handplayed

30/01/2025

In a world full of questions, the one thing we can always count on is the simplicity and purity of nature. Working with Devin and The Smarts, we explored the idea of trust - not in the fleeting, but in what’s timeless.
A huge thank you to Devin Spring and The Smarts for trusting us to communicate the important message, and to the amazing team who made this story come to life. Here’s to the things that truly matter💧

Client: Devin Izvorna
Agency: The Smarts
Cast: Simona Halacheva, Anton Nikolov, Kosara Andonova, Mihail Georgiev, Alina Pesheva
Casting: Yoana Ilieva
Director: Martin Iliev,
DOP: Alexander Stanishev,
Producer: Nikol Dragneva,
Location: Nencho Shindarski
1AD: Borislava Ilieva,
2AD: Margarita Bodanova
Production Designer: Vania Ivanova
Production Designer Assistants: Dimitar Iliev, Evtim Evtimov, Vasil Nevenov
Styling: Mirela Terzieva
Costume Assistant: Ventsislav Yordanov
MU: Gergana Ivanova,
Focus Puller: Genadi Ivanov
2AC: Stoyan Doychev
Photographer: Irina Ivanova - IrrA, .is.eyera
DIT: Nikola Angelov
Key Grip: Yavor Alexandrov
Grip: Alexander Ribarski, Biser Rulev
Gaffer: Nikola Lilov
Electricians: Tsvetan Trifonov, Martin Kotev, Dimitar Velev
Set Manager: Georgi Damyanov
Set PA: Dimitar Kostov
Medic on set: Nikolina Ivanova
Transport: Marian Tomov
Genny: Boycho Ivanov
Edit: Martin Iliev, Aleksandra Nenkova
CC: Boris Tivchev
Sound Mix and Design: Kamen Atanasov,
Making of: Tsveta Petrova,
3D Post: Red Ring

Client: Devin Agency: The Smarts Production company: handplayed Director: Martin Iliev

03/12/2024

We love bold ideas and high-production-value branded content. Now, we’re looking for a Creative Director to join our team and bring even bigger projects to life.

You’ll Do:
You’ll take a creative brief and turn it into a concept that makes jaws drop. From collaborating with our team to pitching ideas that make clients say “yes, absolutely,” you’ll be at the heart of every big idea we execute.

Who You Are:
- Video production is your bread and butter.
- Top-tier branded content? That’s your jam.
- You’ve got some directing experience (not required, but we’d love it).
- You’re a master at turning ideas into sellable concepts.
- You’ve got a good grasp of communication strategy basics (bonus points!).
- You thrive in creative collaboration.
- You have a portfolio that makes us want to see more.

Work from Anywhere:
You can work from wherever inspiration strikes. But if you’re based in Sofia or Bulgaria, that’s a plus – especially if you can jump into live brainstorming or pitching sessions with the team.

Why Handplayed?
Check out our vibe on our site or socials, and you’ll get it.

Ready to Join the Squad?
Send your CV + portfolio to [email protected].

P.S. If approved, you'll receive a creative brief from us, where we’ll ask for a proposal with up to two concepts.

06/11/2024

check out this new opportunity 🎬

🎬 ОТВОРЕНА ПОКАНА: VISIONS FOR CHANGE

🎥 Ако си филмов режисьор или видео творец и се вълнуваш от темата за климатичните промени, имаме страхотна възможност за теб! 🌍

Fine Acts и Handplayed търсят 5 български режисьори за създаване на въздействащи кратки филми (до три минути).

Избраните участници ще имат шанс да участват в 3-дневен креативен bootcamp (29.11-1.12) в Resonator, където ще развият своите идеи с подкрепата на водещи експерти. За реализацията на всеки филм е осигурен продукционен бюджет до $3,500. Филмът може да бъде документален, игрален, анимационен, stop-motion или във формат по твой избор.

👉 Виж повече детайли и кандидатствай до 15-и ноември: https://fineacts.co/visions-for-change

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Visions for Change се осъществява по инициатива на Fine Acts & Handplayed, с подкрепата на Alumni Engagement Innovation Fund на Посолството на САЩ в България.

31/10/2024

and finally, some stills from the "New Worlds" we created for Ficosota
For the full experience, check out our previous posts.

28/10/2024

from sewing flowers into real hair to blending real and 3D set into one, our crew truly did some magical work.

go check out the BTS from our recent Semana commerical and see for yourselves. ✨

BTS: Mitko Stafidov
edit: Nia Tyukenova

23/10/2024

Thrilled to share one of the latest TV commercials we produced for Ficosota. This project was a special one for us because we also handled the creative side, making it a full content creation circle. Our goal was to produce a beautiful blend of elegance, imagination, and visually captivating 3D elements — creating a world that is both magical and modern.

