Twirp Communications Inc.

22/11/2023

👑 Why join the discount parade when your true worth is your crown? 👑

I know, I know. Everyone and their dog is talking about Black Friday discounts and specials. Here's why I don't do Black Friday discounts: it CAN send a message that your regular prices aren't justified. It's like saying your superpowers are only worth it when they're on sale. And I'll be damned if I'm going to fall prey to that thinking!

🔥 Your services are not a clearance item; they're a premium experience. 🔥

This Black Friday, flip the script. Instead of diminishing your worth with discounts, celebrate it. Share client testimonials, highlight your unique approach, or give a behind-the-scenes look at the magic you create.

Or just fu***ng ignore it altogether and take the day off.

Your value doesn't decrease based on the season. Your price tag is a reflection of your expertise, your dedication, and the unique solutions you provide.

13/07/2023

My oldest daughter is an up-and-coming artist. Her dream is to make money and "be famous" for her artwork. She has lots to learn, but she does have some talent for drawing.

She also loves to paint. So this week I spent some time prepping some white and black canvases for her to paint. She doesn't like doing the grunt work of putting a layer of plain paint on the canvas...that's no fun! I basically created blank canvases for her to paint when the mood hits.

We're both planning to practice our painting this summer to submit a tile in the Mosaic for Mental Health art show by Canadian Mental Health Association. I'll probably have to paint blank canvases a few times before we're happy with one :)

Starting out on a new social network is kind of like starting a new painting on a blank canvas. You have the ability to make it anything you want!

And thanks to Meta, we all have a new, blank "social media" canvas to paint: Threads.

Wondering what Instgram Threads app is all about? Click here for a quick walkthrough of what we know about it so far.

07/06/2023

Ok. I'm doing a BIT more than just "attending", but I can't wait to get there on Friday and see everyone. I am just as excited to learn from our speakers as everyone else. For an introvert it might be odd to say, but this is the best day of the year for me.

06/04/2023

Have you started creating short-form videos yet? They are like sending postcards to your clients and here's why you should consider adding them to your social media marketing strategy.

If you haven't yet added short-form video to your social media strategy, this blog post outlines why it's a good move for small business.

03/04/2023

When was the last time you checked all the nooks and crannies of your social profiles? Sign up for my newsletter and grab a copy of my free checklists for auditing your social profiles. Includes FB, Tw, LI and IG.

Your guide to ensuring your social media profiles are optimized for search. Sign up to receive a guide to help you audit your own social media presence online.

16/03/2023

In an exercise in irony, I'm not providing this content in a self-contained, Hello Fresh, manner. It might take you TWO clicks to get to the full article ;)

Social media efforts driving less traffic to your website? Maybe it's time to add one-click content to your strategy.

22/02/2023

The past three years have taught me a lot of things:
-the importance of flexibility;
-the need for saving money as a self-employed entrepreneur;
-what self-care looks like for me;
-how to set boundaries;
-where my zone of genius really lies.

Now that I've learned all these things, I'm putting the learning into practice by overhauling how I operate my business. And it's starting with my own .

If you're still using the same social media strategy someone helped you develop three years ago or even last year, it might be time to take a good look and switch things up. Social media has always been a roller coaster of change but never quite so much as in the past year.

To be successful and meet your business goals for social media now, you may need to rethink how and why you're doing what you're doing. This week's blog post gives you all the things you need to think about and explains how I'm changing up my own social media strategy. There are a couple of doozies in there that might surprise you.

Social media strategy is changing all the time. Or at least it should be! If it's time for you to switch things up, this blog outlines things to consider.

09/02/2023

I used ChatGPT to get my keister into gear and write a new blog post... about using ChatGPT to write a blog and other things. What are you doing with AI writers right now that I should check out?

I used ChatGPT to brainstorm and write parts of this blog post to overcome my procrastination and lack of creativity. See how I did it.

