Client Focused Marketing

03/23/2024

Mark Tomkow and I are proud to announce that our “First Round Draft Pick” will arrive this September! ❤️ 😉

10/12/2023

🌟🔍 Harnessing the Power of Hashtags! 🔍🌟

Hashtags may seem like a small part of your social media strategy, but they have incredible influence. Let's dive into why they're a vital tool for boosting your online presence! 💪📈

1️⃣ Discoverability: Hashtags are like search engine shortcuts for some social media platforms. Such as Instagram and LinkedIn They help your content get discovered by a broader audience interested in specific topics. So, if you're posting about , you're instantly connecting with fellow travel enthusiasts worldwide. As a travel agent, this is a great way to gain more clients and loyal followers.

2️⃣ Categorization: Hashtags categorize your posts, making it easier for your audience to find content that resonates with their interests. That's why it is vital to use hashtags relevant to the image and caption you are posting about. Whether it's , , or , it's all about reaching the right audience.

3️⃣ Trend Participation: Jumping on trending hashtags can amplify your reach! Keep an eye on what's trending in your niche or industry and join the conversation. It's a fantastic way to stay relevant! There are tons of tools to help you with this, in fact, most paid posting platforms have hashtag analytics tools to track your performance. See which hashtags are driving the most engagement, and adjust your strategy accordingly. This will also help Boost Engagement! Since posts with relevant hashtags tend to receive higher engagement rates. People are more likely to like, comment, and share content they find through hashtags.

4️⃣ Brand Recognition: Create a unique branded hashtag that represents your business or campaign. Include it in every post. Encourage your audience to use it, and you'll build a community around your brand. For instance, ,

5️⃣ Storytelling: Hashtags can help you tell a story or convey a message. For example, allows you to reminisce, while inspires and uplifts. You can also poke fun at a post with something like and others like that.

Feel free to save this post & graphic as you should use a recommended number of hashtags on each platform. Remember, it's not just about quantity; it's about relevance. Choose your hashtags wisely and make them an integral part of your social media strategy. They're the keys to unlocking the potential of social media! 🚀💬

So, what are some of your favourite hashtags to use or follow? Let's keep the conversation going. 👇😊

09/18/2023

✨ Unlock New Opportunities in Social Media Marketing! 🌟

Life's journey is a series of doors, and sometimes, we find ourselves standing at a closed one. But here's the beautiful truth: "When one door closes, another one opens." 🚪 In the world of social media marketing, we understand the power of connectivity and engagement. Just like in life, sometimes, we encounter closed doors, but here's the exciting part When one social media door closes, another one opens!

Think about your marketing journey so far. There might have been campaigns that didn't quite take off or strategies that needed adjustment. But each time, it was a chance to learn, grow, and evolve. 🌠

So, if you're currently facing a marketing challenge or a campaign that didn't perform as expected, don't dwell on the past. Instead, focus on the limitless possibilities that await you in the ever-evolving world of social media! 😄🌅

Embrace change, welcome new strategies, and trust in the data-driven journey. Your adaptability and creativity can lead to incredible marketing breakthroughs. 💪💖

Remember, social media's dynamic nature often presents unexpected opportunities and trends. Keep your finger on the pulse, stay innovative, and you'll discover doors to success that you never even knew existed. 🌏🌟 Believe in your marketing awesomeness, and keep your strategy open to new beginnings. The best campaigns are yet to come! 🙌❤️

What is a social media campaign you attempted that fell flat?

07/05/2023

We all have busy days, hard days, it's important to take time for you. Here are some tips to make sure your mental health stays in a good state 🙂

✅ Take a 10-minute walk every day to get some fresh air.

✅ Celebrate the small victories and acknowledge how far you've come.

✅ Outsource when you can, whether that means business-related tasks or homemaking duties.

✅ Set a cut-off time for answering emails, phone calls, etc. so you have time to unwind and enjoy your evening.

✅ Seek support when you need it - from friends and family, a mental health professional, or both.

What would you add to this list?

03/02/2023

It's back! We are hosting the ACTI business mixer again Thursday, March 16th, at 6:00 pm start. I am super excited to be co-hosting this event.

Please register for this free event to be eligible for the awesome prizes!

If you have attended before please share your experience! 👇

Have you ever wanted to start a business but didn't know where to start? 📣Join us for this FREE business mixer!

Have you started your business and want to grow your network?

Are you a graduate or current student of the ACTI Self-Employment program?

If you said yes to ANY of these questions, then this online networking event is for you!

DATE: Thursday, March 16, 2023
TIME: 6:00 PM - 8:00 PM
PLACE: In- Person and on Zoom
Anderson Career Training Institute 10604 172 St NW, Edmonton, AB T5S 1H8
Google Map - https://goo.gl/maps/A7iyrkStpviGg4u19
Zoom room link to be provided once registered

Bring a friend and join us to meet new people and learn the secrets of those that are growing their businesses!

