19/04/2023
Have you listened to this week's episode of the Competition Curious podcast yet?
Dahna shares some absolutely amazing pearls of wisdom from her 13 (yes 13...) years as a marketer specialising in Facebook ads for ecom businesses.
This one was one of my favourites (even if it's maybe a little controversial):
“If you are going to pay someone to look after your ads for you, make sure that you are spending more on ads than you are paying them. Because if you are paying more for them than you are spending on ads, it's infinitely harder to ever make a positive return...”
I'm not going to lie, Facebook ads are daunting when you first start out, I used to log in, wonder what the heck the difference between a campaign, adset and ad was and log out again... It was Dahna who actually taught me Facebook ads from scratch and without Facebook ads (and Dahna's patient coaching!) I definitely wouldn't get the results that I do for my clients and their competitions.
My favourite thing about this first ever guest episode is that Dahna is so generous with her knowledge and honest about what can be achieved - even with just $5 a day.
🎧 EP10 is now available on Apple Podcasts and Spotify (links in bio).