Influencer Talks with Lisa

02/11/2020

Gotta love a feel good post on Monday.📖✍️

is a stay-at-home mom with 2 lovely kids, married to Egyptian international footballer & is currently based in Belgium.🏡

I always ask content creators about their background story & love stories are definitely my all time favorite.🤷‍♀️

Bibi has met her husband at age 16, bravely followed her heart and started creating content while living abroad for his job.📸

She has lived in China, Canada, Portugal and of course she regularly visits Egypt as well.✈️

So she started creating content back in 2017 when a Canadian blogger suggested her to start a blog herself, and then spontaneously got her first real collab while living in Portugal when she only had 1000❗️followers.👩‍💻

➡️Then she realized blogging is a really fun & rewarding project.

I personally LOVE it how she’s not your typical blogger with a nailed down strategy, aiming at too specific goals.😌

She’s authentically sharing her life & journey and is super appreciative of her collabs.💌

In my next post I will share a little bit more about her approach on collabs, but for the first day of lockdown 2.0 I just wanted to share a bit of an inspirational feel good story.☀️

Thank you for participating, Bibi!💋 @ Nijlen

14/10/2020

Is it still possible to start as a content creator and get sponsored anno 2020?🤔

This is a question I even ask myself from time to time, but the answer is: YEEEES.🥳

I even found a great example among one of my best friends: 🥰

She started blogging in March 2020 right in the middle of lockdown, because she got a little more time on her hands.📸

I can confirm that she has always been super into fashion ☺️ but for the first time she started creating content about it.💄

By the time summer hit she could call herself a Nano influencer with paid collabs and lots of gifted items.

➡️ Meaning that she gets free clothing, bags, beauty products and jewelry.🛍

Another thought that I would like to add is that some people still believe that content creators are just privileged people with more time, money or luck than others.🤔

My friend is a full time Legal Counsel who wants to inspire other women with her great sense of fashion, BUT who also puts a lot of effort and time in whatever she wants to achieve.❤️

Hope this story inspires you too! @ Brussels, Belgium

09/10/2020

Hello there ☺️

I want to share a little bit information about ad regulations for social media influencers as this is a widely discussed topic 📢.

Even experts in the field of influencer marketing or influencers themselves get confused sometimes 🤷‍♀️.

So let me share some important key takeaways 🔑:

if you are posting sponsored content you have to include

➡️ any form of monetary payment or gifted item counts as an ad.

↪️ unless you get something as a present without any instructions from the brand (meaning: if the brand is not monitoring your content in any kind of way) and you decide to post about it.

➡️ using Instagram’s brand partnership tool is NOT enough, it’s definitely a super nice feature but is still the only way to go.

Hope this is useful & let me know if would like to know more about ad regulations for social media influencers 🌟!

happy Friday from

05/10/2020

Good morning & read about my interview with ☕️!

Also one of my oldest friends 👶💛...

I know he doesn’t really feel like a content creator & he also doesn’t put too much effort in building his tribe on Instagram 🙈. But as a Belgian parkour athlete he managed to get a 15K audience of people interested in his parkour tricks.🤘

So definitely worthy of having a chat & sharing his background story.🗞

How did he get picked up?

➡️ well first of all he was one of the first parkour athletes in Belgium & he started out when he was only 15.

➡️ as this was (and still is) a very unique & rare sport, he got casted to work for where he is the face of a television show but also works as a stand in.

➡️ so of course brands started to reach out for collaborations (mostly sports wear & gadgets)...

Double tap if you would like me to share more details.👍

P.S.: If you have no clue what parkour is, go check out his cool videos!

14/09/2020

Remember ? 🤩

Interviewing content creators also means keeping in touch with them & supporting their new projects!👥

Laura’s online business is skyrocketing right now & she’s launching her own YouTube channel TODAY.📹

On her YouTube channel she will be sharing her story on how she quit her dream job and started an online biz during a global pandemic!👩‍💻

Don’t forget to check out:

➡️ my previous post about Laura

➡️ her YouTube channel

happy Monday 🌟!

