Shane Unruh

Shane Unruh Co-Founder of XS Asset Management
(280 units, $47M+ AUM)
Scaling Up with Shane Podcast Host
Dad of 3

10 years married today! From building a family to growing a business, so much has changed in our life yet this decade se...
11/23/2024

10 years married today! From building a family to growing a business, so much has changed in our life yet this decade seems to have went by in the blink of an eye. As excited now as I have ever been for the future. Couldn’t imagine it with anyone else

Do you think we are getting our moneys worth???
11/12/2024

Do you think we are getting our moneys worth???

Huge thanks to .hexter and the whole .realty team for bringing an incredible event to our city! Pulling off something of...
09/23/2024

Huge thanks to .hexter and the whole .realty team for bringing an incredible event to our city! Pulling off something of this scale takes a lot of hard work, and they absolutely knocked it out of the park. Already looking forward to the next one!

Enjoyed the  on Friday! Got to see two of my favorite comedians  and  who put on a great show!
07/14/2024

Enjoyed the on Friday! Got to see two of my favorite comedians and who put on a great show!

Your efforts add up. Daily discipline and following through with what you say you’re going to do matter.It’s impossible ...
06/04/2024

Your efforts add up. Daily discipline and following through with what you say you’re going to do matter.

It’s impossible to lift 4,000,000 pounds at once, just like it’s incredibly difficult to make $4M a day. But small increments of time have a huge impact on your success.

If you stick to it, you will see a difference. I've watched it happen in the gym and in the business.

Two minds one vision. 12 years in and feels like we are just getting started.
05/30/2024

Two minds one vision. 12 years in and feels like we are just getting started.



05/29/2024

Things were definitely different when we started out in real estate than they are today.

Looking back at the time we put into our first mobile home park, I wouldn’t change a thing. Learning a business from the ground up and understanding every aspect of the business is invaluable.

Kash was with us at the mobile home park just three days after he was born. Now he’s seven. Crazy to think about where we’ll be in the next seven years!

Sometimes you need to get your hands dirty in real estate! Here’s some photos of the team at Garden Court when we were o...
05/24/2024

Sometimes you need to get your hands dirty in real estate! Here’s some photos of the team at Garden Court when we were out doing our annual spring clean up! It’s important to us to have all of our properties looking their best and it’s great to get the whole team out there together.

05/04/2024

We like to look for properties that were owned by bigger institutions, they tend to have a lot of the more expensive upgrades and maintenance done already, which means that we can go in and renovate rooms right away and start getting rents up.



04/30/2024

Multifamily is a really tough market to get into right now, but there are a few things you can try to get your foot in the door. You could try buying something super high value add, that’s less appealing to other investors, you can put down a lot more equity, or you could try looking in less popular markets where there’s less competition. All of these come with more risk, but right now there aren’t a whole lot of other options.



04/24/2024

On the last episode of the podcast, Kelsa and I broke down our experience completing the 75 Hard Challenge. 💪

One thing’s for sure – it is definitely more of a mental challenge than a physical one!

We’re proud to say that we both completed the challenge (without cheating!) and are likely going to jump into Phase 2 in the next couple of months.

If you’re looking to learn more about the 75 Hard Challenge or just seeking some inspiration, I've just uploaded a segment from the podcast to my YouTube channel, where we discuss what we learned.

Check it out 👉 https://youtu.be/QVzhWaz1L8s

04/20/2024

Having the proper systems in place is one of the most important parts of scaling your business. If you’re planning on scaling, it’s always better to start implementing those processes earlier on rather than having to change everything later.



04/18/2024

I was recently featured on the Unconventional Money Moves podcast with Joshua Krafchick! We talk about my journey of getting into real estate and more!



The full episode is out today, go check out the video on YouTube or stream the audio on Spotify!



04/13/2024

S2E4 of the Scaling Up Podcast is live! This week’s guest is my wife Kelsa!
We talk about running a business as a couple, our journey through 75 hard and more!
Live on YouTube and all podcast streaming platforms!

Kash had his first school concert last night. ❤️
04/12/2024

Kash had his first school concert last night. ❤️

Night out with  last night.
04/05/2024

Night out with last night.

Happy Easter from our family to yours!
03/31/2024

Happy Easter from our family to yours!

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Edmonton, AB

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