Joelly Goodson (aka the Branding Badass) is a branding expert who’s passionate about all things branding. With more than 25 years experience as a marketer, she has developed the tools to help her clients with their unique branding challenges. After attending The University of Western Ontario in London, Ont, Joelly spent two years travelling and working throughout Australia, Southeast Asia and Euro
pe, which she says was one of the best experiences of her life (after being a mother). Then in 1999, she switched gears to join the wonderful world of swag. Since then, Joelly has earned numerous awards including “Top Sales in Western Canada” for 13 consecutive years. Never one to sit still, Joelly’s newest venture is in podcasting. Soon after COVID hit, she decided to chart the change that’s affecting all of us in business through the one thing that’s connecting us, and that's branding. So on Jan. 1st, 2021 Joelly launched a podcast called Branding Matters, where she sits down with some of the world’s most thoughtful leaders to discuss such topics as brand purpose, challenger brands and what makes a brand sticky, just to name a few. Recently, Branding Matters was ranked #4 on the “10 Best Branding Podcasts in Canada”, according to FeedSpot. It also ranked in the top 2% of all podcasts according to Listen Notes. In addition to her branding career and podcast, Joelly is an ambassador for Gems For Gems - an Alberta based charity that’s on a mission to end the cycle of domestic abuse through empowering and educating survivors. And last, but definitely not least, Joelly is a proud single mom to her two sons Aiden and Aaron.