06/09/2020

How long does it take to grow your IG account to 18K followers?🤔

I asked about it. Het told me it took him around 3 years to hit 18K. Just to give you an idea.😊

How?🤔

Going from

▶️ POD’s (doesn’t recommend it)🚩
▶️ to engaging with other profiles right before posting
▶️ to strategy & consistency👌.

🚨please do not cheat. know that if you’re working with brands or pr agencies, they do have software to check your engagement & following.

Simon’s ambition

➡️ honestly speaking, his ambition at this point is to focus on his own marketing agency rather than expanding his IG following.📊
➡️ he doesn’t feel pressured anymore to post a certain amount of pictures per week & is just going with it.😎
➡️ as he is passionate about traveling his dream is to create a travel magazine.🛫

💡you see, content creators shift, evaluate & change direction as they go.

double tap if you enjoy my 🎤✍️

01/09/2020

I introduce to you

Travel blogger, content creator & marketing agency owner!🚀

I had a super fun Coke-Zero date with Simon in my hometown Aalst.🥤

We talked about why & how he grew his audience (18K+ on Instagram), we discussed his collaborations & ambitions.

👇

Why?🤔

➡️ Fun story: he used to be a marketing graduate & growing an Instagram account for businesses was the topic of his final paper.📄

➡️ So he started growing his own account just to have some proof for this school paper.🎓

➡️ As he was already passionate about photography, he considered Instagram the perfect platform to showcase his work.📷

Collabs?

➡️ He gets quite a lot of offers going from getting stuff for free to being paid to post.🎁

➡️ His favorite Partnership was with Coca-Cola. He was an ambassador for 2 years and enjoyed the many cool opportunities such as: citytrips, soccer games, etc!

most memorable interview quote 🥰

👇

“Whenever he gets paid for Instagram promotions he donates the money to charity organizations such as 🐼.”

Stay tuned to read how Simon grew his account & what his ambitions are.⚡️

27/08/2020

Since I started this little side project during lockdown, I often get asked how on earth I get in touch with social media influencers.

Let me explain☺️!

🎓 First of all I studied Communications Management & did an art market/ luxury brand marketing related program at in Paris.

👉 So communications, marketing & creativity have always been my thing.

💼 Lived under the sun in Barcelona where I worked as an Account Manager for a big & market leading company in IT.

👩‍💻 Ended up back in Belgium working as an Account Manager for the creative industry in the fields of Advertising, Marketing & Communications, Influencer Marketing, Press & Media, Fashion!

👇

So one of my tasks is to market a service/contract for social media influencers in Belgium.📲

Therefore, I work together with influencer marketing agencies or platforms & social media influencers.🤩

Hope this clarifies!😊

+ swipe to see my most professional LinkedIn photo in history.🤓/😎 @ Belgium, Europe

24/08/2020

5 TikTok tips from

Happy to share some TikTok growth tips right here.👏

Small introduction: Amir is an actor known from the series 4eVeR on .📺

So as soon as he started acting on Dutch television, his following on social media started growing as well.📱

As he has 85k followers on TikTok, let me share some of his growth hacks with you.🤫

👇

➡️ Post when your followers are online. You can check this by getting a pro account.

➡️ Use your own audio rather than the existing songs or lip syncs.

➡️ Make sure people watch your video until the end. This will increase your chances of going viral.

➡️ Ask your followers to answer questions in the comment section to boost your engagement.

➡️ Try to share other content than dances or lip syncs.

Happy Monday.🙂

If you have any questions:📨!

22/08/2020

What the f*ck is an influencer media kit?🧐

Let me spill the beans. It’s a CV for influencers.📄

Wait what?!🤔

If you are not an influencer or not working in this field you will probably have to read this twice. But YES: as being an influencer is a real job anno 2020 ... they also have a digital portfolio to showcase their work.

👇

It’s even common for brands or agencies to request a media kit. So not having one can actually lead to missing out on partnerships or revenue.

👇

What’s in it?

➡️ Summary of their brand’s vision & mission.

➡️ Personal style, goals, achievements.

➡️ Statistics.

➡️ Succesful collabs.

