Branding Matters

Branding Matters Learn how to be a branding badass with iconic leaders from all over the world. In 1992 Joelly started off her marketing career as an advertising copywriter.
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Joelly Goodson (aka the Branding Badass) is a branding expert who’s passionate about all things branding. With more than 25 years experience as a marketer, she has developed the tools to help her clients with their unique branding challenges. After attending The University of Western Ontario in London, Ont, Joelly spent two years travelling and working throughout Australia, Southeast Asia and Euro

pe, which she says was one of the best experiences of her life (after being a mother). Then in 1999, she switched gears to join the wonderful world of swag. Since then, Joelly has earned numerous awards including “Top Sales in Western Canada” for 13 consecutive years. Never one to sit still, Joelly’s newest venture is in podcasting. Soon after COVID hit, she decided to chart the change that’s affecting all of us in business through the one thing that’s connecting us, and that's branding. So on Jan. 1st, 2021 Joelly launched a podcast called Branding Matters, where she sits down with some of the world’s most thoughtful leaders to discuss such topics as brand purpose, challenger brands and what makes a brand sticky, just to name a few. Recently, Branding Matters was ranked #4 on the “10 Best Branding Podcasts in Canada”, according to FeedSpot. It also ranked in the top 2% of all podcasts according to Listen Notes. In addition to her branding career and podcast, Joelly is an ambassador for Gems For Gems - an Alberta based charity that’s on a mission to end the cycle of domestic abuse through empowering and educating survivors. And last, but definitely not least, Joelly is a proud single mom to her two sons Aiden and Aaron.

12/05/2023

For the rest of December, I'm thrilled to announce the launch of "The Best of Branding Matters"!

Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch these incredible episodes!

I won't spill the beans just yet, but let's just say that I’ve carefully curated a selection of unforgettable conversations with industry experts, insightful discussions, and practical tips and tricks to help you build a brand that matters!

Make sure to mark your calendars and stay tuned for the first release on Friday, December 8th. Trust me, you won't want to miss out on this lineup!

Any guess which episodes made the list?🤔

👀Check out link in comments for more details.

Producing this podcast has been an absolute blast, and I can't help but feel grateful for the amazing feedback we've bee...
12/04/2023

Producing this podcast has been an absolute blast, and I can't help but feel grateful for the amazing feedback we've been receiving. 🌟

🎧 If you haven't tuned in yet, you're missing out! Listen here: http://brandingmatters.ca/episodes

What’s your favorite episode so far? I would love to know in the comments!

12/02/2023

Don't let time-consuming tasks steal your focus. 🎯

Work ON your business, not IN your business. How? Hire contractors!

🎧 Listen to our full conversation on my Branding Matters podcast and learn more about the importance of delegation and hiring people to scale your business here: http://brandingmatters.ca/episodes

Building a brand that stands the test of time requires one key ingredient: CONSISTENCY! 🔥👉 Swipe left to discover the se...
12/01/2023

Building a brand that stands the test of time requires one key ingredient: CONSISTENCY! 🔥

👉 Swipe left to discover the secret sauce to building lasting brand awareness.

Follow me for more tips on how to build your brand or shoot me a DM and together, let's make your brand matter.

11/30/2023

In a saturated market, standing out is the name of the game. 🌟

How you do this is by differentiating yourself.

Why follow when you can lead in your own badass style?

🎧 Listen to our full conversation on my Branding Matters podcast and learn more about the elements of building a successful brand here: http://brandingmatters.ca/episodes

Your audience seeks relatability, not just the products and service you're selling. 💯That's why it's important to embrac...
11/29/2023

Your audience seeks relatability, not just the products and service you're selling. 💯

That's why it's important to embrace the human side of your brand – share stories, connect on a personal level, and let your authenticity shine.✨

Share this quote if you agree!

FOMO isn't just a buzzword; it's a powerful tool for creating vibrant, engaged communities! 🤝It ignites a sense of belon...
11/27/2023

FOMO isn't just a buzzword; it's a powerful tool for creating vibrant, engaged communities! 🤝

It ignites a sense of belonging and valuable connections.

💾 Save this quote as a reminder!

11/25/2023

For Mabel’s Labels, it's not just about labels; it's about making moms' lives easier and being part of a community. 💪

🎧 Listen to our full conversation on my Branding Matters podcast here http://brandingmatters.ca/episodes

11/24/2023

NEW EPISODE 🔥

Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel’s Labels.

During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.

