Hawthorne House

Are you a Carnie or a CEO? 😬 For one week of the year, a midway sets up shop down the street from my house, and thousands of people pile in to go on rides until the sun goes down. It's weird to be so up close to it because there's a livestock component, so I can hear cows mooing occasionally and it smells like... agriculture when there's a stiff breeze. Also, there's a near-constant sound of children screaming in terror from the rides. Yesterday, I could hear a child yelling, "MAKE IT STOP MAKE IT STOP!" It got me thinking about how the fair comes to town, the carnies sell their tickets, entice people to throw a dart for a stuffie, and then leave before the dust has settled. It's a whirlwind of excitement, but they're here one minute and gone the next. Isn’t that how start-stop marketing can feel for your business? One week you're all in, trying to draw people in with posts about your offers, and the next, you're gone, leaving your audience wondering where you went. It’s exhausting, it’s chaotic, and it’s not sustainable. "MAKE IT STOP MAKE IT STOP!"- the children. Instead of being like the carnies, rolling in and out of town, it’s time to be more CEO—put down roots, commit to a consistent strategy, and stick around. Real results come from committing to your marketing, showing up regularly, and building trust with your audience. If you need more support with this, check out Carnie To CEO (link below), and let’s work together to create a marketing plan that will keep you around for the long haul.

It's too hot to make a fancy post. Sign up for a LinkedIn Audit today. Kidding, kidding. But have you noticed that “lazy marketing” trend around the internet or even on signs in your town lately? It’s tempting, especially in the summer but there are no shortcuts. Trust me, I'd be all over them. We know that real results come from going all in on strategy. That’s why I talk about LinkedIn so much. I use it for my marketing, I use it for clients, and I teach business owners how to leverage it for growth. I know it is powerful. But you have to work it—a few lazy posts won’t have client applications blowing up your inbox. Here’s how to turn your LinkedIn profile into a client magnet by the end of the month (and yes, that's about three weeks so pour your coffee and let's do this): Audit Your Profile: Book a LinkedIn Profile Audit call with me. We’ll dive into what’s working and what’s not, giving you clear insights to level up. We want to stop guessing and start not guessing TODAY. Amplify Your Authority: Start showing up like the leader and expert you are. Get access to my new content prompt tool (exclusive to Six Figure Link students). It positions you as an expert and connects you with ideal clients. Quick Wins: Post-audit, receive a Take Action PDF for immediate improvements and a game plan to reach your goals. Expand Strategically: Connect with dream clients and leaders, then engage meaningfully. Optimize Your Messaging: Make LinkedIn messages clear, relationship-focused, and valuable. I'll share my top-performing connection request template with you. Ready to get serious (and have fun)? Book your audit today, gain access to the Authority Amplifier Generator, your Take Action plan, and my brain on your profile. Book it here: https://buy.stripe.com/bIY8Ak9Wt8bk9lm8wE

The Six Figure Link

I’m a business owner who likes options. Without options, I’m waiting on people to refer me, reach out to me, think of me. It’s so passive. Not in the way people love to talk about passive income. More like in the ‘helpless’ way. Eww. Say instead that you have a network you’ve worked to build, a following you’ve consistently grown, an email list you’ve nurtured, a pixel you’ve seasoned, connections you’ve welcomed… Now, you have options! I was feeling doubtful I could reach a goal until I made a list of all the ways I could possibly reach it, all the options I had. I easily came up with ten more ideas. And that’s on building roadways instead of relying on other people to do it for you. Want to build more roads to your bank account? Want more options? Let’s do it together! I am super pumped to welcome an intimate group of service providers into the Six Figure Link to build their first- or next- funnel/road/option using their free LinkedIn profile. And with bonkers beta pricing for this round to boot! Learn more about each week of the six week program, the price, see some gifs, here: https://hawthornehousemedia.myflodesk.com/sixfigurelinkprogram

Masterclass: The Client Magnet Link

Register for the Nov 16th masterclass today

Your company doesn't pay you to drive traffic to their website. You are right to share your company's messaging around their stability and reputation but when you only post articles that promote the company and not your own brand, you are leaning too heavily on corporate marketing. People connect with other people, not faceless corporations. You need to be the main focus of your marketing. Not the markets, not the products you sell, not the software you use, not even the strategies you use. Instead, you want to leverage the company's marketing to help you build YOUR brand. This can be done by tweaking what you're likely already doing. Sign up for the next Masterclass Series- Modern Marketing for Financial Advisors. Learn how you can leverage your corporate marketing to get HNW clients, not just drive traffic to a website where you lose the prospect forever. You can sign up and see the other classes here: https://lnkd.in/ePtAmXs6

Here are the 3 biggest misses I see Financial Advisors make on LinkedIn. Do you make these mistakes? (First of all… these are super common! Nothing wrong with you if you make these mistakes. Second of all… it’s hard to know WHAT to do! When I was in the industry, I was convinced I could crack the code to getting HNW clients from social media marketing. We tried. Every. Thing. And got some leads but not HNW and not consistently. Corporate marketing was… 😬😬 not helpful.) Ok, here are the 3 biggest missteps I see advisors make and why social media isn’t generating results (AKA: leads)! 1. Only sharing industry related news. 2. Gatekeeping articles. 3. Thinking posting regularly is enough to get high networth clients. Let’s dig in: 1. You already know you’re in the relationship business. If you only talked about retirement planning to the other parents in your kid’s soccer league, you’d turn everyone off. Same on social media. 2. I LOVE the idea of delivering value in exchange for someone’s email address (that’s a huge way I get quality leads for my clients) but a news article is not the ticket. I’m willing to live debate anyone who feels I’m wrong about this. 3. I WISH this was true! My job would be so much easier! But it’s not. You have to implement other modern digital marketing strategies AS WELL as a strong content strategy. >> If you’re a CFP and want to have a digital presence that actually delivers high networth leads who feel like they already know you, sign up for the Masterclass Series: Modern Marketing for Financial Advisors here: https://bit.ly/3MVmnU7 And if you want to live debate article gatekeeping results- send me a DM. 😎 GIF- explains why I’m feeling hyped enough to pick fights.

When ISN’T it about mindset, anyway?? Want to know how to start off on the right foot? ‼️Send a friendly and personalized invite to connect every time. Tell me- are you using messaging strategies to get to know your ideal clients or do you shy away from the inbox because you’re scared of coming off as spammy? 👇

Are you guilty of any of these messaging mistakes? 🙈 Don’t worry. You can always turn the ship around! Grab the LinkedIn Success Roadmap from the link in my bio. It’s a free bundle that covers messaging strategies that will help you get clients for your coaching and consulting business! ——— Which of the 3 messaging mistakes do you think you might be guilty of? Let me know! 👇 #linkedinleadgeneration #linkedinleads #getmorecustomers #bizdevelopment #leadgenerator #leadgenerationsystem #onlinemarketingstrategist #leadgenerationtips #marketingmotivation #leadsgeneration

From 100/day to 100/WEEK?! 😱 HOW do you make your lead generation strategy work for you with the connection limits that LinkedIn has imposed? I actually think this change will end up being a good thing: 👉It will weed out the people who aren't using a good strategy. 👉There will be less spammy messages in our inboxes. I have a *few* ideas how you can get the results you want despite this change. Read them here: https://bit.ly/3ik3jjO >> Does the connection request limit freak you out? Let me know below!

A lil’ LinkedIn evolution! If you’re wondering how to jump in the world’s largest business network so YOU can get more high ticket clients, grab the LinkedIn Success Roadmap from the comments below- it’s a free bundle that will get you started on the right foot! Do you use LinkedIn? Tell me below!