👉 Message to the influencers following my page: let me know if you have a media kit, I’m curious.😀

17/08/2020

BEHIND THE SCENES 🤫 shots with

Just a quick reminder that whatever you do or share on social media: do it with passion and enjoy your journey.🥳

Had SO much fun chatting with Amir & learning about Gen Z & TikTok influencers (stay tuned for that🚨).

We even made a TikTok together and both shared the same blooper video on our pages.💃

👇

He has around 85k followers & I am a TikTok noob ... you can probably guess who got the most likes & views.😜

can’t wait to share more fun ☺️ @ Mont des Arts

12/08/2020

03/08/2020

common mistakes bloggers make & regret.☠️

In this post I want to share 3 mistakes a lot of bloggers have made along their journey.🚨

➡️ 1. Joining PODS.

POD’s are forums or groups (Whatsapp, Facebook, Telegram) where influencers alliance & give each other’s post a boost in order to increase reach and beat the algorithm.📈

Most influencers stop doing it once they realize it’s harmful for their personal brand.💡

➡️ 2. buying their own “giveaway”.

Sometimes influencers BUY a certain product together with other bloggers & organize a “giveaway” together.

The main goal is of course to get more followers. However I wouldn’t recommend using this trick.🤓

➡️ 3. Collaborating with a brand that didn’t really match their personal brand just because they couldn’t refuse the offer.🙈

Let me know if you would like to learn more about the bloggers’ scene.🌟

Enjoy your day!

29/07/2020

about my coffee date with ☕️

I had a super interesting interview with Camille about her collaboration experiences.👩‍💻

She is the perfect example that you don’t need a HUGE following to get nice opportunities.👇

With her 4K+ audience she gets offers like:

• Going to a restaurant & posting stories about it.🍕

• Picking out free outfits & gadgets.🎁

• Collaborating with a nice Champagne brand and regularly receiving some bottles at home.🍾

• ...

Double tap if this makes you want to create & build your own tribe!

🤩💛🤩 @ Brussels, Belgium

27/07/2020

cool tips from influencers 😎

As I have been chatting with quite a lot of content creators, I’ve gathered some cool tips on how to create your content:

➡️ Batch production days:

= Influencers take at least 1 day/week to prepare en create their content.📸

I am talking about taking pictures & recording videos but also writing captions, brainstorming, preparing new ideas.

👇

While the storytelling might seem effortlessly coherent in their feed: content creators put a lot of preparation & dedication into it.🤹

➡️ Favorite apps?

Definitely the classic ones such as: Lightroom or VSCO but also Facetune, Snapseed & Tezza. 🤳

👇

➡️ Feed control?

In order to keep your feed well organized it’s always a good idea to visually check in advance what a certain post will look like in your feed.👀

You can do this for example by putting your upcoming pictures next to each other in your VSCO gallery (or any kind of gallery).🎞

have a creative Monday evening ahead 💛

L.

19/07/2020

Meet Camille 🌼

I am super excited to have a first French speaking blogger from Wallonia featured on this page.🇧🇪

Something I really wanna talk about is:

⚡️brand deals vs. amount of followers.⚡️

Because yes: nano & micro influencers DO get nice offers from brands.🤩

They might even get better opportunities than the ones with a higher amount of followers who cheated their way up.🤫

Because in the end: having a niche and a real engaging community is way more important.💸

I interviewed Camille about the offers she’s getting ànd the offers she has refused because she wants to stay true to herself & her beliefs.😇

Double tap if you want me to share more details about her collaborations.✍️

12/07/2020

How do small local fashion brands reach out to influencers like with quite a big fan base for Flanders?👚⁣⁣
⁣⁣
& what’s up behind the scenes of this cool TikTok dance where Julie is proudly wearing one of the zodiac shirts?🎬⁣⁣
⁣⁣
Let me reveal a little secret: ⁣⁣
influencers are usually very nice & a little more approachable than we might think.✨⁣⁣
⁣⁣
behind the scene secrets 🤫⁣⁣
⁣⁣
➡️ Charlotte did some great zodiac research & offered Julie the right shirt with her sign.🤩⁣⁣
⁣
➡️ She didn’t give her any instructions on what content she had to provide & how to create it ✍️⁣⁣
⁣
➡️ ... so Julie went all the way freestyle in the Zsazsayou shirt.💃⁣⁣
⁣⁣
talking brand deals⁣⁣
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▶️ This was just an offered item, without getting paid to post.🤑⁣⁣
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▶️ While Szaszayou obviously created some extra brand awareness by setting up this collaboration ⁣...⁣
⁣
⏭ Charlotte & I discussed how she can improve using influencer marketing for her brand in the future.🤯⁣⁣
⁣⁣
Double tap if the business side of collaborations has your interest.👩‍💻

