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OrigamiGlobe

We help marketing professionals and business owners find, engage and convert their ideal clients wit

OrigamiGlobe was born in 2015 when Chief Giveaway Guru, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions. Having worked with big names like AAMI, Allianz, Disney, Coles, Pepsi and Woolworths on prize packages for nation-wide competitions and campaigns, Suki learnt a LOT about what it takes to run an effective competition that converts. She

decided it was time to take this unique knowledge of competition mechanics, her strategic mindset and passion for meaningful marketing and show businesses how to put competitions to work growing engaged and relevant audiences that become loyal, paying customers. Suki is joined by a team of competition experts and giveaway gurus who live, breathe, eat and sleep competitions.

19/04/2023

Have you listened to this week's episode of the Competition Curious podcast yet?

Dahna shares some absolutely amazing pearls of wisdom from her 13 (yes 13...) years as a marketer specialising in Facebook ads for ecom businesses.

This one was one of my favourites (even if it's maybe a little controversial):

“If you are going to pay someone to look after your ads for you, make sure that you are spending more on ads than you are paying them. Because if you are paying more for them than you are spending on ads, it's infinitely harder to ever make a positive return...”

I'm not going to lie, Facebook ads are daunting when you first start out, I used to log in, wonder what the heck the difference between a campaign, adset and ad was and log out again... It was Dahna who actually taught me Facebook ads from scratch and without Facebook ads (and Dahna's patient coaching!) I definitely wouldn't get the results that I do for my clients and their competitions.

My favourite thing about this first ever guest episode is that Dahna is so generous with her knowledge and honest about what can be achieved - even with just $5 a day.

🎧 EP10 is now available on Apple Podcasts and Spotify (links in bio).

17/04/2023

Competition Curious' first ever guest episode is here!

This week Dahna Borg of Bright Red Marketing and I chat about all things Facebook ads for competitions - because who better to share their Facebook ads wealth of knowledge with you than the girl who taught me everything *I* know about running Facebook ads?

Tune into Competition Curious on Apple Podcasts or Spotify to find out...

🎙️Why it’s so important to have a strategy for Facebook ads
🎙️How you can get started with just $5 a day
🎙️Mistakes to avoid when it comes to ads for your competition and for your business
🎙️How ads can show you where your sales funnel might be broken
🎙️What stats to keep an eye on whilst your ads - and competition - are live
🎙️Key Facebook Ad terms like ROAS, ROI, lookalike audience and retargeting
🎙️PLUS learn why we hate Facebook's 'Boost Post' button with a passion...

Let me know who else you want to see as a guest on the podcast!

12/04/2023

There are two different types of competition you can run - games of chance and games of skill.

The type of competition you choose can affect not only the type of results you’ll get from your competition but also the licences and permits you may need to apply for - so it’s important to know the difference - and which type of competition *you’re* running...

So what's the difference? 🤷‍♀️

🎲 A game of chance is a competition that does *not* require any skill to enter and skill plays *no* part in determining the winner - who is picked at random.

🎳 A game of skill on the other hand is a competition which *does* require a demonstration of skill to enter and skill plays an *essential* part in determining the winner - who is picked based on their skill demonstrated.

What does that mean for your competition? 🧐

👉 Games of chance get more entries *but* lower quality entries
👉 Games of skill usually don't require a licence, wheres a game of chance might*
👉 Games of chance are easier to run and easier to enter
👉 But games of skill are more engaging and give you great content
* Check local and federal requirements where you are.

Still have questions about chance versus skill? Ask me in the comments! 👇

11/04/2023

The type of competition you choose to run affects not only the results you get but your legal obligations too…

That's why it's important to know the difference between a game of chance and a game of skill, which type *you're* running and what that means for your competition.

Listen to EP9 of via the link in bio to find out more!

06/04/2023

I don’t normally jump on trends… mostly because I’m usually late to the party 🤣

(I also usually don’t post 3 times in one day, who even am I?!)

But I frikkin love this.

Someone give the marketing team a big shiny award please and thank you.

05/04/2023

Stuff I really do google Part 1…

“How to remove stomach rumbling from podcast”

So I’m recording the longest. ever. podcast. episode. and I’m super hungry.

(Never a good combo)

My stomach keeps growling at me to feed it, but I just want to get the episode done, so I subtly grab my tummy out of shot in a futile attempt to quiet it and pray the mic doesn’t pick up the louder-than-thunder gurgles.

Turns out the mic’s *too* good and if you’re listening for it, you can clearly hear my stomach perform its solo throughout the outro of EP8.

Needless to say I didn’t find anything useful in my googlings… 😒

05/04/2023

Here are my favourite ways to grow your business with giveaways, swiped from this week’s podcast episode…

🩷 Give away your own product or service as your prize (giving away someone else’s products is spending time and money promoting someone else’s business… and why would you do that?! 🤨)

💜 Partner up with other businesses to offer bigger, better, more unique, more valuable prize packages that will get more entries (plus your biz bestie has already warmed their peeps up so they’re way more likely to turn into paying customers!)

🩵 Give away a money-can’t-buy experience that will blow your winner away (but doesn’t have to cost you an arm and a leg - just make it unique, unforgettable and unrepeatable 🎉)

🩷 Consider a purchase to win competition to help generate sales in the short term and upgrade your customers’ experience to a bigger, more valuable one with your prize (BONUS TIP: make it a prize for your winner plus a friend to make it more valuable, more desirable and more shareable 💫)

💜 Create a customised prize your winner will treasure (trust me, with a name like Suki, I truly appreciate the value of customised prizes 🤣)

Want more giveaway ideas to grow your biz? Check out this week’s podcast episode or DM me for customised inspo (see what I did there?!) 🩵

04/04/2023

Chance versus skill comps - what’s the difference?