Here are just some of the highlights from our conversation:

🔥 The five elements for building a successful brand
🔥 How to uphold your core values when building your brand
🔥 The business benefits of brand storytelling
🔥 Why being part of a community is essential
🔥 How to deal with imitation companies
🔥 The importance of delegation and hiring people

🎧 Listen to my Branding Matters podcast on your favourite podcast app here: http://brandingmatters.ca/episodes

Please share and tag someone you think would benefit from this episode.👇

11/23/2023

Collaboration is key! And for Julie, it goes beyond business. 🤝

Every connection, every collaboration, needs to align with your core values.

🎧 Listen to our full conversation on my Branding Matters podcast tomorrow, and learn ‘How To Turn Your Homegrown Business Into a Multi-Million Dollar Brand with Julie Cole’.

🔔 Subscribe to get notified here http://brandingmatters.ca/episodes


How To Turn Your Homegrown Business Into a Multi-Million Dollar Brand with Julie Cole 🔥This Friday Nov. 24th, I'm sittin...
11/22/2023

How To Turn Your Homegrown Business Into a Multi-Million Dollar Brand with Julie Cole 🔥

This Friday Nov. 24th, I'm sitting with Julie Cole, the extraordinary co-founder of Mabel's Labels - the leading provider of name labels for the stuff kids lose.

Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel’s Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide.

👉 Tune in to learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.

🔔 Subscribe to the Branding Matters podcast to get notified when it’s live here: http://brandingmatters.ca/episodes

It’s always been my mission with my Branding Matters Podcast to provide you with insights, stories, and strategies that ...
11/20/2023

It’s always been my mission with my Branding Matters Podcast to provide you with insights, stories, and strategies that not only help you achieve success for your brand, but also empower you to uplift those around you. 🙌

For me, the best success is a collective journey, and I’m so honoured to be on this journey with you!

Thank you so much for your kind words and support. 🙏

🎧 If you haven't yet tuned in to BRANDING MATTERS, here’s your chance to start👇🏻
https://lnkd.in/gSS88JXb


11/18/2023

The best speakers don't just make you feel good temporarily; they equip you with new skills, strategies, and perspectives to improve, adapt, and excel. 🚀

David's secret sauce? Building a genuine connection with the audience.

🎧 Join David and me as we take a deep dive into the art of building a genuine connection with your audience when on stage. Tune in to my Branding Matters podcast here: http://brandingmatters.ca/episodes

💾 Don't forget to save this video for a handy reminder!

Learn how to use your brand story to grow your business 🚀👉 Swipe for my 3 tips To learn more about brand storytelling, o...
11/17/2023

Learn how to use your brand story to grow your business 🚀

👉 Swipe for my 3 tips

To learn more about brand storytelling, or for other tips to help you build your brand, shoot me a private message and I’d love to help you out!

11/16/2023

Preparation is good, but overdoing it can make you look like you're giving a rehearsed speech!

Stop trying to be perfect.

It's all about authenticity and connection.

🎧 Listen to my full conversation with David Avrin about how to up your speaking game on the Branding Matters podcast here: http://brandingmatters.ca/episodes

Do you agree with David? Why or why not? Let me know in the comments!👇

Great speakers, at their core, are educators who share their wisdom, passion, and vision.🔥Every word they speak is a les...
11/15/2023

Great speakers, at their core, are educators who share their wisdom, passion, and vision.🔥

Every word they speak is a lesson, and every story they tell is an inspiration for you to take action.

Tag someone who's both a phenomenal speaker and an incredible teacher at heart. ❤️

Your brand isn't just a logo or a name ❌It's the story, the emotions, and the values that set you apart from the crowd. ...
11/13/2023

Your brand isn't just a logo or a name ❌

It's the story, the emotions, and the values that set you apart from the crowd.

Share this quote if you agree!

11/11/2023

In the most recent episode of Branding Matters, I had the pleasure of asking my guest, David Avrin, if he ever got nervous before speaking on stage. To my surprise, he posed a counter-question:

"Do you feel nervous when you go to work?"

I loved what he shared to keep those nerves at bay:

🔥 Be prepared and know your stuff.
🔥 Have a structure but keep it natural – no need to memorize.
🔥 Don't speak on something you're not an expert on.

🎧 Listen to our full conversation on my Branding Matters podcast here: http://brandingmatters.ca/episodes

Now, I’m curious - do you get nervous when speaking in front of the crowd? Share your experience in the comments below!👇

11/10/2023

NEW EPISODE 🔥

Ever wonder what it takes to become a sought-after speaker?

On this very special 100th episode of Branding Matters, I’m excited to welcome back the one and only David Avrin - a world-renowned keynote speaker, author and expert in the field of branding.

Here are just some of the highlights from our amazing conversation:

🔥 Why the best speakers are teachers by heart
🔥 Tips to overcome nerves when public speaking
🔥 How to connect with your audience when you're on stage
🔥 Why sharing your story gives you the credibility to offer advice
🔥 How to differentiate yourself from other speakers
🔥 Tips for doing virtual presentations

This conversation is truly one of my favourites! And it's particularly relevant if you’re striving to create a strong and impactful brand presence in today's competitive landscape.