There will be guest speaker presentations along with small-group breakout rooms to interact with other entrepreneurs and business professionals! There will also be awesome "door" prizes. The more friends you bring the more prizes you can win!!

You must register for this FREE event, get your tickets today!
https://www.eventbrite.ca/e/acti-business-mixer-spring-2023-tickets-551742947007

Co-hosted by ACTI & Client Focused Marketing

03/02/2023

It's back! We are hosting the ACTI business mixer again Thursday, March 16th, at 6:00 pm start. I am super excited to be co-hosting this event.

Please register for this free event to be eligible for the awesome prizes!

If you have attended before please share your experience! 👇

01/25/2023

Do you like surprises?
I’m a Marketer so you can probably guess that from day to day I often use tools like Asana(post planning), Meta, and Grammarly to do what I love. What might surprise you is how necessary exercise is, too! ⁠
⁠
I work out every morning from 6:00 - 6:30 am. 🏋️‍♀️ Just like with posting on social media, consistency is key! Working out consistently has lowered my stress levels, improved my strength and made me sharper and more creative at work. ⁠
⁠
These results are from 18 weeks of hard work, doing home workouts. I share them with the hope to inspire others to stick with it ... being consistent will find the results you desire. ⁠
⁠
So, what's your secret thing and what do you use to do it?

01/01/2023

🙋🏽‍♀️Raise your hand if your business looked anything like the plans you made for it at the end of last year!

Yeah? Me neither. But you know what? I never would have guessed I’d have grown my media buying skills and created a work life balance. I’ve learned consistency and focusing on the things that matter most is the key to a happy and a fulfilled life. What unexpected lessons shaped your vision last year? And what’s in the plans the upcoming year?

#2023

12/25/2022

As a kid on Christmas morning, I used to wake my mom and open stockings together before heading to my grandparents house.
Looking back, I vividly remember the moments we shared as I handed out gifts before we sat down to a delicious spread my grandmother prepared, and I’ll never forget the cookies, tarts and all the laughs we had together over a meal. It’s memories like these that make Christmas time so special.

Merry Christmas to you and your loved ones!🎄What is your most unforgettable childhood Christmas memory?

11/15/2022

What is BFCM?🤔😧😅

BFCM Stands for Black Friday Cyber Monday. For most businesses this is the biggest time of the year. If you have never done anything for your business for BFCM you are missing out!

- 22% of global sales will be conducted online by 2023.
- Canadian e-commerce sales in 2019 amounted to nearly US$25.3 billion.
- Online sales in Canada will reach US$36.5 billion in 2024.
- 37% of online shoppers are Baby Boomers.
- 42% of online buyers are couples without children.
- 58% of online buyers make more than seven purchases a year.
Source Site: https://reviewlution.ca/resources/online-shopping-statistics/

You don't have to just cut your prices for BF you can add more value. Gift with purchase buy one get one. Digital gift certificates are a great idea as well! Honestly most of the time they don't get used. By planning ahead and setting up funnels you can have have the best Q4 ever! So... what will you do for BFCM this year?

P.S! DM me to learn about my classes to prepare for BFCM! You got this! 🙌🏽

10/10/2022

Fun fact: whenever I find myself needing a break from running 2 businesses while working full time, I either go for a walk or tell my partner I need a B52 ( code for getaway to Jasper 😉. It doesn’t sound like much, but it gets my wheels turning so I can get back to helping my clients find sucess with social media! But really I am thankful for all that I have my life is pretty great 👍

🍂 Happy Thanksgiving 🦃

What’s your go-to habit when you need to take a step back? And what are you thankful for this year?

10/10/2022

Fun fact: whenever I find myself needing a break from running 2 businesses while working full time, I either go for a walk or tell my partner I need a B52 ( code for getaway to Jasper 😉. It doesn’t sound like much, but it gets my wheels turning so I can get back to helping my clients find sucess with social media! But really I am thankful for all that I have my life is pretty great 👍
🍂 Happy Thanksgiving 🦃
What’s your go-to habit when you need to take a step back? And what are you thankful for this year?

09/23/2022

Happy Autumn! 🍂 Today is the first day of fall and I am so excited to start it off right. Fall fashion, pumpkin spice and a great Q4! What are your plans this quarter?

07/30/2022

Shout out time! 📣Many thanks to Brent Haydey of One Wave Life for diving into my business unlike any other. I’m lucky to be a marketer who loves helping people reach their dream clients through social media, it plays a big part in why I do what I do.

Who is a special person for you?

07/22/2022

A CRM that works! 🎉

I have been using Dubsado for my photography business at SC Parker Photography for over a decade! I now also use it for my marketing business. It helps me keep track of the process with my clients. I love the automated emails and forms to send contracts!

What CRM are you using? :P