Evidence-based content on important public policy issues. QUOI Media Group is a consulting firm that
QUOI secures coverage from leading media outlets in Canada, the US and the UK -- in order to influence policy and change how people think or act about an issue. Kathleen O'Grady is the Founding Director of QUOI Media Group, specializing in political, policy and media research and strategy consulting. She has written and edited speeches, Op-Eds, policy briefs, strategy documents, literature reviews
and research papers for politicians, think tanks, academics and artists. She works with a small team of writers, editors, translators and designers to craft specific products for a wide range of clients. QUOI client list includes the Senate of Canada, a number of Ottawa-based think tanks, such as Evidence Network of Canadian Health Policy, the Centre for Health Law, Policy and Ethics and Social Research Demonstration Corporation, universities in Canada and the U.S., such as Columbia University, McMaster University, University of Ottawa, politicians and non-profit organizations, such as Autism Canada.
12/21/2024
From Doug Roth of Heart & Stroke:
Provinces need to come together to make pharmacare a reality for all Canadians
The October passage of Canada’s historic pharmacare bill deserves celebration – but let’s save the real kudos for when pharmacare is a reality for Canadians across the country.
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12/20/2024
Wishing everyone a restful holiday!
12/20/2024
The CDB was billed as a transformative program, a chance to affirm that Canadians with disabilities matter. Yet its current design and funding amount to a betrayal of that promise says Michelle Hewitt and Luca "Lazy Legs" Patuelli at Disability Without Poverty:
Disability Poverty Report Card graded the federal government an “I” for Incomplete on its promises to Canadians with disabilities.
12/20/2024
Astonishingly, one in four grade 10-12 students in Canada v**e, and teens who v**e have been found to have four times higher odds of using to***co in the future....
Big To***co needs to be held responsible, says Stephanie Lawrence of Heart & Stroke
“Almost everyone I know has either quit” – my friend paused, “… or died.” She said the “or died” part with a bit more resignation
12/19/2024
Divesting needs to be entwined with impact investing, an investment philosophy that aims to generate social and environmental benefits as well as robust financial returns, says Jory Cohen of Inspirit Foundation:
Some investors find directly or indirectly supporting companies they deem to be destructive to the planet or its inhabitants unpalatable
12/19/2024
From Dr. Wendy Levinson of Choosing Wisely Canada:
"It may surprise many Canadians to learn that the healthcare industry contributes five per cent of total carbon emissions in Canada — more than the airline industry, which contributes 3.5 per cent.
We can do better."
it has taken some significant steps toward addressing climate change with a promise to be a global climate leader.
12/19/2024
Reduce antipsychotic use in long-term care
We shrank the use of antipsychotic drugs before COVID, and we can do it now. For the sake of vulnerable elders, we must.
Read our client op-ed in the Ottawa Citizen -- from Drs Sid Feldman and Julie Weir, Choosing Wisely Canada:
Read our client op-ed in the Calgary Herald -- from Dr. Michael Wolfson, former assistant chief statistician at Statistics Canada and current member of the University of Ottawa's uOttawa Centre for Health Law, Policy and Ethics:
Health data needs to be connected and governments made accountable
Canada’s health data are a shambles. During COVID-19, public health officials often could not even connect who was vaccinated with who was in hospital gravely ill.
Beyond the pandemic, doctors are becoming more outspoken about their inability to access patients’ health-care data. Canadians themselves often have hassles accessing their own lab and diagnostic imaging results.
Interoperable health data would make these problems go away. The proposed federal Connected Care for Canadians Act (Bill C-72) is a critical step toward improving the health of Canadians. But we need to monitor progress and hold our governments accountable.
From Rabia Khedr, National Director of Disability Without Poverty and Hon. Judith Seidman:
The Canada Disability Benefit (CDB) was introduced with great promise: a direct path to financial support for low-income individuals with disabilities, offering a chance to break free from poverty. Yet this promise is undermined by a major obstacle: the Disability Tax Credit (DTC).
According to the federal government’s budget tabled in April 2024, eligibility for the CDB will be determined by prior qualification for the DTC. This is a barrier to access; to apply for the DTC, one must navigate a cumbersome process which involves extensive paperwork and certification from medical professionals.
Appointments, assessment fees, and time away from work or caregiving add up, and make qualifying for the DTC a costly and time-consuming endeavor that many low-income individuals simply cannot afford. For those already struggling to make ends meet, these hurdles can be insurmountable.
The financial support promised by the CDB will remain out of reach for those who cannot afford the time, money, or resources required to obtain DTC certification.
Read more:
(CDB) was introduced with great promise: a direct path to financial support for low-income individuals with disabilities
12/16/2024
Ottawa found money quickly for a GST holiday. Why not for the Canada Disability Benefit?
Opinion: If billions can suddenly be found for untargeted giveaways, why has the CDB been relegated to fiscal crumbs? Canada has the resources and the responsibility to do better
Read our QUOI Media Group client op-ed from Disability Without Poverty:
Michelle Hewitt is chair of the board of Disability Without Poverty and lives in Kelowna.
Luca “Lazy Legs” Patuelli is a board member of Disability Without Poverty and lives in Montreal.
