CBA Marketing

21/12/2021

✨ M O O D B O A R D M O N D A Y ✨

Dark smoky black background coupled with a striking electric blue make this a winning colour scheme. Minimalistic yet striking.

Reach out and let’s chat about how I can help you build a strategic and sustainable brand!

19/11/2021

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16/11/2021

5 basic principles of effective web design 👉

15/11/2021

✨ M O O D B O A R D M O N D A Y ✨

Here's a recent moodboard that represents style and sophistication 💎

This elegant colour scheme brings together dark muted tones to create a clean and sophisticated look. Its shades of gray and blue are ideal for more conservative designs.

If you’re branding or rebranding and want to create a moodboard or a colour palette that speaks directly to your target audience, reach out and let’s chat about how I can help you build a strategic and sustainable brand!

15/11/2021

Whether you need photos for your website design, your next marketing campaign, your business presentations, your social media posts, banners or posters for your store... You name it, stock photos can do it. Try out these sites to get started - these are my top 3 go-to stock sites!

15/11/2021

🖥️ What is SEO?

👉 SEO (Search Engine Optimization) is the process to help a website or content rank higher on Google. It optimizes content so search engines like Google show it towards the top of the page when someone searches for something.

Look at it this way…

Someone Googles 🔍 “chicken stir fry”, they’re likely looking for a recipe, ingredients and instructions on how to make it. If you wrote an article about making chicken stir fry, you’d want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for chicken stir fry. It’s not easy, but that’s what SEO marketing is all about.

Want to show up on Google? Contact me and let’s chat!

08/11/2021

✨ M O O D B O A R D M O N D A Y ✨

Here's a recent moodboard for a client with tones that represents fresh and organic vibes 🍏🌿

Creating a moodboard is so important in helping you define your brand. They define the tone + feeling of your brand and shows exactly what you want to communicate.

If you’re branding or rebranding and want to create a moodboard or a colour palette that speaks directly to your target audience, reach out and let’s chat about how I can help you build a strategic and sustainable brand!

07/11/2021

Sure, you don’t NEED to hire a web designer to create a website. However, that said, despite all the DIY capabilities, there are some reasons people DO still choose to work with a professional web designer:

👉 Desire for a more professional and polished site than they can create themselves

👉 Lack of SEO capabilities - SEO is a technique used by professional web designers to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential clients will not either ***Your site must be optimized in order to be found***

👉 Desire to “do it right” the first time (many DIY sites are eventually rebuilt - which means duplication of work)

👉 Lack of time to fully learn and use web design platforms (a professional designer can usually create an advanced element more quickly than a DIYer can learn to do it)

👉 Desire to perfect your business’ website as it’s your primary way to woo your audience and make sales

Whichever the reason(s) for choosing to work with a web designer, it’s a large and important investment, so it’s best to carefully select someone who will be a good fit for your project and it’s needs.

In addition to these questions, feel free to ask any other questions relevant to your product/service before hiring!

06/11/2021

Many marketers + web designers will be faced at some point with communicating information on a boring subject. But what is boring? Cell mitosis, credit score companies, town meetings, plumbing…these might seem like dull topics. But presented in the right way, each of these topics could come alive and be interesting!

No matter what the subject, somewhere in the world there lives an enthusiastic fan. The trick is to channel that enthusiasm and spread it around within your design. This could be done through storytelling, pictures, design aspects and most importantly - think like your audience.

06/11/2021

Your new colour palette awaits, save for later to be inspired! I know so many people get caught up with colour options they can never choose. Always stick with 5 colours - include main colours, accents, and neutral tones to play off one another. It’ll feel much easier and less overwhelming. Which palette do you feel drawn to the most? 1️⃣, 2️⃣, 3️⃣ or 4️⃣?

05/11/2021

05/11/2021

02/10/2021

What are your thoughts on typography logos? Drop a comment below 👇



Typographic logos are logos made entirely out of text. Some common ones - Netflix, Google, FedEx and so many more 🙃

✨ Created by

29/08/2021

Hiring a web designer? 5 Things you should do before hiring (so you can save money)

1️⃣ Know our site goals and draft an outline of what you want your website to accomplish.

2️⃣ Think about colours you want to incorporate, graphics and slogans or phrases. I can then help you create a brand vision board based on your ideas.

3️⃣ Make a design wish list. Do you need me to build you a website from scratch, or do you have an existing site already that needs updating?

4️⃣ Ask yourself – what pages would you like on your site? Write out a list of the page’s you’d like and when you inquire, say you would like a website with X number of pages, so I could quote you properly.

5️⃣ Prepare text and photo content, and provide this content at the start of the project.

Contact me and let’s work together!

11/08/2021

Alexa, define branding.

“…the promotion of a particular product or company by means of advertising and distinctive design.”

There are so many different takes on “branding” and it is so vague that no one can seem to agree on a set definition. Branding is a practice of creating a name, symbol or design that identifies and makes your product/service different from competitors. An effective brand strategy gives you a major edge in highly competitive markets.

Let me explain…
👉 If you sell shampoo, that’s not your brand, that’s your product. If you sell a high-end, high-priced shampoo that’s only sold in salons, that’s your brand – exclusivity and quality. If you sell a low-price shampoo in big box stores, your brand is affordability.

Your brand strategy is how, what, where, when and to who you plan on communicating and delivering on your brand messages.

✨ More to come on defining your brand.
👉 Have questions on where to start? DM me!

10/08/2021