Huge shoutout to the incredible creative team behind this vision:
✍️ Dimitar Stafidov & Dimitar Velkov – Creative Development & Script
🎬Ivaylo Minov – Director
🎥Julian Atanassov - DOP
🖥️ Red Ring – 3D Environments & VFX
🎨Darren Wall – Storyboard

And of course, a big thank you to all the other amazingly talented creative and technical teams listed below. 🩵

Client: Ficosota
Cast: Dorina Puncheva, Tereza Dimova, Julia Mitsova, Teodora Maude
Casting: Yoana Ilieva
Director: Ivaylo Minov
DOP: Julian Atanassov
Producer: Leda Dragieva
1AD: Yana Alexieva
UPM: Georgi Skerlev
Set Manager: Vladimir Dimitrov
Production Designer: Andrea Stefanova
Production Designer Assistants: Stivan Cholakov, Radi Ivanov, Vladimir Minov, Georgi Kotsev, Kristiyan Dolumdzhisky, Philip Likasa
Styling: Velina Pavlova
Costume Assistant: Irena Doycheva
MU: Yana Dodova
MU assistant: Toni Stoyanova
Hair: Atanas Temnilov
Focus Puller: Radostin Lazarov
2AC: Dimitar Nedelchev
DIT: Zornica Blyangova
Key Grip: Desislav Dimitrov
Grip: Venelin Stepanov, Petar Stoyanov
Gaffer: Nikola Lilov
Electricians: Alexander Ivanov, Martiyan Cvetanov
SFX: Dimitar Slavov, Svetoslav Iliev
Medic on set: Tsvetelina Hadzhieva
Transport: Marian Tomov, Ivo Chakarov
Edit and CC: Dimitar Stafidov
3D Post: Red Ring

04/06/2024

Capturing the journey to comfort with stills from our latest TVC for . Huge thanks to the incredible team behind it and to TED for making it possible!

26/03/2024

This is the story of a journey to creation. And it sure took us on one. Lidl Bulgaria tasked us with creating a video to follow the completion of the so called bottle-to-bottle model (where used bottles are utilized to produce new ones) within their pilot project with reverse vending machines for collection of PET plastic bottles and cans. Tracing each step a bottle takes from the shelf, into our hands, our homes, to the machine, the recycling facilities, and back to the shelf is enlightening. That’s why we decided to make the bottle our protagonist. Showing its journey was likewise an adventure for the crew shooting the video, as it was for our hero. And just like anyone who’ll see this journey, we understood that even the smallest effort is the beginning of the path to change ♻️

Client: Lidl Bulgaria
Creative Agency: handplayed
Copywriter: Dimitar Velkov
Cast: Yordan Tinkov
Production Company: handplayed
Director: Vlady Gerasimov
Producer: Virginia Venkova
DOP: Nicola Atanasov
Production Coordinator: Nikol Dragneva
Production Designer: Tsveta Dimova
Editor: Dimitar Stafidov
Colourist: Alexander Kartsov
Sound Designer: Daniel Ivanov
Styling: Katrin Dimitrova
Hair & Makeup: Yana Dodova
Focus puller: Emilian Atanasov
2nd AC: Lachezar Indzhev
VO recording: Sound 9 Studio
Sound Engineer: Ani Devetakova
VO: Vera Schvartz
Set Manager: Boykin Ganchev
Set PA: Dimitar Kostov
Grip: Mario Popov
Best boy grip: Dimitar Petrov
Best boy grip: Tsvetan Grigorov
Gaffer: Philip Penev
Best boy electric: Daniel Savov
Transport: Marian Tomov

15/01/2024

You've heard about "make the logo bigger", but have you heard about "no product shots or logos, we want the product integration to be as natural as possible"? We hadn't either, but that's what Tetra Pak were after with this project. We partnered up with Shutterstock to create a suite of video and still content for the world's leading food packaging producer, directed and shot by our leading in-house duo Vlady Gerasimov and Nicola Atanasov. Huge thanks to everyone involved.

Client: Tetra Pak
Production Company: Shutterstock
Service Production Company: handplayed
Cast: Denis Masarliev, Yordan Tinkov, Elena Dimitrova, Alexandre Koytcheva, Magdalena Myhailova, Stefani Obadyaru-Koleva, Vihar Stoychev, David Amitye, Alexis Borovinova
Director: Vlady Gerasimov
DOP: Nicola Atanasov
Producer: Rachael Williams
Service Producer: Virginia Venkova
UPM: Georgi Skerlev
Location manager: Denitsa Katsarska
PA: Nikolay Kovachev, Petar Kirilov
Production Designer: Ketty Prohorova
Production Designer Assistants: Philip Likasa, Radi Ivanov, Alexandrina Andonova
Editor: Dimitar Stafidov
Styling: Mirela Terziyska
Styling Assistant: Hristina Taseva
Hair & Makeup: Yana Dodova
Focus puller: Rosen Tihov
2nd AC: Anastas Shipkov
Video Control: Iliya Petrov
DIT: Ralitsa Kamenova
Photographer: Petar Draganov
Assistant: Alexander Peev
Key Grip: Alexander Petrov
Grip: Velizar Djabrailov
Gaffer: Philip Penev
Electrician: Petar Ivanov
Medic on set: Tsvetelina Hadzhieva
Transport: Marian Tomov, Palmin Krivulev
Makeup trailer: Vasil Vasilev
Genny: Boycho Ivanov