Gold Fern Digital

I created a little experiment on a low follower account for one of my clients who's still unsure about reels, and look at the outcome compared to posts and stories. They all have a place and I'm not saying only do reels - stories are amazing for connecting with your current audience and being genuine or unrehearsed, and static posts are great for providing consistent information about your brand or product/service. But if you want reach, i.e. more eyeballs on your brand and higher visibility then reels is currently the way to go. . . . . #smm #socialmediamanagement #socialmediatips #socialmediamanager #smallbusinessyyc #smallbusiness #smallbusinesssupport #smallbusinesscanada #smartstrategy #SMARTgoals #metrics #understandingmetrics #usereels

Literally me ALL WEEK! I've been so busy between house hunting (found one, Calgary here I come!) and client work I've had to say 🤚🤚🤚 to socialising this week 😅 I did manage to get out on a full day hike though to recharge...until my car broke down and had to wait a few hours in the sweltering heat for a tow! 🤪 Sometimes your week will be hectic, but as long as it still makes you smile to keep pushing on your business then YOU GOT THIS! And if you just do not have the hours in the day to run your business AND market it on Social Media? Well, hello there..! 👋 #smm #smallbusinessowner #socialmediamanagement #socialmediamanager #freelancer #hectic #crazyworkweek #isitmyfridayyet #lovemyjob #loveyourwork #smallbusinesslove

Food photography is not something I've explored all that much - my Dad is a photographer so they're too big boots for me to even attempt to fill! I did have the chance to take photos of some of the beautiful dishes at @troutpointlodge which was an exciting project. The lodge also happens to be one of the most gorgeous wilderness lodges set in lovely surroundings, do me a favour and get married there and invite me? K thanks. 💕 . . . . . #justforfun #experimenting #smm #socialmediamanagement #socialmedia #socialmediamarketing #socialmediamarketer #freelancer #foodphotography #photography #photographyexperiment #learning #food #beautifuldishes #luxurylodge #finedining #novascotia

If this is you, STOP! 🤚🛑 Blindly posting content without measuring HOW it's successful, WHY it's failing, WHAT the goal is will potentially give you some short term results but you need to think long term if you're going to use Social media to it's full potential. There's a huge difference between looking at vanity metrics (follower count, likes) vs monitoring meaningful engagement. 10,000 followers means nothing if you have nobody buying your product or service, you're just busting your ass to create pointless content. But with a smart strategy, you absolutely can have a business that has <1000 followers but be turning away business because you're generating too many leads (ME RN! 👋), because it's about curating the RIGHT KIND of followers. A good social media manager will create a comprehensive strategy for your specific business which takes into account your goals, competitors and buyer personas #smm #socialmediamanagement #socialmediatips #socialmediamanager #smallbusinessyyc #smallbusiness #smallbusinesssupport #smallbusinesscanada #smartstrategy #SMARTgoals #metrics #understandingmetrics #leadgeneration #generatingleads #socialmediametrics #engagementoverfollowers

#Woodlandoffice #officevibes #outdooroffice #socialmediamanager #freelancer #mountainliving #mountainlife #nature #ilovemywork #ilovemyjob