20/01/2022
How to get more patients into your dental practice proven strategies
Dental lead generation that is driven by data is the most effective kind to undertake. By that, we mean using data from your website, social media, and search engines to help figure out your best opportunities for reaching new patients and using that data to create a strategy to do so.
Here are proven strategies to get patients in the door (and keep them coming back!).
1..Use social ads to meet customers where they are.
Use social media marketing to meet nearly two billion people online every day. Targeted ads on select platforms mean your patients see you where they already are: posting to Twitter, sharing pictures on Instagram, and “liking” posts on Facebook.
2..Stake out your social presence.
Social media isn’t just about ads. Posting relevant, creative content every day means you stay top of mind, making it easy and (affordable!) to connect with prospective patients.
3..Make sure your Google business is up to s***f.
It’s no secret: when it comes to search engines, Google leads the way. The first step to getting more patients into your practice is to make sure your Google strategy is set up correctly.
While pay-per-click advertising, is a commonly-used paid option, Google local packs place you at the top of the search results to increase dental lead generation for free. Basically, you’re letting Google know what your business is, where it is, and how people can contact you.
Setting up your Google Business page only takes a few minutes and can continue to bring in clients over time with little to no maintenance.
4..Harness the power of good reviews.
Do your patients love you? Of course, they do! Make it easy for them to tell the world by adding a page or a button on your website that links directly to Google, Facebook, or Yelp.
A beautiful website with prominent testimonials can be an effective draw, too.
5..Use email marketing to get reviews and referrals from existing patients.
A carefully coordinated email marketing campaign can be one of the most effective dental lead generation tools for your practice.
An automated welcome email, appointment reminders, and regular newsletters help connect you with patients. This is also a great platform to ask for reviews and referrals from existing patients.