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Kelly Letourneau - Media Marketing

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Kelly Letourneau - Media Marketing

Kelly Letourneau - Media Marketing Creating partnerships
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02/01/2025

It’s Heart Month ❤️. I post this every year as a reminder...

2017 the ‘little fire cracker’ feeling in my heart that had come and gone so many times in the past just wouldn’t go away. As before, it felt like my heart went in to hyper-speed wouldn’t turn off.

After I stupidly decided to drive myself the 40 minutes home, I was ushered onto an ambulance where a administered a drug meant to restore my heart rhythm... and when that didn’t work, the doctors at had no choice but to get out the defibrillator. It was the scariest moment of my life.

It turns out I had been ignoring a condition called atrial fibrillation. And why was I ignoring it?? Oh, there are so many reasons!

“I’m too busy”
“It’s fine, I’m fine”
“I’ll look into it later”
“The kids need something”
“Work is too busy”

Imagine thinking you’re “too busy” to check up on your HEART? I still shake my head.

So, for check out the to learn all you can about heart health and never ignore your body’s signals. Your body knows more about you than you think.

01/15/2025

I heard this on a podcasts and am making it my new mantra.

08/06/2024

“Smart brands don’t just ride trend shifts. They start them.” -

We talk about it all the time.
Casually, we ask... What makes you different?
When we're all business like it's more....What is your unique selling proposition?

Really what we're asking and what you should be asking yourself is,
What makes you Remarkable?
How are you trendsetting in your industry?

Have you sat down and planned your next 5 year strategy? This is your reminder to get that done. 2025 is 4 months away.

07/06/2024

What metrics are you using to gauge your digital marketing efforts? If it's like and shares, you might be missing some really important KPIs that, if you know what they are, can truly help your marketing reach and budget.

Things like...
1. Conversion Rate
2. Customer Acquisition Cost (CAC)
3. Customer Lifetime Value (CLV)
4. Return on Investment (ROI)
5. Engagement Rate
6. Bounce Rate
7. Traffic Sources
8. Lead-to-Customer Ratio
9. Cost Per Lead (CPL)
10. Social Media Sentiment

These KPIs go beyond vanity metrics to provide a deeper understanding of your marketing performance. By focusing on these indicators, you can make 👉data-driven decisions 👈that enhance your strategies and drive meaningful results.

We'd love to hear from you! Which KPIs do you find most valuable in your digital marketing efforts and why?
Share your thoughts and experiences in the comments below.

Let's start a conversation and learn from each other's successes and challenges.

05/26/2024

This was said to me last week and it has completely changed my perspective on my life. I used to have lists upon lists with checkboxes just waiting to be filled resulting in that quick, short lasting dopamine hit for me....

Even writing things on the list that I had already completed just to check it off (I know you've done this).

When this was said to me, I realized...I was chasing that feel good emotion in all the wrong places. It doesn't reside in pointless errands through the day...it lays in meaningful connections to myself and to other.

Now, I schedule my priorities: Time with family and friends, exercise, sunlight, books...
Just thinking about these are making me smile.

05/15/2024

If there is one piece of advice I could give to new digital marketers coming into the field it would be 'be curious'.

As Walt Whitman coined and the great reminded us, being curious is the foundation of greatness. Read my LinkedIn article HERE: https://loom.ly/Hjho-A8 on why being curious must be the cornerstone to your marketing efforts.

05/13/2024

Mary Wells Lawrence, a trailblazer in the advertising industry and the inaugural female proprietor of a major national advertising agency, passed away over the weekend at the age of 95. Widely recognized as the real-life inspiration behind "Mad Men's" Peggy Olson, Lawrence leaves behind a legacy that reshaped various sectors of advertising.

Her impact was profound, revolutionizing drug, automobile, airline, and television advertising. In 1966, she embarked on an entrepreneurial journey, establishing a company that would later elevate her to the historic position of being the first female CEO of a New York Stock Exchange-listed firm, just 15 years later.

Throughout her illustrious career, Lawrence spearheaded iconic campaigns such as "Trust the Midas touch," "I Love NY," and Alka-Seltzer's memorable "Plop, plop, fizz, fizz, oh what a relief it is."

Mary Wells Lawrence's achievements shattered barriers, redefined the role of women in advertising, and served as a beacon of inspiration for future generations of aspiring visionaries.

Shared from

05/09/2024

In the whirlwind of marketing strategies, one question reigns supreme: "What legacy do you want to leave?" 💬 Read my article on to discover why this simple question is the cornerstone of every meaningful discovery call:

🎯 Align Objectives with Values
📖 Shape Authentic Brand Narratives
🚀 Drive Long-Term Success
💡 Inspire Innovation and Creativity

Read it HERE: https://loom.ly/o8O7PCQ or in bio 👆

At we're shifting the focus from short-term gains to lasting impact; building legacies that inspire, uplift, and endure! 🔍✨

05/01/2024

Here we go!

As I write this, my heart is pounding with excitement. I am so excited to be partnering with Nat Caron Photography to embark on this incredible journey. Oklahoma Media is HERE!

At Oklahoma Media, we're all about fostering partnerships with organizations that share our values: a drive to make a meaningful impact, a passion for creativity, and a vision of leaving a legacy that lasts. 🤝✨

04/22/2024

We're almost there! The time when Kelly Letourneau Media becomes Oklahoma Media with the incredible Nat Caron.

Why, you might ask, did we choose to name our agency Oklahoma Media. Well, if you're a Ted Lasso fan, you'll know that the word "Oklahoma" stands for honesty, trustworthiness, vulnerability, empathy, and cooperation.

All the things we bring to each other and our clients.

Thank you to each of you who made Kelly Letourneau Media the success it is today. Head over to Instagram to find and follow the adventure.

04/14/2024

It's hard to see...but it's there. Your vision is possible.

03/21/2024

"Marketing is asking someone out on a date. Branding is the reason they say yes."

We tend to think of branding as a tone of marketing when really, it’s the other way around. Branding is how your business is presented, your core values, beliefs, your customer experience. Marketing is where your business is presented; the strategy of channels.

Remember, if your branding is poor, no amount of marketing will be successful.

Put a great deal of time into your branding strategy. Marketing campaigns are short lived, while branding lasts decades.

03/15/2024

Keep going. Your future is waiting for you...and what a future it will be!

03/14/2024

*Blush*

03/03/2024

If you could give your 12 year old self one piece of advice, what would it be?

I would tell her:
1. People who try to squash your dreams are just to scared to dream themselves
2. High school is but a moment in time and it gets SO MUCH BETTER
3. Stop trying to 'get people to like you' and learn to like yourself

oh....and 4. Your mom really does know everything.

Your turn. What would you tell yourself?

03/02/2024

If there is one thing I have learned about building a successful business, it's to employ people who are better at what they do than you. Leave your ego at the door.

My team of professional, creative, and incredibly talented women have made kelly.letourneau.media possible.

02/23/2024

We're thrilled to introduce the extraordinary finalists for the Women In Business Awards. Each finalist exemplifies excellence, innovation, and leadership.

Kelly Letourneau from Kelly Letourneau - Media Marketing in the Entrepreneur category, proudly sponsored by Bill Gosling Outsourcing Ontario
Join us in celebrating their achievements and contributions to the Barrie business community.

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Barrie, ON

Telephone

+19058062501

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