Wing Digital Marketing

18/10/2022

Wing Digital Marketing is thrilled that this Thursday, 4pm GMT, 10am CT, on we'll be discussing 'The Psychology of ' with special guest Experts, !

Join us on Twitter

22/04/2022

12/12/2020

It maybe a little early, but we're feeling the festive spirit here in Brazil.

As such, we'd like to offer something back to our friends and future friends.

is offering a 50% discount on all services, agreed upon, between now and midnight, .

That's , , , # , and more.

Visit us at www.wingdigitalmarketing.co and have a pick.

Merry Christmas, everyone.

10/12/2020

Wing Digital Marketing provides clients with a unique outlook on their personal and professional public appearance.

Our tailored approach to each programme includes thought leadership, digital presence and capitalisation through .

Curious?

DM us today and we'll show you what we mean.

13/09/2020

Look, this whole internet, tech, digital stuff...it's all a crap shoot, but if you research, just a little, if you speak with a few honest, informed people and if you understand that as with anything, growth, takes time...well, that's when you WILL start to see the benefits of investing in a digital marketing strategy.

11/09/2020

The ever changing and tumultuous landscape of Influencer Marketing has always been one under the microscope – now more than ever. With marketing budgets being slashed in effort to ensure ROI at a time where future consumer behaviour is impossible to predict due to ongoing pandemic implications, the question of whether Influencer Marketing still a viable option for businesses in the current climate looms.

As active Ambassadors are increasingly recognised for their value in generating conversation and conversions, we ask whether use of genuine brand advocates is the way forward over that of ‘vanity metrics’ driven Influencer campaigns.

Agency A have invited David Wing (Founder of Wing Digital) and Anne Dolinschek (Founder of Nfluential) to discuss the current state of Influencer Marketing, how ‘value’ can measured across different verticals and how best for brands, from start-up to global, to implement their own strategy for the future.

This will be an interactive session where attendees will be encoured to participate. Join us on the 22nd September at 2pm – attendance subject to capacity to sign up for your chance to get involved!

Programme:

14.00 Welcome and introduction

14.15 Firechat discussing the current state of Influencer Marketing, how ‘value’ can measured across different verticals and how best for brands, from start-up to global, to implement their own strategy for the future, with

David Wing (Founder of Wing Digital)

Anne Dolinschek (Founder of Nfluential)

14.45 Q&A

15.00 End of programme

Disclaimer: As this webinar is hosted by DKUK member, Agency A, by signing up, you will consent to sharing your contact details with them.

Following your registration, a link to the Webinar will be emailed to you. You will need to enter your details in order to join the Webinar

https://dkuk.org/events/influencer-marketing/

Have Ambassadors Become a more sustainable option for brands amidst a global pandemic?

10/09/2020

Contact us at www.wingdigitalmarketing.co today and let's get your off the ground.

02/09/2020

Brands have long held the upper hand when it comes to making deals with . But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.
https://www.businessoffashion.com/articles/professional/influencer-brands-blm-morals-clause-contracts

Brands have long held the upper hand when it comes to making deals with influencers. But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.

26/08/2020

Marketing Journeys is a semi-weekly series of blog posts, vlogs, podcasts and general chats that asks a wide variety of specialists from around the globe to take us on their personal marketing journey, where they started, their education, experiences, highs, lows and all the in-betweens.

This week we were especially happy to interview the remarkably astute and experienced, Scott Guthrie – Influencer Marketing expert and thought leader.

https://wingdigitalmarketing.co/2020/08/17/marketing-journeys-an-interview-with-scott-guthrie/

Marketing Journeys are especially happy to interview the remarkably astute and experienced, Scott Guthrie – Influencer Marketing expert and thought leader.

21/08/2020

21/08/2020

Employee advocacy is possibly the best way to involve, motivate and breed employee dedication.

For many individuals within a business, their efforts, ingenuity and experience are, sadly, more often than not, ignored or taken for granted as a bought and paid for aspect of their employment.

No!

Your employees, your compatriots, your friends are, without doubt, your best marketing channel/resource, and I’ll tell you why...
https://wingdigitalmarketing.co/2020/08/02/why-employee-advocacy-can-be-your-best-marketing-channel/

21/08/2020

Instagram recently launched it’s direct competitor to TikTok, following-on from parent company, Facebooks‘ established business model of identifying established and successful approaches and integrating into their own apps.