Le règlement avec les fabricants de tabac est loin d’être parfait, mais un changement réalisable l’améliorerait considérablement
par Dr. Andrew Pipe Heart & Stroke
la première de dix, a entamé une action en justice contre les trois plus grands fabricants de tabac au pays concernant les préjudices...
12/11/2024
Today's must read: this moving piece by Stephanie Lawrence of Heart & Stroke:
I’ve felt the pain of three generations of ni****ne addiction
The to***co settlement could stop the next generation from taking up the habit if some of the funds are used help prevent people from starting in the first place
"It has been more than 25 years since the first of 10 Canadian provinces filed a lawsuit against the three major to***co companies for harms incurred by Canadians from smoking. The mixture of emotions that greeted the recent draft settlement is understandable. It’s the work of bankruptcy lawyers not public health professionals.
One truth stands out: the $32.5 billion proposal is not nearly large enough to compensate for the harms to***co use has caused Canadians.
The proposed settlement also does little to hasten the day when we might see a to***co-free Canada."
Heart & Stroke
***coindustry ***co
It has been more than 25 years since the first of 10 Canadian provinces filed a lawsuit against the three major to***co companies
12/09/2024
Including a commentary from Dr. Michael Wolfson on the importance of assessing our interoperable data progress -- to keep our governments accountable:
Bill C-72: will it improve patient safety and access to health information?
New articles this week on interoperability of electronic medical records, premenstrual dysphoric disorder, vaccine hesitancy, and more.
➡️ https://www.cmaj.ca/content/196/42
12/06/2024
Divestment is not enough
The federal government should incentivize impact investing.
Read our QUOI Media Group client op-ed from Jory Cohen, Director of Finance and Impact Investment at Inspirit Foundation:
Les facteurs ESG et l’investissement à retombées sociales, deux stratégies bien distinctes
En 2023, Elon Musk a déclaré : « Les ESG, c’est le diable », après que Tesla eut obtenu une cote inférieure à celle du cigarettier Philip Morris International selon le S&P 500 Sustainability Screened Index, un indice de durabilité qui tient compte des facteurs environnementaux, sociaux et de gouvernance (ESG).
Musk a-t-il raison de vilipender le concept d’ESG? À l’instar de nombreux autres critiques, il semble mal saisir la différence entre celui-ci et l’investissement à retombées sociales.
Les facteurs ESG sont bons pour les affaires et engendrent un investissement profitable. Mais le second cadre d’analyse permet d’évaluer en outre les retombées sur le plan social et environnemental.
Inspirit
À l’instar de nombreux autres critiques, il semble mal saisir la différence entre celui-ci et l’investissement à retombées sociales.
12/05/2024
The role of health care in mitigating the climate crisis
It’s time for our governments to bring our health societies and institutions together, and task them with creating a targeted climate action plan for the health-care sector in Canada.
Read our QUOI Media Group client op-ed from Dr. Levinson, Chair of Choosing Wisely Canada and Professor of Medicine at the University of Toronto
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#Montreal -- The Little Red Playhouse has availability, starting September 3rd!
Our mission is to empower each child to thrive by teaching empathy, compassion and acceptance of all differences.
Apply today!
www.thelittleredplayhouse.com
-Short waitlist
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-Social skills and play groups
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Contact:
[email protected]
514-486-4032
QUOI Media Group Inc. is a full-service communications firm offering media strategy, media placement and reprint rights; writing; editing; ad buying; social media marketing; policy briefs; backgrounders; white papers; podcasting, infographics and more.
Our media distribution networks and relationships with editors at major, ethnic and niche media outlets across the U.S. and Canada combined with knowledge of international reprint rights and policy-rich writing talent makes us one of the 'go to' boutique communications firms in Canada with a specialized focus on health and public policy.
We handle knowledge translation from academic or policy publications into more mainstream publishable formats, such as op-eds, podcasts, infographics and social media posters and place them in major media outlets and help them trend on social media. We are unique for handling national and international publishing rights for reprinting this information across multiple outlets and platforms reaching sizable audiences.
Some of our clients include: Nobel Women’s Initiative, Autism Canada, The Senate of Canada, Heart and Stroke, Canadian Frailty Network (a National Centre of Excellence), Canadian Medical Association's Choosing Wisely Campaign, Canadian Foundation for Healthcare Improvement, Canadian Federation of Nurses Unions, Informed Opinions, Translating Research in Elder Care, the Centre for Health Law, Policy and Ethics at the University of Ottawa, School of Public Policy at the University of Calgary, Telfer School of Management, Canadian Sleep Society, Canadian Academy of Health Sciences, Office of Public Service Accessibility, Treasury Board -- and many more.
Clients come to us particularly for our stellar publication record. Our client articles have recently appeared in the New York Times, Chicago Tribune, Bloomberg, Seattle Times, Globe and Mail, Maclean's, La Presse, Le Devoir, and many other major outlets, and are reprinted widely in niche digital and ethnic publications across North America.
It is not unusual for a single client piece to be reprinted dozens of times across diverse media outlets which can mean substantial ‘advertising equivalent’ value (often in the tens to hundreds of thousands of dollars ad equivalent with an audience reach into the millions) for the client. Last year, we helped more than 150 client pieces appear in media outlets well over 1200 times.
Our wide range of client services makes us a full-service communications company with impressive clout in the North American market across traditional media, new media and social media channels. We also have the capacity to publish content in French and Spanish.
