This is the story of a journey to creation. And it sure took us on one. Lidl Bulgaria tasked us with creating a video to follow the completion of the so called bottle-to-bottle model (where used bottles are utilized to produce new ones) within their pilot project with reverse vending machines for collection of PET plastic bottles and cans. Tracing each step a bottle takes from the shelf, into our hands, our homes, to the machine, the recycling facilities, and back to the shelf is enlightening. That’s why we decided to make the bottle our protagonist. Showing its journey was likewise an adventure for the crew shooting the video, as it was for our hero. And just like anyone who’ll see this journey, we understood that even the smallest effort is the beginning of the path to change ♻️
Client: Lidl Bulgaria
Creative Agency: handplayed
Copywriter: Dimitar Velkov
Cast: Yordan Tinkov
Production Company: handplayed
Director: Vlady Gerasimov
Producer: Virginia Venkova
DOP: Nicola Atanasov
Production Coordinator: Nikol Dragneva
Production Designer: Tsveta Dimova
Editor: Dimitar Stafidov
Colourist: Alexander Kartsov
Sound Designer: Daniel Ivanov
Styling: Katrin Dimitrova
Hair & Makeup: Yana Dodova
Focus puller: Emilian Atanasov
2nd AC: Lachezar Indzhev
VO recording: Sound 9 Studio
Sound Engineer: Ani Devetakova
VO: Vera Schvartz
Set Manager: Boykin Ganchev
Set PA: Dimitar Kostov
Grip: Mario Popov
Best boy grip: Dimitar Petrov
Best boy grip: Tsvetan Grigorov
Gaffer: Philip Penev
Best boy electric: Daniel Savov
Transport: Marian Tomov
You've heard about "make the logo bigger", but have you heard about "no product shots or logos, we want the product integration to be as natural as possible"? We hadn't either, but that's what Tetra Pak were after with this project. We partnered up with Shutterstock to create a suite of video and still content for the world's leading food packaging producer, directed and shot by our leading in-house duo Vlady Gerasimov and Nicola Atanasov. Huge thanks to everyone involved.
Client: Tetra Pak
Production Company: Shutterstock
Service Production Company: handplayed
Cast: Denis Masarliev, Yordan Tinkov, Elena Dimitrova, Alexandre Koytcheva, Magdalena Myhailova, Stefani Obadyaru-Koleva, Vihar Stoychev, David Amitye, Alexis Borovinova
Director: Vlady Gerasimov
DOP: Nicola Atanasov
Producer: Rachael Williams
Service Producer: Virginia Venkova
UPM: Georgi Skerlev
Location manager: Denitsa Katsarska
PA: Nikolay Kovachev, Petar Kirilov
Production Designer: Ketty Prohorova
Production Designer Assistants: Philip Likasa, Radi Ivanov, Alexandrina Andonova
Editor: Dimitar Stafidov
Styling: Mirela Terziyska
Styling Assistant: Hristina Taseva
Hair & Makeup: Yana Dodova
Focus puller: Rosen Tihov
2nd AC: Anastas Shipkov
Video Control: Iliya Petrov
DIT: Ralitsa Kamenova
Photographer: Petar Draganov
Assistant: Alexander Peev
Key Grip: Alexander Petrov
Grip: Velizar Djabrailov
Gaffer: Philip Penev
Electrician: Petar Ivanov
Medic on set: Tsvetelina Hadzhieva
Transport: Marian Tomov, Palmin Krivulev
Makeup trailer: Vasil Vasilev
Genny: Boycho Ivanov
We always strive to take on projects we can believe in. And since we happen to call the city of Sofia our home and love her very much, producing this video felt not just like a job, but a cause and a duty. And the cherry on top was that we were lucky enough to actually have fun on set with the wonderful Kevork Aslanyan. Big credit goes to NEXT DC for the strong and striking concept, and to all of the cast and crew for putting their hearts and minds into it. This one is for Sofia.
