19/08/2022
Tips For Promoting Backlist Titles
1. Create new content. New material that supplements the backlist title, such as a small character supplement, can draw new interest to an older book. Perhaps a secondary character ended up being a particular favorite of yours and/or your readers.
2. Include old content. Insert the first chapter of one of your earlier books at the end of your newest release to entice readers into checking out your backlist.
3. Reach out to foreign markets. The publishing industry offers more ways than one to sell a story. Check with your publisher to understand the subsidiary rights written into your book contract, which outlines the different forms in which your book can be sold.
4. Seek out reviews. Good reviews increase exposure for published books and that means more book sales. Reach out to reviewers for fresh reviews, especially if you have updated your book in some way.
5. Update the book cover or add artwork. Changing a book's cover is sometimes enough to get it noticed again. Published authors from the UK typically publish their books with a different cover when they are published in the U.S..
6. Offer new or discounted pricing. Many published authors use blogs, social platforms, newsletters and email marketing to offer their older books at special prices. Tweak your pricing or offer discounted backlist titles for limited periods of time or as a bonus when readers buy your newest book.
7. Take advantage of podcasts. The publishing business is always evolving and book-related podcasts are currently a major part of that evolution. Start your own podcast or reach out to BookRiot, BooksontheNightstand, SoManyDamnBooks, or other book-related podcasts to help you promote backlist books. Launch a serialized or partial reading, open yourself up to a Q&A that you promote on social media,
Whether you're publishing a new title or not, you can grow your book sales in general by promoting backlist books. That's why it's important to reinvigorate your backlist from time to time, especially if you're not publishing a new book. Follow these tips and update your marketing plan for your backlist; you'll sell more books!