in live commerce, our topic for today. As a true innovator in the field, Carolyn leverages the power of live selling to not just drive sales but also to redefine how brands engage with their audiences in real-time. Carolyn’s vision and expertise continues to shape the future of video commerce, making her a sought-after advisor and influencer in the field. In this episode of the IJK Podcast, we are going to learn a great deal about the exciting field of Live Commerce and it is revolutionizing online shopping. #LiveCommerce #OnlineShopping #CarolynGalvin

AI & Machine Learning Explained | Abhimanu Kumar | Ep 8

In episode 8 of the IJK Podcast, I talk to Abhimanu Kumar, an expert in machine learning and #AI. Abhimanu has formerly held Senior Data Scientist positions at companies like Apple, Microsoft and Groupon before starting his own business. He is the Co-founder and CEO of CausalFunnel, a company that helps small and medium businesses compete with the Amazon's of the world by providing them with all the AI and data science tools they need to increase traffic and conversions. Abhimanu has extensive experience in Machine Learning and Artificial Intelligence and has authored and co-authored multiple well-cited publications in many subfields of ML and AI. In this episode, we are going to learn a great deal about the topics of machine learning and AI, enjoy! #machinelearning

Elevate your Game: Insights from a Human Performance Optimization Expert | Dr. Ford Dyke | Ep 7

In this episode of the IJK Podcast, Imad Jack Karam talks to Dr. Ford Dyke about the exciting topic of Human Performance Optimization. Human Performance Optimization is the process of leveraging data-driven evidence, subject-matter expertise, and innovation to calibrate, elevate, and sustain the Human Experience. Dr. Dyke collaborates globally with high-level performers such as corporate executives, elite athletes, physicians, academicians, first responders, & military personnel. His methodology integrates components of his Professorship, 7-year career as a Team USA Athlete, and experience as a Performance Coach for Auburn Wheelchair Basketball & the United States Olympic & Paralympic Committee. In this episode Dr. Dyke talks about the importance of hydration, sleep, physical activity, the mental aspect and nutrition, and shares a wealth of tips and advice you can start implementing today to enhance your life and perform at your peak. #IJKPodcast #peakperformance

Technoscience, Technoculture and Science Communication | Dr. Federica Bressan | Ep 6

Check out episode 6 of the IJK Podcast with Dr. Federica Bressan! In this episode Federica & I discuss how technology, science and culture work together and co-evolve. Dr. Bressan is a science communicator and author with a background in techno-science and music. She has two masters, holds a PhD in Computer Science from the University of Verona, and her mission is to give science a voice and help it make a deep impact in our society. Federica believes in evidence-based discussions, and in this episode we are going to learn from her about the exciting topics of Technoscience, Technoculture and Science communication in our modern era. #Technoscience #Technoculture #ijkpodcast

As a long time fan of the Bee Gees I finally got to record one of my favorite songs from their impressive repertoire. Here's my version of "I Started A Joke", Enjoy! #IStartedAJoke #IJK Credits: Music by Mauro Romero & Federico Tarquini Video shoot & production: Simon Wang Directed by Simon Wang & Imad Jack Karam