08/07/2020

👋 Charlotte Couckuyt from ZsazsaYou
⁣⁣
Topic of this week: How do small business owners reach out to social media influencers for collaboration?⁣⁣
⁣⁣
Zsazsayou is a super fresh Belgian clothing brand founded in January 2020 & CEO Charlotte knew from the start that working with social media influencers would be part of the marketing mix.🌀⁣⁣
⁣⁣
BUT 👀 ... have you ever wondered:⁣⁣
⁣⁣
➡️ How small business owners cast the right influencer to promote their product or service?⁣⁣
⁣⁣
➡️ How they approach social media influencers & what they’re offering them?⁣⁣
⁣⁣
➡️ How these influencers actually respond to their collaboration request and negotiate?⁣⁣
⁣⁣
Can’t wait to share all the insights with you!💡⁣⁣
⁣⁣
P.S.: If you’re a small business owner on a similar journey, send me a DM or drop a comment below.🤩⁣⁣
⁣⁣
👇 @ Antwerp, Belgium

29/06/2020

Meet Herman from Dailybits
⁣
In this picture with Casey Neistat 😎⁣
⁣
First one in the category online marketing experts 🤘... and also one of the first Belgian (tech)bloggers BEFORE social media even existed.⏳⁣
⁣
Professionals with an interest in the technical part of marketing will probably already know him. Herman is a freelance marketeer, teacher and a true guru when it comes to analytics.📊⁣
⁣
•Fun Facts⁣
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➡️ Herman is a teacher at .be & 🎓.⁣
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➡️ In his course “marketing analytics” he teaches students how to analyse TikTok & IG metrics.👏⁣
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➡️ He always prepares his classes last minute to make sure everything is super up to date. Very important in this industry, if you ask me.✌️⁣
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•TikTok⁣
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➡️ I remember the first conversation we ever had, and it was about TikTok. I think it’s just me who squeezes it into every conversation possible.🙊⁣
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➡️ However it was totally worth it asking him about it. He told me that the algorithm of TikTok is way smarter than the IG algorithm. TikTok is way better at predicting what content you’ll like.🤯⁣
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➡️ Let’s end this post with a quick fact check: did you know that TikTok existed under the name .ly for many years before the TikTok mania?👀 The name was changed to TikTok when the app was bought by a big Chinese company.🤝⁣
⁣
Double tap if you at least learned something new on this Monday.🤓⁣
⁣
Thanks for sharing, Herman!

23/06/2020

Meet
⁣
Award-winning brand manager, LinkedIn content queen & Instagrammer.⁣
⁣
I actually have been looking forward to getting Laura featured on this page, because I met her 5 years ago in Paris.🙃⁣
⁣
Even though she was still a student back then (we both were🤓), she left a lasting impression on me. I honestly thought she was a very remarkable, ambitious but fun girl.😎⁣
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And I have been following her journey on both LinkedIn & Instagram ever since🎢:⁣
⁣
•Journey ⁣
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➡️ She started building her personal brand around 5 years ago and she quickly reached a 10K+ tribe on both LinkedIn & Instagram.⁣
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➡️ Did you know she even got recognized in the streets as “Laura from LinkedIn”.😅⁣
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➡️ When she moved from Paris to Brussels 2 years ago she suddenly stopped creating content.😔 Why? = the fear of being judged.⁣
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➡️ But luckily this story has a kick-ass happy ending: during lockdown, when she had a lot more time on her hands, she rediscovered her passion for content creation and started creating straight away (including TikTok videos 😂).💃🏼⁣
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➡️ But most important: she successfully started her own online business as an Instagram strategist & coach!👩‍💻⁣
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•Mindset & vision⁣
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➡️ She literally knows everything about hashtags & algorithms, but when you ask her about growth hacks ... she tells you not to focus on them but to be intentional with your content.🤔⁣
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➡️ Why? Because engagement with the right audience is far more important than “likes for likes”. These vanity metrics won’t pay the bills when you start your own business and it’s not even a solid base when you are after brand deals.💡⁣
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➡️ I personally trust Laura’s opinion on this one because YES she collaborates with brands and sometimes gets paid to post & YES she managed to get clients for her business within the first 2 weeks after launching.🥂⁣
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Very impressive for a 25 year old, right?⁣
⁣
Thanks again, Laura.🧡