13/09/2022

Fun fact: In order to become a social media strategist, I had to learn on my feet and find my own educational path, which was certainly not easy. I remember spending hours just playing with programs and platforms to learn how to use them because there were few "experts", conferences and courses out there teaching small business owners how to do this 10+ years ago.

Maybe that's why I became so passionate about teaching others how to manage their own social media. I rode the struggle bus to learn how to do this...but that doesn't mean YOU have to!

I've got your first class limousine parked right outside waiting for you. If you'd like to skip the struggle and create a social media strategy that you can manage on your own, DM me about a VIP Social Media Day.

https://twirp.ca/vip-day/

19/08/2022

Popping in from vacay & digital detox to tell you about a fun thing I did that I don't want you to miss out on!

My friend Deanna is hosting a private, limited series podcast next week. That's right...NEXT WEEK...so you've got to sign up before Aug 26 if you want to listen in!

EFF THAT: A Storytelling Series is a free online event and you can grab your free lifetime access ticket at effthatseries.com,

It’s kind of like a summit, but really just 8 business owners telling stories about how they break the rules when it comes to social media.

My story is all about how I'm saying "Eff that" to 24/7/365 social media posting...like taking the summer off...man oh man have I enjoyed this downtime.

You can sign up for the podcast series at effthatseries.com...but only until Aug 26!

Get ready to start running your business however the eff you want!

10/08/2022

Overthinking your social media strategy? Here's your chance to listen in on a coaching session with me, a social media strategist!

On this week’s episode, I help a new business owner, , build a "no BS" social media plan so you can hear firsthand how I help business owners and get inspiration for your own social media content!

We set the stage by getting to know Suzanne and Designling & Co. Then we talk about how to determine your ideal audience, using education as the focus, and different types and formats of content.

We not only talk about social media, but other marketing strategies such as email marketing and blog creation. This episode drops so many practical tips and insights to help you create and repurpose content. Don’t miss out on all of the goodness - listen on your favourite podcast player, or at BeFlawsome.ca.

07/08/2022

Jewel Veitch of Inner Core Coaching is this week’s entrepreneur on the podcast. This conversation will inspire you to find your soul magic and trust yourself when posting on social media.

03/08/2022

Join Anita on this week's episode for the continuation of her coaching session with new entrepreneur, Suzanne Hickey ().

We discuss Suzanne’s social media strategy, how to come up with new ideas, and the keys to repurposing all content across all of your platforms.

Hear Anita in action as she inspires and educates Suzanne on undercomplicating her social media strategy. There’s a reason she’s described as brainstormer extraordinaire!

Listen on your favourite podcast player, or at BeFlawsome.ca.

31/07/2022

Anita and Sam Madore have a conversation around topics such as finding the courage to share personal stories whether in front of a room full of people, on a podcast, or on social media, and to help others gain a new perspective on what mental health can look like.

Listen on your favourite podcast player, or at BeFlawsome.ca

27/07/2022

Twitter, tattoos, and vulnerability...

Are you using Twitter for your business yet? In this episode, learn how Twitter can be a highly effective tool for marketing your business and many other Twitter features from the tattoo-wearing social media evangelist, Madalyn Sklar ().

She is the creator of the hashtag , a bold woman in this industry, and possibly the starter of birthday tattoos! She shares a crazy tattoo story that inspired 35 people in Madalyn’s community to get the exact same tattoo.

Of course, all of this leads to sharing our encouragement when you are doing something different, showing up as your true self, and making connections by being authentic.

Listen on your favourite podcast player, or at BeFlawsome.ca.

24/07/2022

Anita and Jenny Ward Careers share tips on all things social media this week! This episode is a must if you want to set yourself up for success with reels, repurposing content, and measuring success on platforms including Tik Tok, LinkedIn, and Instagram.

17/07/2022

Struggling with your social media presence? You’re not alone.

In Season 3 of : The Good Enough Podcast, you can expect radical transparency as we dive into topics such as imposter syndrome, mental health, and going live with no makeup on, just to name a few.