🎧 Listen to my Branding Matters podcast on your favorite podcast app here: http://brandingmatters.ca/episodes

Please share and tag someone you think would benefit from this episode.👇

11/09/2023

Tomorrow is the launch of my 100th episode of Branding Matters! And I couldn't be more thrilled to announce my guest is the one and only David Avrin; a world-famous keynote speaker, author, and expert in the field of branding. 🔥

If you struggle with public speaking, or you're wanting to level up your speaking skills to enhance your brand, this episode is a must-listen.

🔔 Tune in to my Branding Matters podcast tomorrow and learn ‘How to Become a Sought-after Speaker’. Subscribe here http://brandingmatters.ca/episodes

How to Become a sought-after speaker with David Avrin 🔥🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉This Friday Nov. 10th, I’m excited to welcome ba...
11/08/2023

How to Become a sought-after speaker with David Avrin 🔥

🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉This Friday Nov. 10th, I’m excited to welcome back my very first guest - David Avrin, for this very special 100th episode of Branding Matters.

David is a world-renowned keynote speaker, author, and expert in the field of branding. With his extensive experience, he shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand.🎤

👉 Tune in to gain valuable strategies and perspectives on how to leverage keynote speaking to enhance your brand's visibility and success.

🔔 Subscribe to my Branding Matters Podcast here👇🏻
https://lnkd.in/gSS88JXb

How to Become a Sought-after Speaker with David Avrin 🔥This Friday Nov. 10th, I’m excited to welcome back my very first ...
11/08/2023

How to Become a Sought-after Speaker with David Avrin 🔥

This Friday Nov. 10th, I’m excited to welcome back my very first guest - David Avrin, for this very special 100th episode of Branding Matters.

David is a renowned keynote speaker, author, and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand.

👉 Tune in to gain valuable strategies and perspectives on how to leverage keynote speaking to enhance your brand's visibility and success.

🔔 Subscribe to the Branding Matters podcast to get notified when it’s live here: http://brandingmatters.ca/episodes

Producing this podcast has been an incredible journey!🎙️ Finding that sweet spot between length and content was key, and...
11/06/2023

Producing this podcast has been an incredible journey!🎙️

Finding that sweet spot between length and content was key, and it feels just right.

It's like having a conversation with friends, but making sure listeners take learn something valuable in each episode.

Always grateful to all my listeners! 🙌

If you haven't checked out my Branding Matters podcast yet, what are you waiting for? 😉

🔔 Subscribe to the Branding Matters podcast here: http://brandingmatters.ca


11/04/2023

Don't try to be someone else; be YOU! 🌈

Your brand's magic lies in what sets you apart and what makes you one-of-a-kind.

🎧 If you haven’t yet tuned in, here's your chance to catch a full episode of Branding Matters. Listen in as Paul and I discuss what it means to be a catalyst for change: http://brandingmatters.ca/episodes

Like this if you found this helpful. 👍🏻

Did you know branded merch is one of the best ways to build strong connections?👉 Swipe to discover howFor more tips on h...
11/03/2023

Did you know branded merch is one of the best ways to build strong connections?

👉 Swipe to discover how

For more tips on how to build your brand, shoot me a DM and let’s make people aware of your brand today!


11/02/2023

In this episode, Paul and I discuss how to use merch to create brand awareness for your business. 🧢👚

🎧 Listen to our full conversation on the Branding Matters podcast here: http://brandingmatters.ca/episodes

Do you invest in branded merch? What's your new favorite thing? Let me know in the comments!


When you're truly passionate about something, the journey is as fulfilling as the destination. 🏆Even if the path is toug...
11/01/2023

When you're truly passionate about something, the journey is as fulfilling as the destination. 🏆

Even if the path is tough, you'll never regret following your heart. ❤️

Drop a ❤️ in comments if you agree!

When you’re a business owner, it's crucial to remember success isn't just about making money. 💸It's about understanding ...
10/30/2023

When you’re a business owner, it's crucial to remember success isn't just about making money. 💸

It's about understanding your purpose, your 'why,' and how to make a positive impact. ❤️

What's your purpose? Please share in comments below.


10/28/2023

Paul's vision is clear - to create opportunities for individuals with disabilities by not only providing employment, but by helping them discover and develop their skills. 🛠️

🎧 Listen to the full episode of this conversation on the Branding Matters podcast here: http://brandingmatters.ca.

If you’re in Canada, have you tried Lil E Coffee Cafe? Share your experience in the comments below!👇

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