06/11/2020
What Are Facebook Messenger Ads?
Facebook Messenger Ads allows users who see your ads to initiate a text conversation with your business with the click of a button.
Facebook currently offers a few different types of Messenger Ads:
1. Destination ads: The destination style Messenger Ads show in your Facebook newsfeed like a typical ad, but the objective is vastly different.Where a normal ad would send people directly to a landing page, this Messenger-style ad will engage customers without directly asking them to buy – meaning you don’t have to scare away cold, non-brand-aware users with a heavy ask.
2. Sponsored messages: These ads allow you to deliver specifically crafted messages directly to a user's inbox. It’s a great tool for driving strategic engagements and actions relating to your business while keeping a user on the platform and reducing the risk of a bounce.
3. Home section ads: The last type of ad that works for Messenger shows up directly in the home dashboard of your messaging application. The main use of these ads is pretty simple: To generate real, organic conversations with your customers. You know, to actually interact with them rather than treating them like another user on your list.
👉 Here are 4 awesome ways of Facebook messenger ads-
1. You can reach people faster on their preferred medium-
Customer support is moving towards messaging.If you aren’t using a live chat service in some way, shape, or form, you risk losing out on conversions. Because it’s no secret that responding to a potential lead faster will only increase your odds of closing a deal.
If you don’t respond in the first five minutes of a customer reaching out to you, you decrease your odds of converting them to a lead by 400%.
2. You can personalize ads like LinkedIn’s Sponsored InMail-
You can essentially send personalized messages to users with who you aren’t connected and land them straight in the user's inboxFacebook Messenger Ads now allow you to do pretty much the same thing, except you can’t target non-brand-aware users – meaning you can only do this for people who have interacted with your ads previously.
That’s actually a good thing because it virtually removes the creepiness associated with it. It’s like remarketing on steroids, allowing you to personalize ads from head to toe.
You can get your message directly to a user within their messaging app, so you’re not restricted only to the news feed, meaning you can (somewhat) naturally reach out via a direct, personalized message.
3. Messenger ads offer better local targeting options-
One of the best ways to use Facebook Messenger Ads is for building localized brand awareness.
Have you ever tried to run ads on Google or Yelp to drive local traffic? Did it work?
If you haven’t used those sites or found success, Facebook Messenger might be your new favorite tool for advertising.
With their new “Local awareness” feature, you can create newsfeed ads that drive huge levels of engagement. You can select a specific local audience depending on where your business is located to determine who will see your ads. Once you’ve selected a target city or audience, you can come up with specific offers that people can use at your local business. Meaning you can drive real foot traffic with a simple, message-style ad!
4. Messenger ads are best for starting a conversation-
If getting leads to converse with you is tough, which it probably is, these ads should be your bread and butter (yes, I’m hungry).
Qualifying leads and gauging interest is critical when it comes to producing real sales. Nobody wants to spend five weeks talking to a lead before finding out that they don’t even care about your product.
And when you can’t simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests. Otherwise, you’re going to have to run tons of remarketing ads with your fingers crossed, hoping to land a sale.
Facebook Messenger Ads are a perfect balance between ads and real sales conversations.
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