07/23/2026
🎬 4 production days
đź‘Ą 3-person crew
🏢 5 newly branded branches
🏗️ 5 customer sites
đź“Ť 4 cities
🎥 One cohesive brand story
We spent four days producing video and photography for White Cap Canada across Toronto, Mississauga, Brampton and Vaughan, capturing their newly branded branches, headquarters, operations and active customer sites.
The goal was to showcase their newly branded branches and employees, highlight their capabilities and operations, and capture work being done at active customer sites.
Here’s what the production reinforced:
1. Every White Cap branch is backed by a great team that knows its customers, products and market.
2. Safety shapes every decision on an active construction site, from where we position the crew to how each shot is captured.
3. Construction sites do not pause for production, so you move quickly, work efficiently and stay out of the way of the operation.
4. The best footage often comes from adapting to each location, staying aware and capturing moments as they happen.
5. A rebrand is more than new signage. It comes to life through the people, service and capabilities behind every location.
Across four production days, we captured a consistent visual story of White Cap Canada’s people, branches, operations and customer relationships.
The final video is coming soon.
Produced by VCM Interactive.