There are two different types of competition you can run - games of chance and games of skill.The type of competition you choose can affect not only the type of results you’ll get from your competition but also the licences and permits you may need to apply for - so it’s important to know the difference - and which type of competition *you’re* running.

🎲 Games of chance 🎲
A game of chance is a competition that does *not* require any skill to enter and skill plays *no* part in determining the winner - who is picked at random.

👉 Most common type of competition.👍 More entries than games of skill.👎 Licences/permits may be required.*👍 Easier to run and easier to enter.👉 e.g. enter your email to win.* Check local and federal requirements where you are.

🎳 Games of skill 🎳
A game of skill is a competition which requires a demonstration of *skill* to enter and skill plays an *essential* part in determining the winner - who is picked based on their skill demonstrated.

👉 Entries are quality over quantity.👎 Fewer entries than games of chance.👍 Licences/permits not required.*👎 More effort required from entrants.👉 e.g. submit a photo or video to win.* Check local and federal requirements where you are.

Questions about chance vs skill? Let me know in the comments! I’m always happy to talk competitions 😉

03/04/2023

The *easiest* part of running a competition is deciding to run a competition.

The hardest part of running a competition is deciding *what* competition to run!

That's why on this week's episode of , your (that's me) has done the hard work for you and put together...

✨18 giveaway ideas for small businesses ✨ which includes:

✨ Giveaways that get your audience to create your marketing content for you...
✨ Ideas to boost the perceived value of your prize (and therefore get more entries)
✨Ways to make your competition more attractive and engaging to your ideal entrants

🎧 Get inspired on Apple or Spotify via the links in bio.

28/03/2023

Question: How do you know if you're ready to run a competition?!

Answer: It's actually a lot more simple than you may think! 🎉

This week's episode is all about the three decisions you need to make before you're ready to run a successful competition.

Listen to EP7 on Spotify or Apple (both links in bio) to find out if *you’re* ready to run a competition 🎉

22/03/2023

How to *guarantee* people will enter your competition...

1️⃣ Submit a test entry to make sure it works and people can enter…

Yep it might sound obvious, but you’d be surprised just how many people skip this step and wait for their customers to point out that “the link doesn’t work 😑”.

It takes two seconds to submit a test entry and it’s the the quickest and easiest way to *guarantee* you’ll get entries.

2️⃣ Check that the right people are seeing your competition...

If the *right* people aren’t seeing your competition, it doesn’t matter how perfect your pictures are or how convincing your copy may be, you still won’t get any entries.

Get clear on *who* you want to enter before you launch, then check your insights and analytics to make sure these are the people that are actually seeing your competition once it’s live.

3️⃣ Be sure to give away a prize that your audience *truly* values...

I’m not talking about dollar value here. Don’t get caught up thinking your prize pool needs to be worth thousands of dollars or you need to give away tech or holidays - the most successful competitions I’ve ever seen had prizes worth $5-$10…

It’s whether *your* audience values *your* prize that’s key.

4️⃣ Make the entry process as clear and simple as possible...

If you’re asking your audience to do more than two things to enter your competition, you’re asking too much.

A name and an email is all you need - you can get their mailing address, shoe size, dog’s birthday and favourite macaron flavour later. Ask too much and people will think it’s too much effort to enter. Keep it simple ✌️

Do these 4 things and I *guarantee* you’ll get entries for your competition.

20/03/2023

"What happens if no one enters my competition?!" 😱

It’s one of the most common concerns people have about running competitions - maybe you’ve even put off running one for fear it’ll fall flat on it’s face with no entries?

That’s why this week on the podcast, I share all the ways I’ve learnt to *guarantee* entries for your competition, instead of relying on the ol’ launch it and cross your fingers technique 🤞

Head to the Apple podcast or Spotify link in my bio to find out:

😱 How to avoid tech issues stopping people from entering your competition

😱 What to do if people *see* your competition but aren't *entering* your competition

😱 How to ensure the right people enter your competition

😱 ... PLUS 4 ways to guarantee you'll get entries for your competition…

And PS - if you do listen to the Competition Curious podcast, I would LOVE LOVE LOVE to know if you’ve enjoyed it and if there’s anything you’d like me to dive into in the coming weeks 💫

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http://www.origamiglobe.com/

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OrigamiGlobe - The Home of Competitions.

OrigamiGlobe was born in 2015 when Chief Giveaway Guru, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.

Having worked with big names like AAMI, Allianz, Disney, Coles, Pepsi and Woolworths on prize packages for nation-wide competitions and campaigns, Suki learnt a LOT about what it takes to run an effective competition that converts.

She decided it was time to take this unique knowledge of competition mechanics, her strategic mindset and passion for meaningful marketing and show businesses how to put competitions to work growing engaged and relevant audiences that become loyal, paying customers.

Now a small army of Competition Specialists, OrigamiGlobe is on a mission to inspire you to unfold the potential of competitions. We want to make competitions simpler to understand and run; give you a tangible return on your investment; and help you engage your target audience in a meaningful way that goes beyond likes.

19/04/2023

17/04/2023

12/04/2023

11/04/2023

06/04/2023

05/04/2023

05/04/2023

04/04/2023

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28/03/2023

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