Social Media Management is a part of what we do at Blue Whale - but it's far from the only thing.
Whether you're looking for consistent, authority-building content on Instagram, blogs that move your consumers along the buyer journey, ways to ensure you're showing up to your local audience, or want a way to automatically funnel people from your LinkedIn page, to your email list, to a sales call -
at Blue Whale, we're here to not only help you execute on the task, but also to ensure the way we do it aligns with your overall business goals.
We're not just checking off boxes of deliverables for the sake of it.
We're here to help you grow your business, no matter what stage you're in. 🐳 Book your free call today: www.tidycal.com/nikkigillingham/30-minute-meeting
Posted is better than Perfect
Share this with someone who needs to remember that - Or - save it if that person is you 🫣
If you're like many of our Blue Whale clients and just flat out don't have the time to be posting to social media (look at your feed - how often have you posted this month?) then we're here to help.
Book your free call today: www.tidycal.com/nikkigillingham/30-minute-meeting
psst: Our prices are increasing and pricing structure is changing starting in September, so to lock in current rates AND save 25% on onboarding, book that call!
And here's another tip 👇🏻
(definitely save this post so you have it handy)
Don't say "Hi". "Good morning", "Happy Monday", etc. in your stories before you start talking about why you're there.
Get right into it - don't lose their attention in the first second!
Here's how 👇🏻 (psst: it's easy!)
Video is the MOST CONSUMED type of content right now, and it's also the LEAST CREATED!
Not to mention it's the most engaging, best showcases your personality, and really builds authentic connections while also positioning you as a leader in your industry.
And - once you've practiced a few times - it's actually FASTER to just record a quick video than it is to create Canva graphics 🤷🏻♀️
Talking Head content is the fastest and easiest way to make your business stand out and increase your revenue, just like our client did.
If you're not sure how to get started, send us a message today and let's chat.
www.bluewhalecommunications.ca/contact
Social Media for Small Business
NEVER go another week without posting again.
I know how stressful running a business is. And I know that marketing yourself is always at the bottom of the list, and the first thing that doesn't get done.
What if, instead of stressing about:
🙈 Being too busy to create content
🙈 Letting another week go by without promoting your business
🙈 Not knowing what to say to reach your business goals
🙈 Worrying about how to turn your followers into customers
You could just:
🐳Pull up your content bank that's FULL of unique, customized content designed to reach your business goals, select the one you want, post it, and move on - all in just a few minutes?
Send me a message and discover the wave of relief that washes over you when you have weeks or months worth of content ready to post.
www.bluewhalecommunications.ca/contact
--
[Blue Whale Communications by Nikki Gillingham is a Vernon, BC based content marketing agency that helps small and local businesses grow by improving their brand awareness, online reputation, and industry authority. Services include social media management, Google Business Profile Management, Local SEO, Blogging, and more]
"Nikki makes it very easy and comfortable...I was at an event with other Brokers and Lenders and had people coming up to me and tell my what a great job I was doing with the videos and I'm like, oh thank you! But it's really Nikki!"
The Reel Authority Content Pack was created to get small business owners sharing video content that showcases their industry expertise and authority, WITHOUT:
❌The stress
❌The nerves
❌Having to figure out what to say, and then
❌Having to figure out how to say it
❌Worrying about how the end-product will look
❌Having to THEN stress about writing the captions to go along with the videos...
Instead, all you have to do is:
✔️Fill out a short questionnaire
✔️Show up for a 30-45 minute Zoom call
✔️Share weekly video content for the next 3 months!
Here's exactly how it works:
🐳I’ll send you a questionnaire to fill out so I can learn about your business and current goals
🐳I’ll spend time coming up with questions and prompts to guide our conversation
🐳I’ll also send you a one-pager with tips to help you prepare for our call and ensure the best quality video
🐳We’ll hop on a Zoom for approximately 30-45 minutes for a casual conversation! That’s it 🙂
🐳After the call, I’ll take our recorded conversation and edit it into 12 talking-head style videos in the format of your choice (9x16, 3x4, or wide landscape). The videos will have subtitles in your brand colours.
🐳I’ll also write captions, which include Calls to Action based on your goals
🐳You’ll receive everything in a nice neat package within a week of our call, ready for you to share wherever you like!
If you have questions or would like to book your Reel Authority Content Pack, send me a message or comment below!
Video Confidence
Is feeling self-conscious or a little bit silly keeping you from posting video content?
Talking-head style videos are SO important for your marketing strategy! They help to:
🐳 Build trust and a relationship with your dream customers
🐳 Showcase your brand and personality
🐳 Make friends with your followers and get them from "Instagram Watchers" to "Inner circle ready to buy"
🐳 Build authority and become the go-to in your industry
🐳 Move your followers along the buyer journey and turn them into customers
If you're feeling uneasy about showing up on camera or you aren't sure what to say to make it Authority Building content, send me a message!
Blue Whale's Reel Authority Content Pack handles ALL of the planning, recording, editing, and caption writing for you - we even come up with the prompts and questions so you literally don't have to worry about a thing :)
Send me a message and let's get started today ✨
9 times out of 10, this is why you're not getting any traction with social media 👇🏻
You're not posting enough.
Seriously, that's it.
People need to see something over, and over, and over again before it clicks and they need to see even more from you before they trust you enough to buy from you.
If you're only posting a couple times a week, you're just not going to catch anyone's attention.
NOW, if you have a well-rounded strategy and you're consistently pulling in leads from other marketing tactics, you can use social media as more of an awareness tool to make sure people know you're in business! (nothing worse than searching for a company and either not finding them, or seeing their last post is 3 months old).
In this scenario, a couple posts a week is fine -
as long as you understand you're not going to be getting results anytime soon.
Who do you REALLY want to work with?
For example, if you're in the health and fitness industry and you're wanting to work with people who are new to their fitness journey, dispelling common myths and offering an alternative solution is a good way to showcase your expertise and make your ideal customers feel comfortable!
But if you're trying to attract bodybuilders, you're going to need to get wayyyyyy more nuanced and advanced than that!
Same industry, totally different audience = totally different content.
Making sure everything about the content you're sharing (the graphic, the message, the language, the dialect you're using, etc.) is relevant and relatable for your ideal customers is critical for:
a) grabbing their attention
b) building trust
c) moving them from follower to customer
If you struggle with this, send me a message! We have a number of service options available to help you get the right content out in front of your audience.
www.bluewhalecommunications.ca/contact
Repeat, Repeat, Repeat, and then....👇🏻
Repeat yourself again.
"Social Media isn't about saying 1000 things, it's about saying the same thing 1000 different ways."
One of the biggest setbacks I see in local businesses' social media strategies, is a lack of content.
Because a lack of content = a lack of consistent messaging going out.
When you're trying to build relationships and trust with your potential customers in the online world, where they are getting absolutely bombarded with content, ads, and messages from all sides, you have to make sure you're being seen and that you're standing out.
Honestly, this is where we excel at Blue Whale. We shared 80 unique posts about our client's main service over the winter months. No one complained about repetitive content - but they did ask additional questions, or ask about service options for their situations.
If you're struggling with sharing a consistent message on your social media platforms and really connecting with your potential customers, book a call and let's chat about how we can help: www.tidycal.com/nikkigillingham/30-minute-meeting
(a nice perk? you can spend your summer enjoying the beautiful outdoors, not worrying about creating content for your business).