21/06/2020

Meet 💘
⁣
This colorful blogger started her IG journey 7 years ago, back in the golden days when the market wasn’t as saturated as it is now. She witnessed basically all the changes in trends & the algorithm over the past period of time.😎⁣
⁣
This is why I was super excited to have a chat with Laure and to ask her the truth behind: ⁣🌈 payouts, brand deals, influencer events but also mental health.👇⁣
⁣
•Let’s talk money straight away, right?💰 ...⁣

I personally think being a content creator is a very underestimated job and therefore I want to discuss openly how much money they make and how much effort they are putting into their personal brand.

➡️ This week Laure received 6 packages from brands she collaborates with.🎉 This includes: lots of make-up & beauty stuff 💅 + gadgets for the kids.👶🏻⁣

➡️ It’s really hard to discuss prices per post because they really vary depending on the deal. But what I can reveal is that she recently got €1200 for 5 posts in the feed + some in her story.🤝⁣

➡️ We discussed her favorite collabs. These include working with L’Oréal for several years now & her favorite hairdresser
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•Blogger events & blogger friends⁣
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➡️ Blogger events are pretty cool and always good fun. Most bloggers are friends ... but some really can’t stand each other’s😉.⁣

➡️ Insta hubby? While we think all boyfriends & husbands are forced to participate 😂, truth is a lot of influencers work together with other bloggers to shoot their content.⁣😀
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•Mental health & authenticity⁣
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➡️ Did you know that a lot of influencers use “PODs” = applications where they are “forced” to like each other content & leave comments as soon as possible in order to get boosted by the algorithm? We both agreed that this might not be the most authentic way to build your community but I am looking forward to discuss this topic with other influencers as well...🧐⁣

➡️ She only follows accounts that make her feel comfortable in her own skin.💜⁣

➡️ Did you know that IG might hide likes in the future (is already happening in US)?🙀 Will definitely write more about this topic later on, but we definitely support this movement💪...

Thank you so much, Laure.🧡

19/06/2020

I wanna start this exciting journey by sharing what I learned from a little chat with Simon Smetryns, founder of news and media website TAGMAG.🎯

For those who don't know TAGMAG: it's Flanders' most popular video platform for youngsters.😎

They manage to keep Gen Z informed & entertained with a bunch of video content across multiple platforms such as: their website, Facebook, Instagram and TikTok.⁣🤟

Cool key takeaways of my interview with Simon🤓:

• TAGMAG was founded in 2013, but Simon has worked in television production for many years before that. So producing video content for other channels than television, was the right way to go.

• We talked about what's up next for TAGMAG and some of the little secrets I can reveal are: there is gonna be a TAGMAG app anytime soon 📲 & a new series with one of the insiders in September 2020.😺
P.S.: insiders are the fixed crew of influencers they work with.⁣✌️

• Aside from creating content from scratch they also share content that they either pick up on social media or receive in their inbox. So basically if you make funny videos yourself, you might get featured. How cool is that?⁣🙀

• We discussed TikTok. I mean I think anyone working in marketing or with social media in general can't ignore the TikTok hype any longer.😀

➡️ Simon and I agreed on 2 things: the hype is huge and nobody fully understands the mysterious algorithm of TikTok.🙈

Cheers,
Lisa

19/06/2020

Hi there👋,

I recently started a new IG blog where I am gonna interview social media influencers and discuss hot social media marketing topics with experts.📱

If you are either working in marketing or just interested in social media & influencers: stay tuned!💛

(IG: )