14/10/2023
RETAIL INTERIOR & CUSTOMER JOURNEY
Customers are highly influenced by visuals and . The customer journey starts with watching shop windows; this is when the client gets attracted and decides to enter (or not) the shop. And it lasts until the buyer exits. This goes far beyond having fully stocked shelves or having the right product at the right price.
What customers truly want is a special and unique . Therefore, it is important to create the perfect design and to choose the best furniture, as these features will help to set up a better , imprint a positive memory in the mind, and conclude the sale.
Judging a business based on its appearance is a subconscious action that affects everybody, it is scientifically proven. That is why, retailers and business owners should consider their design before anything else. How will the customers feel?
The light is good? Is it easy to find the items? Is the decor modern? What about the colors?
Before thinking about the quality or price of your products, you should have answers to all these questions. In other words, it is all about making a positive and powerful first impression, so that the clients would like to look at your product offerings. Retail interior designs can help to convey a , main points, and values. It will connect the store with its target audience and make the right impression about who they are.
Customers tend to primarily rely on the feeling brands evoke them. This suggests that brands need to commit themselves to the creation of the perfect physical space but they also need to tell a story and stimulate emotions, in particular loyalty and trust.