I will help you plan a social media strategy that feels good to you and give you actionable insight from each episode to implement in your own business. Also, learn about my number one priority and the building block of my own social media strategy. You can even expect an episode of live coaching this season with a newly minted entrepreneur.

It’s going to be a juicy season! To make sure you don’t miss the latest episodes, subscribe to my email list! https://twirp.ca/be-flawsome-podcast/

10/07/2022

How can we use numbers to find ease and flow, rather than working against the universe?

In episode 29 of : The Good Enough Podcast, explains what numerology is and how we can use it to learn about ourselves and the best time to make decisions personally and professionally. Use numbers to guide you when planning anything from your wedding day to your launch day to make it as successful as possible.

We also talk about lessons learned during a launch, and finding your own way to launch (that may be different from what the gurus are telling you to do). Is it worth dedicating your time and effort to Facebook ads and engagement during a launch? Find out in this episode.

Will you be using numerology to plan your next launch? Let me know your thoughts!

03/07/2022

The journey to successful entrepreneurship is a struggle. It rarely happens overnight and will include challenges, learning, pivoting, and changing our past stories. Anita discusses embracing entrepreneurship with who helps others create, market, and sell online courses - fast!

In this episode, you will learn from Heather’s vulnerability going from:
- Medical and Dental Office Administration Instructor to Instructional Design for Entrepreneurs
- Solopreneur to hiring and trusting a team
- Thousands in debt trying to sell a program unsuccessfully to figuring out solutions that her clients need, all while being , putting herself out there, and learning along the way

Listen on your favourite podcast player, or at BeFlawsome.ca.

02/07/2022

Does business slow down for you over the summer? Thank goodness it does for me because I definitely need a change of pace. If you're also in the "summer slowies" here are some easy content ideas for you to take advantage of in July & August.

There are lots of "adult beverage" days to celebrate over the summer, but it's perfectly fine to not celebrate those, too. If Pina Colada happens to be your favourite drink, share it! If not...have you tried the NESTEA Coconut Pineapple water flavourer? OMG... best non-alcoholic option ever.

We're also seeing lots of animal and nature-loving themes for the summer for our hikers, pet lovers and nature geeks!

There's lots to participate in for every type of business in the summer. Pick one or do them all! Remember to and don't overthink these themes :)

Have a great summer!

27/06/2022

TikTok is quickly becoming the social media platform of choice for small businesses, especially those who are selling a product, or for whom the target market is millennials and GenZ. If you’re seeing what I’m seeing and agreeing with me about the growing importance of TikTok, here’s what small business owners need to know about the TikTok algorithm before jumping in.

If you're thinking about starting to build your brand on TikTok here's what small businesses owners need to know about the TikTok algorithm.

26/06/2022

As a solopreneur, you learn pretty quickly that it’s your job to wear all the hats in business. There’s client work, marketing, implementation, but social media? Who has time to consistently commit to that when you’re doing all the other things?

In this episode, learn about how stress affects our bodies and minds with nutritionist and wellness expert, . There is a direct link between stress and your well-being. One powerful mindset shift Trudy shares is: “start to view stress as an invitation to examine all the areas of your life”.

Trudy talks about her fear of taking a break from her business as she was approaching burnout, which as you can imagine was hard to admit as a wellness professional herself. You will also hear tips on nutrition, creating new habits, and handling negative thoughts.

Listen on your favourite podcast player, or at BeFlawsome.ca.

21/06/2022

Have you noticed the new feature on LinkedIn that allows you to comment as yourself or your business page? This is a useful feature if you're trying to separate yourself from your business, or for when responses would make more sense coming from the company.

✅ Make sure you have Admin rights on the Business Page
✅ When commenting on anyone's post, look for a 🔽 beside your profile picture to the left of the comment window.
✅ Click on the 🔽 to open up a menu of choices. If you Admin more than one Business Page they should all appear here so you can choose which one from which you will respond.