Client: Sofia's Team
Creative Agency: NEXT DC
Creative Director: Stefan Alexandrov
Account Director: Velizara Dimitrova
Director: Kevork Aslanyan
Producer: Virginia Venkova
DOP: Dimitar Tenev
Production Designer: Velichka Djambazova
1st AD: Yana Aleksieva
Editor: Dimitar Stafidov
Colourist: Vanya Tomova
Sound Designer: Victor Marinov
Casting: Aneliya Mangarova, Velizara Dimitrova
Styling: Vive Populis Forening
Hair & Makeup: Nikolina Kolev
focus puller: Veselin Menkadzhiev
focus puller: Dimitar Nedelchev
2nd AC: Deyan Georgiev
Drone Pilot: Iassen Djabirov
VO, recording: New Age Design
Sound Engineer: Maria Radeva
VO: Raya Beleva
Grip: Mario Popov
Transport: Marian Tomov
Catering: “Sezon” & “&Bread” — Rado Rusev, Yordan Zhechev
Special Thanks: Andrea Stefanova, Damian Dimitrov
It’s time to pop some champagne.
We have not one, but three reasons to celebrate.
The White Square awards just gave our “Short Fries” campaign for Skapto a Bronze in Social Campaigns, Silver in Real-time Response, and Gold in Breakthrough on a Budget.
Now we’re gonna party, and with good reason.
And later we’ll come back with some more ideas.
#handplayed #whitesquare #white-square-awards #awards #shortfries #adfest #2023
Slicy and very, very spicy, our new TVC for The League, the dating app for the overly ambitious, makes sure you Never Settle and only chase the finer things in life. Out now on Hulu across the US.
We picked fencing as the instrument to convey the message of our creative as competition and taking on challenges is what makes us grow; finding a partner who is ready to push you to the limit, who helps you take on the challenges life throws at you, and who isn't afraid to pull out a sabre while you're both getting ready in the morning is a recipe for success.
Client: The League
Creative & Production: Handplayed
Creative Concept by Virginia Venkova Angel Ivanov Viktor Ivanov
Written and Directed by Viktor Ivanov
DOP: Alexander Stanishev
Production Designers: Andrea Popova
Production Design Assistants: Martin Kirilov, Nikola Kolev, Vasil Ivanov, Alex Georgiev
Stylist: Mirela Vasileva
MUA: Yana Dodova Makeup
1st AD: Goran Popovic
Focus Puller: Radostin Lazarov
2nd AC: Moni Kirov
Video Control: Iliya Petrov
DIT: Ralitsa Kamenova
BTS Photographer: Ivelina Dimcheva
Sound on set: Svetozar Shenkov
Gaffer: Philip Penev
Electricians: Borislav Krastanov, Daniel Savov, Petar Ivanov
Key Grip: Alexander Petrov
Grips: Tsvetan Grigorov, Tsvetan Miladinov
Generator: Borislav Tolev
Casting Director: Yoana Ilieva
Cast: Жаклин Даскалова, Kaloyan Katincharov
Editing: Viktor Ivanov
Color Grading: Boris Tivcheff
Sound Design & Mix: Kamen Atanasov
Motion Graphics / Supers: Alex Mitov
Set Manager: Alexander Skerlev
PA: Kiril Blagoev
Location Manager: Neno Shindarski
Medic on SET: Nikolay Nikolov
Chaperone: Robin Vredenborg
Producer: Virginia Venkova
This is the kind of project we love - one we start from scratch. With only a brief to work with and creative freedom to develop a script, convey a message, or tell a story through animation, it's hard not to have fun and feel grateful. Thanks to NASTOLA.bg who were always giving us detailed feedback, making it easy for us to deliver the results they were looking for and trusting us with our ideas.
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Дръж ми шапката is a game as old as time. You might have heard of it as "Time's up", "A pot" , or "Associations". Three rounds of fun and mega cool cards for the whole family with unique Bulgarian words.
Client: NASTOLA.bg
Script: Tsvetoslav Tsonev
Animation: Mitov Studio, handplayed
VO: Tsvetoslav Tsonev
VO recording: Stray Cat Audio
Audio design & mix: Rossen Pavlov
Producer: Krasimira Krasteva
PayPal - Summer of Possibilities
We're excited to give you a more in-depth look at the process and the approach of our PayPal - Summer of Possibilities video for PayPal UK in our case study: https://www.handplayed.co/case-studies/paypal-uks-summer-of-possibilities-in-bulgaria
Learn more about the challenges our director Viktor Ivanov faced, and the creative solutions our producer Virginia Venkova came up with and if you hadn't yet, be sure to check out the Directors Cut of the commercial below.
handplayed X hug or handshake: Campaign Teaser