Note: Does anyone remember Lasso?

And while some might question the clear lack of originality in launching a mirror-app, our question is, do we need another TikTok and what does Reels offer that TikTok, Triller and other short-forn video apps don’t already serve us?

Instagram Reels provides users the opportunity to record 15-second clips, with musical accompaniment. Sound familiar?
https://wingdigitalmarketing.co/2020/08/20/reel-ly-reels-vs-tiktok-vs-triller/

01/08/2020

Over the years, I have found myself in a number of positions, but most have revolved around social media. Social media marketing is a key element for various enterprises, brands and influencers and for those that take advantage of these resources, selecting the right platforms can be the difference between sales and obscurity.

And therein lies the issue.

Ask any social media manager worth her or his salt and they’ll tell you to be where your customers are. For the business to customer brands, Facebook, Instagram and even Pinterest are the right homes. For business to business, you’ll find them hanging around on Twitter and LinkedIn. And that’s all well and good, but over the years, the social media landscape has twisted and turned to the point where many businesses have 5, 6 or even 7 channels, privacy has become a major concern (we’re seeing this more and more with Chinese-based app, TikTok), but now, the question I am asking myself is, are these channels, are any of them really true to themselves and to us?

I decided to take a look around the social landscape and see if there were any platforms out there, ones that put the users first and worried about the bottom-line after?

Not an easy mission and ultimately, not a cost-effective one, but I did have some success. I found a platform that was trying to take the best, the best designers, the best advocates and the most dedicated and true individuals and create a social centre that, yes, would ultimately have to monetise, but, at least in the meantime, would build a user base of invested and true individuals.

Earlier this year, Wing Digital Marketing was granted access to speak with a social media dreamer.

This is Ayman Hariri and I think you’ll want to hear what he has to say.

https://wingdigitalmarketing.co/2020/07/31/vero-true-social/

A 3-part interview series with Founder and CEO of Social Media Platform, VERO – True Social, Ayman Hariri Vero True Social & Wing Digital marketing – David Wing Over the years, I ha…

30/07/2020

Some time ago I started on a social media investigation, to discover a platform that believed in the user, believed in providing a service and tried it's very best to create a home for creators.

I did my deep search - typed into google and waded through pages and pages of text that advised me that or were the socials I needed...but then I saw another, peaking-out from behind the SEO, the keywords and the overall deluge.

This is Vero and it's a True Social.

Over the next few weeks I'll be publishing segments of the 3 hour interview, VERO - True Social CEO, granted me and trust me, it's insightful, inspiring and yes, as the folks over the pond might say, (somewhat ad-libbed) I drank the Kool-Aid and it tastes... TRUE.

Visit us at www.wingdigitalmarketing on Friday for the first installment.

26/07/2020

were priviledged to speak with Joel Houenou (Head of Music – Africa, Europe, Middle East) & Claude Crevelle (General Manager) of , the short-form video/music app, making HUGE strides in Nigeria, Africa and…the world.

Marketing Journeys were priviledged to speak with Joel Houenou (Head of Music – Africa, Europe, Middle East) & Claude Crevelle (General Manager) of Triller, the short-form video/music app…

26/07/2020

Did you miss our first with professor, Matt Johnson?

Neuro marketing is a fairly youthful field and a swiftly growing requirement for consumer brands as they look to add further customer insights ahead of marketing and selling their products.

Marketing Journeys spoke with Dr Matt Johnson, professor of neuroscience and neuro marketing at Hult International Business School, TEDx speaker and author of ' , the mostly hidden ways marketing reshaped our brains. Available on Amazon, NOW!

Here it is:

Neuro marketing is a fairly youthful field and a swiftly growing requirement for consumer brands as they look to add further customer insights ahead of marketing and selling their products. Marketing Journeys spoke with Dr Matt Johnson, PhD, professor of neuroscience and neuro marketing at Hult Inte...

26/07/2020

Do you know how to influence the b2b sector? Visit our blog and find out.

As the less glamorous brother to it’s b2c sister, b2b influencer marketing has long been seen as somewhat grey, as apposed to b2c’s technicolour rainbow…but is that still true? A …