Facebook USED to do it this way. Will LinkedIn change or will FB bring this back? 🤔

20/06/2022

Are you still struggling to get going with video content? It's becoming increasingly important for all small businesses to invest in some form of video. Here are some tips to help you get going.

Video editing tips to help you improve the social media content for your small business.

19/06/2022

You are your brand. No one knows this better than my guest on this episode, the awesome Deanna Seymour! (seriously, check out her website)

We talk all about breaking the rules in business so that you fearlessly carve your own path to success and do what works for you. Period.

Some of the rules we are breaking include swearing in business, having quirky copy on our websites, marketing on one platform only, taking time off during the summer months, and hosting a private podcast.

Tune in to get inspired to do business YOUR way! How are you breaking rules in your business?

Listen on your favourite podcast player, or at BeFlawsome.ca.

14/06/2022

Have you tried out this new feature on Instagram yet?

You can now pin up to three posts to the top of your Instagram profile/grid.

To pin a post:
📌Find the post
📌Click on the three dots
📌Choose "Pin"

Pretty simple. To unpin something, same steps!

How to use the new Pin feature?
📌A branded three-panel banner
📌Three of your most popular posts
📌Three posts/reels that explain how you help people
📌Time-sensitive events
📌Three of your products or services with explanations

How will you use this new feature?

13/06/2022

If I see a yard sale sign, I will stop. I can’t resist a deal. And I never want to spend more than I have to for something essential. It’s a thrifty skill I learned from my Dad and that skill runs right through my business, too.

If you're a small business bootstrapping your startup, social media tools can seem expensive. Here are a few different ways to save money on social media tools.

09/06/2022

All signs point to GO for ! Cannot wait to see everyone.

08/06/2022

Let’s talk about social media strategy!

Episode 31 of : The Good Enough Podcast helps you understand what it means to plan and strategize your social media presence.

You can ensure your social media success by using content that moves your strategy forward - and it may not be what the“experts” are telling you.

Tune in to gain insight on defining your unique goals and how to measure your current strategy at BeFlawsome.ca.

07/06/2022

Occasionally Facebook gives us a tool we actually need and the one button "invite interactors" to follow our page, is a much-needed one I can fully get behind. I've been using a 3rd party Chrome extension to do this...but no more!

1. Open your Meta Suite at www.business.facebook.com
2. Scroll down, past To-Do List, Recent Posts, Planner, etc until you see "Grow Your Audience"
3. There are two options here: Invite Friends and Reach Out to New People. If you want to invite people who have interacted with your posts, but don't yet follow your page, click on Reach Out to New People. Choose which reactions you want to filter for and click send!

Easy peasy and Facebook approved so it shouldn't get you into trouble for inviting too many people too fast!

Try it out and let me know how this works for you!

01/06/2022

WHEW...summer is nearly here! And let me tell you, I CANNOT wait to take some time off. Have I mentioned I'm planning to delete social media from my phone for July & August? EEEEK

But we have a month to get through before that. So here are some quick and easy content ideas for you to use this month!

First up, it's . Be an ally. Show your support of the 2+LGBTQiA community. Do more than simply rainbow-ize your posts.

- Donut Day - This time I'll have to post about my favourite, but closed donut shop :(
- Hug your Cat Day - Good luck getting a photo of that!
- Ice Tea Day - do you prefer sweet, unsweetened, lemon, peach or Long Island?
- Juneteenth - Be thoughtful about this one. Instead of making it about you, celebrate black-owned businesses, advocates and activists in your community.
- Selfie Day - Have a little fun with this one!

Don't forget to share your prom and graduation celebrations, too!

There are so many opportunities to share your personality and values as a business owner this month. and open to making things look a little different.

01/06/2022

31/05/2022

If you're using Twitter for business don't miss out on setting up Twitter for Professionals. Look for it in your settings. It will allow you to add a business category to your profile to help people find you and understand your business better.

If you're looking for some new Twitter friends, come say "Hi" to me at and share your handle below!